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In this episode Vinodh Parameshwaran (CEO, Springboard digital) and Vignesh Muthukumarasamy (CEO, The Growth Kitchen) discusses about our Indian consumer psychology with supermarket purchase and how it has evolved over time. Things to consider when you are doing a product for a big supermarket! Do listen to us and send us your thoughts. your favourite supermarket brands ? Source : Supermarketwala by Damodar mal.

In this episode Vinodh Parameshwaran (CEO, Springboard digital) and Vignesh Muthukumarasamy (CEO, The Growth Kitchen) discusses about our politicians' marketing strategies and how we can implement them in our business/life.

In this episode, Vignesh Muthukumarasamy (founder, thegrowthkitchen) and Vinodh parameswaran (CEO, Springboard digital) had discussed about various techniques that are used in brand strategy. If you are going to launch a brand now or in future, this episode is for you. If you are going to rebrand your existing business, this episode is definitely for you. So dont miss out on all points we discussed. Feel free to discuss your views in the comment box. நீங்கள் கட்டமைக்கப்போகும் பிராண்ட்டின் வியூகம் எவ்வாறு இருக்கலாம்? அதற்கு ஏதாவது வழிமுறைகள் உள்ளதா ? என்பது தான் இந்த வலையொளியின் நோக்கம்.

This is a very special episode, because our subscriber pragatheeswaran came with an insight and we developed it along his presence. In this episode we discussed the following points:- 1. market value of biriyani business in tamilnadu. 2. Who are all the biggest players in tamilnadu market and Indian market ? 3. Interesting biriyani brands and their experiments for customer acquisition. 4. Future of biriyani business. Do connect with us for more insights in this episode. follow us @turnovertamil Instagram.

In this episode Vignesh (CEO, The growth kitchen) and Vinod (CEO, springboard digital) discussed about a prominent Indian food brand, making 5000 crores/year. Their Interesting history, differentiation techniques and marketing strategies are mentioned. Hear it and tell us what you felt.

In this episode Vignesh (CEO, The Growth Kitchen) and Vinod (CEO, Springboard digital) have discussed about the crucial need of visuals you are showing in your business. It may be logos, advertisements and many things associated with them. What makes it so important to influence the customer and how much time it takes. Hear this episode till last minute, so that you dont miss out on any insights.

In this episode Vinod (CEO, Springboard digital) and Vignesh (CEO, The Growth Kitchen) had discussed about e-commerce marketing strategies that any one shouldn't miss. Brands discussed: Ishka farms, Tons valley and sporfy app. Dont miss it. Follow us on @turnover tamil Instagram page.

In this episode, Vignesh (Chief content strategist, the growth kitchen) and Vinodh (CEO, Springboard digital) discusses about 4 more laws of marketing that no brands/businesses can afford to miss. Indulekha bringha oil, SUN TV, Vilvah and Juicy chemistry are the brands discussed as examples. Follow us @turnover_tamil in Instagram.

In this episode, we have discussed about "how to save your brand's money and time by carefully planning your marketing efforts". These 5 laws are very basic, simple to introduce into your existing business. For all the 5 examples, we have given the Indian examples too. So hear it and let us know your comments.

In this episode Vignesh & Vinod had discussed about various psychological traits of current Indian consumer. What do they actually prefer ? How to get their attention ? You can get the answers for these questions in this episode. Hear us and let us know your thoughts. Comment us your Indian consumer ideas. Language of conversation: tamil.

In this Interesting episode, Vignesh & Vinod have discussed about failures of big brands & how they some of them rectified it through a warfare kind of approach. Brands discussed: arokya milk, General Motors, Mahindra & Mahindra, Crest toothpaste and Paper Boat.

In this episode Vignesh (CEO, The Growth Kitchen) and Vinod ( CEO, Springboars Digital) discusses about the failures of big brands in marketing world. What they have done ? What are those experiments teaching us in current marketing practices? What are the solutions ? Listen and comment us your views on our facebook page "Turnover Tamil".