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In this episode of the Market Mentors podcast, Matt Dodgson speaks with Michelle Huff, CMO of Alteryx, about her extensive career in B2B SaaS marketing. They discuss the evolution of brand building, the importance of customer advocacy, and the challenges of making data analytics compelling. Michelle shares insights on leveraging AI in marketing strategies and offers practical advice for B2B marketers looking to enhance their careers in the rapidly changing landscape of technology. We cover: Michelle Huff's Career Journey in B2B SaaSSaaS Brand BuildingNavigating Customer Advocacy and Brand LoveLeveraging AI in Marketing and SalesThe Future of Marketing: Embracing AIAdvice for B2B Marketers in 2025Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow. If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

In this episode of Market Mentors, Matt Dodgson interviews Araminta Robertson, founder of Mint Studios, about the state of B2B content marketing in 2025.  Despite AI disruption and tightening budgets, Araminta explains why content remains essential for sharing expertise and generating leads.  They discuss: The Importance of Content Marketing in 2025Blogs and Their Evolving RoleWhere Would You Start to Create Inbound Leads?Understanding Your Audience: Beyond DemographicsHow Do You Decide What Type of Content to Produce?When Will You Start to See Results From SEO Focused ContentWhat Metrics Do You Track?Making Boring Content EngagingWhat Skill Should Content Marketers Master Today?How to Assess Content Marketers at Final Interview StageWhat AI Tools Are You Using and Recommending?Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow. If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

“People buy from people.” And that’s why B2B influencer marketing actually works. In this week's podcast episode, I sat down with Vahbiz Cooper, Digital Marketing Manager at Demandbase, to dig into: What Are the Benefits of Influencer Marketing for B2B Companies?How to Find the Right Influencers?Maintaining Influencer RelationshipsEffective Channels and Content FormatsMeasuring ROI in Influencer MarketingCase Studies and Campaign ExamplesCommon Mistakes to AvoidFuture of Influencer MarketingFinal Advice for B2B Influencer Marketing “The biggest benefit is building trust. When someone with authority talks about your product, it’s not just another sales post. It’s a recommendation.” If you’re in B2B marketing and thinking about influencer campaigns, this one’s for you. Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow. If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

In this episode of the Market Mentors podcast, Matt Dodgson is joined by Kartik Krishnan, a demand-generation expert with experience at Google, Onfido, CapDesk, Beamery, and Founders Factory.  Kartik shares his insights on how early-stage B2B tech startups can effectively balance demand creation and demand capture, overcome marketing challenges with limited resources, and build scalable go-to-market strategies.  He also dives into product-market-price fit, the role of AI in modern marketing, and how founders can structure their teams for long-term success. They discuss: Let’s Get Some Demand-Gen Terms Out of the WayWhy Do Early-Stage B2B Tech Startups Struggle With Demand Generation?Focus on Finding the Right Audience or Inbound as Well?What Channels Would You Recommend?What About Qualifying Leads?Product-Market-Price-Fit – Why Is This Important?Budgeting for ExperimentationWhat Type of Marketer Should a Startup Hire First?What Will Change for B2B Marketers in the Next 12–18 Months?And so much more.. Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow. If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

What's it REALLY like to search for a senior marketing role in B2B tech today? After leaving her company and looking for a job during the second half of 2024, Lisa Vecchio shares her story and insights on searching for a senior B2B marketing role in tech. We discuss: How good or bad is the job market?Did you have a clear idea of what type of job you were looking for, or did it evolve?How did you structure your day of job searching?What channels worked best?How important was candidate experience?What were some of the red flags you encountered?Final tips for job seekers.And so much more.. Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow. If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

When should you hire your first marketer?  It’s a question a lot of B2B tech start-ups struggle with and, unfortunately, tend to get wrong.  But making the right decision, not just about when to hire, but also which type of marketer to hire first, can have an enormous impact on your start-up’s growth.  In this episode, Emma Westley guides us through the question of when B2B tech start-ups should hire their first marketer. She also provides plenty of helpful advice for determining what kind of marketing professional to hire, and using your newly established marketing function to drive business growth.  We cover:  What hiring conditions we're seeing in the B2B tech market in early 2024When should a B2B tech startup hire its first marketer?What should you get your first marketing hire to focus on?What signals should founders look out for to know that marketing isn't working?Common mistakes startups make when hiring their first marketerWhat are the alternatives if you can't afford a full-time hire? And so much more.. Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow. If you'd like to be a future guest on the Market Mentors podcast you can apply here. Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow. If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

2023 has thrown a bunch of tough challenges at B2B tech marketing leaders, making it one of the trickiest years in a while, maybe even in the last couple of decades. The constant pressure to do more with less can squash creativity, test the relationship between marketing and sales teams, and even make even the most confident marketers second-guess themselves. So, what's the way out of this? No single solution fits everyone, but I had a chat with Pavey Purewal, who used to be a CMO and is now an Executive Coach. And we dove into some practical tips that marketing leaders can put into action during these challenging times.   We cover: What's the sentiment amongst B2B tech marketing leaders nowWhy now isn't the time to play it safe - 'small m versus big M thinking'How to approach the relationship with sales when the pressure is onGiven the instability, what should leaders be investing in to improve their performance and resilience?What it takes to be a successful B2B tech marketing leader today And so much more.. Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow. If you'd like to be a future guest on the Market Mentors podcast you can apply here. Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow. If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

With the current correction in the B2B technology market, finding the right balance between creativity and efficiency is crucial for success. This is especially true for B2B content marketers, who are seeking innovative ways to engage their target audience while optimising their resources. One tool that has revolutionised this field is artificial intelligence (AI), which offers immense potential for driving both creativity and efficiency in B2B content marketing strategies. In this podcast, we’re joined by Giuseppe Caltabiano, who is VP of Marketing at Rock Content. Giuseppe has over 20 years of experience spearheading B2B and B2C operations and has produced world-class content and digital marketing strategies for companies like Schneider Electric, Google, Capgemini, and Virgin Media.  We cover:  Why do B2B content marketers need to leverage AI safely?How AI can, or cannot, be used during each stage of creating contentCan you tell if copy has been created by AI?AI tools that Giuseppe recommends What skills and attributes Giuseppe looks for when hiring B2B content marketers And so much more.. Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow. If you'd like to be a future guest on the Market Mentors podcast you can apply here. Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow. If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

In competitive markets, how can you use expertise-based positioning to help you create content that engages your audience?  In this podcast, we catch up with Rin Hamburgh, a former journalist and experienced copywriter, to discuss research that her agency has conducted into what the C-suite reads.  So, if you’re someone who has to engage the C-suite, or you want to create a marketing strategy that can help you differentiate your business, then tune in because we cover everything you need to know. We cover: What does it mean when someone is an expert?The research that Rin's agency has produced on C-suite reading habitsHow to approach expertise-based positioningWhat type of content should you produce? What type of content to avoid producingTips for content distributionHow should you think about ROI with this type of content? What Rin looks for when hiring B2B content marketers And so much more. Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow. If you'd like to be a future guest on the Market Mentors podcast you can apply here. Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow. If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

Marketers play a crucial role in generating leads, raising brand awareness, and ultimately fueling the sales engine. One often overlooked resource that marketers can leverage to maximise their pipeline is the use of sales development representatives (SDRs). And in today’s podcast, we will explore what SDRs are and how marketers can effectively utilise them to drive pipeline growth. And there's no better person to talk to about this than Catarina Hoch, VP of Global Marketing at Operatix.  Not only has Catarina been an SDR previously, but Operatix provide outsourced SDR teams for B2B Tech companies, so she has a wealth of knowledge about what works and what doesn't. We cover: What does a Sales Development Representative (SDR) do?How do they fit into a typical sales team?How marketers can best work with SDR's to increase pipeline.The best metrics to track.Outsource or hire the SDR function?What are the best tools for SDR's to use? And so much more. Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow. If you'd like to be a future guest on the Market Mentors podcast you can apply here. Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow. If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

In today's global marketplace, the concept of localised marketing has become increasingly important for B2B tech companies. But what exactly is localised marketing? And how can it help companies succeed in a highly competitive industry?  In this podcast, I explore the benefits of localised marketing, discuss when companies should consider implementing it and a whole lot more with Lisa Vecchio, Global Vice President, Integrated Marketing at Aircall.  We cover: What is integrated marketing and how does it relate to localisation?What are the benefits of having a localised marketing strategy?At what point does a company need to think about localisation?How Lisa approached localisation when working for a Startup.When do you need to hire marketers in country?Having run integrated marketing teams for global technology businesses, what Lisa recommends doing to set those teams up for success.What skills and attributes Lisa looks for when hiring into her marketing team.  And so much more. Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow. If you'd like to be a future guest on the Market Mentors podcast you can apply here. Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow. If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

A short update from us here at Market Recruitment.  Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow. If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

In the digital age, data is king. And for B2B marketers, this treasure trove of information holds the key to unlocking new opportunities and driving demand. But how exactly can data be used to achieve these goals? In this podcast, I talk to John Webb, Founder and CEO of Get2Growth, about the power of data in the B2B market and provide actionable insights on how to leverage it effectively. We cover: What the opportunities are for B2B companies that sit on a lot of data right nowWhy aren’t B2B companies able to utilise their data?What could B2B companies be doing to capture more data in the first place?How would you suggest they turn that data from unknown to a known audience?What companies need to be aware of from a legislation point of viewHow should companies start to build a demand generation engine?How did John and the Spiceworks team utilise the data they had, and how did that influence their revenue?The skills and attributes that John believes makes someone good at demand generation And so much more. Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow. If you'd like to be a future guest on the Market Mentors podcast you can apply here. Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow. If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

In today's digital age where buyers are more informed, a well-designed and optimised website can be a powerful tool to attract and convert potential customers for your B2B tech business.  But where do you start?  In this podcast, I talk to Sam Dunning, Co-Owner at Web Choice about the key steps to creating a B2B website that not only looks great but also drives leads and delivers results.  We cover: The single biggest mistake B2B companies make when building a new websiteWhat a lead generating website needs to haveDoes the CMS it's built on really matter?Pricing page - yes or no?How to do SEO properly and rank for keywords quicklyThe reality of how long SEO takesTactics Sam is executing to drive leads into his business (which you can steal) And so much more. Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow. If you'd like to be a future guest on the Market Mentors podcast you can apply here. Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow. If you'd like to be a future guest on the Market Mentors podcast, you can apply here.

In today's fast-paced world, attention spans are shrinking, and the demand for quick and easily consumable content is on the rise. As a result, many companies are turning their long-form content into short-form content to cater to these changing preferences.  But how? So in this podcast, I talk to Anthony Leung, the Founder of Mean Write Hook about how to do it. And as someone who's worked in social media and content marketing for B2C companies like Pret a Manger, Just Eat, and Simba Sleep, as well as B2B brands like Rackspace and Rentokil Initial, he's worth listening to.  We cover: Why companies should be thinking about turning long-form content into short-form goldWhy some companies struggle with thisWhere people should start with something like thisHow people should distribute short-form contentRecommended tools to create this type of contentWhat metrics to measure and why And so much more. Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow. If you'd like to be a future guest on the Market Mentors podcast you can apply here. Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow. If you'd like to be a future guest on the Market Mentors podcast, you can apply here.