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SEO, Digital Marketing and online security

Advertise on podcast: SEO, Digital Marketing and online security

This podcast has
55 episodes
Language
English
Publisher
Andy Poulton
Explicit
No
Date created
2019/02/21
Latest episode
2024/02/15
Average duration
13 min.
Release period
72 days

Description

I'm Andy Poulton and I've been marketing online since 1999. Listen to my podcasts to learn a little more about a wide range of digital marketing and online security security issues. I talk aboutSearch Engine Optimisation - SEOGoogle Ads, Facebook Ads and other forms of Pay per Click - PPCSocial Media MarketingEmail MarketingVideo MarketingWeb Design and Web UsabilityCyber SecurityPasswords and Password SecurityAnd quite a bit more

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Password Roundup for 2023
2024/02/15
2023 was another classic for Passwords. (No, not really, I'm being sarcastic). 2023 was like every other year with little imagination shown for passwords which is why the Top 10 is so much like previous years.It's no wonder people get hacked and have their data stolen.Anyway, tune in for my round up of the worst passwords for 2023 and some hints and tips to make sure your password is difficult to hack.
Interview with Andy Entwistle of Salient Sales and Training
2023/12/11
Listen to my chat with Andy Entwistle of Salient Sales and Training. Andy is a top sales coach focusing on Ethical Selling and if you don't know what ethical selling is, then you need to listen to this, buy his book and then book him for some sales training.Buy The Persuasive Power of Ethical Selling - amzn.to/3NopJAO
10 Golden Rules of Website Design
2023/09/15
 Let’s get past trends and fashions and take a look at 10 golden rules of website design which combine timeless principles with modern considerations to ensure your website is not only visually appealing but also user-friendly, accessible, and effective at achieving its goals. 
The Importance of Cyber Security for SMEs in 2023
2023/08/08
 In today’s interconnected digital world, Solopreneurs, sole traders, small and medium-sized enterprises (SMEs) face an increasing number of cyber threats that can have severe consequences for their operations, reputation, and financial stability. Cybersecurity has become a critical aspect of business management for all businesses as they are often targeted by cybercriminals seeking to exploit their vulnerabilities. Listen to learn more
10 essential Google Analytics 4 Metrics you need to understand
2023/06/15
Google is replacing Google Analytics 3 with Google Analytics 4 and 4 is very different. To help you manage the transition (you have no choice BTW) here are the top 10 GA4 metrics that you need to understand.Understanding the information will help you learn how any improvements to your website are performing and will help you understand what visitors to your website are doing.
Are you zooming or Teaming from a cave?
2022/09/27
Do you know how good, or bad, your video calls sound? Have you ever recorded your calls and played them back? Are you happy with the sound quality or would you like to sound more professional? Have a listen to this to find out how to make your video calls sound more professional 
Help! I’ve got an invisible website, what should I do?
2022/08/05
Help! I’ve got an invisible website, what should I do?1/ Panic?2/ Wait and Hope?3/ Start Again?4/ Call an expert?Have a listen and hear expert advice from Andy Poulton, your Chief SEO Officer. Also may contain references to Search Engine Optimisation
Pen Island and other Domain Name Nightmares
2022/06/20
The Welsh Italian Pizza Company were in the press recently but it wasn't because of their Pizzas. It was something web related. Have a listen to learn about their domain name nightmare and other howlers and how not to make the same mistake with your website.
Make your Business More Cyber Secure
2022/05/05
In my previous pod I talked about the key Cyber Security threats that individuals and businesses of all sizes face.This time around I am going to review some of the key protective measures that you can take. Measures that will make your business harder to defraud, harder to hack and less likely to fall victim to Cyber Crime.
Cyber Security Threats to You and your Business
2022/03/21
Could your business be at risk from Cyber Crime? You bet it could.....in fact, with Putin's invasion of Crimea the threats are likely to be much greater as the Cyber Criminals use the invasion as a distraction and opportunity Listen to my latest Podcast to find out how cyber criminals could impact your business 
Why every business with a website NEEDS SEO
2022/02/14
 Search Engine Optimisation is the the process that is undertaken in order to make your website search engine friendly. This makes it easy for all search engines to fully understand your business, your services and/or your products so that your website can feature in the search results when somebody is searching for the things you do, the services you provide or the goods you sell.  But it’s not quite as simple as simply being listed. I work at Search Engine Optimisation and if you do a search for that, Google comes back with nearly 23 million results. And with no more than 10 free results on a page that’s a potential of 2.3 million pages of results. You have to have SEO to stand ANY chance of being easily found in the Search Engine Results Pages
Top Tips for SEO in 2022
2021/12/23
Christmas is just around the corner. Now is an ideal time to take a step back from working In your business (the day to day things that you do) and do a bit of work ON your business (business structure, systems, processes, marketing etc.). That makes it an ideal time for some top tips for your SEO for 2022.

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