Advertise on podcast: Constructing Brands

Summary: In this episode of Constructing Brands, the hosts introduce their new partners and discuss their agenda of celebrating heroes in the building materials industry. They express their passion for design and construction and the importance of telling the stories behind the people, brands, and products in the industry. The hosts highlight the need for getting things done and the ability to identify and tell compelling stories. They emphasize the value of working with knowledgeable and experienced partners and discuss the inspiration that comes from travel and food. The episode concludes with closing remarks and a call for feedback. Takeaways: The hosts are focused on celebrating heroes in the building materials industry. Telling the stories behind the people, brands, and products is a key aspect of their work. Getting things done and the ability to tell compelling stories are important skills in the industry. Working with knowledgeable and experienced partners is valuable for success.

Summary: In this episode of Constructing Brands, the hosts introduce their new partners and discuss their agenda of celebrating heroes in the building materials industry. They express their passion for design and construction and the importance of telling the stories behind the people, brands, and products in the industry. The hosts highlight the need for getting things done and the ability to identify and tell compelling stories. They emphasize the value of working with knowledgeable and experienced partners and discuss the inspiration that comes from travel and food. The episode concludes with closing remarks and a call for feedback.TakeawaysThe hosts are focused on celebrating heroes in the building materials industry. Takeaways: Telling the stories behind the people, brands, and products is a key aspect of their work. Getting things done and the ability to tell compelling stories are important skills in the industry. Working with knowledgeable and experienced partners is valuable for success.  

In the latest episode of GWP’s Constructing Brands podcast, we speak with Kenn Busch, owner of Material Intelligence Website and sustainability thought leader. Kenn offers us insights in how to start the discussion and position your building material company in a world where your carbon footprint is becoming more and more important.. Kenn’s goal is to drive awareness to the importance of climate positive. Learn ways to position your efforts to be climate positive.

What You Will Learn: What technology is important for a business to have How to evaluate which tool is best In the latest episode of GWP’s Constructing Brands podcast, we speak with Abbas Naqvi, Digital Director at GWP, Inc Advertising discusses how to think about the CRM tool your company is using, and provides top-line insights to make sure you are getting the most out of your CRM tool.

What You Will Learn: How are designers are making efficient use of space in healthcare? Best way to get products in front of a designer Is your product meeting today’s safety and health criteria? How to ensure your product would be considered for a project. In the latest episode of GWP’s Constructing Brands podcast, we speak with Sandy Goodman, President of CRGA Design, on what she requires from a building materials manufacturer for the healthcare space.

In the latest episode of GWP’s Constructing Brands podcast, we speak with Judi Teran, co-owner and interior designer at Iconica Design Studio, about what is important to her in 2022 from a building material manufacturer.

In the latest episode of GWP’s Constructing Brands podcast, we speak with Pete Kelich from Hubspot, an all-in-one inbound marketing sales and customer service tool, talk about the strengths and benefits of this tool for your business.

What You Will Learn: What’s coming for Constructing Brands in 2022! Stay tuned for the best tools and platforms for communications Stay tuned for the best Customer Relationship Management (CRM) tools Stay tuned for the best methods to Target Market In the latest episode of GWP’s Constructing Brands podcast, Eric Lanel discusses what’s coming for our Constructing Brands audience in 2022.

What You Will Learn: Our current Technology Trends The importance of setting expectations Multi-family building trends How are you handling supply chain issues? Potential office space building trends In the latest episode of GWP’s Constructing Brands podcast, Matt Jarmel, About Matt Jarmel Matthew B. Jarmel, AIA, MBA (Matt) is an American architect and real estate developer. He is managing Principal of Jarmel Kizel Architects and Engineers, Inc., located in Livingston, NJ. Graduating first in his class, he earned a Bachelor of Architecture degree from the New Jersey Institute of Technology, School of Architecture, and a Master of Business Administration with a concentration in Real Estate Development and Urban Land Use from Rutgers University. Matt has expertise as a general practitioner with strong experience in commercial design including office design, (new buildings and interiors), multifamily housing and early education, childcare centers. He is also an expert on land entitlement strategies and real estate financing, skills which he uses both advising clients on the development process, but also for developing projects on his own account. Resources: Website: https://www.jarmelkizel.com/about-us-management-matthew-jarmel.html Linkedin: https://www.linkedin.com/in/mattjarmel/

What You Will Learn: Tactics you can use to market to your distributors How you can help your distributors market for your product In the latest episode of GWP’s Constructing Brands podcast, Eric discusses a key ingredient which can help your distributors sell your product. About Eric Lanel Eric Lanel was born on January 26, 1968, in Queens, New York. LANEL, an only child of Julius, a psychotherapist, and Barbara, a social worker, spent many a dinner conversation discussing human behavior. LANEL worked through high school as a mason and started a residential painting company that continued through college. Upon graduating with a degree in marketing from University of Hartford, Eric worked at CBS Television, Walt Disney Company, and Doubleclick before taking the role of President of GWP Inc., a strategy agency. Today Eric lives in Livingston, New Jersey with his wife Francine and daughter Zoe. Eric has two adult sons, Adam who works in advertising and Griffin in the building industry. When not working with companies on strategy and developing content he can be found on a golf course or fly fishing in a stream. Resources: Website: https://www.gwpinc.com Youtube: https://www.youtube.com/channel/UCgCt__nAQ-nL3fzvTFnKIdw Linkedin: https://www.linkedin.com/in/eric-lanel-gwp/ Facebook: https://www.facebook.com/GWPinc

What You Will Learn: Best way to get in front of a designer In the latest episode of GWP’s Constructing Brands podcast, Lana Masor, CEO and Principal Designer of Maison Masor. About Lana Masor Lana Masor is the CEO and Principal Designer of Maison Masor, a full-service interior design firm located in Montclair, NJ. Maison Masor creates bespoke designs to reflect our clients’ style and personality. By marrying different periods, styles, textures and colors, we achieve a warm, collected feel that is timeless. Lana is also a part of 4 Flavors Art, which provides art consultancy services, and can help you acquire the perfect art piece, and have it installed beautifully on your walls. The refined space never goes out of style. Resources: Website: https://maisonmasor.com/ Pinterest: https://www.pinterest.com/fb0573d8ddd76c09c336ff70d955a8/_saved/ Instagram: https://www.instagram.com/maisonmasor/

What You Will Learn: Explain how important the customer journey/experience is How to determine customer experience team How to know if you need a customer experience expert Happy employee, happy customer? Where to start with customer experience Is the customer experience important to the end user? In the latest episode of GWP’s Constructing Brands podcast, Stacy Sherman, customer experience expert, author, and mentor, discusses how important the customer experience is to grow your brand and increase sales. About Stacy Sherman Stacy Sherman is an empathetic customer experience (CX) pioneer who has devoted her career to leading with a heart and creating lasting customer loyalty through engaged employees. Recognizing the humanity in others is critical to any business’s success. Whether a company is marketing to other businesses or consumers, its ultimate audience is an individual. There is a person at the other end of every campaign and communication; for businesses that desire to be competitive and acquire customers, making a human connection is critical. Resources: Website: https://doingcxright.com/about-stacy-sherman/ Youtube: https://www.youtube.com/channel/UCQu4U9uRSUhPoQE-jTBYQ2A Twitter: https://twitter.com/stacysherman Linkedin: https://www.linkedin.com/in/stacysherman/ Instagram: https://www.instagram.com/doingcxright/ Amazon: https://www.amazon.com/Customer-Experience-2-Naeem-Arif-ebook/dp/B08CZTJ1YD/ref=sr_1_1?dchild=1&qid=1595955208&refinements=p_27%3AIan+Golding&s=digital-text&sr=1-1&text=Ian+Golding