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A pandemic relief territory that grew 39% while every area around it went red. A fund that deployed capital fast and couldn't prove what it did. A 55-year-old nonprofit still running on paper. Urina Harrell, founder of Vox Pop Branding, walks through all three — what was broken, what she built, and what happened next. 🩵 In this episode, you'll hear: Case study 1 — Long Beach: Why workshops and education stopped moving the needle, and how rolling up sleeves alongside founders produced the only green zone on the mapCase study 2 — JLH Fund: How to build impact measurement backward, after the money's already out the door, using grantee interviews that double as marketingCase study 3 — Pools of Hope: The digital numbers the grant report never asked for — email list, reach, clicks — that turned into renewal after renewalThe two lessons that show up in all three: start from a baseline you already collect, and let a third party ask the questions your grantees won't answer honestlyThe lowest-lift first step if you have no data at all — QR code stickers, not a new CRMThree different orgs, one repeatable playbook for connecting data to story to funding. 🩵 Episode Highlights: (3:18) From nosy kid to Vox Pop: curiosity as a career strategy(5:33) Case study 1: Long Beach, when workshops stopped working(9:21) The two lessons: baselines and third-party reporting(12:25) Case study 2: JLH Fund, measuring impact after the fact(15:47) Case study 3: Pools of Hope, digital numbers as grant currency (18:30) Where to start if you have no data story yet(20:08) A quilt with her name on it (22:03) Stay curious: the one good thingEpisode Show Notes: www.weareforgood.com/episode/745 // Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋 LinkedIn / Instagram / Facebook / YouTube / Twitter

Greg Tehven runs a $5.5 million nonprofit with 40 teammates in Fargo, North Dakota — and his advice to leaders is to stop working on problems they can solve alone. That instinct built Emerging Prairie into the heartbeat of a region's entrepreneurial ecosystem, launched Grand Farm, and turned TEDx Fargo into an event 1,000+ people build their year around. Guest co-host Stacy Huston, CEO of SixDegrees.org, brings Greg on to talk about what it actually takes. 🩵 In this episode, you'll hear: Why "make the problem bigger" is the fastest way to get more people working on it — and more fun besidesThe business model Greg borrowed from a Buddhist teacher: if a tree adds value to the community, the community waters itHow Emerging Prairie designs for radical inclusion — childcare, food choices, time of day — and why those small barriers decide who shows upWhat Greg learned about receiving, not just giving, in a gift shop in IndiaHow serving the board first changed what the board gave backYou'll walk away with a way of building that doesn't require permission, a finished plan, or a bigger budget. 🩵 Episode Highlights: (4:05) Gravel roads and good neighbors: the making of Greg(7:38) From burnout to the Fargo thesis(11:17) Designing for generosity: the business model(14:09) Tolerance of ambiguity (and the TEDx story nobody saw coming)(21:43) Fighting for self, team, and community(26:50) The gift shop in India: learning to receive(30:21) Serving the board before asking the board(34:50) What doesn't show up in a grant application(37:55) One good thing: make the problem biggerEpisode Show Notes: www.weareforgood.com/episode/744 // Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋 LinkedIn / Instagram / Facebook / YouTube / Twitter

When ZERO Prostate Cancer's peer-to-peer program started slipping, Victoria Vighetto didn't tell her field staff to make more calls. She walked the constituent journey herself — and found the problem sitting in an email. The call-to-action button was too far down. The sends were landing at the wrong time for open rates. Registration was where people were falling out. 🩵 In this Possible in Practice episode, you'll hear: Why a fundraising dip is almost never a motivation problem — and the diagnostic question to ask insteadHow ZERO ran a three-day, $30K matching challenge and saw fundraising jump more than 50% while registration was still down 14%What happened when they stopped asking field staff to pull a dozen reports and gave them a work center with a to-do list: who to call, and what to sayHow to run personalization at scale for thousands of fundraisers without losing the personal partThe one place to start: register for your own event, make a donation, build a page, and find a single pain pointYou'll walk away with a repeatable way to audit your own peer-to-peer program — and permission to fix one thing instead of everything. 🩵 Episode Highlights: (2:44) Victoria's path into nonprofit work(3:51) ZERO's mission and the $20M Blitz the Barriers initiative(5:29) Diagnosing a revenue problem as a systems problem(6:51) The results: 14% down in registration, 50%+ up in fundraising(7:57) Removing friction for field staff: from a dozen reports to one work center (9:57) Automations that meet fundraisers where they are(10:40) What makes peer-to-peer actually work: keep it personal(11:54) The cheer coach and the school bus(13:28) Where to start: walk your own donor journey(14:28) Ride-along days and leading from the friction(15:36) A moment of generosity that stayed with her(17:19) One good thing: make the desired action the easiest actionEpisode Show Notes: www.weareforgood.com/episode/743 // Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋 LinkedIn / Instagram / Facebook / YouTube / Twitter

An elder told Edgar Villanueva that the medicine that had chosen him was money. One sentence — and it turned an angry, burned-out program officer into the person rewriting how philanthropy thinks about wealth. Edgar is the founder and CEO of the Decolonizing Wealth Project and the author of Decolonizing Wealth, now in its second edition. His work has helped move nearly $1 billion toward the communities that need it most. 🩵 Joining us as guest co-host is Lindsey Fuller, Executive Director of The Teaching Well. In this episode, you'll hear: Why reparative philanthropy starts with a question most institutions refuse to ask: where did this money come from in the first place?The one shift any leader can make today: do your own work around money, before you ask anyone else for theirsHow Liberated Capital moved $30 million to Black and Indigenous organizations with a $25/month entry point and no gatekeepersYou'll walk away with a different starting point for every funder conversation you have. 🩵 Episode Highlights: (3:38) Growing up between the haves and the have-nots(8:26) Behind the curtain: what he saw as a young program officer(10:24) The ice cream party problem(14:30) The elder, the medicine, and the book that changed everything(20:16) Reparative philanthropy: where did this money come from?(24:45) No wealth exists without harm(29:04) The one shift you can make today(33:09) Beyond self-care: why leaders have to dig deeper(37:34) Liberated Capital: a donor community for "whosoever will"Episode Show Notes: www.weareforgood.com/episode/742 // Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋 LinkedIn / Instagram / Facebook / YouTube / Twitter

Connie Lewin found the funders. She wrote the emails. She sent the proposals. The response was silence. With a $1 million goal for a small nonprofit in Rwanda and no established high-net-worth donor network, Connie had to quickly step into a leadership role and take responsibility for the organization’s goal to scale its impact and operations in three years. What finally moved the money wasn't better writing. It was closing the distance between donors and the people at the center of the mission by tapping into donors' heads and hearts and making the case for giving by connecting business strategy with empathy. 🩵 In this Possible in Practice episode, you'll hear: The reframe that changed everything: It's not an ask. It's an invitation — and what that actually changes about who you approach and what you sayWhy an unfiltered list of hundreds of prospects feels like progress but isn'tWhat donors are really asking when they hesitate (it's not whether your work is good)How a 16-year-old raised over $40,000 climbing Kilimanjaro — and what it proved about belongingYou'll walk away with one question to run before your next appeal: do we have a fundraising problem, or a distance problem? 🩵 Episode Highlights: (2:27) Connie's origin story: a fourth-grade cleanup in New York City(3:48) Walking into Rwanda: big vision, scrappy team(5:30) The $1M opportunity — and the plot twist(8:21) "The response was silence"(9:00) The reframe: not an ask, an invitation(10:00) Three moves that closed the distance(13:59) Funder personas and the confidence gap(17:47) Why an unfiltered list of hundreds of prospects feels like progress(18:49) What donors actually want to know(22:13) Bella's Kilimanjaro climb and the power of belonging(25:33) One Good Thing: fundraising problem or distance problem?Episode Show Notes: www.weareforgood.com/episode/741 // Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋 LinkedIn / Instagram / Facebook / YouTube / Twitter

Jai Al-Attas started a record label at 16, sold it to Virgin Records at 24, and never went to college. So when he moved to LA and tried to get people from a reentry program and a homeless youth org into music industry internships, the question that kept coming back — "are these people in college?" — landed personally. He didn't have a plan. He had a chip on his shoulder and $1,800 he needed for rent. He spent it on 10 Chromebooks instead. 🩵 Today Creative Futures Collective has moved 3,500 creatives through its programs in 10 cities across three countries — into Nike, Live Nation, Interscope, Forbes 30 Under 30, and one Ralph Lauren artist residency. In this episode, you'll hear: Why renaming "internship" to "futureship" unlocked doors that had been closed for two years — and what that says about the language your org is usingHow Jai and his co-founder funded the first cohort out of their own savings, and why that upfront risk was the only way to get a case study worth showingWhy he refuses to call any of this charity, and how that reframe changed who was asking whom for a favorHow COVID accidentally democratized access to the creative economy — and the alumna who did her placement from a reservation in ArizonaWhat to do when corporate partners write you a check but won't open the door you actually asked them to openYou'll walk away with permission to start the thing you've been waiting to be ready for. 🩵 Episode Highlights: (3:33) From a record label at 16 to a one-way ticket to LA(5:48) "Are these people in college?" — the gatekeeping that started it all(7:24) Futureships, and paying for them out of pocket(9:21) COVID, remote work, and Naomi Glasses' path to Ralph Lauren(12:36) Scaling with Amazon, Soho House, and 10 cities (14:38) Why this was never charity — and how Untalent was born(19:13) Best Buy Teen Tech Centers and what partnership looks like(25:10) One good thing: start before you're readyEpisode Show Notes: www.weareforgood.com/episode/740 // Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋 LinkedIn / Instagram / Facebook / YouTube / Twitter

April Thompson took a grassroots foster care nonprofit from 33% donor retention to 66% — and grew the donor file from about 100 to over 400 along the way. The system behind it was two touches: a personal voicemail within 48 hours, a handwritten note from a board member days later. Both logged in the CRM. That's it. 🩵 In this episode, you'll hear: The "one-two punch" gratitude guide that doubled retention, and how to document it so nobody loses track of the last donor touchWhy a ringless voicemail drop is the highest-return, lowest-lift gratitude tool most small shops have never triedHow to batch and schedule 10–15 personal thank-you messages at a time, so gratitude runs on a cadence instead of on your memoryWhy an unscripted message with the "ums" left in builds more trust than polished copyHow the same gratitude practice recovers failed recurring gifts — and keeps the door open for donors who pauseIf you've been waiting for a bigger budget to fix your retention numbers, April's answer is a lot simpler and starts this week. 🩵 Episode Highlights: (2:43) April's path: hotel galas, animal shelters, and learning on her feet(4:42) Fractional fundraising before it had a name(6:04) The case study: 33% to 66% with a team of one(7:54) The single most effective tool in her toolbox(10:14) Batching gratitude and recapturing failed recurring gifts(12:08) Voicemail drops in a year-end campaign(13:54) The gratitude guide: the "one-two punch" system(14:56) Start with the capacity you actually have(16:19) A moment of philanthropy: founders(17:49) One good thing: giving gratitude is never time wastedEpisode Show Notes: www.weareforgood.com/episode/739 // Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋 LinkedIn / Instagram / Facebook / YouTube / Twitter

The film ended and the room went silent. Then it roared. Over the next three years, hundreds of donors gave more than $300,000 to build one young woman a home of her own. That's what belief looks like when it shows up. Max Kringen and Annie Wood of Tellwell Story Co. have spent years studying how it gets built — and it isn't luck, and it isn't a bigger ask. 🩵 In this episode, you'll hear: Why a muddy story keeps donors stuck in transaction mode — and how confusion becomes a tax on every dollar you raiseThe Story Seasons framework: introduce, educate, engage, remind — the rhythm that moves someone from curious to committed across a yearWhy most organizations stall in "engage" and skip the season that actually builds reciprocityThe input nobody plans for: your story listening strategy, and how to empower frontline staff to collect what mattersHow Tellwell engineered belonging into the Well Told Conference, down to the name tagsYou'll walk away with a build sequence for turning one-time givers into people who say I want to be part of this. 🩵 Episode Highlights: (3:31) Three friends, one bar, and a studio built on listening(4:54) Annie's path from startup ecosystems to Tellwell(7:21) Belief over transactions: what unclear stories really cost(9:24) The build: introduce, educate, engage, remind(13:14) What it looks like when a leader finally has the word(17:26) Designing belonging: shielded vulnerability and place-and-replace(21:37) Making ethical storytelling practical, not academic(22:51) Story listening: the strategy before the strategy(25:33) Belief in the room: Ella's painting and Lizzie's home(30:34) One Good ThingEpisode Show Notes: www.weareforgood.com/episode/738 // Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋 LinkedIn / Instagram / Facebook / YouTube / Twitter

The right influencer for your mission probably isn't the biggest account in your city. It's more likely someone already following you, already talking about your cause, and already waiting to be asked well. Trevor Boffone had three months and zero dollars to activate creators for Mental Health America of Greater Houston's new provider-matching platform. His first list of 20 got him one yes. His second approach — an open call and a radically honest ask — got him 26 pieces of content. 🩵 In this episode, you'll hear: Why "influencer" has nothing to do with follower count — and how that redefinition widens your pool overnightThe first place to look for creator partners: your own follower list, filtered for local people who already care about your causeThe activation script most orgs get wrong, and why leading with "we have no budget, we need one post, we understand if you pass" earned roughly 75% yesWhat to offer instead of money — and the moment an ask tips over into unpaid laborWhy handing over full creative control with no scripts and no edit requests produced better content than a brief ever couldHow 26 public posts with SEO-rich captions became a discovery engine, surfacing the platform in Google and AI search months laterYou'll walk away with a repeatable way to identify the creators who already believe in your work — and activate them without a media budget. 🩵 Episode Highlights: (2:49) From the classroom to 750K followers: learning the creator side(6:04) Why nonprofit content falls flat — and what creators fix(8:10) The assignment: activate creators for Care Connect with no budget(10:50) Finding the right creators: the open call that changed everything(12:05) Activating without paying: creative control and 26 pieces of content(14:48) Why scripts kill creator content(15:58) How to find the right influencers for your own mission(18:14) Story of philanthropy: Lily's Toy Box(19:35) One good thing: don't forget about fun(19:58) How to connect with Like MindsEpisode Show Notes: www.weareforgood.com/episode/737 // Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋 LinkedIn / Instagram / Facebook / YouTube / Twitter

"There's so many brands for division in this country. Where's the brand for unity?" That question is why Us United exists. Adam Mizel spent more than 30 years in finance and entrepreneurship before his wife Tanya asked him the question that ended that chapter: What are you going to do? 🩵 What he did was build a brand — hats, T-shirts, media, storytelling, leadership — and wrap a movement around it. Us United now runs a unity pledge, monthly cross-bubble conversations, Unity Seats at live sporting events, and a sheriff network nearly 100 strong. In this episode, you'll hear: Why Adam believes a movement without a brand stays invisible, and what he built firstThe three things that still unify Americans, and how Us United turned them into the entire strategyWhy funding a brand is harder than funding a program, and how he makes the case when there's no spreadsheet to hand a donorThe one-to-two-minute weekly action he asks every supporter to take, and why he calls it "changing the algorithm"If you're leading brilliant work that nobody sees or funds, this is a conversation about the gap between the two. 🩵 Episode Highlights: (3:10) Yelling at the TV: the question that started it(4:30) Flint, Sheriff Swanson, and the six-hour march(5:50) Where's the brand for unity?(6:26) Sports, music, and food: the three cultural drivers(7:43) Building the on-ramps: the pledge, the algorithm, 30 For Us(9:45) Unity Seats and the 25th anniversary of 9/11(12:01) Why a brand is harder to fund than a program(15:42) If you're not telling your story, nobody is(19:42) One good thing: dare to fail gloriouslyEpisode Show Notes: www.weareforgood.com/episode/736 // Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋 LinkedIn / Instagram / Facebook / YouTube / Twitter

Katie Hannah printed out the rejection email and brought it to the interview. "After careful consideration, our board of reviewers has determined that your application does not make the case for membership at this time." Most fundraisers file that away and move on. The Director of Development at Momentum Leaders sent one open-ended question instead — and it turned into a $223,000 yes for a leadership nonprofit in Birmingham, Alabama. 🩵 This is Possible in Practice, a limited series of case studies from leaders in the We Are For Good community — the ask they sent, the risk they took, and what happened next. In this episode, you'll hear: The exact email reply that reopened a closed door, and why an open-ended question is a near-guaranteed way to get a responseWhy a "no" often means your mission didn't survive the 100-word box, not that the funder isn't interestedHow to treat a rejection like a major donor visit: seek to listen, not to convinceThe in-kind donor who brought toiletries for years, then walked in at Christmas with a $100,000 checkA leadership reframe from a six-year-old that will change how you think about your own careerYou'll walk away with permission to get curious about the next no that lands in your inbox. 🩵 Episode Highlights: (2:22) Katie's path from broadcast to Birmingham fundraising(5:34) Inside Momentum Leaders: eight staff, $10.5M in salary gains(7:56) The no: driving 90 minutes to a panel, then getting rejected(11:44) Why your mission doesn't fit in 100 words(13:40) Get curious about the no: perseverance as a fundraising skill(15:34) The toiletries donor and the $100,000 check(19:15) "No means nurturing oneself"(20:05) One good thing: lead like a childEpisode Show Notes: www.weareforgood.com/episode/735 // Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋 LinkedIn / Instagram / Facebook / YouTube / Twitter

$1,500 in lifetime giving. A million-dollar gift in the will. Tony Martignetti calls it the planned giving multiplier — the gap between what a donor gives you while they're living and what they leave you when they're gone. It's often measured in the thousands. And the donors most likely to trigger it aren't your wealthiest. They're your most loyal. 🩵 Tony has spent 29 years in planned giving — as a frontline fundraiser, a director of planned giving at two nonprofits, and now founder of Planned Giving Accelerator, where his clients have secured millions in bequests. His new book exists to prove that unlocking the multiplier at your organization takes about a week. In this episode, you'll hear: The planned giving multiplier explained — and why the $35,000 average U.S. bequest is a major gift at nearly every small shopWhy a top prospect is defined by consistency, not capacity: 10, 15, 20 years of giving beats a big number every timeTony's three-step, one-week launch: identify your top prospects, start with gifts in wills, cultivate and solicitThe six myths keeping small nonprofits from ever asking — including the one that quantitative research flatly disprovesHow a historical society with one employee mailed 200 letters and got six people saying they'd include the org in their willYour loyalty data is already sitting in your database. Here's how to act on it. 🩵 Episode Highlights: (3:53) 29 years of making planned giving accessible(5:02) The book title that takes the friction out of the topic(6:40) Six myths that keep the multiplier locked up(9:07) The three-step, one-week launch(10:07) Loyalty over capacity: what makes a top prospect(12:38) One employee, 200 letters, six bequests(14:28) Why your toolkit can be minimal(17:36) The $35,000 average bequest and the 1,000-program goal(18:52) The multiplier in action: $1,500 in, $1M out(19:51) A postal worker's $750,000 legacy(21:06) One good thing: don't be intimidatedEpisode Show Notes: www.weareforgood.com/episode/734 // Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋 LinkedIn / Instagram / Facebook / YouTube / Twitter

One in five adults now get their news from TikTok. Over 40% of adults under 30 do. That same feed is where younger donors are finding the causes they'll give to. Trust has shifted from institutions to individuals, and most nonprofits are still running the old playbook. 🩵 Patricia McLoughlin is General Manager of The Anthem Awards, where she reviews more than 2,000 entries a year from 42 countries. Her team turned that vantage point into the Shared Influence report, then into something more useful: a set of plays any nonprofit can run, whether you have a media budget or a staff of three. In this episode, you'll hear: The difference between an influencer and a creator, and why hiring the wrong one wastes both the money and the storyThe four plays for finding and vetting a creator partner: look inward, look adjacent, name the ask, drop the scriptWhy a single creator post can carry a $50,000 price tag, and what changes when you steward creators like major gift prospectsYou'll walk away with a playbook you can take to your board this week. 🩵 Episode Highlights: (2:30) Patricia's origin story: a 46-hour dance marathon and a career decision(6:18) Inside The Anthem Awards: 2,000+ entries, 42 countries, and the patterns in the data(8:35) Why trust shifted from institutions to individuals(11:32) Influencer vs. creator: the distinction that shapes the whole playbook(14:06) Plays 1 and 2: look inward, then look adjacent(16:00) Why micro creators often beat millions of followers(17:26) Play 4: creators don't want your script(18:35) Put creators in your portfolio: the major gift reframe(19:30) What a $50,000 post means for your in-kind math(20:19) How to measure creator impact(21:41) The long game: content that outlives the post(23:16) Where creator partnerships are heading(26:42) Run one play: start with one local person(31:04) Patricia's one good thing: stay curiousEpisode Show Notes: www.weareforgood.com/episode/733 // Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋 LinkedIn / Instagram / Facebook / YouTube / Twitter

Big Brothers Big Sisters has been collecting data for 120 years. When an economist finally studied it, the case for support changed completely: young people who were mentored are 20% more likely to attend college and earn 15% more. Ginneh Baugh, Chief Impact Officer at Big Brothers Big Sisters of America, has spent two decades helping nonprofit leaders measure what actually matters. Her system is three steps — know your data, show it as a story, grow the movement around it. 🩵 In this episode, you'll hear: Know: Why you don't need 25 data points — you need two you know inside and outShow: How to turn a stat into something a human can feel (1 in 3 kids lacks a mentor → in a classroom of 30, only 10 have someone in their corner)Grow: What happens when you take that story to funders, volunteers, and businesses — and why 85% of young adults are asking for a mentorYou'll walk away with a repeatable way to measure what matters, no matter the size of your team. 🩵 Episode Highlights: (3:12) Ginneh's origin story: teachers, mentors, and one very clarifying IRS internship(5:52) The path to Big Brothers Big Sisters and a network hungry for data(7:56) Data maven meets storyteller: why the pairing cuts through(9:26) Step 1 — Know: two stats, inside and out(13:04) Step 2 — Show: falling in love with your data by getting curious first(16:12) The career confidence crisis and the rise of young adult mentoring(20:41) Step 3 — Grow: why the future of work won't be automated, it will be mentored(23:34) What happens when an economist studies your impact data(25:18) A playground in Nashville and a gift from MacKenzie Scott(28:44) One good thing: make it sweetEpisode Show Notes: www.weareforgood.com/episode/732 // Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋 LinkedIn / Instagram / Facebook / YouTube / Twitter

Scott Curran has helped former presidents, Fortune 500 companies, and street-corner nonprofits turn good intentions into real impact. After a decade as general counsel of the Clinton Foundation and ten years building Beyond Advisors, he kept noticing the same thing: the world's most effective changemakers and the hometown hero nobody's heard of have the exact same nine things in common. So do you. That pattern became his new book, Better Good — a framework any organization can start using today with a Post-it note. 🩵 In this episode, you'll hear: What every effective organization has in common — and why the billionaires and major foundations you're comparing yourself to are struggling with the same things you areThe nine-factor social impact framework: your profile, platform, and passions, plus your time, talent, and treasure, plus scale, sustainability, and storytellingHow two people with nothing extra — a suburban mom of five and a med student fighting a rare disease — built global organizations from what was already in front of themYou'll walk away with a clear inventory of what you already have, a free action plan, and your next rung on the ladder. No new money, credentials, or permission required. 🩵 Episode Highlights: (3:06) What's lifting for Scott right now: awareness and intentionality(4:35) Stubborn optimism and the pattern hiding in plain sight(9:22) The billionaire who didn't have it figured out either(10:21) Why we undervalue what we already have(14:25) The hidden framework: nine factors(18:21) Nancy and Watts of Love(21:59) Every Cure, hometown heroes, and why success leaves clues(26:19) One good thing: someday starts nowEpisode Show Notes: www.weareforgood.com/episode/731 // Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋 LinkedIn / Instagram / Facebook / YouTube / Twitter