Advertise on podcast: The Video Strategy Show: YouTube Tips for Creators Over 40, Video Marketing, Video Content Ideas, Camera Confidence, Video Ti

You know when you click on a YouTube video even when you don't fully know what they're about? That's not an accident. In this episode, I'm breaking down why familiarity matters more than being clever when it comes to getting clicks, building trust, and helping the right people feel like your content is for them. We'll talk about how using identifiers : like demograohics, familiar places, brands, locations, and shared reference pointscan build connection,. I'll also share how filming in everyday locations and using nostalgia in your examples can help you sound more natural on camera and connect faster. If you've been feeling pressure to be louder, trendier, or more "YouTube-y," this episode is a reminder that recognition builds trust. And trust is what actually grows a channel. I'd love to hear what you thought of the episode.  Send me a note at [email protected] WORK WITH ME: Book a 1:1 Strategy Session with me: https://thisisvirginiakerr.com/1-1-youtube-coaching-session 

If your YouTube channel feels stuck, it's easy to blame the algorithm, your thumbnails, or your confidence on camera. But what if none of that is the real issue? In this episode, I share the deeper reason my own channel felt stuck and why it had nothing to do with views or analytics. I take you back to where my story began and explain why knowing your why and your ideal viewer matters more than any strategy. If you've been feeling disconnected from your content or questioning your direction, this episode is a reminder of what actually matters and why your channel may not be broken at all. I'd love to hear what you thought of the episode.  Send me a note at [email protected] WORK WITH ME: Learn about my coaching program Story Driven YouTube:  https://thisisvirginiakerr.com/this-is-youtube-school  Book a 1:1 Strategy Session with me: https://thisisvirginiakerr.com/1-1-youtube-coaching-session 

If creating content feels harder than it used to, you're not imagining it. Content creation has gone through 4 clear evolutions. In this episode, I break down the 4 evolutions of content creation and explain why so many creators feel stuck right now. You'll learn why informational content doesn't convert like it once did, why entertaining content leads to burnout, why "relatable but safe" storytelling often plateaus, and what the next evolution of online content is about. I also share what I've seen firsthand working with creators and business owners over 40, how social media and YouTube have evolved, and how to create content that builds trust, connection, and long-term growth. If you're a creator, coach, or business owner who wants to grow on YouTube or online without burning out, this episode will help you understand where you are in your content journey and how to create content that actually resonates in today's algorithm-driven world. I'd love to hear what you thought of the episode.  Send me a note at [email protected] And if you'd like to work with me- click here to learn more about Story Driven YouTube. https://thisisvirginiakerr.com/this-is-youtube-school 

Have you ever watched someone in your niche rack up YouTube views and comments and thought, Why are people responding to this—but not my videos? In this episode, I'm breaking down the real reason some creators consistently get more engagement- even when their content isn't any better. You'll listen in on a coaching call from inside my program Story Driven YouTube, where I walk a client through why her intro sounded "fine," but not memorable—and how adding specific story details completely changed how her message landed. We'll talk about: Why YouTube content formulas fall flat without details How generic intros hurt retention and engagement The role storytelling plays in helping viewers decide if you are their person Why this applies to any niche, not just coaches or business owners How to identify simple, human stories that make your content feel personal- without oversharing Whether you're a coach, a creator, or someone building a YouTube channel around a passion or interest, this episode will help you understand what actually keeps people coming back.

AI is hurting people's retention and views on YouTube. It's changing how creators write, sound, and connect. And it's not good. In this episode, I breakdown five ways A.I. is ruining YouTube videos. Not the A.I. created videos. The ones people create but use A.I. to help them. You'll learn how A.I.-written scripts can turn off your viewer and make you a weak content creator. I'm also showing you how to use A.I. so it helps you save time planning your YouTube videos and stand out in your industry. I'd love to hear what you thought of the episode.  Send me a note at [email protected] And if you'd like to work with me- click here to learn more about Story Driven YouTube. https://thisisvirginiakerr.com/this-is-youtube-school 

If you're unsure what to post on YouTube going into 2026, you're not alone. The platform hasn't just changed — people's expectations have changed. In this episode, I'm breaking down what's actually working on YouTube right now and why the creators seeing growth aren't chasing trends, viral formats, or flashy editing. They're creating content that feels relatable, story-driven, and grounded in real life. I'll walk you through the shift I'm seeing across YouTube, share concrete examples from different niches (including cooking, real estate, and home décor), and explain why clarity around who you're creating for matters more than ever — whether you have a business or not. If you want more views in 2026 without burning yourself out or turning into someone you're not, this episode will give you a much clearer direction. Show Notes In this episode, we talk about: Why "what worked before" isn't enough going into 2026 The shift from polished, formulaic content to relatable, story-driven videos What viewers are actually responding to right now on YouTube Why clarity around your audience matters — even if you don't have a business The difference between creating helpful content and creating clickable content Real-life examples of what to post in different niches: Cooking and food content Real estate channels Home décor and lifestyle creators How storytelling drives views without feeling salesy Why chasing views alone is exhausting — and what works better long-term Want more support? If you're trying to grow on YouTube and want clearer direction on what to post, how to package your videos, and how to build momentum without burning out, you can learn more about my YouTube program at: https://thisisvirginiakerr.com/this-is-youtube-school       

Today's live coaching session is all about fixing the real problem behind low clicks on YouTube — your titles and thumbnails. In this episode, Virginia walks through a student's video thumbnail, title, and intro script and shows you exactly how to identify why a video isn't getting clicked… and how to turn it into something your ideal viewer can't scroll past. You'll learn: ✨ How to know if your title is confusing your viewer ✨ What makes a thumbnail instantly clickable ✨ The biggest mistakes creators make with messaging ✨ How to craft a title + thumbnail+ intro that work together ✨ The simple test I use to know if a video will get clicks If you want to leanr how to get live coaching like this inside Story-Driven YouTube School, click here. Grab my 10 Minute B-Roll Plan with 40+ b-roll ideas here.

Today's episode is a behind-the-scenes look at how one busy health and wellness coach completely changed her YouTube experience — and her business — with a simple, repeatable system. I'm sitting down with Nikki Cheak, a mom of three who used to feel overwhelmed every time she tried to make a video. She didn't have extra time, she didn't have fancy equipment, and honestly? She didn't have a plan. That all changed when she joined Story Driven YouTube. In this conversation, Nikki breaks down the extremely simple YouTube process she now uses to consistently post videos from home — using nothing more than her computer — while running her business and raising her kids. We talk about: • How she built a YouTube system that actually fits her life • The mindset shift that finally made YouTube "click" • How storytelling helped her connect instantly with the right people • Why she's more confident than ever showing up on camera • The business growth she's already seeing from this clarity and consistency If you've been overthinking YouTube, struggling with confidence, or feeling like you don't have time… Nikki's story will show you what's possible with a simple system and a little support.   ✨ LAST DAY! Today is the final day to save $300 on Story Driven YouTube. If you want the same structure, coaching, and clarity Nikki used to transform her channel — use the link below to join before the Black Friday Special ends. 👉 Black Friday Special: Save $300 here!   Learn more about Nikki: Freebie: 5 Days to Finally Know What to Eat in Perimenopause  Website: www.intentionalwellnesscoaching.com Podcast: Real Food. Real Energy. Real Life.  

If you're on YouTube and wondering why your views aren't growing—or why YouTube still feels overwhelming—this episode will help you finally understand what's going wrong. Today, I'm breaking down the 5 most common mistakes beginners make on YouTube and what to do instead so you can start seeing real traction, more confident on-camera delivery, and videos that actually attract the right viewers. You'll hear the exact shifts my students make inside my Story Driven YouTube prgram that help them improve their intros, create a focused content plan, simplify their workflow, and understand how to make videos that lead viewers toward becoming clients. These are simple, proven steps that work especially well for creators over 40 who want clarity and growth without burning themselves out. If you're tired of guessing your way through your channel, this episode will give you a clear direction for what to fix first. Black Friday Special — Save $300 My Black Friday special for Story Driven YouTube School is officially live. From now through November 21st, you can save $300 on the full program and get the step-by-step system you need to create videos that get views and build your impact and community. Grab the Black Friday special here 👉🏻 https://thisisvirginiakerr.com/this-is-youtube-school 

If you've ever hit record without a real plan — or spent hours filming only to wonder why your video didn't perform — this episode is your roadmap. I'm walking you through exactly how I plan my YouTube videos from start to finish so they actually get views and lead to results. You'll learn how to: Research video topics and keywords that attract your ideal audience Brainstorm clickable YouTube titles and thumbnails before you ever script Outline your video flow — intro, bullet points, and call-to-action Choose where and when to record, edit, and publish for consistency Build a repeatable YouTube video planning system that saves time and boosts performance Whether you're a content creator or business owner over 40, this is the simple framework I use to create videos that connect, convert, and grow my channel. 🎁 Free Download: Grab my free guide — Your First 5 YouTube Videos — and start your channel with clarity and confidence: https://thisisvideoschool.mykajabi.com/opt-in  💥 Black Friday Special: Don't miss the biggest sale of the year on This Is YouTube School! From Tuesday, November 18 through Friday, November 21, you can join my full course at a special Black Friday rate and learn how to grow your channel and your business on YouTube.

What happens when you stop overthinking your YouTube content and just start documenting? In this episode, I'm sharing what I learned from challenging myself to post a YouTube Short vlog every day for seven days — the surprises, the struggles, and how it completely changed my creativity. If you've ever felt stuck, inconsistent, or afraid to show the "real life" behind your business, this episode will inspire you to start — even when it's messy. You'll hear: The truth about what daily vlogging actually teaches you Why perfection kills creativity (and what to do instead) How this challenge helped me reconnect with my purpose as a creator What I'll do differently next time Whether you're a YouTuber, business owner, or midlife creator trying to find your voice again, this one's for you.

Thinking about vlogging on Youtube but don't know where to begin? In this episode, Virginia shares The Lazy Way to Vlog — a simple, stress-free approach to YouTube vlogging for beginners. Learn why vlogging helps you connect deeply with your audience, three easy vlog styles you can try (even with just your phone), and how to capture everyday moments that tell a story. Whether you're a new creator or a business owner who wants to start vlogging on YouTube, this episode will help you get started — no fancy gear or editing required.

We're getting real today. I've been in a creative rut. Not because I've lost my passion for YouTube, but because life has been… a lot lately. You know those seasons where you're juggling your business, your family, your parents, your house — and somehow, in the middle of all that, you're supposed to be creative? Yeah. That's where I've been. So today I want to talk about how I'm working my way out of this creative fog — what I'm doing differently, the new gear I just bought (and why I felt both excited and guilty about it), and how I'm using my upcoming trip to spark joy and creativity again.

Some of the fastest-growing YouTube channels right now aren't using fancy edits, trendy hooks, or viral tricks — they're growing through real life. In this episode, Virginia breaks down what three creators over 50 are doing right to build loyal, engaged communities without chasing the algorithm. You'll learn how authenticity, storytelling, and consistency can help you attract the right viewers and grow your channel your way. Whether you're just starting on YouTube or ready to simplify your strategy, this episode will show you why real connection always outperforms perfect production. Learn more about my coaching program, This Is YouTube School here.   Small Retired Life: https://www.youtube.com/@smallretiredlife SIlver and Solo: https://www.youtube.com/@silverandsolo  Rob the Maritimer: https://www.youtube.com/@RobtheMaritimer 

You know those first ten seconds when you hit record, and you're like, 'Do I say hi first? Do I introduce myself? Do I just start teaching?' — and somehow whatever you pick feels awkward? Yeah… been there. Today we're talking about 10 intro mistakes that quietly kill your YouTube views — and how to fix them so people actually stay long enough to hear your message. Because those first ten seconds tell your viewer if they can trust you — and if you respect their time. Let's make sure your intro grabs their attention so they keep watching your video. Learn more about my coaching program, This Is YouTube School here.