Advertise on podcast: Business Talks

Darren Magarro is the Founder & President of DSM - A full-service digital marketing agency in Northern New Jersey. The mission of DSM is to bring together talented professionals in all aspects of media and communications to create a "one-stop" destination for all its clients’ advertising, marketing and public relations needs.  Darren joins the podcast to share the experiences & insights gained from running an award-winning digital marketing agency for over 15 years. We had an extensive conversation touching on sales & networking, hiring and leading employees, and the most important things entrepreneurs must do to grow their company.  Some of The Topics Discussed Include: How DSM got started The Key Growth Drivers for DSM Over The Years Niching Your Company’s Services vs. Being Industry Agnostic  How Darren Approaches Networking & Sales  What It Takes To Build & Lead An Effective Team  Running a Business Yourself vs. Having Partners  Figuring Out What You Want From Your Company  Links & Resources DSM  Connect with Darren on LinkedIn Review & Subscribe Thanks for joining us this week! Want to subscribe to our podcast and leave some feedback by posting a review? You can do so by checking us out on Apple Podcasts. The show is also available on Spotify, Google Podcasts, and anywhere else you listen to podcasts.   Prefer watching these discussions? Check us out on YouTube and subscribe to our channel for the video version of each podcast.  Need Digital Marketing Help? Then book a Strategy Call with me to discuss your company’s marketing challenges. In less than 30 minutes, I’ll help you brainstorm solutions to improve your company’s marketing performance and provide you with actionable next steps to turn things around. Use the link below to schedule a time to chat with me.  Book a Strategy Call

Nick Civitarese is the Founder of StaffGrabbers, a boutique headhunting agency for product-led tech companies. Based in Boston but working with companies nationally, StaffGrabbers helps companies attract and recruit world-class candidates for product & UX marketing teams.  Nick has nearly a decade of experience helping product-led tech companies source and recruit exceptional talent. He joins the podcast to talk about the dramatic changes in the workforce that has resulted in what many economists are calling “The Great Resignation”. He gives his thoughts on what this means for the future of work and details what adjustments companies and employees should make to navigate this transition of work.  Some of The Topics Discussed Include: What’s Causing The Great Resignation How The Workforce Is Changing As A Result  What Must Companies Do To Recruit Talent In This New Environment  How Can Workers Take Advantage Of The Current Demand for Labor The Basics of Product Marketing Why Entrepreneurship Is Flourishing Right Now Links & Resources Connect with Nick on LinkedIn StaffGrabbers.com Review & Subscribe Thanks for joining us this week! Want to subscribe to our podcast and leave some feedback by posting a review? You can do so by checking us out on Apple Podcasts. The show is also available on Spotify, Google Podcasts, and anywhere else you listen to podcasts.   Prefer watching these discussions? Check us out on YouTube and subscribe to our channel for the video version of each podcast.  Need Digital Marketing Help? Then book a Strategy Call with me to discuss your company’s marketing challenges. In less than 30 minutes, I’ll help you brainstorm solutions to improve your company’s marketing performance and provide you with actionable next steps to turn things around. Use the link below to schedule a time to chat with me.  Book a Strategy Call

David Siegel is the CEO of Meetup, the largest platform for finding and building local community, and author of Decide & Conquer: 44 Decisions That Will Make or Break All Leaders. He also hosts a Podcast called Keep Connected and is a Management Professor at Columbia University. Before joining Meetup, David was CEO of Investopedia and, before that, President of Seeking Alpha. David has over 20 years of experience as a technology and digital media executive leading organizations through innovative product development, rapid revenue growth, and digital traffic acceleration.  Some of The Topics Discussed Include: What a day in the life looks like for David as CEO of a large company  The mission of Meetup and why human connection & community is more important than ever now What makes an effective leader  Universal truths & principles for leading a great company  Examples of effective leaders The skills it takes to build a great company  The role of higher education in developing future business leaders Links & Resources Meetup.com  Keep Connected Podcast  David’s Email  Connect with David on LinkedIn  Decide and Conquer: 44 Decisions that will Make or Break All Leaders Review & Subscribe Thanks for joining us this week! Want to subscribe to our podcast and leave some feedback by posting a review? You can do so by checking us out on Apple Podcasts. The show is also available on Spotify, Google Podcasts, and anywhere else you listen to podcasts.   Prefer watching these discussions? Check us out on YouTube and subscribe to our channel for the video version of each podcast.  Need Digital Marketing Help? Then book a Strategy Call with me to discuss your company’s marketing challenges. In less than 30 minutes, I’ll help you brainstorm solutions to improve your company’s marketing performance and provide you with actionable next steps to turn things around. Use the link below to schedule a time to chat with me.  Book a Strategy Call

Lucas Root is a brand consultant, public speaker, author, podcast host, and course creator. During his business career he worked on Wall Street before leaving to start his own consulting firm where he has advised several Fortune 500 companies on strategy & execution.  In this podcast discussion Lucas and I talk about strategies you can use to improve your professional productivity and build a daily routine that works for you. We also discuss why building relationships is key for both a successful business and personal life and how to go about networking in an authentic way.  Some of The Topics Discussed Include: How to be Consistently Productive  The Importance of Daily Routines For Productivity and Physical/Mental Health  Tips For Scheduling Your Day To Help You Produce Higher Quality Work  How Your Workspace & Clothing Dramatically Impacts Your Productivity Why Networking & Building Relationships Are Key To Business Success Links & Resources Lucas Root Website  Connect With Lucas on LinkedIn  Connect With Lucas on Instagram Elements of Community Podcast Review & Subscribe Thanks for joining us this week! Want to subscribe to our podcast and leave some feedback by posting a review? You can do so by checking us out on Apple Podcasts. The show is also available on Spotify, Google Podcasts, and anywhere else you listen to podcasts.   Prefer watching these discussions? Check us out on YouTube and subscribe to our channel for the video version of each podcast.  Need Digital Marketing Help? Then book a Strategy Call with me to discuss your company’s marketing challenges. In less than 30 minutes, I’ll help you brainstorm solutions to improve your company’s marketing performance and provide you with actionable next steps to turn things around. Use the link below to schedule a time to chat with me.  Book a Strategy Call  

Kevin Geary is the CEO of Digital Gravy, an Atlanta-based digital marketing agency working with service-based businesses to develop websites and online marketing campaigns. He is also involved with other businesses such as Automatic.CSS (a WordPress development utility framework) and Digital Ambition (a content-based educational resource for marketing agency owners & freelancers). Kevin is a lifelong entrepreneur that has been involved in successfully growing several companies through both his agency and own businesses through the years. He is a true digital marketing expert who shares his thoughts on how to build effective websites and then leverage them as the foundation of your online marketing strategy.  If you’re looking to understand the total potential an effective website can offer your company, you’re going to get a ton of value from our discussion. Some of The Topics Discussed Include: Why your website is the foundation of your company’s entire online marketing strategy  How to create an effective business strategy for your website What an effective & efficient web design process looks like The top marketing channels to focus on to drive traffic & generate leads from your website Kevin’s approach to building an online audience through content marketing  Links & Resources Digital Gravy  Digital Ambition  Automatic.CSS  Kevin’s YouTube Channel Review & Subscribe Thanks for joining us this week! Want to subscribe to our podcast and leave some feedback by posting a review? You can do so by checking us out on Apple Podcasts. The show is also available on Spotify, Google Podcasts, and anywhere else you listen to podcasts.   Prefer watching these discussions? Check us out on YouTube and subscribe to our channel for the video version of each podcast.  Need Digital Marketing Help? Then book a Strategy Call with me to discuss your company’s marketing challenges. In less than 30 minutes, I’ll help you brainstorm solutions to improve your company’s marketing performance and provide you with actionable next steps to turn things around. Use the link below to schedule a time to chat with me.  Book a Strategy Call

Leon Grassi is an advertising professional that has established himself as a dual-threat in Marketing and Sales with 20 years of experience in an array of industries such as Media, Publishing, Consumer Electronics, Information Technology, and Accounting.  He has been recognized among New Jersey’s Best Marketing & Communications Professionals by the NJ Ad Club and has been a long-time committee chair for the Northern NJ Golf Classic – a very successful outing for the American Cancer Society which has raised over $4.5 million for cancer research under Leon’s guidance.  Leon is a true sales & marketing pro - so if you’ve been looking to sharpen your skills in this area then you are going to get a ton of value from our conversation.  Some of The Topics Discussed Include: The Approach To Sales Leon Has Developed During His Two Decade Career How To Approach Selling in a Remote Work World  Why Building Relationships & Networking Are Essential for Sales Success Developing a Marketing Strategy That Leads To Sales Results  Negotiating During The Sales Process Links & Resources Connect with Leon on LinkedIn Sax LLP Review & Subscribe Thanks for joining us this week! Want to subscribe to our podcast and leave some feedback by posting a review? You can do so by checking us out on Apple Podcasts. The show is also available on Spotify, Google Podcasts, and anywhere else you listen to podcasts.   Prefer watching these discussions? Check us out on YouTube and subscribe to our channel for the video version of each podcast.  Need Digital Marketing Help? Then book a Strategy Call with me to discuss your company’s marketing challenges. In less than 30 minutes, I’ll help you brainstorm solutions to improve your company’s marketing performance and provide you with actionable next steps to turn things around. Use the link below to schedule a time to chat with me.  Book a Strategy Call

AJ Wilcox is a LinkedIn Ads expert, founder of the digital agency B2Linked, and the host of the LinkedIn Ads Show Podcast. AJ’s agency specializes exclusively in consulting with LinkedIn Ads to help clients run & scale profitable LinkedIn Ad campaigns.  His company has managed hundreds of LinkedIn Ads accounts, spent over $110M+ on the platform, and has managed 4 of LinkedIn's top 10 spending accounts. B2Linked is also the only agency that's an official Certified LinkedIn Partner. Some of the Topics Discussed Include  LinkedIn vs other paid traffic platforms (such as Google & Facebook) Key things to know before setting up your first LinkedIn Ads campaign  How to approach setting budgets on LinkedIn  Types of marketing offers that perform well on LinkedIn  Key metrics & KPIs to track the performance of your LinkedIn Ads campaign  How IOS 14 privacy updates have impacted LinkedIn advertising  Tips for combining organic LinkedIn content & digital advertising to get the most from the platform  Links & Resources 8 Step LinkedIn Checklist  AJ Wilcox LinkedIn B2LinkedIn Company Website Review & Subscribe Thanks for joining us this week! Want to subscribe to our podcast and leave some feedback by posting a review? You can do so by checking us out on Apple Podcasts. The show is also available on Spotify, Google Podcasts, and anywhere else you listen to podcasts.   Prefer watching these discussions? Check us out on YouTube and subscribe to our channel for the video version of each podcast.  Need Digital Marketing Help? Then book a Strategy Call with me to discuss your company’s marketing challenges. In less than 30 minutes, I’ll help you brainstorm solutions to improve your company’s marketing performance and provide you with actionable next steps to turn things around. Use the link below to schedule a time to chat with me.  Book a Strategy Call

Rocky Lavani is a certified Profit First Professional, Podcast Host, and Owner/Fractional Chief Profitability Offer at Profit Comes First. Rocky is a true financial expert and has direct hands-on experience increasing the profits for multiple businesses.  As a fellow personal finance enthusiast, I wanted to have Rocky on the show to discuss key steps businesses can take to ensure profitability, financial stability, and other topics related to business finance.  Some of The Topics Discussed Include: How Business Owners Should Think About Accounting/Cashflow A Quick Overview of the Profit First System  How To Set Up The profit First System in Your Business How to Stay Consistent & Keep Track of the PF System Once it’s Set Up When Is It Time to Outsource & Hire a PF Bookkeeper Other Finance Systems/Metrics Business Owners Should Track Links & Resources Connect with Rocky on LinkedIn  Learn More About Rocky’s Company Profit Comes First  Check Out Rocky’s Podcast Profit Answer Man Profit First by Mike Michalowicz Review & Subscribe Thanks for joining us this week! Want to subscribe to our podcast and leave some feedback by posting a review? You can do so by checking us out on Apple Podcasts. The show is also available on Spotify, Google Podcasts, and anywhere else you listen to podcasts.   Prefer watching these discussions? Check us out on YouTube and subscribe to our channel for the video version of each podcast.  Need Digital Marketing Help? Then book a Strategy Call with me to discuss your company’s marketing challenges. In less than 30 minutes, I’ll help you brainstorm solutions to improve your company’s marketing performance and provide you with actionable next steps to turn things around. Use the link below to schedule a time to chat with me.  Book a Strategy Call

Brady Morgan is the founder of Virtual Assistant Staffing Agency (VASA). VASA is regarded as one of the top outsourcing companies for small to medium-sized businesses in North America and it has plans to disrupt the industry by offering a technology solution for boosting efficiency in remote workforce management. VASA also provides custom operating systems for businesses needing assistance with automation, standard operating procedures (SOPs), and workflow management. Brady joins the show to discuss how business owners can begin to offload repetitive (and even more complex tasks) with the help of virtual assistants. If you are looking for an affordable way to automate key tasks within your business to free up your time, then you are going to enjoy this episode.  Some of The Topics We Discussed Include:  Virtual Assistants Overview - What VAs are capable of doing and how can they be a great outsourcing partner for businesses. Morality In Hiring VAs - Some people in developed western countries would have ethical concerns about hiring a VA employee for a far less expensive rate than it would take to hire for the same role in their home country. Brady addresses these concerns and gives his view on the matter, and how his company safeguards against unfair business practices in this area. Roles for VAs - Generally, a VA may be the first time a business owner begins to outsource some key business tasks. Brady breaks down what areas of business VAs are most helpful and some of the first areas companies should look to utilize them.  VAs & Marketing - As a marketing-centric show, I had to ask Brady what areas of marketing VAs can be most helpful in. Some of the areas we touched on include, content production, social media, and recurring/administrative marketing tasks.  How To Onboard a VA Into Your Business - As with any employee, you can’t just hire a VA and expect them to be super helpful right away. Rather, you need to train them and invest the time & effort into the relationship so that they can be successful. To close out the interview, Brady provides a clear roadmap that he recommends that companies go about training a VA and integrating them as part of their team.  To learn more about Brady Morgan, connect with him on LinkedIn & check out his company Virtual Assistant Staffing Agency with the links below.  Brady Morgan LinkedIn Virtual Assistant Staffing Agency (VASA)   Are you looking to improve your company's digital marketing presence? If so, check out Inboundwebdevelopment.com to discover how I help my clients create beautiful websites and high-impact growth marketing campaigns that generate leads, increase revenues, and drive sustained business growth for years to come.  

Kison Patel is the CEO & Founder of M&A Science - A community of forward-thinking Mergers & Acquisition practitioners on a mission to perfect the M&A practice. He is also the CEO of DealRoom, a project management software for complex financial transactions. As a former Mergers & Acquisition advisor, Kison has seen firsthand every aspect of buying or selling a business, and what it looks like to integrate two companies after a deal has been signed.  Some of the Topics Discuss Include:  Mergers & Acquisition Overview - Find out exactly what an M&A entails with a quick overview of what one looks like on both the buying & selling sides. Integrating a Business After the Sale - What does integrating two companies look like in practice and how leaders within a company should approach this process. When to Buy a Business - Many entrepreneurs with existing capital may be looking to buy a business to shortcut the start-up phase. Kison details when this makes sense and what advantages this approach brings.  When To Sell a Business - Now the opposite situation, which discusses how should entrepreneurs & founders approach trying to sell their business for a successful exit. You can connect with Kison and learn more about his company by visiting M&A Science. Are you looking to improve your company's digital marketing presence? If so, check out Inboundwebdevelopment.com to discover how we help our clients create beautiful websites and high-impact growth marketing campaigns that generate leads, increase revenues, and drive sustained business growth for years to come.

Nikhil Varma is an Academic, Entrepreneur, and Designer of Blockchain-based business models. He is currently involved in several technology startups and serves as an Associate Professor at Ramapo College of New Jersey. He holds an MBA & PhD from the University of Montreal.  In this podcast episode, my former college Professor Nikhil Varma joins the show to discuss the impact that Blockchain, Decentralization, and Cryptocurrency will have on the business landscape in the years to come.  Professor Varma has been giving lectures on Blockchain and Cryptocurrency years before these subjects became so popular. As such, I thought he would be a great guest to have on to explain the key concepts behind blockchain and the transition from Web 2.0 to 3.0 and the impact this will have on businesses and society in the near future.  If you have been hearing a lot about these topics and want a clear overview of what this all means, you are going to get a lot of value from this interview.  Some of the Topics We Discussed Include:  Blockchain basics - What is a blockchain, how it works, why this is so important Decentralization - Key concepts behind decentralization and why this is such an important technological development The Effects Blockchain Will Have on Specific Industries - After discussing the concepts behind blockchain and decentralization, we talk about specific ways it will impact businesses in industries such as finance, marketing, real estate, and insurance The Transition from Web 2.0 to 3.0 - We discuss what Web 2.0 is and how the internet is transitioning into a new stage of its development called Web 3.0. Nikhil explains what the major differences are between them and how blockchain/crypto is driving this change  Crypto Currencies - The difference between Bitcoin and Ethereum (and the different use cases each offer) and the future of cryptocurrency over the next 5 -10 years  Applying This Information - What people (especially young professionals) who are interested in blockchain/crypto can do to get involved in these coming changes To keep up with Nikhil Varma’s latest thoughts on Blockchain, you can connect with him on the below platforms.  Nikhil Varma LinkedIn  Nikhil Varma Twitter

Eric Reilly is a financial technology professional who manages a team that supports next-generation banking software. He earned a bachelor’s degree in Information Technology Management from Bloomsburg University in 2019. Outside of his day job, Eric’s interests also include blockchain, entrepreneurship, finance, and personal development. As a tech-focused marketing entrepreneur, I wanted to bring on Eric to discuss the changing landscape of the internet and what impacts this will have on the future of digital marketing. Specifically, we talk about the current transition from Web 2.0 to Web 3.0 and what companies need to know to get ahead of this major change.  Some of The Topics Discussed Include:  Eric’s entrepreneurial background co-founding his own digital agency  What Web 3.0 is and how it differs from the internet as we know it today  Why blockchain & decentralization are at the heart of Web 3.0 (and why this is so important)  Early examples of Web 3.0 Innovations such as NFTs (Non-Fungible Tokens) and what exactly these things are  Explaining the Metaverse and why Facebook has repositioned its company to go after this new opportunity  AI in marketing and how this will impact the entire profession  Opportunities that Web 3.0 presents for early adopters  You can keep up with Eric by following him on Instagram @ricksdoinit Are you looking to improve your company's digital marketing presence? If so, check out Inboundwebdevelopment.com to discover how I help my clients create beautiful websites and high-impact growth marketing campaigns that generate leads, increase revenues, and drive sustained business growth for years to come.