Advertise on podcast: LeadsCon Digital: Lead Generation Insights for Today and Tomorrow

The lead generation and performance marketing landscape is evolving fast—are you keeping up? In this exclusive podcast, Frans van Hulle, CEO & Co-Founder of PX, shares key insights from the latest annual survey with LeadsCon, revealing the biggest challenges, opportunities, and trends shaping customer acquisition in 2025. Tune in to discover: How industry collaboration can fuel shared growthThe impact of regulatory shifts—what marketers need to know nowThe top KPIs and marketing channels driving successA sneak peek at LeadsCon’s must-attend panel discussion in AprilDon’t miss this essential conversation—get ahead of the competition and stay informed!  Take PX's State of the Industry survey to share your insights, and don’t miss PX's keynote at LeadsCon on Tuesday, April 8, at 11am. 

On this breaking news podcast, we're diving into the Supreme Court’s recent 6-3 vote that dismantled the "Chevron deference." This ruling drastically limits the power of federal agencies like the FCC and FTC to interpret and apply laws, reshaping our regulatory landscape. To unpack the implications of this decision, we’re excited to host two legal experts from our LeadsCon community. Check out this new podcast for critical insights on how this ruling will impact our industry.

We hope everyone enjoyed LeadsCon 2024 in Vegas! With a record number of attendees and exhibitors, the energy was electric at the Paris. In our latest LeadsCon Digital episode, Ian McRae chats with market experts Jacqueline Anderson (VP of Affiliate Marketing at Endurance) and Eric Peschke (VP of Marketing at Zintex Remodeling Group). They shared insights from their sessions, key takeaways, and their experiences speaking at LeadsCon. Be sure to mark your calendars for LeadsCon Connect in Chicago, September 24-25! Book now at the early rate of $799. We can't wait to see you there!

This podcast features the recipients of the first-ever LeadsCon Rising Stars program!  Ian McRae, Director of Content for LeadsCon, was lucky enough to sit down with two of the honorees, Joseph and Kristen, where they discuss everything from mentorship within their respective organizations to what the future of the lead generation industry looks like to them. Here's the full list of honorees: Samantha Cornmesser, Marketing Manager, MDT MarketingGreg Durante, Sr. Director, Affiliate Marketing, eHealthRyan Kanavy, Marketing Manager, IsoveraKristen O'Neall, Director of Client Services, Colling MediaJoseph Spicer, Marketing Manager, Oregon Corrections Enterprises

Hector Pantazopoulos is the co-founder and CRO of SourceKnowledge. With more than 10 years of experience in the online advertising and marketing industries, Hector co-founded SourceKnowledge to help eCommerce and retail brands gain incremental lifts in sales with advertising outside of the walled gardens. He is an advocate of the open web and the benefits it brings to the digital marketplace. Hector specializes in strategic partnerships, ad distribution, sales and HR management.  

Dan Suski joins us for episode #8. Dan is the Chief Marketing Technology Officer at TurboDebt, which is a debt relief, consolidation, and consulting services firm. 

Colin and Jason join us for episode #9.  The lead gen community has expressed frustration with the cost of leads increasing and the quality of those leads decreasing.  Colin and Jason talk a little as to how they've managed to overcome those realities to achieve growth for Colin’s business. Plus, Jason talks a little bit about his early days of social promotion.

On this episode, Ian is joined by Jason Lally, EVP of Revenue at SinglePoint. Ian and Jason discuss the importance of TCPA-compliant leads, working with partners/vendors for lead gen today, and Jason gives a little advice on the LeadsCon experience for first-time attendees.

We’re thrilled to be joined by one of the many industry experts who you will get to hear from at LeadsCon in March.  With 25 years of experience in digital marketing, data solutions, and lead generation, Karl Renelt is the Director of Marketing for VisitorsCoverage, an award winning, leading edge Insurtech company in the Travel Insurance industry.  Karl has worked for companies such as Infogroup, Penton Publishing, and Plymouth Rock Assurance, leading the lead generation, paid media, and email marketing strategies. He has provided BtoB and BtoC leads as a publisher for CPA networks, as well as the Property and Casualty Insurance Industry. Karl will be joining a panel discussion at LeadsCon that is going to address how to gain a true assessment of your lead gen capabilities. Ian and Karl dive into that topic on episode 6 of the LeadsCon Podcast.

Ian is joined by Christopher Anderson, Director of Marketing Strategy for Manhattan Motorcars, and Alex Melen, an Award-Winning Entrepreneur and Co-founder of SmartSites.  Chris is a progressive Automotive Marketing Services Consultant with 35 years’ experience in innovating and managing marketing services for individual dealerships and dealer groups.  The scope of his expertise and services range from owning and operating a $50M full service ad agency to complimenting internal marketing teams with program vetting, development, execution and reporting. Alex is the co-founder of advertising agency SmartSites. SmartSites now manages over $100MM/year in advertising spend and has 6 offices & over 300 employees worldwide. SmartSites has been featured in the INC5000 for 6 consecutive years as one of the fastest growing digital agencies.

Join us as we connect with Michael Brenner of the Marketing Insider Group to discuss insights into building your B2B lead gen strategy into the best it can be. From understanding the latest on marketing trends, technology and data to maximizing your time and resources, we’ll look at ways to succeed with your web, search, and email marketing, content marketing, social media, demand gen and more!

Creating a solid content marketing strategy gets you one step closer to gaining a new customer. So how does your content factor into your efforts to find qualified leads? Join us as we talk with Samantha Kermode about creating awesome stuff that engages and attracts the right audience for your business.