1523688947
Go Sokal Podcast

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Rating
★★★★★
5
from
9 reviews
This podcast has
34 episodes
Language
English
Explicit
No
Date created
2020/07/15
Latest episode
2023/12/15
Average duration
32 min.
Release period
53 days

Description

The Go Sokal Podcast is devoted to discussing advertising trends in the automotive industry made by the leading auto-focused agency, Sokal. The podcast is hosted by Katy Saunders, a Marketing Strategist with plenty of experience helping clients make their messaging concise and authentic, and by Drew Wilson, a Creative UX Specialist dedicated to making sure websites, campaigns, branding, and everything in between gives the customer the best possible experience when they are searching online.Katy and Drew will be interviewing various department employees to learn the latest trends in the automotive advertising world. They will be joined by special guests to discover what is working and what is not for dealerships as we move into an ever-growing digital age. To learn more about what Sokal does and the services available to dealerships across the nation, visit www.gosokal.com. You can also find us on Instagram, LinkedIn, Facebook, Twitter, and even TikTok.

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Life as a Frontend Developer: Technologies, Advice and Teams
2023/12/15
On the 33rd episode of the Go Sokal Podcast, Frontend Developer Austin Calton describes his role in the website development process and how he uses a combination of languages and tools to make websites fast, effective across browsers and screens. Austin discusses core technologies, as well as programs like Adobe XD, FigJam, and Browserstack, and Chat GPT and no-code options like Squarespace and Webflow. We hope you enjoy! 🔴 WATCH THE PODCAST ON YOUTUBE: ↪Watch the Full Episode of this Podcast Here ↪Subscribe To Our YouTube Channel ↪The Podcast Video Playlist SOKAL’S WEBSITE: ↪︎https://www.gosokal.com Learn about our team as well as products and services. CONNECT WITH US: ↪︎Contact Reach out & make a connection today!  SUBSCRIBE TO OUR PODCAST: ↪︎Spotify ↪︎Apple Podcasts 📱 Follow Sokal On Social! ↪︎Instagram ↪︎Facebook ↪︎linkedIn ↪︎Twitter  MORE ABOUT THIS PODCAST In this video, Frontend Developer Austin Calton describes what he does day to day, including prototyping, coding and keeping up with the rapid developments in his industry, including using Chat GPT as a helpful new resource. THANKS FOR LISTENING: Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition. To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email [email protected] today. #frontenddevelopment #webdesign #digitaladvertising
The Role of Optimization in Programmatic Advertising
2023/11/22
On the 32nd episode of the Go Sokal Podcast, Programmatic Advertising Manager Bo Sowers sits down with host Chris Mulally to describe the benefits of programmatic advertising versus other forms of advertising, how programmatic works, what the different types of programmatic advertising are, and how data influences optimization in programmatic advertising. And that’s just the tip of the iceberg! We hope you enjoy. 🔴 WATCH THE PODCAST ON YOUTUBE: ↪Watch the Full Episode of this Podcast Here  ↪Subscribe To Our YouTube Channel ↪The Podcast Video Playlist SOKAL’S WEBSITE: ↪︎https://www.gosokal.com Learn about our team as well as products and services. CONNECT WITH US: ↪︎Contact Reach out & make a connection today!  SUBSCRIBE TO OUR PODCAST: ↪︎Spotify ↪︎Apple Podcasts 📱 Follow Sokal On Social! ↪︎Instagram ↪︎Facebook ↪︎linkedIn ↪︎Twitter  MORE ABOUT THIS PODCAST In this video, Programmatic Advertising Manager Bo Sowers focuses on all things programmatic. He describes what programmatic advertising is, how it works, the history of programmatic, how it helps businesses, how to optimize it, and how it’s different from other forms of advertising. THANKS FOR LISTENING: Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition. To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email [email protected] today. TAGS: #programmatic #advertising #optimization
How Trade Shows Help Your Business (and How to Master Them)
2023/10/13
On the 31st episode of the Go Sokal Podcast, Marketing Manager Katy Welch describes why businesses should go to trade shows, how to make them successful, and what elements her company focuses on to get people to their booth and end the show with a lot of leads.  SOKAL’S WEBSITE: ↪︎https://www.gosokal.com Learn about our team as well as products and services. CONNECT WITH US: ↪︎https://www.gosokal.com/contact/ Reach out & make a connection today!  SUBSCRIBE TO OUR PODCAST: ↪︎https://open.spotify.com/show/0fL2rnAySTDW14tTKIIpBW?si=nm4G8J_FRG-JtvubB4ivIA Spotify ↪︎https://podcasts.apple.com/us/podcast/go-sokal-podcast/id1523688947 Apple Podcasts 📱 Follow Sokal On Social! ↪︎Instagram https://www.instagram.com/go_sokal/ ↪︎Facebook https://www.facebook.com/Go.Sokal/ ↪︎linkedIn https://www.linkedin.com/company/980193/ ↪︎Twitter https://twitter.com/Go_Sokal About this video: Trade shows are a highly effective way for businesses to network, galvanize their brand and employees, and so much more. In this podcast, Marketing Manager Katy Welch describes who her company prepares for a big trade show, and involves people in numerous departments to make it a success. She describes how they make a booth stand out, how to attract visitors, what types of giveaways or promotional items they have used, and also talks about how to deal with unforeseen situations or challenges. We hope you enjoy! #tradeshow #marketing #boothdesign tradeshowsalespitch
Finding Success in Marketing and Leadership
2023/09/08
On the 30th episode of the Go Sokal Podcast, hosts Chris Mulally and Katy Welch sit down with Sokal COO Michael Ransom to discuss how to find your company’s brand voice, run successful campaigns, and build teams of motivated employees. 🔴 WATCH THE PODCAST ON YOUTUBE: ↪Watch the Full Episode of this Podcast Here  ↪Subscribe To Our YouTube Channel ↪The Podcast Video Playlist SOKAL’S WEBSITE: ↪︎https://www.gosokal.com Learn about our team as well as products and services. CONNECT WITH US: ↪︎Contact Reach out & make a connection today!  SUBSCRIBE TO OUR PODCAST: ↪︎Spotify ↪︎Apple Podcasts 📱 Follow Sokal On Social! ↪︎Instagram ↪︎Facebook ↪︎linkedIn ↪︎Twitter  MORE ABOUT THIS PODCAST In this video we talk about the importance of video pre-production, the role of the client pre-shoot meeting in understanding their goals and brand, how to deal with the unexpected, such as people entering your shot, how to capture the clients’ brand yet also push the videography envelope. Then we also touch on the role of AI in video production/special effects, making spots for tiktok and youtube, a few tips about storytelling and so much more. THANKS FOR LISTENING: Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition. To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email [email protected] today. #marketingtips #howtolead #digital
Making Commercials for Clients on TV, Tiktok and More
2023/08/18
On the 29th episode of the Go Sokal Podcast, hosts Chris Mulally and Katy Welch sit down with Sokal Videographer Andrew Bently to discuss how to make commercials for clients, navigating the youtube, shorts, reels and tiktok world, the importance of pre-production in videography, and three main tests to apply to any video you make. 🔴 WATCH THE PODCAST ON YOUTUBE: ↪Watch the Full Episode of this Podcast Here ↪Subscribe To Our YouTube Channel ↪The Podcast Video Playlist SOKAL’S WEBSITE: ↪︎https://www.gosokal.com Learn about our team as well as products and services. CONNECT WITH US: ↪︎Contact Reach out & make a connection today!  SUBSCRIBE TO OUR PODCAST: ↪︎Spotify ↪︎Apple Podcasts 📱 Follow Sokal On Social! ↪︎Instagram ↪︎Facebook ↪︎linkedIn ↪︎Twitter  MORE ABOUT THIS PODCAST In this video we talk about the importance of video pre-production, the role of the client pre-shoot meeting in understanding their goals and brand, how to deal with the unexpected, such as people entering your shot, how to capture the clients’ brand yet also push the videography envelope. Then we also touch on the role of AI in video production/special effects, making spots for tiktok and youtube, a few tips about storytelling and so much more. THANKS FOR LISTENING: Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition. To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email [email protected] today. #commercials clients #videoproduction #branding
A.I. and ChatGPT - Why all the Hype Now?
2023/07/14
On the 28th episode of the Go Sokal Podcast, host Chris Mulally sits down with Sokal Chief Technology Officer Jason Jones to discuss all the current hype about artificial intelligence, including Chat GPT and artificial general intelligence, and whether or not we should be truly be afraid (or excited) about AI’s future implications. We hope you enjoy! 🔴 WATCH THE PODCAST ON YOUTUBE: ↪Watch the Full Episode of this Podcast Here ↪Subscribe To Our YouTube Channel ↪The Podcast Video Playlist SOKAL’S WEBSITE: ↪︎https://www.gosokal.com Learn about our team as well as products and services. CONNECT WITH US: ↪︎Contact Reach out & make a connection today!  SUBSCRIBE TO OUR PODCAST: ↪︎Spotify ↪︎Apple Podcasts 📱 Follow Sokal On Social! ↪︎Instagram ↪︎Facebook ↪︎linkedIn ↪︎Twitter  MORE ABOUT THIS PODCAST In this video we discuss current uses of artificial intelligence in advertising and marketing, including mobile. We also answer the questions about why there is so much hype right now surrounding AI, and whether or not it should be feared as taking jobs or even ending humanity. We delve into Chat GPT, which stands for generative pre-trained transformer, we analyze the “Statement of risk,” and then we discuss the difference between generative and artificial general intelligence. THANKS FOR LISTENING: Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition. To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email [email protected] today. TAGS: #chatgpt #artificialintelligence #ai
All about IT – Passwords, Phishing, Spoofing & More!
2023/06/22
On episode 27 of the Go Sokal Podcast, hosts Katy Welch and Chris Mulally sit down with Technology Coordinator Malcolm Stewart to talk about the role of information technology in modern society, including preventing data breaches, setting up secure passwords, and how employees can avoid scams like spoofing, phishing, and other cyber attacks. 🔴 WATCH THE PODCAST ON YOUTUBE: ↪Watch the Full Episode of this Podcast Here ↪Subscribe To Our YouTube Channel ↪The Podcast Video Playlist SOKAL’S WEBSITE: ↪︎https://www.gosokal.com Learn about our team as well as products and services. CONNECT WITH US: ↪︎Contact Reach out & make a connection today!  SUBSCRIBE TO OUR PODCAST: ↪︎Spotify ↪︎Apple Podcasts 📱 Follow Sokal On Social! ↪︎Instagram ↪︎Facebook ↪︎linkedIn ↪︎Twitter  MORE ABOUT THIS PODCAST This video analyzes the current state of Information Technology and how businesses can use information technology to improve productivity and efficiency. We focus on cloud computing, security, and building security against cyber threats, and keeping employees and individuals safe in the internet age. THANKS FOR LISTENING: Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition. To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email [email protected] today.
Paid Social Media Trends and Advice for 2023
2023/02/08
On episode 26 of the Go Sokal Podcast, hosts Katy Welch and Chris Mulally sit down Paid Social Manager Dani Christian to talk about what goes into a successful paid social campaign, knowing your audience, knowing when to post, and what the different ad types are. 🔴 WATCH THE PODCAST ON YOUTUBE: ↪Watch the Full Episode of this Podcast Here ↪Subscribe To Our YouTube Channel ↪The Podcast Video Playlist SOKAL’S WEBSITE: ↪︎https://www.gosokal.com Learn about our team as well as products and services. CONNECT WITH US: ↪︎Contact Reach out & make a connection today!  SUBSCRIBE TO OUR PODCAST: ↪︎Spotify ↪︎Apple Podcasts 📱 Follow Sokal On Social! ↪︎Instagram ↪︎Facebook ↪︎linkedIn ↪︎Twitter  MORE ABOUT THIS PODCAST This video analyzes the current paid social media trends and how to create successful campaigns that reach the right audience. We talk about concerns about costs and tips/advice for someone just starting out doing paid social. THANKS FOR LISTENING: Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition. To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email [email protected] today. TAGS: #paidsocial #socialmedia #paidsocialstrategy
How Do Automotive Suppliers Thrive in the EV Evolution?
2022/09/02
On episode 25 of the Go Sokal Podcast, hosts Katy Welch and Chris Mulally sit down with Actify CEO Dave Opsahl to discuss enterprise visualization, the biggest challenges that suppliers are concerned about right now, the effects of the EV transition, and so much more. A lot is covered in 30 min, so we hope you check it out and enjoy the informative discussion!  🔴 WATCH THE PODCAST ON YOUTUBE: ↪Watch the Full Episode of this Podcast Here  ↪Subscribe To Our YouTube Channel ↪The Podcast Video Playlist  SOKAL’S WEBSITE: ↪︎https://www.gosokal.com Learn about our team as well as products and services.   CONNECT WITH US: ↪︎Contact Reach out & make a connection today!    SUBSCRIBE TO OUR PODCAST: ↪︎Spotify ↪︎Apple Podcasts 📱 Follow Sokal On Social! ↪︎Instagram ↪︎Facebook ↪︎linkedIn ↪︎Twitter   MORE ABOUT THIS PODCAST This podcast analyzes the current automotive industry through the lens of a supplier-focused company. It looks at the ins and outs of being a supplier in 2022 and examines the issues  most major automotive companies are facing as they move away from ICE vehicles to EV.  THANKS FOR LISTENING: Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition.  To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email [email protected] today. #supplychain #suppliers #automotive #laborshortage #electric #EV
Social Media Advice for 2022
2022/08/05
On episode 24 of the Go Sokal Podcast, Creative Specialist Alex Dickerman sits down to discuss how to create an effective social media strategy and gain followers. The discussion provides indispensable advice you can use in 2022 to build your social brand on Facebook, Instagram, Twitter, Tiktok and YouTube.  🔴 WATCH THE PODCAST ON YOUTUBE: ↪Watch the Full Episode of this Podcast Here ↪Subscribe To Our YouTube Channel ↪The Podcast Video Playlist  SOKAL’S WEBSITE: ↪︎https://www.gosokal.com Learn about our team as well as products and services. CONNECT WITH US: ↪︎Contact Reach out & make a connection today! SUBSCRIBE TO OUR PODCAST: ↪︎Spotify ↪︎Apple Podcasts 📱 Follow Sokal On Social! ↪︎Instagram ↪︎Facebook ↪︎linkedIn ↪︎Twitter   MORE ABOUT THIS PODCAST This video discusses what you need to know in 2022 to make sure you are putting forth an effective and comprehensive social strategy for your business/brand. Alex touches on a number of social platforms, such as Facebook, Instagram, Twitter, TikTok and YouTube, including YouTube’s shorts. Really succeeding at social media requires more than just binge worthy posts. It’s all about presentation, strategy, and networking THANKS FOR LISTENING: Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition.  To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email [email protected] today.
Video Marketing Advice for 2022
2022/07/19
On episode 23 of the Go Sokal Podcast, hosts Katy Welch and Chris Mulally sit down with videographer Phillip Teasley to discuss how to make better marketing videos, how to avoid common filmmaking mistakes, and how important scripting is to the final product. Also, in the description part of the video link below, Phillip lays out what kind of gear you should own as a beginner, intermediate and professional video maker while marketing your business.  🔴 WATCH THE PODCAST ON YOUTUBE: ↪Watch the Full Episode of this Podcast Here ↪Subscribe To Our YouTube Channel ↪The Podcast Video Playlist  SOKAL’S WEBSITE: ↪︎https://www.gosokal.com Learn about our team as well as products and services.  CONNECT WITH US: ↪︎Contact Reach out & make a connection today!   SUBSCRIBE TO OUR PODCAST: ↪︎Spotify ↪︎Apple Podcasts  📱 Follow Sokal On Social! ↪︎Instagram ↪︎Facebook ↪︎linkedIn ↪︎Twitter   MORE ABOUT THIS PODCAST Your marketing videos may be amazing, but how is your sound? Videographer Phillip Teasley said sound is one of the biggest overlooked elements to making quality products. He outlines several tips to raise your video production quality and outlines how to avoid common mistakes. This video is the 23rd edition of the GoSokal Podcast.  THANKS FOR LISTENING: Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition.  To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email [email protected] today.
How to Use SEO (Search Engine Optimization) on Your Website
2022/05/18
On episode 22 of the Go Sokal Podcast, hosts Katy Welch and Chris Mulally sit down with SEO Lead Jess McCurry to define what Search Engine Optimization (SEO) means, when you should use it, and why companies should have both an SEO and PPC strategy.   🔴 WATCH THE PODCAST ON YOUTUBE: ↪Watch the Full Episode of this Podcast Here ↪Subscribe To Our YouTube Channel ↪The Podcast Video Playlist  SOKAL’S WEBSITE: ↪︎https://www.gosokal.com Learn about our team as well as products and services.  CONNECT WITH US: ↪︎Contact Reach out & make a connection today!   SUBSCRIBE TO OUR PODCAST: ↪︎Spotify ↪︎Apple Podcasts  📱 Follow Sokal On Social! ↪︎Instagram ↪︎Facebook ↪︎linkedIn ↪︎Twitter   MORE ABOUT THIS PODCAST This video explains what SEO is and when you should begin implementing it in your web building process. It includes discussions of SEO keyword search, techniques, and tools. If you are fairly new to search engine optimization and want a good overview, this podcast is for you.  THANKS FOR LISTENING: Of course, don't forget to subscribe on Apple Podcasts or Spotify. We thank you for taking the time to listen to our Podcast. The Go Sokal Podcast is produced by the Sokal Marketing Department. Each episode features helpful tips, tools, and interviews with those who know the industry best- giving you the ability to set your business apart from the competition.  To learn more about premier automotive agency Sokal, call us directly at 919-872-9410 or email [email protected] today.

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