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“We want to do our leg of the race extraordinarily well and prepare the next generation to take it even further.”Mike Munn Episode Summary: Mike Munn is president and CEO of McAdams, the Raleigh-based civil engineering, land planning, landscape architecture, transportation, and geomatics firm. He joined McAdams in 1997 as an entry-level project engineer and has led it since 2010. In that time, the firm has grown revenue by more than 300% since 2012, expanded from its Carolinas home base into Texas and Central Florida, and been named to Zweig Group’s Hot Firm List and Best Firms to Work For every year since 2014, all while staying second-generation and direct employee-owned, with no private equity. In this episode of The Zweig Letter Podcast, Randy Wilburn and co-host Luke Carothers sit down with Mike, an old friend who started in the industry the same year Randy did, to unpack how McAdams pulled that off. They talk about why founder John McAdams treated growth as a retention strategy, why the people who create the firm’s value should be the ones who own it, how McAdams chooses new markets and builds a local “team of all-stars” after an acquisition like AVID Group, and how to keep a culture strong when 80% of your firm is millennial or Gen Z. Listeners will come away with a clear-eyed case for long-term, generational thinking in a market reshaped by private equity, along with practical lessons on expansion, recruitment, and stewardship for AEC firm owners, principals, and emerging leaders. Key Takeaways:Growth is a retention strategy: John McAdams preached growth not to raise his own profile but because the best people want room to grow, and McAdams still tells every new hire they can build a whole career there 07:03.Let the people who create the value own it: McAdams stays direct employee-owned because the designers who serve clients and solve big problems should be the ones who capture the value they create 12:41.Don’t romanticize the past: Change can make a culture better, and listening to a workforce that is now 80% millennial and Gen Z, then explaining the why, keeps it strong through growth 16:38.Closing the deal is where the work starts: Choose markets for client synergy and cultural fit, then do the real work of building a local team of all-stars around the acquired firm’s vision 18:53.Expand deliberately, with outside eyes: Before entering a new market, get market intelligence and outside counsel to check your blind spots, and resist trying to be everything all at once 29:36. All this and more on this episode of the Zweig Letter podcast. Links referenced in this episode:Mike Munn on LinkedInMcAdams WebsiteMcAdams Acquires AVID GroupJerry Allen Courage in Leadership AwardStambaugh Ness and Zweig Group Combine to Launch SNZweigZweig Group & ElevateAEC ConferenceLearn about the Zweig Letter and subscribe: https://thezweigletter.com/Connect with Randy Wilburn on LinkedInConnect with Luke Carothers on LinkedIn Get your FREE Subscription to the Zweig Letter Newsletter. Call-to-Action & Next Steps: To connect with Mike Munn, find him on LinkedIn or learn more about McAdams at mcadamsco.com. If today’s conversation sparked something, whether it’s ownership at your own firm, a market you’ve been hesitant to enter, or a reminder that the long game is worth playing, share this episode with someone who needs to hear it and subscribe to The Zweig Letter Podcast wherever you get your podcasts. Stay tuned for more enlightening content from the Zweig Letter podcast, and make sure to subscribe for regular updates! Other episodes you’ll enjoy:Architecture with Heart - Carley Chastain From Specs to Stories with Cherise Lakeside Bridging Design and Construction with Dan Crist AI Transforming AEC with KP Reddy Connect with SNZweig:Instagram: SNZweig Facebook: SNZweig LinkedIn: SNZweig Website: SNZweig

"Culture is a set of beliefs and values. Are you setting those expectations of what you would like your ideal employees to embrace? …Talking only gets you so far. You have to measure and encourage innovation if you want it to take root."Scott Cattran Episode SummaryIn this special ElevateAEC episode of The Zweig Letter Podcast, Frank Lazaro moderates a forward-thinking panel featuring Scott Cattran, Vanessa McMahan, and Jered Morris. Together, they explore the intersection of innovation, culture, and strategy—especially as generative AI transforms the architecture, engineering, and construction landscape. With candid stories and practical frameworks, the panel unpacks what it takes to foster a culture of innovation, assess ROI on technology investments, navigate the ongoing “build vs. buy” debate, and anticipate the workforce shifts AI will catalyze. Throughout the episode, listeners receive actionable advice on how to cultivate adaptable teams, implement meaningful change, and position their firms for long-term success. If you’re seeking real-world strategies to elevate your firm’s innovation initiatives or facing questions about AI’s impact on organization, talent, or value to clients, this episode is a must-listen. Key TakeawaysCulture Drives Innovation: Creating an environment where open communication, empowerment, and “play at work” are prioritized is critical for sustained innovation Bottom-Up Meets Top-Down: Leaders must set guardrails and values, but real change stems from empowering staff at all levels to propose and experiment with new ideas.Strategic Investment in AI: Calculating ROI isn’t always straightforward—success comes from a thoughtful portfolio approach that balances quick-win automations with high-potential, riskier bets.Build vs. Buy: Rapid technological change often favors “buying” solutions, but hybrid models—where external tools are adapted with internal expertise—offer differentiated value.Talent of the Future: The next generation of AEC leaders will blend technical, creative, and cross-disciplinary skills, shifting hiring priorities and the emphasis of internal upskilling.Data Strategy is Foundational: Clean, structured organizational data is the indispensable fuel for AI-enabled innovation—start preparing now. Listen to the full conversation on this episode of The Zweig Letter Podcast. Links Referenced in This EpisodeConnect with Frank Lazaro on LinkedInConnect with Scott Cattran on LinkedInConnect with Vanessa McMahan on LinkedInConnect with Jered Morris on LinkedInZweig Group & ElevateAEC ConferenceThe Zweig Letter WebsiteFlipping Book Version of the NewsletterLearn about the Zweig Letter and subscribe: https://thezweigletter.com/Connect with Randy Wilburn on LinkedIn Get your FREE Subscription to the Zweig Letter Newsletter. Call to Action & Next Steps To stay updated on industry evolution and leadership, subscribe to The Zweig Letter Podcast and explore our library of episodes highlighting AI transformation and technical innovation. To connect with Puskar Regmi, visit his LinkedIn profile or the Stantec website. Stay tuned for continued insights into how today’s leaders are driving the future of design and construction—one conversation at a time. Thank you for listening! Be sure to subscribe for regular updates and more enlightening content from The Zweig Letter Podcast. Other Episodes You'll EnjoyAI Transforming AEC with KP Reddy Bridging Design and Construction with Dan Crist Leadership Transition with Sondra Rotty Connect with Zweig GroupInstagram: Zweig Group Facebook: Zweig Group Twitter: Zweig Group LinkedIn: Zweig Group Website: Zweig Group

"AI is definitely raising the ceiling and making things possible that were not possible before... We need to increase the ceiling of what is possible going forward and reward people putting the effort into increasing those judgment layers." -Pusker Regmi Episode SummaryPusker Regmi is the vice president and wastewater sector leader at Stantec, as well as an award-winning engineer honored with the Water Environment Federation's Camp Applied Research Award. After moving from Nepal to the United States to pursue his passion for water engineering, Pusker now spearheads technical innovation and leads teams in delivering large-scale wastewater treatment and resource recovery solutions. His career is defined by a commitment to pushing the boundaries of process intensification and technical excellence. In this episode of The Zweig Letter Podcast, host Randy Wilburn and co-host Luke Carothers sit down with Pusker to discuss his remarkable journey from studying electrical engineering in Nepal to becoming a sector leader at Stantec. They explore the inherent complexity and societal value of wastewater engineering, the transformative integration of AI and advanced technologies, and how these advancements are reshaping leadership, innovation, and upskilling within AEC firms. The conversation provides practical perspectives for leaders on fostering innovation and navigating the rise of "intelligent assets" in water infrastructure. Whether you are navigating a digital transformation or seeking to inspire technical teams, this episode offers firsthand insights from the forefront of the AEC industry's AI evolution. Listeners will gain action-oriented strategies for intentional upskilling and a better understanding of evolving client expectations in the era of intelligent infrastructure. Key TakeawaysComplexity and Multidisciplinarity: Wastewater engineering integrates physics, chemistry, biology, and engineering, offering an intellectually rewarding and impactful career path for young professionals.AI as a Force Multiplier: Rather than replacing engineering judgment, AI sharpens capabilities and automates repetitive tasks, returning critical bandwidth to technical teams for higher-value work.Intentional Upskilling: Acquiring AI proficiency is increasingly self-driven and essential for modern engineers. Firms must proactively recognize and reward this initiative to stay competitive.Collaborative Innovation: Stantec focuses on co-creating application layers alongside utilities and operators to ensure long-term adoption and practical, real-world value.The Era of Intelligent Assets: Embedding knowledge into infrastructure creates proactive, dynamic systems that retain institutional expertise, mitigating the impact of departing experienced operators.Rising Client Expectations: As AI matures, clients expect greater efficiency and more sophisticated deliverables. Firms must continue to elevate their quality and judgment while leveraging these new tools. Listen to the full conversation on this episode of The Zweig Letter Podcast. Links Referenced in This EpisodePusker Regmi on LinkedInStantec WebsiteZweig Group & ElevateAEC ConferenceThe Zweig Letter WebsiteFlipping Book Version of the NewsletterWater Research Foundation Project 5378Learn about the Zweig Letter and subscribe: https://thezweigletter.com/Connect with Randy Wilburn on LinkedInConnect with Luke Carothers on LinkedIn Get your FREE Subscription to the Zweig Letter Newsletter. Call to Action & Next Steps To stay updated on industry evolution and leadership, subscribe to The Zweig Letter Podcast and explore our library of episodes highlighting AI transformation and technical innovation. To connect with Pusker Regmi, visit his LinkedIn profile or the Stantec website. Stay tuned for continued insights into how today’s leaders are driving the future of design and construction—one conversation at a time. Thank you for listening! Be sure to subscribe for regular updates and more enlightening content from The Zweig Letter Podcast. Other Episodes You'll EnjoyAI Transforming AEC with KP Reddy Bridging Design and Construction with Dan Crist Leadership Transition with Sondra Rotty Connect with Zweig GroupConnect with Zweig Group:Instagram: Zweig Group Facebook: Zweig Group Twitter: Zweig Group LinkedIn: Zweig Group Website: Zweig Group

“Say yes as much as you can when you’re young so that you can balance things a little better when you’re older.” Sondra Rotty Episode Summary: Sondra Rotty is the newly elected president and COO of Tarlton Corporation, one of St. Louis's largest general contracting and construction management firms. Since joining the company in 2005 as a project engineer, she has left her mark on a range of high-profile projects while actively serving the profession through board service and industry leadership — a career that exemplifies both operational excellence and a deep commitment to developing the next generation of AEC talent. In this episode of The Zweig Letter Podcast, Randy Wilburn and co-host Luke Carothers sit down with Sondra to trace her journey from project engineer to President, unpacking the leadership lessons, recruitment strategies, and mentorship experiences that shaped her path. The conversation gets into succession planning, the ongoing challenge of attracting new talent to the industry, and how values-based cultures drive both business growth and individual fulfillment in design and construction. Listeners will come away with candid reflections on navigating career transitions, championing diversity in the workplace, and building a resilient organization — all grounded in action-oriented insights for leaders, managers, and emerging professionals across AEC. Key Takeaways:Succession planning is an ongoing, organic process: Effective talent development means turning everyday situations into leadership opportunities, focusing on continuous feedback and recognizing high-potential individuals early 20:20.Broadening the talent funnel: Building relationships with middle schools, high schools, and nontraditional university programs exposes more students to AEC career paths and helps strengthen the future workforce 15:00.Mentorship and team learning: Immersing oneself in challenging projects—and seeking out mentors organically—accelerates career growth and deepens operational expertise 07:21.Culture is foundational: A caring workplace, clear values, and flexibility are the bedrock of loyalty and long employee tenure 26:16.Women in AEC: Say yes early in your career, integrate personal and professional priorities strategically, and communicate openly with both work and family for long-term balance and success 29:18. All this and more on this episode of the Zweig Letter podcast. Links referenced in this episode:Sondra Rotty on LinkedInTarlton Corporation WebsiteMissouri Gateway Green Building CouncilAGC of MissouriZweig Group & ElevateAEC ConferenceLearn about the Zweig Letter and subscribe: https://thezweigletter.com/Connect with Randy Wilburn on LinkedInConnect with Luke Carothers on LinkedIn Get your FREE Subscription to the Zweig Letter Newsletter. Call-to-Action & Next Steps: For more candid leadership stories and industry strategies, be sure to subscribe to The Zweig Letter Podcast and download other episodes highlighting AEC firm growth and talent development. Want to connect? Reach out to Sandra Roddy via LinkedIn or the Tarlton Corporation website. Stay tuned for continued insight into how today’s leaders are driving the future of design and construction—one conversation at a time. Stay tuned for more enlightening content from the Zweig Letter podcast, and make sure to subscribe for regular updates! Other episodes you'll enjoy:Architecture with Heart - Carley Chastain From Specs to Stories with Cherise Lakeside Bridging Design and Construction with Dan Crist AI Transforming AEC with KP Reddy Connect with Zweig Group:Instagram: Zweig Group Facebook: Zweig Group Twitter: Zweig Group LinkedIn: Zweig Group Website: Zweig Group

“An infinite arc of success requires stewardship, purpose, and a relentless focus on people.”Mike Carragher, CEO of VHB What does it actually take to build a firm that lasts generations—not just decades? Mike Carragher has lived that question. As the leader of VHB, one of America's best-managed private firms, Mike took the stage at the ElevateAEC Conference to pull back the curtain on nearly 50 years of intentional growth—from a small shop navigating the savings and loan crisis to a purpose-driven organization that keeps getting stronger with age. This isn't a story about surviving. It's a story about building something worth handing off. In this episode, Mike breaks down how VHB has stayed disciplined about the long game — balancing short-term performance with long-term viability, developing leaders before they're needed, and embedding culture, strategy, and technology into the firm's DNA in ways that actually stick. If you lead or own an AEC firm and you've ever wondered what separates good companies from generational ones, this episode is your roadmap. Key Takeaways:Cultivate a clear purpose and core values to unify teams and drive innovation—firms with purpose retain talent and outperform competitors.Balance short-term goals and long-term strategy; success depends on conscious growth, not reactive decision-making.Stewardship is central; empower employees as owners, fostering commitment to leave the firm stronger for the next generation.Continuous strategic planning and leadership development enable adaptability, resilience, and foresight—essential for multi-generational success.Engage employees at every level; inclusive collaboration and open feedback enhance strategic vision and make adopting technology seamless. All this and more on this episode of the Zweig Letter podcast. Mike Carragher is the CEO of VHB, a leading generational engineering and consulting firm grounded in long-term vision and employee stewardship. As VHB’s first non-founder president, Mike has guided the company through significant growth, technological transformation, and a celebrated culture, positioning VHB as a model for multi-generational excellence in the AEC sector. He is renowned for his collaborative leadership, commitment to inclusivity, and active engagement within industry organizations. Links referenced in this episode:VHB Website: https://www.vhb.comZweig Group: https://www.zwieggroup.comInstitute for Sustainable Infrastructure (Envision): https://sustainableinfrastructure.org/envision/Zweig Group & ElevateAEC ConferenceConnect with Randy Wilburn on LinkedIn Get your FREE subscription to the Zweig Letter Newsletter. Stay tuned for more enlightening content from the Zweig Letter podcast, and make sure to subscribe for regular updates! Other episodes you'll enjoy:Architecture with Heart - Carley Chastain From Specs to Stories with Cherise Lakeside Master Builders Reimagined: KP Reddy Explores AI, Integration, and Future Design Leadership Connect with Zweig Group:Instagram: Zweig Group Facebook: Zweig Group Twitter: Zweig Group LinkedIn: Zweig Group Website: Zweig Group

“We keep iterating on an old construct—let’s stop and start over. How do we want to do things differently? Let’s get back to first principles.”KP Reddy Episode Summary: In this special ElevateAEC 2025 edition of The Zweig Letter Podcast, we're sharing KP Reddy's keynote from the main stage—a straight-talk session about where innovation in AEC is actually heading. Drawing from real conversations with major owners, hands-on research, and his own experience as an engineer and investor, KP breaks down why the industry's current approach to innovation isn't cutting it—and what needs to change. He tackles the questions that matter: What do owners actually want? How can AI and agentic systems make a real difference? And what would a new master builder mindset look like today? This keynote delivers practical insights and honest challenges for AEC leaders ready to rethink how they approach business, technology, and client value. Key Takeaways:Owners Want Real Innovation, Not Lip Service: True innovation means solving problems in significantly better ways—not just adopting new technology for technology’s sake. Owners are craving AEC partners who listen and deliver true value.Communication Gaps Hurt Everyone: Clients frequently feel like outsiders in the process, with their feedback often ignored. Successful firms will prioritize transparency, owner-centric approaches, and collaborative requirement gathering.Tech Is a Tool—Not the Solution: Despite years of BIM and other advancements, core challenges with cost, schedule, and quality persist. The next leap forward will come from integrating AI, agentic design, and robotics as part of service delivery—and from business models, not software alone.Business Model Reinvention Is Essential: Shifting away from headcount-driven metrics, AEC firms should explore skin-in-the-game approaches—like bonuses for outcomes, equity stakes, and public-private partnerships.Client and Product Manufacturers Must Both Change: Building-product innovators report frustration as AEC professionals and owners often resist new solutions. KP encourages the industry to break the cycle of “the way we’ve always done it” and fully explore prefabrication, modularity, and automation. All this and more on this episode of the Zweig Letter podcast. KP Reddy is the founder and CEO of Shadow Ventures and a recognized voice on innovation in architecture, engineering, and construction. With expertise spanning AI, robotics, and automation—plus his role as a lecturer at Georgia Tech—KP brings practical strategies that push the AEC industry forward. Links referenced in this episode:Shadow VenturesKP Reddy on LinkedIn"Creating the Intangible Enterprise" by KP ReddyZweig Group & ElevateAEC ConferenceLearn about the Zweig Letter and subscribe: https://thezweigletter.com/Connect with Randy Wilburn on LinkedIn Get your FREE Subscription to the Zweig Letter Newsletter. Stay tuned for more enlightening content from the Zweig Letter podcast, and make sure to subscribe for regular updates! Other episodes you'll enjoy:Architecture with Heart - Carley Chastain From Specs to Stories with Cherise Lakeside Bridging Design and Construction with Dan Crist AI Transforming AEC with KP Reddy Connect with Zweig Group:Instagram: Zweig Group Facebook: Zweig Group Twitter: Zweig Group LinkedIn: Zweig Group Website: Zweig Group

“I hope you continue to be extremely intentional in choosing to be exactly where your feet are every moment that you are.”Lynn Wong Episode Summary: In this keynote episode from Zweig Group's ElevateAEC2025 Conference, Lynn Wong delivers a powerful talk on what it takes to thrive—both personally and collectively—in the architecture, engineering, and construction world. Drawing from her global leadership experience and some transformative moments along the way, Lynn explores where well-being, conscious leadership, and innovation meet. She opens up about her own story: climbing the ladder across three continents, hitting burnout hard, then finding her way back through slowing down and living with intention. Lynn connects the dots between wellness science and team dynamics, the importance of unlearning old patterns, and how to navigate the disruptions reshaping the AEC industry. Her message is clear: make conscious choices, take care of yourself, and build resilience—in your own life and across the profession. Key Takeaways:Intentional Leadership: Being fully present, knowing oneself deeply, and making conscious choices are foundational to thriving as a leader—especially amid rapid industry change.Slowing Down to Speed Up: Sustainable progress in AEC comes not from relentless pace but from mindful “slowing down”—pausing for clarity, reflection, and purposeful action.Personal Well-Being Fuels Teams: Core habits like breathing deeply, moving joyfully, mindful eating, and sleeping gratefully are essential for personal health, which in turn impacts collective performance and creativity.Embrace Unlearning for Innovation: Growth and transformation in organizations and individuals require an openness to “unlearning” old habits and perspectives and a willingness to navigate discomfort.Celebrate Team Strengths: Success in the AEC industry is rooted in collaboration, recognizing individual and team strengths, and honoring human potential in every project. All this and more on this episode of the Zweig Letter podcast. Links referenced in this episode:Connect with Lynn Wong on LinkedInLearn about the Zweig Letter and subscribe: https://thezweigletter.com/Connect with Randy Wilburn on LinkedIn Get your FREE Subscription to the Zweig Letter Newsletter. Stay tuned for more enlightening content from the Zweig Letter podcast, and make sure to subscribe for regular updates! Other episodes you'll enjoy:Architecture with Heart - Carley Chastain From Specs to Stories with Cherise Lakeside Bridging Design and Construction with Dan Crist AI Transforming AEC with KP Reddy Connect with Zweig Group:Instagram: Zweig Group Facebook: Zweig Group Twitter: Zweig Group LinkedIn: Zweig Group Website: Zweig Group

“ If you're going to be an entrepreneur and you're going to accomplish anything and you're going to grow your business in spite of a lot of negative things happening, you've got to be positive. So it's absolutely essential.”Mark Zweig Episode Summary: In this episode of The Zweig Letter Podcast, host Randy Wilburn sits down with Mark Zweig for a candid conversation about leadership, optimism, and embracing change in the AEC industry. Drawing from decades of experience and stories from the design trenches, Mark unpacks how leaders can break with outdated thinking, foster resilience, and turn market challenges into opportunities. From evolving workplace cultures—including tales of "buttoned down" firms in the '90s—to the importance of decisive leadership, Mark and Randy explore what it takes to maintain an entrepreneurial mindset in uncertain times. The conversation digs into strategies around client outreach, the risks of overanalyzing decisions, and why open-book management and broader ownership structures drive firm success. Tune in for actionable advice and fresh perspectives on thriving through economic uncertainty. Key Takeaways:Leadership in Uncertainty: In challenging times, leaders must combine realism with optimism, set the tone for their teams, and believe in success despite obstacles.Action Over Analysis: Effective leaders act decisively, avoid “paralysis by analysis,” and seize opportunities quickly—especially when others hesitate.Continuous Client Outreach: Consistent, genuine relationship-building (such as regular check-ins) pays off in business development—cold emails and calls still work!Break Old Rules: Firms that creatively rethink ownership, encourage wider stock participation, and adopt open-book management foster loyalty and long-term growth.Recruit Proactively: Treat recruitment like building a sports team—always be looking for top talent, even if you’re not filling a current vacancy. All this and more on this episode of the Zweig Letter podcast. Links referenced in this episode:Connect with Mark Zweig on LinkedInLearn about the Zweig Letter and subscribe: https://thezweigletter.com/Connect with Randy Wilburn on LinkedIn Get your FREE Subscription to the Zweig Letter Newsletter. Stay tuned for more enlightening content from the Zweig Letter podcast, and make sure to subscribe for regular updates! Other episodes you'll enjoy:Architecture with Heart - Carley Chastain From Specs to Stories with Cherise Lakeside Bridging Design and Construction with Dan Crist AI Transforming AEC with KP Reddy Connect with Zweig Group:Connect with Zweig Group:Instagram: Zweig Group Facebook: Zweig Group Twitter: Zweig Group LinkedIn: Zweig Group Website: Zweig Group

“Vernacular is what you do when you can’t afford to get it wrong.”Carley Chastain Episode Summary: This episode of The Zweig Letter Podcast, hosted by Randy Wilburn and joined by marketing co-host Luke Carothers, traces Carley Chastain's unique path through the architecture profession. Carley, an emerging architectural professional at Marlon Blackwell Architects in Northwest Arkansas, shares how she was drawn to architecture not by tradition, but by curiosity, community, and a keen desire to make the built environment serve real people. From Auburn University's Rural Studio—where students design and build for underserved communities—to Mass Design Group's healthcare infrastructure projects in Rwanda, Carley unpacks the transformative power of purpose-driven design. Her journey from Alabama to Montana, Boston, and Kigali has shaped her approach to design as one focused on social impact, community resilience, and equity. Listeners will gain perspective on how intentional architecture can shape lives, tackle rural housing and infrastructure gaps, and deliver facilities that truly respond to community needs. The conversation also spotlights the next generation of AEC professionals prioritizing equity, resilience, and local advocacy. Carley's reflections offer valuable strategies for increasing diversity, retaining talent, and ensuring architecture's continued relevance for the future. Key Takeaways:Community-first Design: Purposeful engagement with local people and issues creates projects that are meaningful and sustainable—whether it’s rural housing or urban centers.Tackling Obstacles Holistically: Carley’s experience on the $20K House and the Front Porch Initiative demonstrates how architects can identify and address systemic barriers like access to fire stations and insurance, not just building design.Value of Diverse Experience: Exposure to international practice and local development, as well as cross-disciplinary networking, gives young professionals context and resilience—qualities vital for evolving the AEC industry.Advocacy and Retention: To retain diverse talent, firms must foster strong community connections, empower staff with local resources, and invest in personal and professional development.Importance of Public Health: Architecture’s role extends to building infrastructure that supports public health and preventive care—a lesson Carley saw firsthand with Mass Design Group in Kigali and current healthcare projects in Arkansas. All this and more on this episode of the Zweig Letter podcast. Links referenced in this episode:Marlon Blackwell Architects: https://www.marlonblackwell.com/Mass Design Group: https://www.massdesigngroup.org/Auburn University Rural Studio: https://ruralstudio.org/Contact Carley Chastain: [email protected] with Carley Chastain on LinkedInLearn about the Zweig Letter and subscribe: https://thezweigletter.com/Connect with Randy Wilburn on LinkedIn Get your FREE Subscription to the Zweig Letter Newsletter. Stay tuned for more enlightening content from the Zweig Letter podcast, and make sure to subscribe for regular updates! Other episodes you'll enjoy:From Specs to Stories with Cherise Lakeside Bridging Design and Construction with Dan Crist AI Transforming AEC with KP Reddy Connect with Zweig Group:Instagram: Zweig Group Facebook: Zweig Group Twitter: Zweig Group LinkedIn: Zweig Group Website: Zweig Group

“Whatever is the hardest path is probably the path we should be on. The hardest path is also the least traveled.”Robert Yuen Episode Summary:In this episode of The Zweig Letter Podcast, host Randy Wilburn is joined by Robert Yuen of Monograph and Mark Zweig of Zweig Group for a candid conversation around the future of A/E firm management. Together, they explore the recent industry benchmarks released by Monograph, unpack persistent pain points for design firm leaders, and discuss how technology is reshaping project visibility, profitability, and firm culture. The discussion dives into the importance of real-time data, transparency, and the need to rethink how AEC firms measure success—challenging outdated norms that stifle both business growth and employee engagement. With stories from Robert’s career and practical lessons for both emerging and established leaders, this episode delivers actionable strategies for navigating the evolving landscape of architecture and engineering firm management. Key Takeaways:Prioritize Real-Time Financial Data: Accurate, daily time tracking and monthly invoicing transform firm cash flow and profitability, while improving financial literacy at all levels.Culture Is as Critical as Tools: Transparency, communication, and a willingness to share essential financial metrics with staff help reshape and elevate firm culture, supporting sustainable growth.Small Firms, Big Potential: Success isn’t determined by size—firms pursuing excellence at any scale should aim for profitability, intelligent processes, and strong client relationships.AI for Better Processes: Automation and AI-driven workflows, like contract parsing and resource allocation, can instantly streamline operations and reduce manual data entry.Simplicity Drives Adoption: Keeping time tracking and project categorization simple increases accuracy and efficiency, preventing costly misattributions and confusion. All this and more on this episode of the Zweig Letter podcast. Links referenced in this episode:Monograph Website: https://www.monograph.com/Connect with Robert Yuen: [email protected] with Robert Yuen on LinkedInConnect with Mark Zweig on LinkedInLearn about the Zweig Letter and subscribe: https://thezweigletter.com/AI in AEC and Benchmarks: Explore Monograph’s Benchmark Reports  (linked from monograph.com)Connect with Randy Wilburn on LinkedIn Get your FREE Subscription to the Zweig Letter Newsletter. Stay tuned for more enlightening content from the Zweig Letter podcast, and make sure to subscribe for regular updates! Other episodes you'll enjoy:From Specs to Stories with Cherise Lakeside Bridging Design and Construction with Dan Crist AI Transforming AEC with KP Reddy Connect with Zweig Group:Instagram: Zweig Group Facebook: Zweig Group Twitter: Zweig Group LinkedIn: Zweig Group Website: Zweig Group

ElevateAEC 2025 Preview: Growth, Innovation, and Networking Opportunities in San Antonio“Proximity is a place of power. If you are a design firm leader or design firm owner and you’re trying to take your firm to the next level, sometimes it means you need to get around other people that have actually already done it.”Randy Wilburn Episode Summary:Randy Wilburn and Luke Carothers deliver an exclusive preview of the 2025 Elevate AEC Conference, September 9–11 in San Antonio, Texas. Drawing on extensive industry experience and insights from previous events, they explore what makes Elevate Conference a critical growth catalyst for AEC firm owners, emerging leaders, and rising talent. The conversation covers the conference's complete experience—from industry award celebrations to transformative workshops and strategic peer networking opportunities. Randy and Luke examine how Elevate AEC drives firm growth, fosters innovation, and strengthens organizational culture across all career levels. They dive into this year's theme, "The Speed of Business," and discuss the enhanced opportunities created by Zweig Group's recent integration with Stambaugh Ness. For AEC professionals celebrating recent successes or navigating strategies in today's fast-evolving marketplace, this episode demonstrates why Elevate AEC stands as the industry's premier annual gathering. Key Takeaways:Power of Proximity: Connecting in person with successful peers and industry leaders at Elevate AEC provides real-world insights, mentorship, and examples to follow—no matter your firm size or discipline.Holistic Recognition: The conference celebrates the full spectrum of AEC professionals—from designers to marketing and operations—reinforcing the idea that everyone contributes to a firm’s success.The Speed of Business: 2025’s theme focuses on innovation and acceleration in the AEC industry, challenging the notion that the sector is slow to change and spotlighting transformative technologies and practices, including AI.Action-Oriented Learning: Participants can expect workshops, roundtables, and panels covering recruitment/retention, ownership transition, diversity, marketing, and AI—ensuring actionable insights for every attendee.Unmatched Networking & Culture: The camaraderie, energy, and actionable conversations foster business deals and lifelong professional relationships—plus, the celebration is second to none, from the Black Tie Awards Gala to “next-level snacks.”Firm Growth Stories: Alumni share firsthand accounts of executing major business improvements inspired by past Elevate conferences, underscoring the event’s tangible ROI. All this and more on this episode of the Zweig Letter podcast. Links referenced in this episode:Reserve Your Spot at ElevateAEC 2025 in San Antonio, TX Luke Carothers on LinkedIn Randy Wilburn on LInkedIn Get your FREE Subscription to the Zweig Letter Newsletter. Stay tuned for more enlightening content from the Zweig Letter podcast, and make sure to subscribe for regular updates! Other episodes you'll enjoy:From Specs to Stories with Cherise Lakeside Bridging Design and Construction with Dan Crist AI Transforming AEC with KP Reddy Connect with Zweig Group:Instagram: Zweig Group Facebook: Zweig Group Twitter: Zweig Group LinkedIn: Zweig Group Website: Zweig Group

“I think the employee experience—and we've seen over the last five years how important the employee experience has been with how tight the labor market has been and how everybody is competing for the same people… To ensure good retention, you must survey your employees to see what they think of your firm.”Kyle Ahern About our Guests:Keith Sequeira serves as Senior Director of Analytics and Technology at Zweig Group, where he leads research, analytics, and technological innovation, driving new approaches in data collection and delivery for the AEC sector. Kyle Ahern, Manager of Awards and Analytics, has spent over ten years at Zweig Group, with deep expertise running the Best Firms To Work For (BFTWF) program and integrating employee survey data into actionable insights for the industry. Supporting the conversation is co-host Luke Carothers, a guiding voice in exploring the data-driven evolution of AEC firm management. Episode Summary:This episode dives into the evolving landscape of research, data, and industry benchmarking within the architecture, engineering, and construction (AEC) space. Host Randy Wilburn teams up with co-host Luke Carothers to interview Keith Sequeira and Kyle Ahern, uncovering how Zweig Group’s research initiatives—especially the Best Firms To Work For (BFTWF) program—are reshaping the value of employee sentiment and firm benchmarking. Keith and Kyle discuss how design firms’ needs have shifted from simply seeking award recognition to actively using detailed survey data to drive strategy, foster better workplaces, and compete more effectively for talent. The conversation highlights the innovations in delivering real-time, actionable analytics through platforms like Zweig Insights. The team details the new research calendar and tiered participation incentive program, aimed at driving engagement and ensuring the most up-to-date data for all Zweig Group reports. From the transition away from static reports to the implementation of dynamic benchmarking tools, this episode offers practical wisdom for firm leaders looking to leverage industry data for recruitment, retention, and firm growth. Key Takeaways:Actionable Benchmarking: Firms increasingly participate in BFTWF for the employee data and benchmarking tools, not just for the award, using insights for internal strategy and improvement.Technology-Driven Insights: Zweig Insights platform provides interactive, real-time benchmarking and analysis, moving beyond traditional static PDF reports.Participation Incentives & Timely Data: A new research calendar and tiered discount structure incentivize timely survey participation, ensuring fresher, more accurate reports for all firms.Employee Experience Drives Success: Surveying for employee sentiment is vital for recruitment, retention, and competitive advantage—and firms must communicate the survey's purpose and act on the findings.Continuous Recognition and Industry Celebration: Zweig’s award programs, culminating at Elevate AEC, play a critical role in celebrating firm achievements and motivating ongoing improvement within the industry. All this and more in this episode of the Zweig Letter podcast. Links referenced in this episode:Keith Sequiera on LinkedIn Kyle Ahern on LinkedIn Luke Carothers on LinkedIn Randy Wilburn on LInkedIn Get your FREE Subscription to the Zweig Letter Newsletter. Call-to-Action & Next Steps: Stay ahead in the AEC industry by actively participating in Zweig Group’s surveys and award programs. Visit zweiggroup.com to access the latest research calendar, download reports, or reach out to Keith and Kyle for guidance.  Stay tuned for more enlightening content from the Zweig Letter podcast, and make sure to subscribe for regular updates! Other episodes you'll enjoy:From Specs to Stories with Cherise Lakeside Bridging Design and Construction with Dan Crist AI Transforming AEC with KP Reddy Connect with Zweig Group:Instagram: Zweig Group Facebook: Zweig Group Twitter: Zweig Group LinkedIn: Zweig Group Website: Zweig Group

"Mistakes are not fatal, but don't keep them to yourself.”Mike Makris About our Guests:Originally from Washington, Duncan Robertson has spent the past six years honing his marketing and public relations expertise and now brings those skills to the design industry. After earning a Communication degree with a business emphasis from Boise State University, he dove straight into his career, channeling his versatile communication background to connect with diverse audiences. Duncan’s passion and creativity in marketing and PR continue to shine, fulfilling his early aspirations in this dynamic field. Go Broncos! Mike Makris is an engineer who has spent nearly a decade at the heart of the AEC industry, driven by a desire to act as a change agent within both his organization and the field at large. He focuses on employee development, innovative fee billing structures, and forward-thinking marketing strategies that keep the industry ahead of the curve. Revered for his efforts to foster productive conversations and elevate professional standards, Mike takes pride in contributing to these ever-evolving discussions. Episode Summary:In this episode of The Zweig Letter Podcast, host Randy Wilburn teams up with Luke Carothers to spotlight two of the AEC industry’s brightest emerging professionals: Mike Makris and Duncan Robertson, both recognized with the Rising Stars Award from Zweig Group. From engineering and land development to marketing and business growth, Mike and Duncan share real-life perspectives on innovation, leadership, and the career impact of earning such a notable distinction. If you’re looking to strengthen your firm’s approach to talent development—or seeking first-hand insight into accelerating your own career—this discussion provides practical strategies and lessons learned from two award-winning paths. Join us to discover how these rising talents are shaping the future of the AEC industry and what it means for your own professional journey. Key Takeaways:Mentorship is Essential: Establish genuine mentorship relationships within firms to support and guide young professionals.Embrace Diverse Roles: Successful AEC firms recognize the value of both technical and non-technical roles in achieving growth.Navigate Imposter Syndrome: Open communication and strong leadership support help new entrants overcome self-doubt.Innovate Beyond Conventional Paths: Encourage flexibility and exploration in career choices within the AEC industry to fulfill personal and organizational goals. All this and more in this episode of the Zweig Letter podcast. Links referenced in this episode:Mike Makris on LinkedIn Duncan Robertson on LinkedIn Luke Carothers on LinkedIn Randy Wilburn on LInkedIn BHC Website Tamarack Grove Engineering Get your FREE Subscription to the Zweig Letter Newsletter. Stay tuned for more enlightening content from the Zweig Letter podcast, and make sure to subscribe for regular updates! Other episodes you'll enjoy:From Specs to Stories with Cherise Lakeside Bridging Design and Construction with Dan Crist AI Transforming AEC with KP Reddy Connect with Zweig Group:Instagram: Zweig Group Facebook: Zweig Group Twitter: Zweig Group LinkedIn: Zweig Group Website: Zweig Group

"Every time we give an award to someone, there is one of our six values that's tied in with the citation."Don Young In this episode of the Zweig Letter Podcast, we share a panel session from the Zweig Group's 2024 ElevateAEC event. We delve into the evolving landscape of modern work environments and the importance of maintaining a thriving culture in the architectural, engineering, and construction (AEC) industry. Host Chad Coldiron is joined by industry leaders Joseph Campos, Don Young, and Shelby Harvey, who share their insights on what it means to be recognized as one of the Best Firms to Work For. The panel discusses their unique journeys into the AEC industry, the significance of employee engagement surveys, and how to turn feedback into actionable change. Listeners will gain valuable perspectives on fostering a positive workplace culture, tackling challenges in remote work, and the essential qualities of effective leadership. This episode is a must-listen for professionals looking to enhance their firms and create an environment where employees thrive. Key Takeaways:Employee Engagement: Regular surveys and feedback mechanisms are vital for understanding employee needs and improving workplace culture.Celebrating Success: Acknowledging achievements, both big and small, fosters a sense of belonging and motivates teams.Flexibility in Work: Balancing remote work with in-office presence is crucial for maintaining team dynamics and productivity.Leadership Qualities: Effective leaders embody humility, vulnerability, and a positive mindset, which are essential for building trust and collaboration within teams.Cultural ROI: Investing in professional development and creating clear career paths can significantly improve employee retention and satisfaction. Chapters:(00:00) Introduction(01:30) Panelist Introductions(05:00) Discovering a Career in AEC(15:00) Importance of Employee Engagement(25:00) Insights from the Best Firms to Work For(35:00) Maintaining Company Culture(45:00) Q&A Session(55:00) Conclusion All this and more on this episode of the Zweig Letter podcast. Links referenced in this episode:Connect with Chad Coldiron on LinkedIn Connect with Joseph Campos on LinkedIn Connect with Don Young on LinkedIn Connect with Shelby Harvey on LinkedIn Get your FREE Subscription to the Zweig Letter Newsletter. We highly encourage you to listen to the full episode to gain deeper insights into how AI is poised to revolutionize the design industry. Stay tuned for more enlightening content from the Zweig Letter podcast, and make sure to subscribe for regular updates! Other episodes you'll enjoy:Elevate AEC Keynote - Empowering AEC Professionals: Trends and Strategies for Success with Chad Clinehens and Bill McConnell AI Transforming AEC: From Design to Recruitment and Beyond with KP Reddy Reg Prentice on simplifying data management for design firms Connect with Zweig Group:Instagram: Zweig Group Facebook: Zweig Group Twitter: Zweig Group LinkedIn: Zweig Group Website: Zweig Group

From Specs to Stories: Cherise Lakeside's Podcasting Adventure! "A lot of architects are rather introverted as well, so it takes some work to pull that out. And for me, my win is, did I get you out of your shell to share your passion for what you do for a living and what you create?"Cherise Lakeside About the Guest:Cherise Lakeside is a seasoned Senior Spec Writer at RDH Building Science. With a rich career path spanning construction, architecture, and building science, Cherise has acquired a profound understanding of the design industry. She has been actively involved in teaching and mentorship, notably being a long-time instructor for the Construction Specifications Institute Education Program. In addition to her professional work, Cherise is the host of the detailed podcast produced by ARCAT, where she shares her industry insights and engages in deep discussions about architectural design and project execution. Episode Summary:In this episode of the Zweig Letter Podcast, host Randy Wilburn sits down with Cherise Lakeside, a notable figure in the architecture and design sector. With a career that began unexpectedly in high school, Cherise narrates her journey from administrative roles to becoming a respected spec writer and public speaker in the industry. She emphasizes the importance of mentorship and shares her experiences with speaking engagements and the impact of social media on her career. This episode offers listeners a compelling narrative about career evolution and the diverse paths within the architectural industry. Cherise Lakeside discusses her unexpected foray into the world of podcasting as the host of the detailed podcast on ARCAT. Initially hesitant, Cherise embraced the opportunity and has since relished the engagement with various experts in the field. Her podcast focuses on sharing knowledge and offering practical insights, making it a valuable resource for professionals in the design world. Throughout the conversation, Cherise highlights the importance of authenticity and connection, which resonates deeply with the podcast's growing audience of listeners seeking technical and inspirational content. Key Takeaways:Career Evolution in Design: Cherise Lakeside shares her unique journey within the architectural industry and the benefits of exploring cross-disciplinary opportunities.The Power of Mentorship: Emphasizing the significance of mentorship, Cherise elaborates on her teaching ventures and the impact of guiding the next generation of design professionals.Insights into Podcasting: Learn how Cherise transitioned to becoming a podcast host, her strategies for engaging conversations, and the benefits for both mentors and mentees within her content.Industry Impact: The detailed podcast serves as an educational platform, addressing real-life challenges in architecture and offering detailed insights that encourage positive changes within the industry.Networking and Collaboration: The episode highlights how developing relationships through conferences, social media, and podcasting can lead to substantial professional growth and brand elevation. Chapters: 00:03 - Introduction to the Zweig Letter Podcast02:49 - The Journey of Shareese Lakeside: From Receptionist to Spec Writer14:15 - The Importance of Mentorship in the Design Industry21:32 - Mentorship: A Two-Way Street25:56 - The Journey of Speaking and Podcasting36:25 - The Beginnings of a New Adventure in Podcasting44:36 - Starting a Podcast: Overcoming Challenges and Misconceptions45:33 - The Value of Consistent Content Creation57:22 - The Path to Spec Writing: A Student's Journey59:10 - Exploring New Opportunities in Architecture All this and more on this episode of the Zweig Letter podcast. Links referenced in this episode:Email Cherise Lakeside Website ARCAT Detailed Podcast Facebook LinkedIn YouTube Flipping Book Get your FREE Subscription to the Zweig Letter Newsletter. We highly encourage you to listen to the full episode to gain deeper insights into how AI is poised to revolutionize the design industry. Stay tuned for more enlightening content from the Zweig Letter podcast, and make sure to subscribe for regular updates! Other episodes you'll enjoy:Exploring Avail's Impact on AEC Content Management with Randall Stevens AI Transforming AEC: From Design to Recruitment and Beyond with KP Reddy Reg Prentice on simplifying data management for design firms Connect with Zweig Group:Instagram: Zweig Group Facebook: Zweig Group Twitter: Zweig Group LinkedIn: Zweig Group Website: Zweig Group