Advertise on podcast: Without Borders

Welcome to Without Borders, the podcast from Tyto. As the only PR and communications agency built to scale high-growth technology companies faster across Europe, we know that communicating effectively in this region is rarely as simple as it seems. Every market has its own dynamics, expectations and cultural nuances, and even the biggest, most established global brands can find Europe a challenging place to build visibility and sustain momentum at scale.  This podcast explores those challenges and offers practical insight for ambitious PR and comms teams. Across our different series, we look at what it really takes to drive an effective PR programme across Europe - from the lessons founders learn as they enter markets, to the way journalists and influencers shape the narrative, to the policy shifts that influence how technology is understood and regulated.  Our latest series, Policy Matters, examines the evolving relationship between policy, media and communications. It’s designed to give PR leaders a clearer view of how these forces interact, how political conversations take shape, and how organisations can engage thoughtfully and credibly in a landscape where the pace is accelerating and the stakes are rising.  In this episode, we’re joined by Diego Duchi, Fellow at the Oxford China Policy Lab and Associate Director at the Institute for AI Policy and Strategy. Previously, Diego spent more than a decade in central government, including as Head of AI Policy at HM Treasury, and also served as a Senior Advisor to Indonesia’s G20 Presidency.   Diego discusses how technology policy is developed inside government, why evidence and stakeholder engagement are central to the policymaking process, and how technology companies can engage more effectively with policymakers. He also explains why understanding the priorities of different government departments is often just as important as engaging with those responsible for technology policy.   The conversation explores the role of media, think tanks and industry bodies in shaping policy debates, how governments learn from developments in other markets, and why building trusted relationships with policymakers over time can be more valuable than engaging only when decisions are being made.   For more episodes of Without Borders, visit our YouTube channel, and don’t forget to subscribe on your preferred podcast platform to stay up to date.

Welcome to Without Borders, the podcast from Tyto. As the only PR and communications agency built to scale high-growth technology companies faster across Europe, we know that communicating effectively in this region is rarely as simple as it seems. Every market has its own dynamics, expectations and cultural nuances, and even the biggest, most established global brands can find Europe a challenging place to build visibility and sustain momentum at scale.  This podcast explores those challenges and offers practical insight for ambitious PR and comms teams. Across our different series, we look at what it really takes to drive an effective PR programme across Europe - from the lessons founders learn as they enter markets, to the way journalists and influencers shape the narrative, to the policy shifts that influence how technology is understood and regulated.  Our latest series, Policy Matters, examines the evolving relationship between policy, media and communications. It’s designed to give PR leaders a clearer view of how these forces interact, how political conversations take shape, and how organisations can engage thoughtfully and credibly in a landscape where the pace is accelerating and the stakes are rising.  In this episode, we’re joined by Romane Armangau, Media Relations and Communication Officer at Euroconsumer. This episode was recorded whilst Romane worked as a Tech and Industry Reporter at Euronews. Prior to her role at Euronews, Romane held a number of journalist roles in the policy and tech space, including as Editor of EU-focused Eyes on Europe and creating content for the newsletter of leading policy and politics outlet Contexte.  Romane discusses the role of journalism in cutting through the hype surrounding emerging technologies and helping audiences understand the real-world implications of complex policy decisions. She shares how she balances competing narratives around innovation and risk, why clear communication is critical to the success of tech regulation, and where major legislation such as the Digital Services Act and the AI Act are often misunderstood.  She also offers practical advice for communications professionals, explaining how companies can build trusted relationships with journalists through relevant expertise, evidence-based insights, and human stories that bring policy debates to life.  For more episodes of Without Borders, visit our YouTube channel, and don’t forget to subscribe on your preferred podcast platform to stay up to date.

Welcome to Without Borders, the podcast from Tyto. As the only PR and communications agency built to scale high-growth technology companies faster across Europe, we know that earning meaningful media coverage across this region requires more than just a good story. It demands a deep understanding of how journalists, creators, and media owners work, and how influence is evolving in today’s increasingly interconnected and fast-changing media landscape.  The second series of Following Up is designed to give PR leaders at global technology companies exactly that perspective.   Hosted by Tyto media experts, Pauline Delorme and Bastian Meger, the series brings you candid conversations with some of Europe’s most respected technology journalists, industry influencers, and independent media founders. We explore how stories are selected, how influence is built across multiple platforms, and how commercial pressures and changing audience behaviours are reshaping the media landscape - and what that means for PR teams.  In this episode, Pauline and Bastian are joined by Nish Ratanji, co-founder of The Stack, an independent tech publication and community for senior IT leaders.   Nish launched The Stack with former Computer Business Review and Roubini Global Economics editor Edward Targett in December 2020 to cut through industry noise with agenda-free journalism, long-form interviews, and expert analysis, while also bringing leaders together through events, subscriptions, and peer communities.  In this episode, Nish explains how his experience in B2B tech communications inspired him to create a media platform dedicated to serving senior IT leaders with trusted, high-quality journalism. He shares how The Stack differentiates itself from traditional trade media through its focus on original reporting, peer-led insights and a business model built on authority and community rather than clicks and advertising.  Nish also discusses the evolving relationship between PR and journalism, the importance of building genuine media relationships, and how AI, newsletters, events and other emerging formats are reshaping the way technology leaders discover and consume information.  Across the series, Following Up gives communications leaders the opportunity to hear directly from the people shaping Europe’s technology conversation, offering a valuable perspective that helps refine media strategies, strengthen engagement, and approach the region with greater confidence.  For more episodes of Following Up and the wider Without Borders series, visit our YouTube channel, and don’t forget to subscribe on your preferred podcast platform to stay up to date.

Welcome to Without Borders, the podcast from Tyto. As the only PR and communications agency built to scale high-growth technology companies faster across Europe, we know that earning meaningful media coverage across this region requires more than just a good story. It demands a deep understanding of how journalists, creators, and media owners work, and how influence is evolving in today’s increasingly interconnected and fast-changing media landscape.  The second series of Following Up is designed to give PR leaders at global technology companies exactly that perspective.   Hosted by Tyto media experts, Pauline Delorme and Bastian Meger, the series brings you candid conversations with some of Europe’s most respected technology journalists, industry influencers, and independent media founders. We explore how stories are selected, how influence is built across multiple platforms, and how commercial pressures and changing audience behaviours are reshaping the media landscape - and what that means for PR teams.  In this episode, Pauline and Bastian are joined by Sophy Caulier, freelance journalist and contributor for Le Monde, covering national and international news with a focus on politics, economics, culture and in-depth investigative journalism. With over 30 years of experience as a professional journalist across a range of publications, Sophy is also a skilled writer who trains managers to enhance their media presence.  In this conversation, Sophy discusses the role of freelance journalists as the “shadow army” in modern media. She also talks about how curiosity and reporting instincts shape great stories, sharing a fascinating anecdote of landing a major scoop on Steve Jobs returning to Apple, illustrating how breaking news can emerge from good reporting rather than aggressive digging. Finally, Sophy gives her view on the changing media landscape and the value of journalism in human judgement, storytelling and turning communication into meaningful information.  Across the series, Following Up gives communications leaders the opportunity to hear directly from the people shaping Europe’s technology conversation, offering a valuable perspective that helps refine media strategies, strengthen engagement, and approach the region with greater confidence.  For more episodes of Following Up and the wider Without Borders series, visit our YouTube channel, and don’t forget to subscribe on your preferred podcast platform to stay up to date.

Welcome to Without Borders, the podcast from Tyto. As the only PR and communications agency built to scale high-growth technology companies faster across Europe, we know that earning meaningful media coverage across this region requires more than just a good story. It demands a deep understanding of how journalists, creators, and media owners work, and how influence is evolving in today’s increasingly interconnected and fast-changing media landscape.  The second series of Following Up is designed to give PR leaders at global technology companies exactly that perspective.   Hosted by Tyto media experts, Pauline Delorme and Bastian Meger, the series brings you candid conversations with some of Europe’s most respected technology journalists, industry influencers, and independent media founders. We explore how stories are selected, how influence is built across multiple platforms, and how commercial pressures and changing audience behaviours are reshaping the media landscape - and what that means for PR teams.  In this episode, Pauline and Bastian are joined by Adrian Swinscoe, a well-respected writer, author and influential voice in the world of customer experience, and host of the Punk CX podcast. A longtime advocate for better service and meaningful customer outcomes, Adrian has spent years researching, writing and speaking about what it really takes for organisations to deliver experiences that customers value.  In addition to being a writer and podcast host, Adrian has also authored several books, including a best-selling 2016 book called How To Wow, the 2019 hit book Punk CX described as a “visual slap in the face for the customer experience industry”, and an exciting follow-up called Punk XL at the end of 2021.  In this conversation, Adrian talks about why bad customer service inspired him to build a career exploring and improving customer experience. He also discusses what makes compelling stories and podcast guests, and the importance of thoughtful, relationship-driven collaboration between PR professionals and content creators.  Across the series, Following Up gives communications leaders the opportunity to hear directly from the people shaping Europe’s technology conversation, offering a valuable perspective that helps refine media strategies, strengthen engagement, and approach the region with greater confidence.  For more episodes of Following Up and the wider Without Borders series, visit our YouTube channel, and don’t forget to subscribe on your preferred podcast platform to stay up to date.

Welcome to Without Borders, the podcast from Tyto. As the only PR and communications agency built to scale high-growth technology companies faster across Europe, we know that earning meaningful media coverage across this region requires more than just a good story. It demands a deep understanding of how journalists, creators, and media owners work, and how influence is evolving in today’s increasingly interconnected and fast-changing media landscape.  The second series of Following Up is designed to give PR leaders at global technology companies exactly that perspective.   Hosted by Tyto media experts, Pauline Delorme and Bastian Meger, the series brings you candid conversations with some of Europe’s most respected technology journalists, industry influencers, and independent media founders. We explore how stories are selected, how influence is built across multiple platforms, and how commercial pressures and changing audience behaviours are reshaping the media landscape - and what that means for PR teams.  In this episode, Pauline and Bastian are joined by Stijn Goossens, producer and editor for Science, Technology, and Innovation at Business News Radio  As the first media organisation to offer podcasts on on-demand audio, BNR has become a trailblazer in business broadcasting in the Netherlands. Every day, professionals and decision-makers tune in to stay up to date on the latest in technology, work, entrepreneurship, economics, and business.   Stijn oversees the presentation, editorial direction, and production of Op de zaak, a popular podcast that spotlights Dutch SMEs that have turned their businesses into real success stories. Before joining BNR, he was a presenter and editor of a weekly radio science show for NTR, where he and his co-host invited scientists to take a deep dive into their research.  In this conversation, Stijn discusses how to successfully engage with BNR’s C-level business audience, what makes a truly compelling spokesperson, and why PR teams should prioritise personal relationships over mass pitching. He also shares his view on how AI is affecting journalism, the fragmentation of media consumption, and why creating genuine trust matters more than simply generating “buzz.”  Across the series, Following Up gives communications leaders the opportunity to hear directly from the people shaping Europe’s technology conversation, offering a valuable perspective that helps refine media strategies, strengthen engagement, and approach the region with greater confidence.  For more episodes of Following Up and the wider Without Borders series, visit our YouTube channel, and don’t forget to subscribe on your preferred podcast platform to stay up to date.

Welcome to Without Borders, the podcast from Tyto. As the only PR and communications agency built to scale high-growth technology companies faster across Europe, we know that communicating effectively in this region is rarely as simple as it seems. Every market has its own dynamics, expectations and cultural nuances, and even the biggest, most established global brands can find Europe a challenging place to build visibility and sustain momentum at scale.  This podcast explores those challenges and offers practical insight for ambitious PR and comms teams. Across our different series, we look at what it really takes to drive an effective PR programme across Europe - from the lessons founders learn as they enter markets, to the way journalists and influencers shape the narrative, to the policy shifts that influence how technology is understood and regulated.  Our latest series, Policy Matters, examines the evolving relationship between policy, media and communications. It’s designed to give PR leaders a clearer view of how these forces interact, how political conversations take shape, and how organisations can engage thoughtfully and credibly in a landscape where the pace is accelerating and the stakes are rising.  In this episode, we’re joined by Ben Lyons, Senior Director of Policy and Public Affairs at Darktrace, a global leader in AI cybersecurity.   Previously, Ben led policy communications at Virgin Media and spent several years in the UK Government’s Centre for Data Ethics and Innovation, including as Head of External Affairs.  Ben discusses why technology companies need to be more present in policy conversations than ever before, as regulation and public expectations increasingly shape how the sector operates. He discusses the role communications can play in helping governments and wider audiences understand complex issues, and in building the kind of trust that supports responsible innovation.  This fascinating conversation also looks at what effective policy engagement involves in practice, focusing on the right issues, shaping narratives early, and communicating clearly across audiences and markets as influence evolves across a broader range of digital channels, forums, and media outlets.  For more episodes of Without Borders, visit our YouTube channel, and don’t forget to subscribe on your preferred podcast platform to stay up to date.

Welcome to Without Borders, the podcast from Tyto. As the only PR and communications agency built to scale high-growth technology companies faster across Europe, we know that communicating effectively in this region is rarely as simple as it seems. Every market has its own dynamics, expectations and cultural nuances, and even the biggest, most established global brands can find Europe a challenging place to build visibility and sustain momentum at scale.  This podcast explores those challenges and offers practical insight for ambitious PR and comms teams. Across our different series, we look at what it really takes to drive an effective PR programme across Europe - from the lessons founders learn as they enter markets, to the way journalists and influencers shape the narrative, to the policy shifts that influence how technology is understood and regulated.  Our latest series, Policy Matters, examines the evolving relationship between policy, media and communications. It’s designed to give PR leaders a clearer view of how these forces interact, how political conversations take shape, and how organisations can engage thoughtfully and credibly in a landscape where the pace is accelerating and the stakes are rising.  In this episode, we’re joined by Eve Novakovic, Executive and Policy Communications, Senior Manager at the AI research lab, Google DeepMind.   Prior to her current role, Eve led corporate and policy communications at Vodafone, with a particular focus on building relationships with journalists in Brussels and across the European Union.   Eve discusses how technology firms can use communications to build trust and engage effectively in policy debates across rapidly evolving regulatory environments. She emphasises the growing importance of transparency, authenticity, and clear storytelling in shaping how innovation is understood by policymakers and the public.   She also reflects on the value of close alignment between comms and policy teams, the need to deploy the right spokespeople at key moments, and how digital channels and influencers are increasingly central to earning credibility and gaining influence.  For more episodes of Without Borders, visit our YouTube channel, and don’t forget to subscribe on your preferred podcast platform to stay up to date.

Welcome to Without Borders, the podcast from Tyto. As the only PR and communications agency built to scale high-growth technology companies faster across Europe, we know that communicating effectively in this region is rarely as simple as it seems. Every market has its own dynamics, expectations and cultural nuances, and even the biggest, most established global brands can find Europe a challenging place to build visibility and sustain momentum at scale.  This podcast explores those challenges and offers practical insight for ambitious PR and comms teams. Across our different series, we look at what it really takes to drive an effective PR programme across Europe - from the lessons founders learn as they enter markets, to the way journalists and influencers shape the narrative, to the policy shifts that influence how technology is understood and regulated.  Our latest series, Policy Matters, examines the evolving relationship between policy, media and communications. It’s designed to give PR leaders a clearer view of how these forces interact, how political conversations take shape, and how organisations can engage thoughtfully and credibly in a landscape where the pace is accelerating and the stakes are rising.  In this episode, we’re joined by Chris Hilton, Director of Global Communications at Mozilla. With more than twenty years of experience working at the intersection of policy and communications, including senior roles within the Canadian government, Chris brings a wealth of insight and a valuable perspective to the conversation.  Chris explores how comms leaders can navigate the contrasting policy landscapes of Europe and the US and maintain consistent messaging across jurisdictions. He argues that media should be seen not as stakeholders but as channels to the audiencesshaping policy and highlights how comms teams can add real strategic value by understanding the business and helping organisations move forward. Chris also discusses the need to be political while staying clear of partisan divides and reflects on the increasing influence big tech now holds over regulatory decisions.  For more episodes of Without Borders, visit our YouTube channel, and don’t forget to subscribe on your preferred podcast platform to stay up to date.

As the only PR and communications agency built to scale high-growth technology companies faster across Europe, we understand the unique challenges of growing a business across the region, particularly when it comes to communications.  Our new podcast series, Scaling Without Borders, is designed to help ambitious entrepreneurs overcome common challenges and successfully expand into new markets across Europe. Each episode explores the high and lows of growing a tech business internationally, offering valuable insights from some of Europe's most inspiring tech leaders who have been there and done it.  In this first series, we take a close look at the journeys of scale-ups founded by Dutch entrepreneurs with Tyto’s local experts, Chantal Schepers and Erik van de Nadort. We uncover what it takes to thrive in today’s ultra-competitive international markets and share invaluable insights to take your business to the next level from inspiring tech leaders.  The final episode features Rob van den Heuvel, co-founder and CEO of Sendcloud, a leading European shipping software company that helps e-commerce organisations streamline and simplify their logistics processes.  Since founding Sendcloud in 2012 with his co-founders Bas and Sabi, Rob has helped build a highly successful company that now serves more than 30,000 e-commerce businesses across Europe.  From being bored at business school to becoming frustrated with outdated shipping systems, Rob shares how his entrepreneurial journey began and the lessons he’s learned along the way.   His experience scaling Sendcloud provides valuable insights into the challenges of entering a new market for the first time - navigating the classic chicken-and-egg dilemma of needing volume to secure partnerships while requiring partnerships to drive volume - and the complexities of raising funds to accelerate growth and expand capabilities through strategic acquisitions.  For more episodes of Scaling Without Borders featuring inspiring stories from Europe’s scale-up ecosystem, check out ourYouTube channel. And don’t forget to subscribe on your preferred podcast platform to stay updated.

As the only PR and communications agency built to scale high-growth technology companies faster across Europe, we understand the unique challenges of growing a business across the region, particularly when it comes to communications.  Our new podcast series, Scaling Without Borders, is designed to help ambitious entrepreneurs overcome common challenges and successfully expand into new markets across Europe. Each episode explores the high and lows of growing a tech business internationally, offering valuable insights from some of Europe's most inspiring tech leaders who have been there and done it.  In this first series, we take a close look at the journeys of scale-ups founded by Dutch entrepreneurs with Tyto’s local experts, Chantal Schepers and Erik van de Nadort. We uncover what it takes to thrive in today’s ultra-competitive international markets and share invaluable insights to take your business to the next level from inspiring tech leaders.  In this episode, we hear from Haran Sold, Partner and Head of Technology Investments at Mentha Capital, a leading European private equity firm headquartered in Amsterdam.  Haran began his career at PeopleSoft (acquired by Oracle in 2005), and has since held various international roles at companies like Nokia, Alcatel Lucent, and SmartShift Technologies, working in both France and the US.     With extensive experience in scaling businesses internationally, Haran supports ambitious management teams at Mentha’s portfolio companies daily. Drawing on his years of expertise, he shares invaluable insights into the common challenges scale-ups face when expanding across borders, key considerations for raising funds domestically or abroad, and why a deep understanding of your target market is crucial for success.  New episodes of Scaling Without Borders featuring inspiring stories from Europe’s scale-up ecosystem will be released soon. Don’t forget to subscribe on your preferred podcast platform or YouTube channel to stay updated.

As the only PR and communications agency built to scale high-growth technology companies faster across Europe, we understand the unique challenges of growing a business across the region, particularly when it comes to communications.  Our new podcast series, Scaling Without Borders, is designed to help ambitious entrepreneurs overcome common challenges and successfully expand into new markets across Europe. Each episode explores the high and lows of growing a tech business internationally, offering valuable insights from some of Europe's most inspiring tech leaders who have been there and done it.  In this first series, we take a close look at the journeys of scale-ups founded by Dutch entrepreneurs with Tyto’s local experts, Chantal Schepers and Erik van de Nadort. We uncover what it takes to thrive in today’s ultra-competitive international markets and share invaluable insights to take your business to the next level from inspiring tech leaders.  The fourth episode features Wibe Wagemans, a serial entrepreneur known for building the globally recognised Angry Birds and Big Fish brands.  Since moving to Silicon Valley two decades ago, Wibe has made a significant impact, leading startups to exits exceeding $500 million and IPOs surpassing $1 billion as a CEO, chairman, and advisor.  As the best-selling co-author of The Secret of Silicon Valley, Wibe spills the beans on successfully expanding into the US, the critical importance of speed when scaling, and key lessons European founders can learn from entrepreneurs in the valley.  New episodes of Scaling Without Borders featuring inspiring stories from Europe’s scale-up ecosystem will be released soon. Don’t forget to subscribe on your preferred podcast platform or YouTube channel to stay updated.

As the only PR and communications agency built to scale high-growth technology companies faster across Europe, we understand the unique challenges of growing a business across the region, particularly when it comes to communications. Our new podcast series, Scaling Without Borders, is designed to help ambitious entrepreneurs overcome common challenges and successfully expand into new markets across Europe. Each episode explores the high and lows of growing a tech business internationally, offering valuable insights from some of Europe's most inspiring tech leaders who have been there and done it. In this first series, we take a close look at the journeys of scale-ups founded by Dutch entrepreneurs with Tyto’s local experts Chantal Schepers and Erik van de Nadort. We uncover what it takes to thrive in today’s ultra-competitive international markets and share invaluable insights to take your business to the next level from inspiring tech leaders.The third episode sees Lieke Conijn, Startup Liaison for the Dutch Embassy in London, share advice for scale-ups aiming to grow in post-Brexit Britain and offer her thoughts on the UK’s Autumn Budget, which was yet to be announced at the time of recording. Plus, find out why Lieke urges founders to take inspiration from Dutch footballer, Virgil van Dijk, and work their way up to competing in the Premier League of business.  New episodes of Scaling Without Borders featuring inspiring stories from Europe’s scale-up ecosystem will be released soon. Don’t forget to subscribe on your preferred podcast platform or YouTube channel to stay updated.

As the only PR and communications agency built to scale high-growth technology companies faster across Europe, we understand the unique challenges of growing a business across the region, particularly when it comes to communications.Our new podcast series, Scaling Without Borders, is designed to help ambitious entrepreneurs overcome common challenges and successfully expand into new markets across Europe. Each episode explores the high and lows of growing a tech business internationally, offering valuable insights from some of Europe's most inspiring tech leaders who have been there and done it.In this first series, we take a close look at the journeys of scale-ups founded by Dutch entrepreneurs with Tyto’s local experts Chantal Schepers and Erik van de Nadort. We uncover what it takes to thrive in today’s ultra-competitive international markets and share invaluable insights to take your business to the next level from inspiring tech leaders.  In this episode, Martijn Hamann, Co-Owner and Partner at Endeit Capital, shares what he learnt from guiding 50+ tech companies as they scaled internationally.  From leading Endemol to its IPO to unlocking opportunities in AI and tech, Martijn discusses the do’s, don’ts, and secrets to success for scale-ups growing across borders. New episodes of Scaling Without Borders featuring inspiring stories from Europe’s scale-up ecosystem will be released soon. Don’t forget to subscribe on your preferred podcast platform or YouTube channel to stay updated.

As the only PR and communications agency built to scale high-growth technology companies faster across Europe, we understand the unique challenges of growing a business across the region, particularly when it comes to communications.Our new podcast series, Scaling Without Borders, is designed to help ambitious entrepreneurs overcome common challenges and successfully expand into new markets across Europe. Each episode explores the high and lows of growing a tech business internationally, offering valuable insights from some of Europe's most inspiring tech leaders who have been there and done it.In this first series, we take a close look at the journeys of scale-ups founded by Dutch entrepreneurs with Tyto’s local experts Chantal Schepers and Erik van de Nadort. We uncover what it takes to thrive in today’s ultra-competitive international markets and share invaluable insights to take your business to the next level from inspiring tech leaders.  In this episode, Matthijs Welle, CEO of Mews, reveals how the cloud business was founded and overcame a rather challenging start in France.  With Mews now on its way to becoming the global leader in hospitality management tech, Matthijs shares his experience of leading the scale-up through nine acquisitions, seven funding rounds, and the inevitable challenges sparked by rapid international growth. New episodes of Scaling Without Borders featuring inspiring stories from Europe’s scale-up ecosystem will be released soon. Don’t forget to subscribe on your preferred podcast platform or YouTube channel to stay updated!