Advertise on podcast: Changing The Industry Podcast

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABE Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026 Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitability Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing. Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform. Simplify payments. Streamline operations. Check out 360payments.com today! In this episode, David and Lucas welcome Pixi Pickthall and Josh from Mesa, Arizona. Pixi and Josh share their unique approach to shop ownership, blending Josh’s decades of industry experience with Pixi’s social work background to create a highly personalized customer experience. The conversation dives deep into the challenges of setting proper labor rates, the importance of understanding financial metrics, and the need to balance quality service with fair profitability. 00:00 Managing warehouse logistics 09:25 Name change and market saturation 12:50 Observations from working at dealership 17:16 Challenges in hiring skilled technicians 22:29 Implementing DVX for consistency 29:16 Improving client experience 36:25 Handling customer complaints 39:22 Court warranty responsibility discussion 45:55 Talking auto shop math basics 49:50 Struggling with car ownership choices 59:17 Financial stability and customer selection 01:02:01 Seeking expert financial advice 01:09:12 Auto Repair Shop Basics series 01:10:48 Facing challenges and setbacks

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABE Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026 Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitability Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing. Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform. Simplify payments. Streamline operations. Check out 360payments.com today! In this episode, Lucas and David sit down with Joe Ocello and Tom Elder from AASP New Jersey to discuss the state of the mechanical and collision repair industries. Tom shares his perspective on the growing need for specialized education and proper documentation as vehicles become more technologically advanced. Joe emphasizes the importance of ongoing technical training and communication to keep independent shops competitive and safe. 00:00 Teaching and building a skilled team 08:22 Ignoring safety instructions 14:35 Discussing mechanical challenges 19:55 Dealership service concerns 26:33 Replacing a deformed metal line 28:52 Carrying on the industry's legacy 34:24 Importance of business education 42:42 Dealing with repair mishaps 46:03 Discussing lawsuit strategy and repairs 49:57 Used car ADAS diagnostic work 58:46 Maryland ADAS certification debate 01:00:51 Discussing automotive repair regulations 01:08:25 Engaging shops beyond North Carolina 01:10:31 Staying focused on future goals

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABE Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026 Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitability Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing. Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform. Simplify payments. Streamline operations. Check out 360payments.com today! In this episode, the conversation focused on Rich Fasulo's career journey, also known as Check Engine Chuck, as he shared his path from mobile diagnostics to shop ownership and back. One concept discussed was the importance of charging appropriately for diagnostic and repair work, with a strong emphasis on valuing your time and not giving away discounts out of pocket. A key theme that emerged was the struggle to balance caring for customers with running a profitable, sustainable business—highlighting how industry integrity depends on both technical skill and smart business decisions. 00:00 Choosing between shop and mobile business 06:56 Failing van inspection in New York 08:19 Fixing my car with a friend 11:42 Fixing a wheel balance issue 14:25 Learning from Scannerdanner videos 19:54 Writing detailed explanations for claims 23:37 Ensuring quality and reputation 25:38 Frustration with lack of effort 27:23 Frustration with tech industry's focus 30:26 Reflecting on past business failures 35:51 Explaining billing to customers 38:59 Realizing a Habitual Pattern 42:03 Learning from industry peers 44:34 Sharing videos for personal reasons 48:38 Diagnosing and strategizing module repairs 51:47 Troubleshooting a no-crank issue 53:37 Bringing in more mechanical vendors

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABE Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026 Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitability Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing. Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform. Simplify payments. Streamline operations. Check out 360payments.com today! In this episode, the conversation focused on transitions into shop ownership, the challenges of maintaining industry standards, and planning for long-term success. The discussion explored how entering the automotive industry from a corporate background can offer a unique advantage, especially in management and process implementation. A key theme was the importance of building a strong shop culture rooted in quality and integrity, even when customer awareness often hinges more on convenience than craftsmanship. Lastly, several points highlighted the need to prepare exit strategies and succession plans early, ensuring shop owners are ready for both expected and unexpected changes in their business journeys. 00:00 Airport confusion during an emergency 05:04 Visiting the 9/11 Memorial Museum 07:52 The importance of personal artifacts 13:07 Struggles with delegation in auto shops 16:44 Starting coaching with confidence 17:18 Embracing Change to Drive Growth 21:54 Father-in-law's car passion 26:27 Long-term planning for business owners 28:20 Learning about health savings accounts 33:01 Attending a life-changing class 36:53 Working in car parts sales 38:18 Realizing customers don't notice quality 43:06 Proper car wheel maintenance 45:12 Ensuring job tasks are completed 49:19 Discussing shop culture impact 53:38 Workplace culture and technician skills 57:05 Values and integrity in coaching 58:52 Building a supportive team

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABE Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026 Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitability Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing. Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform. Simplify payments. Streamline operations. Check out 360payments.com today! In this episode, Lucas Underwood and David Roman are joined by Colin Thielman, owner of Thielman's Auto Repair in Pemberton, New Jersey. Colin shares his journey from running a busy home-based garage to opening a dedicated shop, emphasizing the steep learning curve and the importance of building out documentation and management systems. The conversation also covers adapting to new automotive technologies and the need for continuous training, as well as the crucial role of detailed financial tracking in scaling a business. 00:00 Facing tough feedback and growth 03:43 Managing workflow and staying busy 09:25 Checking vehicle calibration needs 12:39 Discussing insurance coverage options 13:55 Insurance issues with car lifts 19:14 Adjusting labor rates 21:11 Analyzing car sales and costs 24:42 Prius ABS module recall 27:04 Discussing client concerns and liabilities 29:23 Diagnosing car start issues 35:31 Planning for retirement 36:49 Discussing a faulty Chevy Avalanche 39:47 Documenting vehicle condition with photos 42:39 Hershey management training advice 45:24 Training a New Employee 51:10 Getting into diesel truck repair 51:43 Balancing finances for survival

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABE Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026 Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitability Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing. Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform. Simplify payments. Streamline operations. Check out 360payments.com today! In this episode, Lucas and David are joined by Cavan Robinson and Tony Mercury of Vehlo from STX 2026. Cavan and Tony explore the evolving trade show landscape, discussing how rising costs and market saturation have changed their approach to event participation. They also dive into the growing influence of AI in the industry, highlighting both the opportunities and challenges it brings to shop management and marketing. 00:00 Evaluating trade show expenses 10:25 Finding the right trade show staff 14:31 Attending the Northeast Show and Milwaukee Event 17:37 Improving event attendance strategies 25:47 Issues with recurring trade shows 30:12 Questioning Technical Training Value 35:21 Lunch with Margaret discussing retirement 38:42 Advice for growing your business 46:56 AI's impact on SEO strategies 53:41 Managing AI Data and Partnerships 57:36 Using GuestX for call issues 01:00:29 Catfish leads to divorce

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABE Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026 Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitability Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing. Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform. Simplify payments. Streamline operations. Check out 360payments.com today! In this episode, Jim Montagner, a traveling GM world-class tech and owner of Valley Motor Auto and Truck, shares his unconventional entry into the automotive industry, beginning as a Vo-Tech student and eventually moving from independent shops to dealerships. Jim details the challenges of transitioning to mobile diagnostics, emphasizing the importance of sound business practices, such as bookkeeping and proper pricing, to sustain and eventually grow his business. The conversation explores the necessity of ongoing education in both technical skills and business management, highlighting the critical balance between delivering quality repairs and ensuring business profitability. 00:00 Choosing a career path 06:27 Discussing the cost of living 06:56 Finding inspiration from others 10:44 Expanding from diesel to general repairs 15:28 Customer perceptions of mobile repair costs 18:39 Talking to shop owners 20:10 Pricing strategy challenges 25:04 Unqualified mechanics hurting reputation 28:38 Managing inconsistent work hours 31:56 Navigating business start-up challenges 33:27 Check Engine Chuck's viral success 36:58 Finding first big job by chance 41:49 Pricing for profitability in auto shops 45:30 Learning ECM and EEPROM Programming 48:39 Vacation scheduling challenges 49:26 Making weekend plans 55:33 Understanding Business Profit Margins 57:27 Reading business books for success 59:39 Planning future recording session

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABE Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026 Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitability Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing. Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform. Simplify payments. Streamline operations. Check out 360payments.com today! In this episode, the conversation focused on real-world challenges faced by shop owners and technicians, including the complexities of managing customer expectations and navigating negative reviews. One concept discussed was the need for transparent diagnostic processes and detailed communication, especially when customers question pricing or feel they already know the issue with their vehicles. A key theme that emerged was the importance of accurate shop management—covering everything from parts inventory to internal controls in software like Shop-Ware—to ensure profitability and reduce clerical errors. 00:00 Out-of-province vehicle inspections 06:53 Florida driver's license language law 15:54 Construction mistake with leaning structure 16:42 Visiting the 9/11 Memorial Museum 23:08 Challenges of Replacing Headlights 27:58 Car repair frustration and miscommunication 32:35 Discussing diagnostic trouble codes 37:32 Introducing Whisperflow for Note-Taking 47:24 Customer dissatisfaction with tire pricing 50:29 Dealer pricing and customer experiences 56:11 Adjusting labor rates and pay structure 01:01:02 Evaluating Business Efficiency and Labor 01:09:15 Old machinist's inventory strategy 01:09:52 Buying and selling steel

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABE Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026 Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitability Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing. Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform. Simplify payments. Streamline operations. Check out 360payments.com today! In this episode, Lucas and David are joined by Trey Holley, a shop owner from Thomaston, Georgia. Trey shares his journey from being a lifelong mechanic to learning the ropes of business ownership, highlighting the unique challenges faced in small Southern towns. The conversation touches on the importance of supporting fellow shop owners rather than viewing them purely as competitors, and Trey offers insight into the work-life balance struggles that led him to prioritize both his health and the building of a strong, supportive team. 00:00 Atlanta airport's massive scale 03:41 Long walks at airports 06:27 Thunder Valley racetrack experience 10:30 Southern business challenges with generosity 13:29 Overwhelmed by business demands 19:09 New guy in town setting up 20:59 University town business challenges 22:34 Building Industry Relationships 26:46 Discussing business challenges with spouse 31:14 Discussing labor cost strategy 35:32 Quality control and final checks 38:55 Balancing work and family time 40:33 Dealing with family anxiety 44:57 Balancing multiple responsibilities 47:21 Discovering the Enneagram for Communication 49:12 On choosing the right people

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABE Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026 Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitability Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing. Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform. Simplify payments. Streamline operations. Check out 360payments.com today! In this episode, Lucas and David are joined by Tonnika Haynes. Tonnika shares her experiences navigating trade shows like Vision and ASTA, highlighting the challenges of scaling events while maintaining their community feel. The conversation touches on the struggle to balance profitable training with meaningful content for shop owners. They also discuss the importance of grassroots networking and accountability within industry associations, emphasizing the need to evolve while remembering what made previous events special. 00:00 Trade show insights and takeaways 04:45 Struggling to secure instructors 09:25 Improving trade show quality 11:08 Evaluating training investment costs 15:18 Investing in employee training 18:21 Challenges in Automotive Training 22:41 Getting great deals at the show 23:30 Boosting vendor sales at trade shows 27:40 Considering a move to a convention center 30:58 Regional networking events in Asheville 35:07 Adjusting content for wider appeal 37:22 Demand for hands-on Tesla class 41:53 Early board experiences discussed 42:36 Addressing organizational dysfunction 46:57 Launching the new podcast 52:03 Discussing video production deadlines 53:03 Braxton starting a media company 56:04 Introducing the next topic

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABE Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026 Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitability Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing. Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform. Simplify payments. Streamline operations. Check out 360payments.com today! In this episode, Emily Oliver joins the podcast to share her journey of taking over a small family auto repair shop in Gloucester, Massachusetts. Emily talks about the challenges of modernizing operations, from adopting new software like Shop-Ware to implementing more thorough documentation and communication processes with customers. The conversation also highlights the complexities of hourly billing in auto repair, the challenges of managing family roles in business, and the importance of continuous learning and adaptation as the shop grows. 00:00 Family auto shop's history 08:56 Simple billing system explained 10:55 Tracking time in auto repair bays 19:04 Standardizing Inspection Processes 23:10 Issues with technician pricing 30:07 Convincing family about car maintenance 36:33 Communicating with customers 39:47 Dealing with other mechanics' issues 46:27 Early challenges and learning curve 54:21 Managing finances and staying focused 56:10 Discussing parts pricing strategy 01:01:21 Gaining insights from peer feedback

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABE Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026 Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitability Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing. Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform. Simplify payments. Streamline operations. Check out 360payments.com today! In this episode, Lucas Underwood and David Roman are joined by Sam Freeman, Alexandra Pare, and Daniel Ekstrand from Promotive. The group demos “Paige,” Promotive’s AI-powered virtual recruiter, showcasing how AI is transforming the hiring and prescreening process in the automotive industry. The conversation dives into current industry trends, including why technicians are leaving dealerships for independent shops and the top reasons candidates are looking for new positions. They also get candid about the frustrations of online reviews, sharing stories and strategies shop owners use to respond to feedback—both good and bad. 00:00 Overview of Promotive's Services 11:55 Managing morning priority calls 15:43 Handling Language and Mumbling Issues 18:44 Automated messaging for applicants 27:21 Icy disaster during bachelor party 32:58 Early adoption of Facebook and DVI 37:41 Missed email confusion 42:59 Hotel room negotiation challenge 44:38 A quick conference trip 52:30 Challenges of running a car shop 59:36 Trying the Worst BBQ in KC 01:03:25 Handling negative feedback 01:07:19 Feedback on Uber improvements

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABE Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026 Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitability Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing. Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform. Simplify payments. Streamline operations. Check out 360payments.com today! In this episode, the conversation focused on the realities of technician mental health in the automotive industry. Several points were raised, including the lack of resources and support for young technicians, the stigma among men around discussing feelings and seeking help, and the crucial role that perspective and mentorship play in navigating workplace stress. 00:00 Wearing outfits for a photo 06:15 Hiring someone with unusual past jobs 08:04 Sourcing clean, pure meth 12:49 Understanding indica and sativa effects 14:40 Dealing with smoke smell in cars 19:36 Dealing with unresolved personal issues 20:24 Helping employee with health issues 26:30 Defining happiness with Rick White 28:45 Learning about cars before the internet 33:08 Understanding Mental Health Challenges 34:07 Tech industry mentorship challenges 39:51 Judging parents and kids' behavior 41:10 Childhood playground altercation 46:38 Being transparent about business struggles 47:59 George's life-changing discovery 52:51 Understanding the need for help 53:57 Managing negative thoughts 57:11 Discussing consequences of inaction

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABE Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026 Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitability Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing. Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform. Simplify payments. Streamline operations. Check out 360payments.com today! In this episode, Lucas Underwood and David Roman are joined by Tyler Steever, a technician from Sioux Falls, South Dakota. Tyler Steever shares his path into the industry, highlighting how mentorship and hands-on learning shaped his career. The conversation delves into the importance of good shop culture and personal development, with Tyler Steever emphasizing the impact of teaching others and building supportive relationships. The episode also addresses mental health in the industry, as Tyler Steever openly discusses his personal struggles and the need to break the stigma around seeking help. 00:00 Getting into vehicle repair 05:03 Team cattle sorting challenge 06:51 Learning from a mentor 10:02 Rodeo scene and local issues 12:59 Changing jobs in the auto industry 16:34 Teaching horse training clinics 21:28 Reflecting on family and self-worth 23:33 Marriage as a lifelong commitment 26:01 Communication in Marriage 30:32 Warren Buffett's best advice 32:21 Struggling with mental health at school 36:21 Growing up with a religious dad 40:39 Technician's unexpected promotion story 41:51 Quitting a job rashly 46:39 Sharing personal goals and vision 49:38 Dog comforts during a breakdown 52:10 Discussing family and Ziploc bags 56:10 Spreading awareness and support

Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABE Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026 Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitability Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing. Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform. Simplify payments. Streamline operations. Check out 360payments.com today! In this episode, the conversation centers around Alex DeSantis's journey from working in auto repair shops to becoming a coach for auto shop owners. The discussion explored the importance of clear communication and establishing standard operating procedures in the industry, highlighting how many shops still struggle with basics like proper onboarding and workflow organization. Several points were raised, including the value of sharing business data transparently with employees, practical benefits shop owners can offer beyond health insurance, and the crucial role of teaching both technical and communication skills to the next generation of technicians. 00:00 Empowered Advisor journey 06:17 Starting part-time coaching with Rena 08:31 Getting business coaching advice 13:29 Neglecting business investments and maintenance 15:56 Discussing employee benefits options 18:31 Complaints about AI-generated content 23:05 Frustrations with shop inefficiency 26:59 Improving communication with clients 29:30 Changing Views on Trade Education 31:18 Future-proofing with human expertise 34:42 Dealer advisor training issues 38:44 Encounter with silent shopkeepers 42:45 Office space changes 47:17 Talking about the mysterious fire 49:55 Local tales and warnings 53:04 Getting pitched SEO on podcasts 55:02 Preparing for 2027 expansion