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Can a carbon project succeed if the farmers involved do not understand its value? Bashir, founder of Stack Carbon, discusses the use of crushed rocks on agricultural land as part of an enhanced rock weathering approach to carbon removal. Beyond the science, our conversation explores how to engage smallholder farmers through the issues they already understand, soil health, changing weather, crop yields and profitability. An important discussion about translating complex climate technologies into practical agricultural opportunities. #ONUganda #EACMF2026 #CarbonMarkets #Uganda

Could what we wear inspire someone to visit Uganda? We meet Katende Godfrey from IGC Fashion to discuss how Ugandan fashion and cultural heritage can become part of the tourism experience. Our conversation explores the reinvention of barkcloth, the growing appeal of African design and the opportunities for collaboration between fashion creatives and tourism operators. Fashion doesn't just tell people what we wear. It can tell them who we are, where we come from and why our culture is worth experiencing. Recorded at Adventure Tourism Uganda 2026, Jinja. #OnUganda #UgandanFashion #CulturalTourism

Carbon markets are often discussed through emissions, credits and financing. But what do those numbers mean for an ordinary Ugandan? Howard Kiwon of Mandulis Energy brings the energy transition into everyday life, from reliable electricity that allows children to study to cleaner cooking and electric motorcycles that could reduce operating costs for boda boda riders. We explore how carbon finance can support practical energy solutions and why the success of climate investment should ultimately be measured in better livelihoods, greater opportunity and improved quality of life. #ONUganda #EACMF2026 #CarbonMarkets #Uganda

A great destination matters. But what about the person showing you around? In this episode, we speak with Joshua Sunjai, a licensed tour guide, about the role of guides in shaping memorable tourism experiences. From Karamoja and Sipi Falls to rafting and cultural experiences, Joshua explains why understanding travellers' interests and introducing them to something unexpected can transform a trip. We explore the importance of knowledgeable guides, personalised itineraries and discovering Uganda beyond the familiar attractions. Recorded at Adventure Tourism Uganda 2026, Jinja. #OnUganda #TourGuiding #AdventureTourism

What changes when government stops simply opening industry events and starts participating in the difficult conversations? Peter Benhur Nyeko of Mandulis Energy reflects on the growing engagement of ministers, commissioners, directors and technical officers at the East Africa Carbon Markets Forum 2026. We discuss why Uganda’s emerging carbon market needs stronger cooperation between regulators, developers, investors and communities, and why young people, Members of Parliament and local communities must have a greater voice in shaping its future. An episode about moving from representation to meaningful participation. #ONUganda #EACMF2026 #CarbonMarkets #Uganda

What makes a visitor fall in love with Uganda? We sit down with Anna Grodzki from Matoke Tours Africa to explore what makes Uganda such a memorable destination. From extraordinary landscapes to meaningful encounters with local communities, Anna shares why Uganda offers experiences that stay with travellers long after they leave. We also discuss domestic tourism, cultural discovery and the importance of helping more Ugandans experience their own country. Recorded at Adventure Tourism Uganda 2026, Jinja. #OnUganda #ExploreUganda #Tourism

Everyone agrees that Uganda’s carbon market needs collaboration. But what does meaningful collaboration actually look like? At the East Africa Carbon Markets Forum 2026, Mark Mutaahi, Co-founder and CEO of Carbon Access Lab, explains why government, investors, banks and project developers can share the same ambition yet struggle to move together. Using the analogy of passengers travelling in different carriages of the same train, he explores how understanding each stakeholder’s role, readiness and priorities can help turn conversations into viable partnerships. A conversation about connecting the right people to move Uganda’s carbon projects forward. #ONUganda #EACMF2026 #CarbonMarkets #Uganda

What if Uganda's cultural heritage could become one of its most exciting tourism experiences? In the first episode of On Uganda, in the Field, we speak with Rasheeda Nalumoso of Live Traces Producing about fashion, barkcloth and the opportunities within Uganda's creative economy. We explore how traditional materials can inspire contemporary fashion, how creative experiences can become tourism products and why partnerships between designers and tourism operators matter. Uganda has more to offer than sightseeing. Sometimes, the experience is in what we create, wear and learn. Recorded at Adventure Tourism Uganda 2026, Jinja. #OnUganda #CulturalTourism #Uganda

You're spending 70% of your time on grunt work. Formatting. Resizing. Data entry. Chasing approvals. Only 30% on the work that actually matters—strategy, creativity, big ideas. AI flips that ratio. In this episode, we explore: → How AI liberates communicators to focus on high-value work → Why "AI fluency" is the new career literacy → Real workflows from Tanzania, Kenya, and Uganda If you're tired of being busy but not productive, this conversation will change how you work. Experts like Henry Mbwille, Hilda K. speak to Aggie patricia Turwomwe, and Betty Kakyo of Agile Media Africa. What's one repetitive task you wish AI could handle for you right now?

She built an empire supporting Uganda's youth and women entrepreneurs, and what she reveals about the system working against them will make you angry.Did you know Ugandan innovators sometimes have to fly to Zimbabwe or South Africa just to buy a certification standard... for a product THEY invented? Or that Kenya buys our raw materials, repackages them, and sells them back to us at triple the price?In this episode, Hadijah Nankanja, founder of the Community Women's Enterprise Network — pulls back the curtain on what it really takes to build a business from nothing in Uganda.From a 19-year-old girl with no national ID who now runs seven products and employs eight people, to a customer who flew in from Switzerland just to verify her tea was real, this conversation is full of moments that will stick with you.We talk about;✅ Why "informal" doesn't mean incapable, and the hidden cost of staying that way✅ The information gap that's silently killing brilliant ideas before they start✅ How government bodies working in silos are strangling entrepreneurs✅ Why Uganda's youth are more advanced than anyone gives them credit for✅ What it will really take to get products made by youth and women onto our shelvesThis is a conversation about dignity, trust, and what happens when you finally believe your work, and your country, is worth building on. If you care about Uganda's future, if you've ever doubted whether your idea was "big enough," or if you just want to understand what's really happening beneath the surface of our economy, you need to hear this.🔔 Subscribe for more real conversations shaping the middle class economy.👇 Drop a comment: what's one Ugandan-made product you're proud to buy? 📲 CONNECT WITH Hadija on LinkedIn  📲 CONNECT WITH US: ON Uganda Podcast - Deep conversations about the sectors driving our economy Instagram: ⁠@onugandapodcast⁠ LinkedIn ⁠@onuganda⁠ WhatsApp +25678537996.  Hosted by Aggie Patricia Turwomwe | Communication Strategist starting conversations that move Uganda into a thriving middle class economy.

She was called a "planned kid." Undermined for being young, a woman, and having an accent. And she almost let a secret slip on camera. 👀 In this episode, we sit down with brand strategist and digital powerhouse Tracy Ikopit for a conversation that gets uncomfortably honest about what it really takes to lead when the whole room doubts you. We go deep into the Gen Z vs. older generation divide, the misconceptions, the myths about laziness, and why "working smarter, not harder" isn't an excuse, it's a survival strategy. Tracy breaks down where AI actually fits into the future of work (and why "garbage in, garbage out" is the truest thing you'll hear all week), why influencer marketing is broken, and what it really means to be a patriot when your country doesn't always make it easy to love it. This is a conversation about marketing, digital trends, about faith, identity, resilience, and refusing to let anyone else write your story. If you've ever been the youngest person in the room, the only one who looks like you, or the one everyone underestimated… this episode is for you. 🔔 Subscribe for more raw, unfiltered conversations with the people shaping Uganda's future. 💬 Drop a comment: what's a moment someone underestimated you, and you proved them wrong? 📲 Follow Tracy: @tracyikobet #Patriots #GenZ #Uganda #MiddleClassEconomy #DigitalMarketing #Podcast

"We used to dress young girls in short dresses just to sell more beer." A 17-year marketing veteran gets brutally honest about the campaigns she now regrets, and why she believes brands can no longer hide behind "greenwashing." 💭 Where's the line between good marketing and manipulating consumer behavior for profit?In this episode, we sit down with Viola Mboneko Rusoke, Uganda's "godmother of marketing," founder of Titanium Agency, and lawyer today, for a conversation that goes far beyond the highlight reel of a 17-year career. If you've ever felt underpaid, overlooked, unsure if you're "smart enough," or scared of what the future holds, this conversation will sit with you long after it ends.🔔 Subscribe now, because this is the podcast building Uganda's middle class, one honest conversation at a time.

We are sitting on a goldmine. And most of us don't even know it. Uganda has the rain. The soil. The land. The climate that the whole world envies. And yet, we are importing the food we should be growing ourselves. Bauke Dekker, founder of Jack's Secret and an investor driving sustainable food solutions with Plexaris AI, shares why Uganda could become the food basket of Africa, and why the biggest opportunity right now isn't just farming but technology. 🔥 In this conversation, we uncover; How jackfruit, a fruit most Ugandans let rot in their compounds, is being turned into a meat-alternative product that's earning farmers real incomeWhy Europeans failed to convert people to plant-based diets by "pushing," and what that teaches us about building markets in UgandaHow decentralized "hubs" that turn organic waste into biofertilizer are solving two problems at once: waste management and soil productivityWhy the knowledge gap between Africa and Europe is closing and how AI is the "magic wand" that lets Uganda leapfrog decades of infrastructure problemsWhy exporting workforce skills, not just raw products, might be Uganda's biggest untapped economic opportunityThe four ingredients of a great economy raw materials, workforce, knowledge, and money and why Uganda already has the first two locked downWhy dirty data is AI's silent killer, and how Uganda's blank slate could actually be an advantage over Europe's outdated systems💬 This episode will hit different if you've ever; - Watched jackfruit rot in your compound and wondered if it was worth anything -Wondered how AI could actually apply to farming, not just tech offices - Felt like Uganda's resources were being taken for granted, Dreamed of building something that solves a real problem instead of chasing trends This is a blueprint for the middle class economy we say we want. The billionaires of tomorrow are being built in the soil — and in the data. Are you paying attention? 👇 If this episode opened your eyes, SHARE it. Someone in your circle needs to hear this today. 🔔 Subscribe so you never miss a conversation that could change how you see Uganda's economy. 💬 Drop in the comments: What part shocked you the most? Understanding what fuels the wheels of Uganda's economy. #PodcastOnUganda #MiddleClassEconomy #AgriBusinessAfrica #SustainableFoodSolutions #AIinAfrica #JacksSecret

She Jumped on a Boda to Chase Diplo Across Kampala, And Changed Everything What happens when a young Ugandan woman refuses to wait for permission?She makes it happen. On a motorcycle. At 6PM. In Kampala traffic.Patricia Zawedde — digital marketer, community manager, and brand strategist at Uganda Breweries — sat down with us and held NOTHING back.This isn't your typical "how to grow on social media" conversation.This is raw. This is real. This is the story behind the viral moments, the sleepless nights, and the rooms where young Africans are fighting to be taken seriously.🔥 IN THIS EPISODE✅ The Diplo story nobody knew the full details of, boda, DMs, and a sealed bottle of Uganda Waragi✅ Why finance departments are quietly killing African brands✅ The painful truth about being brought in LAST after 3 months of planning✅ What imposter syndrome actually looks like when you're building a career in digital✅ How COVID forced Uganda's business world to finally take social media seriously✅ Why Gen Z workers aren't lazy, they just need to be met where they are✅ The government tax conversation that has every content creator in Uganda worried✅ What it really takes to build community around a brand in Africa today💬 THIS EPISODE WILL HIT DIFFERENT IF YOU'VE EVER…— Felt invisible in a room full of "important" people— Been given a tiny budget and expected to produce massive results— Doubted yourself right before a big moment and did it anyway— Wondered if your hustle is even being noticed— Been told your role "isn't that serious"You are not alone. And this conversation proves it.⏱️ CHAPTERS00:00 — Introduction: Who is Patricia Zawedde?03:15 — What does a community manager actually do?08:40 — How COVID changed digital marketing in Uganda forever14:22 — The Diplo moment: the FULL story22:10 — Budgets, burnout & being brought in last minute27:30 — AI, taxes & the future of digital careers in Uganda31:00 — Rapid fire: What to start, stop & continue🎯 WHO NEEDS TO WATCH THIS→ Every young Ugandan trying to build a career in digital→ Business owners who still think social media is "just posting"→ Marketers who are tired of being undervalued→ Anyone who has ever bet on themselves and wondered if it was worth itIf this conversation moved you, gave you something, or made you feel SEEN — subscribe. Because we have more conversations like this every single week.We are building the Uganda that 2040 deserves. One honest conversation at a time.🔔 Subscribe & hit the bell so you never miss an episode👇 Drop a comment — What was YOUR biggest takeaway?🔁 Share this with someone who needs to hear it todayThe Podcast on Uganda | Real conversations. Real people. Real impact.