Advertise on podcast: The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Last Tuesday I spent five hours getting my daughter a passport. Five hours. Flew to Chicago. Stayed overnight. Sat in the passport office at 9:15 in the morning. And before that, four hours pulling documents together, finding out our printer was broke, and driving to go buy a printer. Who even uses printers. And that was the single best proof I've ever had that any of this actually worked. Not a revenue screenshot. Not the exit. A boring Tuesday I got to waste on purpose. We built and sold this thing. 4,600 plus coaches through IFCA. This is legitimately my last week inside the company. And I spent about eight years chasing a word I couldn't have defined for you if you'd asked me. That word is freedom. In this episode I'm going to give you the four bosses you answer to on the way to freedom, and then I'm going to put my actual numbers on the table and try to break them in front of you.   Time Stamps:   (1:08) Getting A Passport of Marlee (2:35) Arriving At Freedom (6:54) Boss #3 (9:45) Boss #4 Is You (12:00) The Freedom Formula ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

We had a coach on our open office hours call last week. She had eight calls booked in July. Three cancels. Three nos. One no show. And when we actually broke down what happened on those calls, almost every single one of them traced back to the same sentence. "I need to talk to my husband." And she said something to me that I think a lot of you feel and never say out loud. She said, "I freeze. Three questions into the call I hear it, and I feel awkward objection handling that early, so I just kind of keep going and hope it goes away." Look, if you sell to women, this is your number one deal killer. It's not price. It's the husband. So in this episode I'm going to give you the full playbook. Two ways to handle it live on the call, word for word, and then the one asset that kills it before you ever get on the call. And that asset came from a guy on our team named Danny, who dropped it on that call, and I stopped and said out loud, I have never thought of that in my entire career.   Time Stamps:   (0:15) The Spousal Objection (1:30) What's Behind The Objection (8:10) Spouse Testimonials (11:40) The Future Of This Show ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

I almost didn't record this episode. Talking about money on the internet is weird. Half the comments will tell you you're an idiot. The other half assume you're bragging. But over the last few months I've realized something. I've shared a lot about building wealth. I've never really shared what happens after. Jordan and I have built roughly a $12.5 million net worth. We've sold businesses. We've invested millions. We've made some incredible decisions. We've also made some really average ones. And today I simply want to show you exactly how we think. This isn't financial advice. Honestly... This is almost more of a diary. I'm not here to tell you what to invest in. I'm simply pulling back the curtain on what we've done, what has worked for us, what hasn't, and how we're thinking about the next thirty years.   Time Stamps:     (0:20) Why I'm Nervous About This Episode (5:30) Money Is A Scoreboard (10:10) Entrepreneur vs Investor (13:28) What The Portfolio Looks Like  (20:10) Taking Risks  (21:38) The Retirement Era (23:55) Freedom vs Size of Home (25:15) The Lesson Is The Strategy ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

Short but powerful story from a book I've loved recently from Will Smith and how it applies to building your coaching business. It's not about the wall. It's about each individual brick and lining them up to the best of your ability each and every day. Listen in as I explain more.   Time Stamps:   (0:00) Will Smith Mindset Hack (0:50) My Recent Overwhelm (3:07) The 3 Types of Bricks to Lay (6:00) The Main Takeaway ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

DM Us "Unbanned" On Instagram For The Full Cheat Sheet Mentioned In Today's Episode   Three weeks ago I watched an account we'd spent years building start getting hit with restriction after restriction. DMs blocked. Links blocked.  A post removed.  Every few days, a new one. And here's the thing. We hadn't done anything wrong. If you've seen creators with hundreds of thousands of followers getting banned out of nowhere, this episode is the playbook I wish I'd had before it started happening to us.   Time Stamps:   (1:10) Avoid Getting Banned or Restricted (2:45) DM "Unbanned" For Our Cheat Sheet (4:30) Using VPN's (6:20) Vary Your DM Responses (7:37) What Happened To Us (8:35) The Foundation and Team Access (11:49) If You Get Restricted Do This (14:15) Refuse To Give Up (15:47) Final Thoughts ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

If you would've asked me ten years ago what having a $12.5 million net worth would feel like... I would've gotten almost every answer wrong. I thought it would feel exciting. I thought I'd wake up every day feeling like I'd won the game. I thought I'd want a bigger house. A nicer car. More stuff. More status. I thought I'd finally feel like I'd "made it." Instead... Life got quieter. I became more interested in protecting what I'd built than chasing more. The things that bring me the most joy still don't cost any money. And one of the strangest side effects of all... I'm happier than I've ever been, but not for any of the reasons I thought I would be. I'll explain why I'm happier than I've ever been and what this stage feels like to me, why you should have a number you're striving for, and more!   Time Stamps:   (0:50) What It Feels Like To Retire (3:15) How We Built Our Net Worth  (6:00) Does Money Decrease Stress? (7:45) My Husband Jordan and Risk (9:05) Why We Still Work (11:38) When Is Enough "Enough"? (16:45) Peace and Quiet (19:30) How I Define Wealth ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

The Two Best Programs in This Space Just Merged And We're Giving Away $250,000 to Coaches Who Deserve It. Click Here To Learn More. We've boiled coaching delivery down to a science after coaching thousands of coaches and I'm going to share everything here. We've made all the mistakes (those who remember the summer assault challenge back in 2018 know what I'm talking about) and we don't want you spending weeks and months on the wrong things. There are 5 key deliverables you must implement and I'll share with you what you are actually delivering as a coach. Topics include:   6 and 7 Figure Delivery Models Phase 1: 0-10k a Month Why I'm Talking About This Justin and I's Summer Assault Challenge People Don't Buy Programs The 5 Deliverables What You Actually Deliver Phase 2 ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

The Two Best Programs in This Space Just Merged And We're Giving Away $250,000 to Coaches Who Deserve It. Click Here To Learn More. If the business math behind scaling has ever felt daunting to you, I want you to listen to this episode, save it, and come back to it a couple times so the nuances sink in.  The way I break down today's episode from a monthly revenue target goal to what needs to happen each day might be the unlock you need to understand what's expected of you and how to get what you want in your business.   Time Stamps:   (0:58) Getting To 30k Months (1:20) Your LTV (7:48) Before You Turn On Ads (9:02) Huge Announcement ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

Think you can't build a profitable coaching business with a small following? Waiting to be more of an "influencer" when you get more followers? We've covered this topic a few times because we know this obstacle holds so many coaches back and its actually a fallacy. We'll talk about our Tokyo analogy, the 4 types of audience/influencer categories, and how you can build a massively profitable coaching company with a small following using a few key tactics in your marketing.   Topics include:   - What is an Influencer? - Does Size Matter? - Tokyo Analogy - Showing Character in Content - Affinity - Action - Bringing it All Together ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

After selling IFCA and after spending time with friends and family at our lake house this 4th of July weekend, one of the greatest things we did to get where we are today is investing in ourselves. We've invested over 7 figures into our development both personally and professionally and we are enjoying the fruits of those investments now and you can have everything you want in this life too but it starts with being bold enough to invest in yourself. Topics include:   - Two Beliefs - Saving vs Investing Money - Investing in IFCA - Warren Buffett's Beliefs on Investing - What We've Invested ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

If you've ever uttered the phrase "once I fix this, then everything will be fixed" I have some news for you as someone who spent the last decade plus hoping that was true... it's just not. What you sign up for when you become an entrepreneur is solving one problem knowing another problem is coming next. That is the game. Business gets easier when you accept this and lean into it. I explain more in this episode.   Time Stamps:   (0:30) When I Solve "X", Everything Will Be Easier (4:25) The Low Ticket Trap and Swapping Problems (7:10) How To Measure Your Success (9:18) Earn Better Problems ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

Want to stop guessing when it comes to your organic content strategy? Do you know what you should be tracking on each post? This is the exact episode you need to stop guessing as I'll give you the 6 metrics for your content and when to run paid traffic to it.   Time Stamps:   (0:05) Does Your Content Suck? (1:50 The Opportunity With Organic Content (4:02) Skip Rate (6:06) Hold Rate (8:05) Comment Rate (11:07) Share Rate (13:35) Profile View Rate (15:28) From Organic to Paid ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

We wanted to share with you a recent masterclass within IFCA talking all about the "Hero Success Story Method". This allows you to step into the guide role as a coach and position your clients as the heroes. This allows for potential clients to see themselves in your clients success and will help them believe they can do it too. We breakdown the entire framework and how to use it, how to upgrade your testimonials, and how to destroy sales objections using testimonials as well.   Time Stamps:   (1:30) Mcflurry Example (2:48) Hero's Journey - Fitness Example (6:38) It's About the Customer (13:26) Power of Podcasting and Other Story Based Social Proof (17:00) The Reality of What Prospects Want (22:20) Erin Back in the Day (26:15) Destroying External Sales Objections (29:40) Asking for Referrals Early On (38:40) Kevin's Perspective ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

Feedback is the lifeblood of your business but many leaders are afraid to implement what I am going to cover today and they pay a steep price for it. I don't want you to be one of those people. We'll go over the feedback process and core values exercise we paid over 100k to learn, why this is so effective, and how you can use this inside and outside of your business.   Time Stamps:   (0:18) Scaling Through People (1:44) Feedback Process (4:35) Our Core Values (5:25) The PFF Framework (11:08) Integrating This Into Your KPI's ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram

Join Our Live Free Masterclass on How to Add $14,800 a Month Signing Just 2 Clients Per Week with The LTV Retention Method Here's a stat I want you to sit with. A 5% increase in client retention can grow your profits by 25% to 95%. That is not a typo. Most coaches are laser-focused on getting the next client. The money is actually in keeping the ones you already have. And here's the thing most coaches get wrong about that. They assume the only way to give clients more value is to give them more time. More calls. More check-ins. More of you. That's the most expensive way to retain someone. And I'm going to show you today 20 ways to make clients feel like they can't leave because your program is that good.   Time Stamps:   (1:02) Our Legacy Program and Our Live Event (3:10) Intimate Touchpoints (3:55) The List (8:33) Architectural Upgrades (13:35) Why This Matters ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram