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Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today we're talking brand building with the Internet's Marketing Director Oren John. Oren is one of my favorite content creators on Instagram, Twitter, and TikTok under the handle OrenMeetsWorld where he creates videos that covers the intersection of high fashion, brand creation, and the business of Apparel... Today's talk is a masterclass on premium branding, and what takes to generate social momentum for today's brands. You'll learn Why specialized niche apparel and fashion products are overtaking the legacy players in the DTC Space Why you should think about your influencer / creator strategy like a GM would a sports team. and we go in depth on Oren's strategies for building his own brand, along with the most detailed and valuable answer we've ever gotten on the "How would you spend $50K to grow your brand question" so make sure you stick around for that. Break out the Rick Owens cutlery, Oren's serving up premium insights on this week's DTC Podcast....on with the show! Timestamps: 00:00:00 - Introduction: Meet Oren John, Internet's Marketing Director 00:02:20 - The Shift to Niche Apparel and Specialized Products 00:04:30 - Leveraging Influencer Strategies for Brand Growth 00:06:50 - The Importance of Omni-Channel Presence in 2024 00:09:00 - Insights into Effective Short-Form Video Content 00:11:20 - Launching a Brand with Oren John: Strategies & Advice Hashtags: #DTCpodcast #BrandBuilding #SocialMediaStrategy #InfluencerMarketing #ContentCreation #FashionBranding #OrenJohn #MarketingInsights Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode, Brett Turner discusses the importance of Conversion Rate Optimization (CRO) and how to approach it from a media buyer's perspective. He emphasizes the need for a strategic roadmap to test and optimize various elements of the conversion funnel, such as landing pages, product detail pages, and ad creatives. Brett also highlights the significance of considering audience segmentation and context when implementing CRO strategies. He shares insights on optimizing the cart and checkout experience on Shopify, including the use of cart sliders and dynamic upsells. Additionally, Brett introduces the concept of Headless Commerce and its potential for improving page speed and overall CRO performance. Takeaways Approach CRO from a media buyer's perspective by treating it like a media buying campaign and testing different elements of the conversion funnel. Consider audience segmentation and context when implementing CRO strategies to cater to the specific needs of different user segments. Optimize the cart and checkout experience on Shopify by using cart sliders, dynamic upsells, and one-page checkout. Explore the potential of Headless Commerce to improve page speed and overall CRO performance. Consistently test and optimize various elements of the conversion funnel to ensure continuous improvement and maximize conversions. Timestamps: 00:00:00 - Introduction to CRO in Media Buying Highlighting the importance of optimizing page experience for diverse traffic sources, especially on Facebook, and the impact of device compatibility on campaign success. 00:02:00 - Launching Successful Campaigns with Motion Exploration of Motion, a creative analytics platform, and its role in bridging the gap between media buyers and creative teams for crafting winning ads. 00:04:00 - The Media Buyer's Approach to CRO Brett discusses his transition from media buying to CRO, emphasizing the strategy behind testing and optimizing for different audience segments. 00:06:10 - Optimizing for Tablet Traffic The rising significance of tablet traffic in e-commerce and strategies for creating a tablet-friendly user experience to boost conversions. 00:08:20 - Shopify Cart and Checkout Optimization Discussion on the latest trends in Shopify's cart and checkout process, including one-page checkouts, dynamic upselling, and the impact of headless commerce on page speed and user experience. Hashtags: #CRO #MediaBuying #Ecommerce #ShopifyOptimization #DTCMarketing #FacebookAds #ConversionRateOptimization #HeadlessCommerce #DigitalMarketing #EcommerceSuccess Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to the DTC podcast, where we're excited to feature Taylor Fraser, a vital force behind the innovative sock brand Outway. A Victoria local and seasoned e-commerce expert, Taylor brings a wealth of experience and a unique perspective on brand growth and strategy. In this episode, Taylor shares his biggest learning from 2023: the power of simplification and returning to fundamentals in business. Diving deep into the post-pandemic landscape, Taylor discusses how Outway navigated the challenges of rapid growth, the importance of cutting back on complexity, and the strategic decision to focus on what truly drives sales. He reveals the pivotal role of scrutinizing every aspect of the business, from marketing channels to product lines, and how this rigorous approach led to more effective operations and increased profitability. Moreover, Taylor sheds light on a critical hiring decision, providing insights into the importance of aligning team members with the brand's core values and vision. He also touches on the importance of data-driven decision-making, the simplification of email marketing strategies, and the exciting journey into Amazon as a new channel for growth in 2024. Join us for this enlightening conversation with Taylor Fraser, where you'll gain invaluable insights into the art of simplifying your business strategy while scaling effectively in the dynamic world of direct-to-consumer e-commerce. Timestamps: 0:00 - Introduction to Taylor Fraser and Outway's Growth Journey 2:00 - Navigating Post-Pandemic E-Commerce Landscape 4:20 - The Power of Simplification in Product and Marketing Strategies 6:30 - Critical Hiring Decisions and Team Alignment with Brand Values 8:50 - Exploring Amazon as a New Growth Channel for Outway 11:10 - The Role of Data-Driven Decisions in E-Commerce Success Hashtags: #ECommerceGrowth #DirectToConsumer #BusinessStrategy #Outway #DTCpodcast #ECommerceTips #AmazonStrategy #DataDrivenMarketing #ProductSimplification #TeamBuilding Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup It's All Killer No Filler and today we're talking TikTok Shops and their Affiliate program with Spencer from Pilothouse. Learn how you can get your brand on TikTok though Affiliates without having to worry about building out your own big organic presence. Timestamps: 00:00:00 - Introduction to TikTok Shops & E-commerce Success 00:02:00 - The Role of Creative Content and Analytics in TikTok Advertising 00:04:10 - Understanding TikTok's Market Position and User Engagement 00:06:30 - Exploring TikTok Shops Affiliate Programs 00:08:40 - Commission Structure and Fees for TikTok Shops 00:10:50 - Effective Strategies for TikTok Shops Success Hashtags: #TikTokShops #EcommerceStrategy #TikTokMarketing #AffiliatePrograms #SocialMediaSales #CreativeContent #DigitalMarketing #TikTokForBusiness #OnlineSales #TikTokAdvertising Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today I'm catching up with my old friend and mentor Ezra Firestone, the DTC Powerhouse behind Boom Cosmetics with Cindy Joseph, Zipify, Smart Marketer, and more recently Navage, a leading nasal irrigator product that Ezra's company acquired. Ezra is an ecommerce operator who straddles all sides of the equation from products, to SAAS, to info, and who more recently has been focused on aquiring existing brands to apply his unique skill set to, rather than starting them from zero, so his perspective on the DTC game is always multi-dimensional... Today's talk dives into his brands' increased focus on proactive SEO and content marketing, the power (and longevity) of building a personal brand, and the mechanics of buying established brands... Join us for an insightful conversation packed with actionable strategies, personal business philosophies, and a look into the future of e-commerce through the lens of one of the industry's most respected figures... On with the show! Timestamps: 0:00 - Introduction 2:00 - The Importance of SEO and Content Marketing in Today's E-Commerce 4:00 - Strategies for Building a Powerful Personal Brand 6:00 - Insights into Acquiring and Scaling Existing Brands 8:00 - The Future of E-Commerce and Predictions by Ezra Firestone Hashtags: #EzraFirestone #DTCpodcast #EcommerceSuccess #SEOStrategies #PersonalBranding #BusinessGrowth #Entrepreneurship #DigitalMarketing #BrandAcquisition #EcommerceTrends Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup On this week's all killer no filler, Brian from Pilothouse's Google team discusses the nuances and effectiveness of Performance Max campaigns in Google Ads. He highlights the importance of asset groups, segmentation, and the use of first-party data in maximizing results. Brian also shares insights on the inclusion of branded keywords in Performance Max campaigns and the considerations for lead generation and product specificity. He emphasizes the measurement of marketing efficiency ratio and the potential for a hybrid strategy with Performance Max and standard shopping campaigns. Additionally, Brian mentions the use of scripts to extract deeper insights and automate reporting in Performance Max. Takeaways Performance Max campaigns require careful consideration of asset groups, segmentation, and the use of first-party data. Including branded keywords in Performance Max campaigns depends on the price point of products and the length of the consideration phase. Lead generation success in Performance Max campaigns can be done, but only for broad offers that can qualify people from a broad spectrum of people. For product-specific campaigns, standard shopping campaigns may be more effective than Performance Max. Measuring marketing efficiency ratio is crucial for evaluating the effectiveness of Performance Max campaigns. Scripts can be used to extract deeper insights and automate reporting in Performance Max campaigns. Timestamps: 00:00 - Introduction to Performance Max in 2024 02:20 - When to Use Performance Max vs. Standard Shopping 04:30 - Importance of Creative Analytics with Motion for DTC Brands 06:40 - Optimizing for New Customer Acquisition with Performance Max 08:50 - Strategies for Segmenting and Targeting in Performance Max Campaigns 11:00 - Leveraging Marketing Efficiency Ratios (MER) for Campaign Evaluation Hashtags: #PerformanceMax #EcommerceMarketing #DTCBranding #GoogleAds2024 #DigitalMarketingStrategies #CreativeAnalytics #CustomerAcquisition #MarketingEfficiencyRatio #AdTargeting #EcommerceTrends Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today, we’re excited to have an incredible guest, Niclas, who has masterfully woven the art of storytelling into the fabric of branding, transforming iconic brands like Salomon, New Era, Keen, Houdini and currently Craft Sportwear, a trail running brand cashing in on the newish wave of niche purpose sportswear, headlined by billion dollar brands On running, and Hoka. In this episode, we delve into the pivotal moments of brand evolution and the power of a compelling narrative in shaping a brand's journey. We'll explore the intersection of brand identity and performance marketing, and the crucial role of storytelling in creating an authentic and engaging brand experience. The Eureka Moment: where niclas realized everything is a story, and how it revolutionized his approach at Salomon and Houdini. Crafting Iconic Brands: Learn how Niclas helped transform these outdoor brands into cultural icons, blending innovation with captivating stories. Future of Branding and why you should never call what you make CONTENT, instead focusing on the fusion of brand story telling and strategic marketing. Niclas also pitches me on changing the name of this podcast to Direct to User, eflecting his philosophy and approach while working with brands like Houdini, where the focus is on viewing customers not just as consumers but as users who actively engage with the product. I'll take it under consideration, but I already have the hat...sooo Join us as we uncover these insightful perspectives with Niclas, offering valuable lessons for brand builders and marketers alike. Timestamps: 00:00:00 - Introduction to Niclas Bornling and the Art of Storytelling in Branding 00:02:00 - The Evolution of Brand Identity at Salomon and the Outdoor Industry 00:14:20 - Breaking Into the Running Shoe Market: Insights from Craft Sportswear 00:33:10 - The Rise of Challenger Brands in Running Footwear: Hoka and On's Success 00:47:30 - Direct Response Marketing Strategies in Sports Apparel Hashtags: #BrandStorytelling #RunningShoes #DTCMarketing #SportsApparel #CraftSportswear #InnovationInSports #AthleteBranding #MarketingStrategies Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup In this all killer no filler conversation, Jordan Gordon discusses the importance of clicks and click flows in multi-stage conversion funnels. He emphasizes the need for assets in the marketing funnel to fulfill three key purposes: telling the user where they are, what they need to do, and what's in it for them. Jordan explains how this philosophy applies to emails and landing pages, and the significance of reinforcing value throughout the customer journey. He also highlights the importance of measuring click-through rate and revenue per click to evaluate the effectiveness of email campaigns. Jordan concludes by previewing the next topic on optimizing conversion funnel support. Takeaways Assets in the marketing funnel should tell the user where they are, what they need to do, and what's in it for them. Reinforcing value throughout the customer journey is crucial for maximizing conversions. Measuring click-through rate and revenue per click helps evaluate the effectiveness of email campaigns. Optimizing conversion funnel support, including site abandon, browser abandon, cart abandon, and checkout abandon, is essential for driving conversions. Timestamps: 00:00:00 - Introduction to Email Marketing Success Strategies 00:02:00 - Crafting Compelling Email Subject Lines for Maximum Engagement 00:04:00 - The Importance of Email Content Consistency & Value Reinforcement 00:06:00 - Optimizing Email to Landing Page Conversion Funnels 00:08:00 - Strategies for Seasonal Launches and Product Promotions via Email 00:10:00 - Future Email Marketing Topics: Conversion Funnel Support and Anti-Spam Techniques Hashtags: #EmailMarketing #DigitalMarketing #DTCpodcast #MarketingStrategies #ConversionOptimization #CustomerRetention #SubjectLines #EmailCampaigns #PilotHouse #AllKillerNoFiller Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. On this pod, almost everything we talk about contributes in one way or another to a large problem the world faces...plastic pollution, so today' we're focused on how we're going to tackle it. https://cleanhub.com Enter Joel Tasche, founder and CEO of CleanHub, the world's first ISO-verified platform, designed to help DTC Brands reduce plastic and collect more plastic from the environment than they use, with AI technology that keeps track of every pound collected ... Plastic is everywhere and pretty much unavoidable in our modern lives, but CleanHub helps brands take proactive and measurable efforts to help brands reduce their plastic footprint, and put love for the planet into the core of the brand identity. This conversation will help you come to grips with the world of plastic, along with the challenges, and great developments in becoming a more circular economy. We'll also cover the rise of the conscious consumer, and what your brand needs to do to resonate with them. The power of environmental action in brand identity How to avoid greenwashing in your sustainability communications... Only listen to this podcast if you care about the future of planet Earth...and are excited about the opportunity we have as purveyors of plastics to clean things up.... Timestamps: 0:00 - Introduction to CleanHub and its mission 2:36 - The importance of sustainability in waste management 4:58 - Sudscrub: A case study on integrating sustainability 7:25 - Building environmental consciousness into a brand 9:57 - Tangible actions for conscious consumers 12:21 - Measuring CleanHub's impact: 14 million pounds of waste collected 14:47 - The role of packaging assessment in sustainability 17:12 - The future of biodegradable plastics and waste management 19:35 - Wrapping up the conversation on revolutionizing waste management Hashtags: #CleanHub #Sustainability #WasteManagement #EnvironmentalImpact #BiodegradablePlastics #ConsciousConsumer #PackagingAssessment #GreenFuture #Innovation #CircularEconomy Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today's podcast revisits one of our favorite guests, Eric Ji Sun Wu, who founded and grew his Personalized Nutrition startup Gainful to 8 figures, helping them navigate multiple funding rounds and innovative retail partnership with Target, where they pioneered in-store personalization. This podcast goes deep to the heart of the entrepreneurs journey as we follow Eric from the height of Gainful's crazy growth, to the sandobx for creating Eric's new venture in the CPG space as he builds Sobo Foods, to bring health consciousness and authentic flavors to the typically bland and low quality dumplings you might find in your grocer's freezer. Expect a deep dive into the intricacies of navigating the retail landscape, the art of building a brand that resonates with consumers, and the critical importance of product quality and customer experience. Expect a tasty dumpling...on with the show... Timestamps: 0:00 - Introduction to Eric Ji Sun Wu's Journey 2:15 - The Growth and Success of Gainful 4:30 - Transitioning to Sobo Foods and Embracing Sustainability 6:45 - Customer-Centric Approach in Business 9:00 - Innovations in Health and Nutrition Startups 11:15 - Adapting to Retail Challenges and Opportunities in Sobo Foods Hashtags: #Entrepreneurship #StartupJourney #SustainableFood #NutritionInnovation #EricJiSunWu #Gainful #SoboFoods #HealthStartups #BusinessInsights #RetailStrategy Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome back to another episode of All Killer, No Filler. If you haven't already started your Valentines Day advertising, chances are you've seen the telltale roses, hearts, and love-filled colors on your social feeds. Join Eric Dyck and Jocelyn and Abby from the Pilothouse Meta team as they delve into the dynamic world of Valentine's Day marketing, exploring innovative strategies used by leading ecommerce brands. This episode offers: Insightful analysis on the use of color psychology, particularly reds, pinks, and purples, in creating successful ad campaigns. The significance of express shipping in boosting sales, alongside expert insights on optimizing ad spend. A discussion on the influence of emotional appeals and self-love themes in advertising with practical tips you can steal for your own campaigns. On with the show! Timestamps: 00:00 - Introduction to Valentine's Day Marketing Trends 02:20 - The Impact of Color Trends on Consumer Engagement 04:30 - The Role of Shipping Offers in Boosting Sales 07:00 - Utilizing User-Generated Content for Authentic Marketing 10:10 - Adapting Marketing Strategies in Economic Downturns 12:30 - Innovative Promotional Strategies for Valentine's Day Hashtags: #EcommerceMarketing #ValentinesDaySales #DigitalMarketingStrategies #DTCpodcast #OnlineAdvertising #MarketingTrends #UserGeneratedContent #CreativeMarketing #BusinessGrowth #SEOoptimization Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Subscribe to DTC Newsletter - https://dtcnews.link/signup Hello and welcome to DTC Podcast, I'm Eric Dyck. Today we're exploring a unique partnership between two of my personal favorite brands – the outdoor blanket sensation Rumpl, and the eco-conscious apparel trailblazers at Houdini. This episode isn't just about a product; it's about a philosophy, a journey of sustainability, and the art of meaningful collaboration. Wylie Robinson from Rumpl makes his return to the podcast joined by Houdini's Josef Nystrom Baksaas from to unravel the story behind their fascinating collaboration "The Reconnect Puffy Blanket". https://rumpl.com https://houdinisportswear.com We're talking about everything from the challenges of integrating supply chains to the ethos of circular design, and how these brands are redefining the outdoor gear landscape. So, whether you're gearing up for your next adventure or you're passionate about sustainable design, this episode is packed with insights that you won't want to miss. Get ready to be inspired, as we delve into a conversation that's all about pushing boundaries and staying true to your values. Let's jump right into the heart of this innovative partnership. Grab your favorite blanket, find a cozy spot, and on with the show! Timestamps: 0:00 - Introduction to the Episode and Guests 2:20 - The Philosophy and Journey of Sustainability 7:50 - Challenges in Integrating Supply Chains 14:30 - Material Story and Technical Aspects of the Collaboration 23:10 - The Outdoor Gear Market and Consumer Trends 30:00 - Building a Relationship with Users, Not Consumers Hashtags: #DTCpodcast #SustainableOutdoorGear #Rumpl #Houdini #EcoFriendlyProducts #OutdoorAdventure #SustainableDesign #CollaborationInnovation #OutdoorGearTrends Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video