Werben im Podcast: Outcome Economy Podcast

What does it take to transform a tens-of-thousands-employee enterprise like Bayer? In this Outcome Economy episode, Michele Zanini explains why the status quo is indefensible, why agile and OKRs fail without systemic change, and how outcome-based organizations align strategy, resource allocation, and local autonomy. Recorded at the Peter Drucker Forum, the conversation dives into front-runner teams, capabilities, perseverance in downturns, and why boards underestimate the risk of doing nothing.

Bruno Bonando is Director of Customer Relations and Sales at REWE Digital, the digital organization of REWE Group - one of Europe’s largest retail and tourism enterprises, with brands like REWE, Penny, Toom, Lekkerland, and ITS Travel. Bruno, former Vice President of Technology at MediaMarkt Saturn and Head of Engineering at Cazoo, originally comes from Brazil, but has been working in Europe for many years. In this episode of the Outcome Economy Podcast Bruno and Johannes speak about Digital Transformation in the retail industry (2:30) The Role of OKRs in Product Org Transformations and new ways of working (12:35) Challenges in adopting OKRs (15:00) Embedding direction and metrics into daily routines (17:20) Proving business impact as IT or Digital Organization (19:50) Communication between business and tech and across silos (24:18) Recommendations and learning resources (31:00) Bruno’s reading and podcast recommendations Measure What Matters https://amzn.eu/d/a87oxXJ  Leaders Eat Last https://amzn.eu/d/0SfxaqH The Tim Ferriss Show https://open.spotify.com/show/5qSUyCrk9KR69lEiXbjwXM Masters of Scale https://open.spotify.com/show/1bJRgaFZHuzifad4IAApFR The Deal Podcast https://open.spotify.com/show/6Fer4LFL94q6eMulaqQORH How to connect with Bruno Linkedin: https://www.linkedin.com/in/brunobonando/

"Business model transformation requires new operating models, metrics and ways of working.” After spending several years at McKinsey, this episode’s guest Dr. Manuel Braun joined Systemiq, a think tank and consultancy for the circular economy and for sustainable business transformation. Manuel is a lecturer at the Technical University of Munich (TUM) and an author who just published his book „The Circular Business Revolution“ in July 2024. In this episode of the Outcome Economy Podcast Manuel and Johannes speak about: The principles of circular business models and a more circular economy (2:35) Data from the “Global Resources Outlook” on the development of world wide resource consumption and its influence on climate change (04:20) “Nature risk is business risk”: Why circularity is relevant for business and how this relevance has grown over the last 7 years (6:30) Business model transformation and the 5 different business model archetypes building on circularity, combining business cases with an environmental case (9:18) How circularity is applicable to most industries, explained on the examples of Hilti and several other companies (16:55) How circular business models and strategies require a shift in ways of working and operating models (22:00) Three layers of implementation to make a circular business model transformation work and circularity strategies succeed (23:00) Strategic top level KPIs that need to shift in order to master the transformation, with an example of Philips (26:00) The relevance of partnerships and ecosystem oriented strategies for this transformation (30:55) What else you can learn from Manuel’s book and the mission he pursues with it (33:50) Mentioned sources and recommendations The Global Resources Outlook: https://www.resourcepanel.org/reports/global-resources-outlook-2024 Manuel’s book „The Circular Business Revolution“: https://www.amazon.de/-/en/Julia-Binder/dp/1292458968 The “XaaS: Everything as a Service” Paper: https://www.systemiq.earth/wp-content/uploads/2021/11/XaaS-MainReport.pdf Hilti’s Fleet Management Strategy - HBS Case Study: https://www.hbs.edu/faculty/Pages/item.aspx?num=52550 How to connect with Manuel Linkedin: https://de.linkedin.com/in/manuelbraun2016 Mail: [email protected] 

Stefan Kühl ist Soziologe, Historiker und Professor für Organisationssoziologie an der Universität Bielefeld. Er betreibt Forschung, unter anderem zu dezentralisierten Organisationsformen, sowie Steuerung und Strategie und er ist Autor zahlreicher Bestseller wie ,,Sisyphus im Management" und wissenschaftlicher Papiere wie „Strategy is Structure“. Immer wieder tritt Stefan auch auch in den Medien auf, so wurde er zum Beispiel im Handelsblatt zitiert: „In ein, zwei Jahren wird kaum noch jemand über Purpose sprechen“. Neben alledem arbeitet Stefan Kühl aber auch aktiv als Berater mit Organisationen zusammen, wo er nach wie vor mehr als ein Drittel seiner Zeit investiert. Stefan steht für einen systemischen, wissenschaftlichen Blick auf Organisation und Management, setzt diese Perspektive und die damit verbundenen Werkzeuge aber eben auch intensiv in der Praxis ein. Im Outcome Economy Podcast sprachen Stefan und Johannes über: Was den systemischen Blick auf Organisation ausmacht (10:10) Führung vs. Management (24:45) Strategie und Ziele: Was ist eigentlich Strategie? Wie verteilen Ziele die Beweislast in Unternehmen? (28:30) Führung und Steuerung mit Zielen, sowie die damit einhergehenden Herausforderungen (34:38) Ziele vs. Hypothesen und warum OKRs vielleicht besser OHKRI genannt werden sollten (55:40) Weshalb die besten Führungskräfte auch „Instinkt-Soziologen“ sind (01:02:50) Erwähnte Personen und Quellen in der Folge Herbert A. Simon (verantwortlich für das Konzept der organisatorischen Entscheidungsfindung, wie wir es heute kennen) James G. March (entwickelte Grundlagen der Organisationstheorie und eine „Verhaltenstheorie des Unternehmens“) George T. Dorain („Erfinder“ der SMART Ziele) Stefans Lese- und Hör-Empfehlungen: "Strategy Safari" von Henry Mintzberg "Revision is History" von Malcom Gladwell "Der ganz formale Wahnsinn" von Stefan Kühl "Organisationen: eine sehr kurze Einführung" von Stefan Kühl ⁠Stefan's LinkedIn Profil⁠Stefan's Profil von der Universität Bielefeld⁠ Johannes' LinkedIn Profil

Join Johannes in a captivating conversation with Christopher Freese, a senior partner at BCG, on AI's impact on corporate strategy and the insurance industry in 2024. They discuss corporate AI goals, day-to-day AI use, differences in AI adoption between the US and Europe, and investment pitfalls. The episode also explores AI's role in insurance operations like underwriting and claims, future industry shifts, and the importance of outcome-focused customer experiences. Guest: Christopher Freese, Senior Partner and Managing Director at BCG. Background reading and resources: Christopher's LinkedIn Profile: ⁠Christopher Freese on LinkedIn⁠ Expert Profile at BCG: ⁠Christopher Freese at BCG⁠ Book Recommendations: ⁠“Organizations and Management in Cross-Cultural Context”⁠ ⁠“Die Zeit der Verluste” by Daniel Schreiber⁠ Webinar: ⁠“The Role of AI in Strategy and Execution” with Workpath Co-founders Pascal and Johannes

Inside Outcomes is the hands-on format for the strategy execution community. Learn from practitioners that bring the Outcome Economy to live in their organizations.

"So is it a culture where conflicts are avoided or where hierarchy solves conflicts? Because, hierarchy is always right and other people have to accept that? Or is it a culture where conflicts are seen as a creative source, as a source of creativity, of discussion, different viewpoints and people like to have dialogues about the best possible perspective? All that together, often unseen, is what social dynamics are about. Modern leadership has to understand and know about the social dynamics and all this unconscious bias in groups if you really want to become successful." - Sebastian Morgner, MLI. With today’s guest Sebastian Morgner we talk about neurosocial leadership, giving insights into what neurosocial leadership actually is and why it is important - especially right now in this VUCA (volatile, uncertain, complex, ambiguous) environment. He also shares how leaders should approach this topic by taking into consideration the different personalities, communication styles and experience of each team member. We also dicuss how social dynamics connect to outcome-based thinking and OKRs. According to Sebastian, having a tangible and inspiring vision in a company with clear goals and responsibilities is one part of successful strategy implementation. The other part, however, is taking the time and space to actually reflect and discuss whether the team is on the right way, what the obstacles are and what they have learned in the past weeks or months. This is only possible if there’s psychological safety in the team, where responsibilities are clearly distributed and where the management team is open for feedback. Lastly, we touch on how enterprise leaders can use social dynamics to influence the shift of a company culture toward a more outcome-based thinking. The retrospective in the OKR process is mentioned to be a very valuable tool for leaders to achieve this but leaders also need to make sure that the politics and reporting lines in the organization don’t block cross-functional goals. Sebastian Morgner is Managing Director of the MLI Leadership Institute in Munich. He advises leadership teams of global companies on digital transformation, coaches executives and accompanies them in strategy implementation in Leadership Sprints based on OKR logic. Sebastian is the author of the book "Expedition Future - how you can use chance to master uncertainty and complexity". He was a pioneer in digitalization and has built seven different business units during his career. He is a certified mental coach and keynote speaker (GSA). Where to find Sebastian: LinkedIn MLI Where to find Johannes: LinkedIn Resources mentioned on the show: Books: Expedition Zukunft -  Wie wir den zufall nutzen können, um Ungewissheit und Komplexität zu meistern Antifragile Things that gain from disorder Thinking, fast and slow Podcast: New Leadership Podcast Outcome Economy Summit Workshop: How neuro-social leadership helps to implement OKRs effectively This Podcast is a product by Workpath.

OKRs are a simple concept but incredibly powerful because what it does is, it starts to move an organization towards better agility, collaboration, more customer centricity, more humility…creating the kind of culture and ways of working that tend to be more successful today. - Jeff Gothelf In today’s episode “OKRs and Outcomes: Tools for de-risking uncertainty” we talk with Jeff Gothelf about why are OKRs such a fundamental tool for all organizations facing uncertainty, how do you start “doing OKRs’ in huge enterprise to ensure the required culture change and finally, why OKRs are such a simple but challenging tool to implement successfully.  Finally, we’re talking about Jeff’s upcoming book - which is an OKR employee handbook, a practical guide for everyone in an organization no matter the department they are in. Jeff Gothelf helps organizations build better products and executives build the cultures that build better products. He is the co-author of the award-winning book Lean UX and the Harvard Business Review Press book Sense & Respond as well as the self-published Lean vs Agile vs Design Thinking and Forever Employable. Where to find Jeff: Website Join Jeff’s new book’s waiting list: https://okr-book.com/ Where to find Johannes: LinkedIn Resources mentioned on the show: Books: Teresa Torres - Continuous Discovery Habits Barry O’reilly -  Unlearn Joshua Seiden -  Outcome vs Output: Why Customer Behavior is the Key Metric for Business Success This Podcast is a product by Workpath.

Survival in the banking industry requires change. Currently, 70% of projects fail, making it evident that success lies not with big, renowned banks but with those that adapt swiftly to customer needs. In today's episode, we therefore delve into the challenges faced by banks, including evolving regulations, emerging technologies, and the urgency for transformation. The primary strategic shift revolves around prioritizing the customer and comprehending their desires. In addition, we touch on the radical changes banks need to undergo and how to make those change long-lastin, by ensuring that everyone comprehends the purpose and goals behind the transformation. By this, projects shift from 70% failure  to 70% success rates. Furthermore, we explore how OKRs can enhance customer focus and their implementation in new product/service development within the banking industry and how finance leaders can successfully work with OKRs. Dirk Feldrappe is Senior Project Manager at Projective Group with a demonstrated history of working in the management consulting industry. He is skilled in Digitization, Structured Commodity Finance,/Compliance, Financial Econometrics, Interest Rate Derivatives, Corporate Finance, and Economic Research. He is a strong consulting professional with a M.A. focused in International Business from Munich Business School. Prior to joining Projective, Dirk was Manager at BearingPoint.John Parker is a qualified chartered accountant with a mixture of experience in consultancy for Accenture (9 years), in-house project management with NatWest (8 years), and Projective Group since 2015. In the past he has supported CFOs on a variety of system, process and people change projects, but since joining Projective Group he has supported executives in all the departments and functions. Where to find Dirk: LinkedIn Where to find John: ⁠LinkedIn⁠ ProjectiveGroup Where to find Johannes: LinkedIn Resources mentioned on the show: Books: Purple Cow: Transform Your Business by Being Remarkable by Seth Godin Achieving Transformation and Renewal in Financial Services by Rohit Talwar Transforming Financial Institutions : Value Creation through Technology Innovation and Operational change by Joerg Ruetschi The Happiness Trap 2nd Edition: Stop Struggling, Start Living by Russ Harris Podcast: Digital Planet by BBC World Service This Podcast is a product by Workpath.

Welcome to our new series AMA on OKRs, this time with our CE team lead Alessia Fadda. Over the course of several videos we’ll try to: Bust the most common OKR myths, Answer your most pressing OKR questions and Share the knowledge our CE team accumulated over years of living and breathing OKRs so that we all become better at achieving our outcomes, personal or professional. In this first episode, Alessia answers the following questions: 1 - How long should an OKR cycle be?2 - What is the difference between KPIs and OKRs?3 - Why can’t I just break down a project’s milestones into Key Results?4 - How do we synchronize the project, sprint and OKR rhythms?5 - We have many different strategic artifacts. How do they affect the company's OKRs? Do you have a burning OKR question? If yes, add it here in the comments or use the form below: https://workpath.typeform.com/to/xxEuJDqC?typeform-source=workpathhq.atlassian.net This Podcast is a product by Workpath.

“I see OKRs as something that is probably overhyped. For me, however, it is most important that organizations understand the principles and the rational behind OKRs. What is really meant by that and not only the grammar but really the thinking and the value that comes by Outcomes.” - Dr. Erik Lenhard With today’s guest Dr. Erik Lenhard we talk about the 3 dimensions of agile transformation: New structures, New ways of working and New ways of decision making. He shares why the principles of agile working are becoming even more important and why they need to be demystified. Agile transformations do not only take time and require new leadership approaches, but above all entail a cultural change. We also discuss why it is non-negotiable to define the “WHY” for a successful transformation. Leaders need to make sure why a change is necessary, how the Outcome of the change is going to be measured and where the journey leads the organization. At the same time, not only leaders need to communicate and lead the change, but need to change their leadership styles as well. A survey conducted by BCG with over 10.000 managers states that 67% are not happy with their decision power. Dr. Erik Lenhard is Partner and Director in the Munich Office of the Boston Consulting Group (BCG), member of the Technology Advantage and part of the leadership team for the Global and European Agile and Software business. Together with a colleague he is leading BCG's Agile at Scale business in Europe, having supported more than 25 organizations across industries in their agile journey. He joined BCG in 2012 and has more than 15 years experience in agile methods, large scale agile transformation and major aspects related to Enterprise Agility. Prior to working at BCG, Erik was heading the Management Information Department at Kabel Deutschland and worked as Manager at Solon Management Consulting. He earned a PhD in National Economics and a Diploma in Business Computer Science from the Technical University of Darmstadt and the London School of Economics. Moreover, he is a certified Scrum Master, Product Owner, Agile Coach as well as SAFe certified. Where to find Erik: LinkedIn BCG Where to find Johannes: LinkedIn Resources mentioned on the show: Books - When more is not better by Roger L. Martin Podcast - Digi Kitchen Podcast Article - Implementing Enterprise Agility for Artificial Intelligence by Erik Lenhard This Podcast is a product by Workpath.

“The beauty of OKRs is that they engage right away the people who are responsible for executing the strategy. This outcome thinking - which is the main theme of OKRs -  is  very powerful. Basically, when we do work on our client’s strategy, we convince them to use OKRs as a strategy implementation tool”  - Frank Radeke In today’s episode “OKRs in Strategy and Product Development” we talk about how every company became a technology company and why an outcome-based strategy - flexible and adaptive - is the right way to go. We contrast that with the “old way” of doing strategy - setting 5 year plans -  and how to build “strategic thinking” into a capability inside your organization. We also touch on how startups use OKRs but also how corporate innovation departments can use them - and Frank shares the data from a recent study they did at neoverv, where an alarmingly-low rate - only 10% of respondents, believe they are actually achieving their targets, despite 81% confirming that they do understand the company’s strategy. Finally, we discuss how OKRs are what brings strategy execution to life, in weekly discussions, and how they provide the critical link between company and product vision, priorities and daily work. Frank is Managing Director at neoverv. At neoverv we enable organizations to  become innovation and sustainability leaders through technology. Neoverv designs and accelerates digital technology strategies, builds and scales digital products, and boosts teams for agile scalability. Facts about Frank: Background in business information systems (MSc. / PhD) 15 years within technology strategy and transformation consulting 8 years at Capgemini Invent as lead of IT strategy practice  in DACH Since 2020 managing director at neoverv Where to find Frank Radeke: LinkedIn neoverv Where to find Johannes: LinkedIn Resources mentioned on the show: Agile Product Management  - Roman Pichler Measure what Matters - John Doerr  neoverv - Our Agile Organization Playbook  neoverv - Our OKR-Playbook  This Podcast is a product by Workpath.

In today’s podcast, we talk with Cristina Popa on the role of leadership styles and how they facilitate or hinder transformation programs in the enterprise space. We also touch on the shifts that are needed in the current environment and in order to perform large-scale enterprise transformation projects. Finally, we  discuss the role of OKRs - as they are used in these projects and how OKRs relate to the leadership styles. Cristina joined the consultancy consistency.de in 2015 and was the first female partner. During this intense period, she has dedicated herself to business psychology and led digitization projects in the energy transition.  Currently, in addition to her role as partner at consistency.de, she’s also the CEO at the tech startup Contractuo - which helps companies streamline and automate their contract management processes.  With the prevailing tiredness of digitization, Germany is making a mockery of the global economy. We should finally discard sluggishness based on our ego, ignorance or fear! This is the conclusion Cristina draws after 17 years of professional experience in numerous companies. She has identified a pattern that distinguishes successful companies from others. The most important factor here is a differentiated view of human behavior. For Cristina, psychology and digitization go hand in hand in today‘s world. Companies need to recognize their own wasteful behavior in order to use valuable energies and resources more wisely. Where to find Christina: LinkedIn Consistency Contractuo Where to find Johannes: LinkedIn Resources mentioned on the show: Podcasts Steingart Pioneer Briefing Deutschland Funk der Tag - Breitband Lex Fridman Business Building Future Economies  Publications & books: Handbuch Angewandte Psychologie für Führungskräfte: Führungskompetenz und Führungswissen Psychologie und Leadership: Direkt anwendbares Wissen für die Führungs- und Personalarbeit  Wir sind Team Führen und führen lassen Drive: Was sie wirklich motiviert Emotionally Intelligent Leader 9 TYPES OF LEADERSHIP: Mastering the Art of People in the 21st Century Workplace Principles Servant Leadership: Prinzipien dienender Führung in Unternehmen  Zukunftsweisende Teamsteuerung: Ambidextre Führung  Thinking, Fast and Slow HBRs 10 Must Reads On Leadership Measure what Matters Running Lean: Iterate from Plan A to a Plan That Works Geschäftsmodelle entwickeln: 55+ innovative Konzepte mit dem St. Galler Business Model Navigator

“Organizations were readjusting in the past 3 years - from Covid-19 to the economic crunch. But now we are in a period when we need to start implementing. And realizing that when you’re adapting on the leadership level - how do we get people on board? How do we get them engaged? I think leaders realize that Outcome Management is key to be successful.” - Felix von Held In today's podcast with Dr. Felix von Held we talk about robust leadership. Robust leadership highlights organizational and leadership capabilities that see change and uncertainty as opportunity and chance.  We dig deeper into the robust leadership survey, and Felix shares that the biggest challenge to embrace change and adapt fast are oftentimes tensions. Tensions for instance between stability and agility as well as balancing strategy and culture. We discuss that specifically with regards to strategy development, this process and its implementation cannot happen without proper change management. Leaders need to thus enhance skills that combine providing strategy and stability while also balancing out a participative approach and opportunities to adapt quickly.  We conclude that these skills are vital in the context of thinking in outcomes. If we plan and execute on outcomes, we need to be able to adapt quickly without losing our culture and employees while doing so. Dr. Felix von Held is one of the founders of the Institute for Innovation and Change Methodology (IICM) in Munich. In his work as a consultant and coach, he focuses on innovation and leadership in the context of transformation in the fields of digitalization, sustainability and new work. In the last 14 years, he has worked globally in more than 10 industries and over 100 innovation and transformation projects. Before founding the IICM, Felix worked in innovation management and strategic change management at the BMW Group. Since 2008, he has been teaching at the Center of Digital Technology Management in Munich as well as at the ESB in Reutlingen and the University of Zurich. In his doctoral thesis at the Chair of Entrepreneurship and Pedagogy at the University of Regensburg, Dr. Felix von Held focused on the topic of "Collective Creativity" as part of organizational learning. Where to find Dr. Felix von Held: LinkedIn IICM Where to find Johannes: LinkedIn Resources mentioned on the show: Robust Leadership Report Dear to lead  - Brene Brown 5 Dysfunctionalities of teams - Patrick Lencioni Radical Candor - Kim Scott This Podcast is a product by Workpath.

In unserer heutigen Episode sprechen wir mit Dr. Maximilian Lude über Familienunternehmen und den deutschen Mittelstand. Er teilt, warum seine Doktorarbeit das Interesse an Familienunternehmen geweckt hat und seine größte Erkenntnis:  Familienunternehmen werden in der Öffentlichkeit anders wahrgenommen. Ebenso beleuchten wir, wie sich familiengeführte Unternehmen von Konzernen unterscheiden, deren Vor-und Nachteile und was es mit der Enkelfähigkeit auf sich hat. Maximilian gibt außerdem Einblicke, wie Familienunternehmen ihre strategische Steuerung verbessern können und wie Outcome Management integriert werden kann. Und warum es durch zunehmenden Innovationsdruck sowie ständige Marktveränderungen gerade jetzt wichtig ist, die Verlagerung hin zu Outcomes in Betracht zu ziehen. Abschließend sprechen wir darüber, wie es der Weisse Arena gelungen ist, Outcome Management und OKRs erfolgreich einzuführen und wie sich so Zombie Ideen aufdecken lassen. ____________________ Dr. Maximilian Lude ist Geschäftsführer und Mitgründer von Philoneos, einer strategischen Unternehmensberatung für Familienunternehmen, die sich auf Innovation, Transformation und die Zukunft der Arbeit konzentriert. Er engagiert sich auch in der akademischen Welt und ist Gastprofessor und Dozent an der Polytechnischen Universität Mailand sowie an der Zeppelin Universität Friedrichshafen. Seine Leidenschaft gilt inspirierenden Marken, Kultgeschichten und unabhängigen Familienunternehmen. Er ist Forscher, Innovationsagent, Redner und Gründer und immer interessiert an  neuen Trends, Technologien und Geschäftsideen. ____________________ Hier findest du Max: LinkedIn Philoneos Hier findest du Johannes: LinkedIn Im Podcast erwähnte Ressourcen: Buch Wolf Lotter: Zusammenhänge: Wie wir lernen, die Welt wieder zu verstehen Podcasts The Prof G Pod with Scott Galloway  Pivot  All about enkelfähig Inspirierende Persönlichkeiten Reto Gurtner - Executive Chairman bei Weisse Arena Group ____________________ Dieser Podcast ist ein Produkt von Workpath.