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While you might assume that a paid event will make more money, I very rarely see that be the case. More often than not, FREE summits make more money than paid ones, and I'm breaking down why in this episode. I'll share what happens to your registrations, your show-up rate, and your revenue when you put a price tag on your event. I'm event sharing the numbers from our own testing, plus the three objections I hear constantly about free events and what the data says about each one. For show notes, head to https://summithosthangout.com/332

In this episode, we're going behind the scenes with first-time summit host Kelly Rossouw, a cricket and crafting creator who hit over 10,000 registrations, raised $6,000 for a wildlife sanctuary she loves, and got her husband to quit his job - all from her first summit. She's sharing the unique decisions she made with her event, how the crafting community showed up in the best way, and what she'd protect more fiercely if she did it again. For show notes, head to https://summithosthangout.com/331

If you've already hosted a virtual summit, it's tempting to think the next one will naturally outperform it. You've got a bigger audience and more experience...what could go wrong? In this episode, I'm digging into the biggest mistake repeat summit hosts make, sharing real examples of what it looks like when this assumption plays out (including real numbers), and breaking down three specific mistakes that feed into this bigger one. Whether you're planning your second summit or your sixth, this episode will help you stop leaving results on the table and start making the intentional improvements that lead to growth. For show notes, head to https://summithosthangout.com/330

Tech and automations can feel - especially if you've never set up anything like this before. But what if the real problem isn't the tech itself...but it's skipping the strategy that should come before it? In this episode, I'm sitting down with business automation strategist Elizabeth Neumann to talk about why a strategy-first approach to your summit tech makes everything easier. Elizabeth breaks down the most common mistakes she sees summit hosts make, what it actually looks like to map out your systems in advance, and the essential automations you need to have in place before you go live. For show notes, head to https://summithosthangout.com/329

If you're sick of doing a lot of things and not seeing big enough results, this episode is for you. I'm breaking down the ROI of strategies like content, challenges, webinars, ads, and summits. You'll hear the 3 ways I evaluate each strategy and how to know if the time investment of a summit is worth it for you right now. For show notes, head to https://summithosthangout.com/328

Have a membership and wondering if a summit will actually work for your specific situation? In this episode, I'm going a layer deeper than just "yes, summits work for memberships" and breaking down the specific types of memberships where results are just... on another level. If you've been on the fence about whether your membership is the right fit for a summit strategy, this episode will give you your answer. For show notes, head to https://summithosthangout.com/327

Have a membership and wondering if a summit will actually work for your specific situation? In this episode, I'm going a layer deeper than just "yes, summits work for memberships" and breaking down the specific types of memberships where results are just... on another level. If you've been on the fence about whether your membership is the right fit for a summit strategy, this episode will give you your answer. For show notes, head to https://summithosthangout.com/327

Trying to pick the perfect tech platform for your summit is a big source of stress and decision paralysis for hosts. Should you use Kajabi? Thrivecart? HeySummit? Something else entirely? In this episode, Sharee Collier (who's hosted summits on ALL three platforms) breaks down exactly when each platform makes sense. You'll discover the unique advantage of HeySummit that you won't find anywhere else, why Thrivecart might be your best starting point, and the simple framework for choosing your tech without the overwhelm. For show notes, head to https://summithosthangout.com/326

Virtual summits have been getting harder to do well - so before you commit months of energy to one, let's figure out if it's the right move for you. In this episode, I'm breaking down what a summit is truly designed to do (and what it's not), the two business types that will see the most success with them, and the clear signs that you're ready - or that it might be worth waiting a little longer. For show notes, head to https://summithosthangout.com/325

In this episode, Krista sits down with Janelle Hardy, a memoir writer and somatic healing practitioner, to break down how she used virtual summits in a creative, B2C niche to grow her email list and turn that growth into six-figure course sales. Janelle shares her journey from hosting her very first summit to running repeatable events that now fuel premium course launches year after year. You'll hear what changed over time, how she built momentum without sponsorships, why list growth mattered more than conversion rates early on, and how she aligned her summits with high-touch, higher-ticket offers without pressure-based marketing. If you've ever wondered whether summits could work for a non-traditional audience or support a more values-driven business model, this conversation will expand what you think is possible. For show notes, head to https://summithosthangout.com/324

If your email list is growing by a trickle despite the fact that you're consistently creating content and showing up on social media, you're not alone. In this episode, I'm breaking down why your current strategies are keeping you stuck and why one well-run summit can add more people to your list than an entire year of content creation. I'll share the simple math that shows what you're actually missing, real results from clients in niches like backyard chicken keeping, crochet, and elementary music, and the three specific things that make a summit actually move the needle on list growth. For show notes, head to https://summithosthangout.com/323

What if going live for just five minutes during your summit could be the thing that shifts you from "event organizer" to "obvious expert"? Video Strategist Alex Carmeli is breaking down exactly how to use live video before, during, and after your virtual summit to build trust fast and create attendees who can't wait to invest in your offers. You'll hear Alex's specific live video frameworks for summit week, her "Power Five" post-summit video types for nurturing new leads, and her seven-part scripting system that gets you camera-ready in 20 minutes or less. For show notes, head to https://summithosthangout.com/322

Do you cringe at the idea of mentioning your offer during your summit? Or have you been to a summit that felt like one giant pitch-fest and swore you'd never do that to your audience? There's a big space between those two extremes and that's exactly where the good stuff happens. In this episode, I'm walking you through how to build awareness of your offer during your summit in a way that feels natural and generous (not gross), and why not doing this might be the reason your post-summit launch feels harder than it should. For show notes, head to https://summithosthangout.com/321

Networking doesn't have to feel exhausting! In this episode, Sara Alepin, founder of District Bliss, shares how to create feel-good networking experiences in your virtual summits that build genuine community and naturally lead to higher conversion rates for your offers. You'll learn why traditional networking feels so terrible, how to reframe it, the questions that create authentic connection, and how community building impacts your summit ROI. Plus, Sara shares how she successfully positioned her membership offer through genuine connection rather than pushy sales tactics. For show notes, head to https://summithosthangout.com/320

Have you ever wondered why some summits casually pull in six figures while others struggle to break 5-figures? After diving deep into patterns and numbers across hundreds of summits, I discovered that there are two types of businesses that are set up incredibly well for highly successful summits.  In this episode, I'm breaking down these two types of businesses so you can see exactly where you fit and what a six-figure summit could look like for you.  Whether you're in a hobby niche with a massive audience or you're in B2B with higher-ticket offers, this episode will show you the path to your own six-figure summit.  For show notes, head to https://summithosthangout.com/319