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👉👉👉 Comment 8 RULES and I’ll send you a FREE Guide 😏In this video, I’m breaking down the 8 laws behind ads that actually scale, so you can stop guessing and start building a real creative testing system.You’ll learn how to think in angles, write copy that converts, build personas that make your hooks land, test with real hypotheses, reverse engineer your winners, and spy on competitors the right way so you can beat ad fatigue and keep winners alive.👀 Subscribe and don’t miss any videos!👉 Follow me on IG: @mechimansilla/ mechimansilla👉 Follow me on LinkedIn: Mercedes Mansilla/ mercedes-mansillaMy website: https://www.mercedesmansilla.com/Book a 1:1 consult with me here: https://www.mercedesmansilla.com/contact👉👉👉 Comment 8 RULES and I’ll send you a FREE Guide 😏

A lot of people think they have a creative problem. What they actually have is a strategy problem.This video breaks down why most ad creatives fall flat, even with good editors, decent production, and "on-brand" messaging. The issue usually starts before the first frame is even designed.Here's what's missing, what to fix, and how to stop wasting time (and budget) on creative that doesn't convert.👉 Built from real experience scaling 7 to 9 figure DTC brands👉 For marketers, creative strategists, and media buyers who care about performance👀 Subscribe and don’t miss any videos!👉 Follow me on IG: ⁠@mechimansilla ⁠ https://www.instagram.com/mechimansilla/👉 Follow me on LinkedIn: ⁠Mercedes Mansilla⁠https://www.linkedin.com/in/mercedes-mansilla/My website: https://www.mercedesmansilla.com/#AdCreative #CreativeStrategy #PerformanceMarketing #DTC #MetaAds #PaidSocial

The 3 Things You Need to Do to Turn Leads into RAVING FANS What do burnt eggs and a soggy toast have to do with your customer journey? In this solo episode, I break down how a disappointing breakfast experience sparked the ultimate marketing insight: if you want to turn expensive leads (hello, rising CPAs) into loyal, high-LTV customers… there are only 3 things you need to get right. Whether you’re running a funnel, selling a service, or managing an eCommerce brand — this episode walks you through the full journey from lead capture to post-purchase, and how to engineer brand love at every stage. I cover: The 3 core stages of the customer lifecycle that most brands fumble How to increase retention, reduce churn, and boost LTV (without touching your ad spend) Where most businesses lose trust — and how to fix it fast Why “overdelivery” is the most underutilized growth strategy Real talk about brand experience, expectations, and what makes or breaks loyalty If you’ve been pouring money into lead generation and feel like you’re bleeding cash on the backend… this episode is your roadmap to smarter, more profitable customer journeys. — 📍 Work with me or explore my content: https://www.mercedesmansilla.com 📍 Connect with me on Instagram: https://www.instagram.com/mermansilla 📍 Watch on YouTube: https://www.youtube.com/@mercedesmansilla 📍 Subscribe to the podcast wherever you listen.

Writing copy that actually sells without feeling pushy? Yes please! In this video, I’m breaking down one of the core mindset shifts behind high-converting, connection-driven copy. If you’ve ever felt weird about selling or stuck trying to write content that doesn’t land - this is for you. 👉 Drop your questions below 👉 Need help with your hooks or funnels? Let’s talk. Subscribe for more no-fluff trainings on ethical sales, standout messaging, and scroll-stopping copy. 🎧 Listen to My Podcast — Acta Non Verba https://open.spotify.com/show/29Fs2OgAAnm5SZrx2hiX66 https://podcasts.apple.com/nz/podcast/acta-non-verba/id1493135871 📲 Follow Me Everywhere: TikTok: https://www.tiktok.com/@mechimansilla Instagram: https://www.instagram.com/mechimansilla/ LinkedIn: https://www.linkedin.com/in/mercedes-mansilla/ Website: https://www.mercedesmansilla.com/

Here’s the updated description with all those elements included, still keeping it clean and punchy: Want to scale your ecommerce brand without spending more on ads? In this episode of Acta, Non Verba, I sit down with Matthew Stafford, CEO of Build Grow Scale, to unpack what actually drives higher conversions. We talk about: • Why your homepage might be killing your sales • The biggest mistakes in ecommerce funnels • How to improve your CRO using data • Tactics to increase AOV, LTV, and retention • How to build smarter email flows that convert • What most brands get wrong about customer cycles • How AI is changing the way we optimize websites If you’re pouring money into paid traffic but not building a sustainable growth engine, this is your wake-up call. Connect with Matthew: https://buildgrowscale.com/book-a-call Want to work with me? https://www.mercedesmansilla.com Subscribe to the podcast anywhere you get your podcasts.

Most sales funnels fail because they treat every lead the same, and that kills conversions.In this video, I break down the 5 Stages of Customer Awareness and show you how to tailor your copy at each stage, from unaware to most aware. If you’re a business owner, coach, or marketer who wants to stop guessing and start converting, this one’s for you.Read the full blog post here 👉 https://www.mercedesmansilla.com/post...📲 Follow me for more content on copywriting, funnel strategy & digital marketing:👉 LinkedIn:   / mercedesmansilla  👉 TikTok:   / mechimansilla  👉 Instagram:   / mechimansilla  ✨ If this helped you, like the video, subscribe to the channel, and share it with someone who needs it!#CopywritingTips #CustomerJourney #DigitalMarketingStrategy

Think your ads are crushing it because you’re hitting a high ROAS? Think again. In this video, I break down why ROAS is a vanity metric in 2025 and how contribution margin gives you the real picture of profitability. If you’re scaling without tracking what you’re actually keeping, you’re setting yourself up to burn cash. Learn how to optimize your offers, pricing, and funnel based on real numbers—not performance theater. Want to learn more or ready to apply this to your own business? Follow me on LinkedIn or book a strategy call at www.mercedesmansilla.com Connect on LinkedIn → https://www.linkedin.com/in/mercedes-mansilla/

In today’s episode, I share an update on my journey of obtaining Italian citizenship and the lessons I’ve learned that parallel marketing strategies, particularly around resilience and testing. Life and business often throw obstacles our way, and just like in marketing, we need to try different approaches, tweak what isn’t working, and keep testing until we find what fits. I’m also diving into the power of A/B testing and how it can be applied beyond marketing campaigns—whether it’s for ads, funnels, or even life decisions. The key takeaway? It’s not over until it works, and persistence pays off. Here’s what we cover in this episode: • The power of resilience and how setbacks can teach us important lessons for business. • How my journey toward Italian citizenship mirrors the process of A/B testing in marketing. • The importance of always having a Plan B (and C, D, and so on) in life and business. • A sneak peek into my next episode where we dive deeper into the importance of A/B testing for marketing campaigns and business growth. Connect with Me: • Instagram • TikTok • LinkedIn • YouTube • Spotify • Apple Podcasts In this episode, I remind you that every setback is an opportunity to learn and refine your approach—whether you’re chasing a personal dream or growing your business. Don’t give up; keep testing and adjusting until you find what works. Stay tuned for the next episode where we’ll dive deeper into A/B testing and why it’s a game changer for entrepreneurs!

In this episode, we break down Lady Gaga’s Mayhem album as a masterclass in storytelling, symbolism, and extraordinary marketing. Through a deep dive into the album’s tracks, we explore how Gaga’s strategic use of symbolism, her emotional journey, and viral marketing tactics came together to captivate millions. From the surprise album drop to the layered narrative, Gaga’s marketing arc reveals how storytelling can be a game-changer in business and beyond. What We Cover: How Lady Gaga uses storytelling to captivate her audience and keep them engagedThe power of symbolism in creating a narrative that fans can connect withMarketing strategies that work, including using ambiguity to spark curiosity and viralityHow every song on Mayhem is more than just a track—it’s a part of the larger storyWhy the music industry (and marketers) can learn a lot from Lady Gaga’s approach to content and branding Key Takeaways: Lady Gaga’s “Mayhem” is a prime example of how storytelling in marketing can create engagement that’s much deeper than traditional ads. Marketing success often lies in creating a narrative, not just a product or service. How to use emotional and visual elements to capture attention and keep your audience invested.Resources: Read the full breakdown here: https://www.mercedesmansilla.com/post/lady-gaga-s-mayhem-a-masterclass-in-storytelling-symbolism-and-extraordinaire-marketing My Links: 👉 Follow me on IG: / mechimansilla 👉 Follow me on TikTok: / mechimansilla 👉 Follow me on LinkedIn: / mercedes-mansilla 👉 Check out my YouTube: / @mechimansilla 👉 Find me on Spotify: https://open.spotify.com/show/29Fs2Og... 👉 Listen on Apple Podcasts: https://podcasts.apple.com/nz/podcast...

Upsells, Downsells, Cross-Sells & Tripwires: The Sales Strategies You're Missing Most businesses are leaving money on the table without even realizing it. They focus on getting new customers but completely ignore the easiest way to scale—maximizing every sale. In this video, I break down four powerful selling techniques that can instantly increase your revenue without needing more traffic or leads: ✅ Tripwire – How to get customers to buy without hesitation ✅ Cross-sell – How to boost order value at checkout ✅ Downsell – How to save the sale when someone says no ✅ Upsell – How to make customers spend more without feeling pressured If you’re not using these, you’re missing out on easy sales. Watch until the end to learn how to apply these strategies to your business right now. Need help optimizing your funnel? Book a strategy call with me here: https://www.mercedesmansilla.com/ #MarketingStrategy #SalesFunnels #BusinessGrowth

In this episode, I’m joined by Meagan Williamson, a Pinterest marketing expert with over 15 years of experience in growth marketing. Meagan shares powerful strategies for using Pinterest to drive traffic to your website, grow your business, and build an audience. We dive into the best practices for creating viral pins, how to optimize your Pinterest profile, and why it’s an essential tool for entrepreneurs. Here’s what we covered: How to drive targeted traffic to your website using Pinterest The importance of optimizing your Pinterest profile and boards Meagan’s tips for creating viral pins that engage and convert How Pinterest marketing can complement other digital strategies The biggest mistakes to avoid when using Pinterest for business If you’re ready to harness the power of Pinterest and drive more traffic to your site, this episode is packed with actionable insights you can start using right away! Connect with Meagan Williamson: Website: https://meaganwilliamson.com Viral Pins Guide: https://meaganwilliamson.com/perfect-pinterest-image-guide/ Pinterest Challenge: https://meaganwilliamson.com/pinterest-challenge/ Instagram: https://www.instagram.com/meaganawilliamson My Links: 🩵 https://beacons.ai/mechimansilla 👀 Subscribe and don’t miss any episodes! You can also find the podcast on Apple Podcasts and Spotify 🎧 👉 Follow me on IG: https://www.instagram.com/mechimansilla/ 👉 Follow me on TikTok: https://www.tiktok.com/@mechimansilla 👉 Follow me on LinkedIn: https://www.linkedin.com/in/mercedes-mansilla/ 👉 Check out my YouTube: https://www.youtube.com/@mechimansilla 👉 Find me on Spotify: https://open.spotify.com/show/29Fs2OgAAnm5SZrx2hiX66?si=3699eb325ab44559 👉 Listen on Apple Podcasts: https://podcasts.apple.com/nz/podcast/acta-non-verba/id1493135871 This episode will teach you how to unlock Pinterest's full potential for growing your business and driving targeted traffic to your website! ✨

Are you struggling to scale your business and manage your team effectively? If so, you’re not alone—and in this episode, we’re diving into actionable strategies to help you streamline your operations, boost productivity, and build a high-performing team. In this episode, I’m joined by Sammy Bohannon, an OBM and founder of Bohannon Virtual Solutions. Sammy helps entrepreneurs streamline their operations and build effective teams for sustainable growth. We dive deep into the practical side of team management, project management tools, and leadership strategies that can scale your business. Here’s what we covered: The importance of building systems for efficient team management The best tools for streamlining operations and keeping teams on track How effective leadership drives growth and ensures productivity Sammy’s top tips for delegating and managing tasks efficiently Insights into building a solid foundation for scaling your business Sammy shares her expertise in creating teams that thrive and tools that improve efficiency, making this episode a must-listen for entrepreneurs looking to scale their operations while maintaining work-life balance. Connect with Sammy Bohannon:Website: www.bohannonvirtualsolutions.comThreads: www.threads.net/@bohannonvirtualsolutionsInstagram: www.instagram.com/bohannonvirtualsolutionsFacebook: www.facebook.com/bohannonvirtualsolutions My Links:🩵 https://beacons.ai/mechimansilla 👀 Subscribe and don’t miss any episodes! You can also find the podcast on Apple Podcasts and Spotify 🎧 👉 Follow me on IG: https://www.instagram.com/mechimansilla/👉 Follow me on TikTok: https://www.tiktok.com/@mechimansilla👉 Follow me on LinkedIn: https://www.linkedin.com/in/mercedes-mansilla/👉 Check out my YouTube: https://www.youtube.com/@mechimansilla👉 Find me on Spotify: https://open.spotify.com/show/29Fs2OgAAnm5SZrx2hiX66?si=3699eb325ab44559👉 Listen on Apple Podcasts: https://podcasts.apple.com/nz/podcast/acta-non-verba/id1493135871 Tune in to this episode for tips and tools to take your business to the next level! ✨

In this episode, I’m joined by Nikki Fain, a VA and OBM (Online Business Manager) who specializes in helping entrepreneurs streamline their operations to scale their businesses fast. Nikki shares practical tips on optimizing workflows, managing teams effectively, and setting up systems that lead to smoother operations and bigger growth. We dive into: 👉 How to streamline your business for rapid growth 👉 The first steps to take when building systems for efficiency👉 Tips on managing a team and delegating effectively 👉 The importance of setting up your business for scalability If you're looking to grow your business without overwhelm, this episode is packed with actionable advice that you can implement today. Connect with Nikki: Website: www.blakeleeco.com Newsletter: https://blakeleeco.myflodesk.com/biolink Plan With Purpose Workshop Series: https://www.blakeleeco.com/events My Links: 🩵 https://beacons.ai/mechimansilla 👀 Subscribe and don’t miss any episodes! You can also find the podcast on Apple Podcasts and Spotify 🎧 👉 Follow me on IG: https://www.instagram.com/mechimansilla/ 👉 Follow me on TikTok: @mechimansilla 👉 Follow me on YT: @mechimansilla 👉 Find me on Spotify and Apple Podcasts: https://podcasts.apple.com/nz/podcast... 👉 Follow me on LinkedIn: Mercedes Mansilla Tune in for expert strategies on streamlining your business for success! ✨

In this episode, I’m joined by De’Nicea Hilton Harper, a Doctor of Oriental Medicine and holistic well-being consultant, who shares how to use body signals as a strategy for business success. We dive into how introverts and empaths can listen to their bodies for guidance, creating a toolkit for managing stress, setting boundaries, and thriving in entrepreneurship.De’Nicea explains how paying attention to your body’s signals can help you navigate challenges and avoid burnout, while building a sustainable business that aligns with your authentic self.Here’s what we covered:-Understanding the body’s signals and how they guide business decisions-Creating a personalized toolkit for managing stress and avoiding burnout-Using boundaries and self-awareness to stay authentic and energized in business-How introverts and empaths can thrive in entrepreneurship without sacrificing their well-beingConnect with De’Nicea Hilton Harper:Website: https://deniceahilton.com/email/?fbclid=PAZXh0bgNhZW0CMTEAAaaTQ-waXCb045OsE0hG9sot1sygKs5t8LcPnkiIBpOHtBGRkNL4ZWyhQrM_aem_gS1X_JP4fDUjvnJJFDC4zwInstagram: https://www.instagram.com/deniceahilton/My Links:🩵 https://beacons.ai/mechimansilla👀 Subscribe and don’t miss any episodes!You can also find the podcast on Apple Podcasts and Spotify 🎧👉 Follow me on IG: https://www.instagram.com/mechimansilla/👉 Follow me on TikTok: https://www.tiktok.com/@mechimansilla👉 Follow me on LinkedIn: https://www.linkedin.com/in/mercedes-mansilla/👉 Check out my YouTube: https://www.youtube.com/@mechimansilla👉 Find me on Spotify: https://open.spotify.com/show/29Fs2OgAAnm5SZrx2hiX66?si=3699eb325ab44559👉 Listen on Apple Podcasts: https://podcasts.apple.com/nz/podcast/acta-non-verba/id1493135871Tune in to learn how your body’s signals can guide your entrepreneurial journey! ✨

¿La suerte existe? El síndrome de la persona afortunada y cómo el sistema reticular cambia tu destino Después de ver una entrevista de 3 horas entre Steven Bartlett y Vanessa Van Edwards, me quedó claro que la suerte no es algo aleatorio, ¡es algo que podemos aprovechar! En este episodio hablamos sobre cómo el síndrome de la persona afortunada tiene que ver con el sistema reticular, esa parte de nuestro cerebro que filtra lo que consideramos importante y, por ende, lo que vemos como oportunidades. Si alguna vez te preguntaste si la suerte realmente existe, este episodio es para vos. Miralo hasta el final para aprovechar tu sistema reticular para hacer que las oportunidades vengan hacia vos! 🩵 Mis links: https://beacons.ai/mechimansilla (en el 2do link tenes un link para hacerte tu cuenta en Payoneer que te da $25 de 🎁) 👀 Suscribite y no te pierdas ningún episodio! Lo pueden encontrar también en Apple Podcasts y Spotify 🎧 👉 Seguime en IG: / mechimansilla 👉 Seguime en TikTok: / mechimansilla YT: https://www.youtube.com/@mechimansilla