Advertise on podcast: Tech Leader Talk

On this episode, I talk with Camela Thompson, who is a B2B thought leader, an entrepreneur, a podcaster, and an author. Camela and I discuss B2B marketing.  In particular, Camela explains "The War Between Art & Science" – which includes issues related to digital marketing in today's world. We also talk about the ability to track and analyze results in different types of marketing. "We now have the ability to measure the impact of the creative item we're testing." – Camela Thompson Today on the Tech Leader Talk podcast: - How to solve the conflict between art and science in marketing  - A common website problem you can easily fix in a few minutes - How Camela's background in data has helped her succeed as a marketer - B2B priorities for tech companies - Modifying your website pages based on who is viewing the content Resources: The Revenue Marketing Report Podcast:  https://podcasts.apple.com/us/podcast/the-revenue-marketing-report/id1568810136 Book:  Non-Violent Communication by Marshall Rosenberg (https://www.nonviolentcommunication.com/product/nvc/) Connect with Camela Thompson: LinkedIn:  https://www.linkedin.com/in/camela-thompson/ Website:  https://www.camelathompsoncreative.com/ Thanks for listening! Be sure to get your free copy of Steve's latest book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.  

On this episode, I have a valuable conversation with Kate DiLeo about her Brand Strategy Process for technology companies. Kate believes that a brand is the path of least resistance to revenue and she's passionate about helping organizations create common ground with their customers.  She has worked with over 200 companies across 20 sectors, helping them create authentic brands that attract more customers. "Your brand is the path of least resistance to revenue." – Kate DiLeo Today on the Tech Leader Talk podcast: - How Kate's Brand Strategy Process is different from other approaches - Learn a process that quickly helps companies articulate who they are, why they're different, and how to solve their customer's problems - How a brand can help technology companies (especially startups and small tech companies) - When you should start thinking about a brand strategy Connect with Kate: LinkedIn:  https://www.linkedin.com/in/katedileo/ Website:  https://katedileo.com/ Thanks for listening! Be sure to get your free copy of Steve's latest book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.  

If you are enjoying the Tech Leader Talk podcast, can you do me a favor and share it with one or two friends who might enjoy the content?  This will increase the number of podcast listeners, which helps make a bigger impact in the tech industry.  Thanks for your help. When growing a tech business, you must focus on solving real problems, niching down, and building your network.  Today, I'm discussing those issues with Dan Fuller, who has 15 years of experience in the unmanned systems industry (such as drones) and more than two decades in aerospace, semiconductors, and advanced technology. During our conversation, Dan explains why it's important for tech startups to niche down and go deep.  He also talks about how his curiosity for solving real-world problems led him from the corporate world into entrepreneurship. Dan discusses the rapid advancement in drone technology and the impact it's having on various industries.  He shares insights on making decisions in rapidly changing technology environments. Dan and I also talk about the importance of identifying and protecting inventions, which includes designing a patent strategy for your company. I'm sure you will get some valuable insights from this conversation with Dan that you can apply in your own organization. Today on the Tech Leader Talk podcast: - Avoiding hype and solving real problems - Patent strategies for tech startups - Technology as a tool, not an end in itself - The value of relationships and community - Decision-making in rapidly changing technology environments Resource: Dan's "Beyond the Fog" newsletter on LinkedIn:  https://www.linkedin.com/newsletters/beyond-the-fog-7169134803827580928/ Connect with Dan Fuller: LinkedIn:  https://www.linkedin.com/in/danieldfuller/ Website:  https://clarifyconsultingllc.com/ Thanks for listening! Be sure to get your free copy of Steve's book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.  

Space is not just rockets – it's a mindset for leadership, strategy, and collaboration across borders and industries.   On today's episode, I have the pleasure of talking with Shelli Brunswick, who will be discussing the power of the space mindset.  Shelli is an experienced leader in the space industry with previous roles in the military and with the Space Foundation.  Today she is the CEO and founder of SB Global, LLC. During our conversation, Shelli discusses the rapidly evolving landscape of technology and space – and talks about the "space mindset."  She also talks about her latest book "What's Space Got to Do with It? An Interstellar Guide to Success."  This book is a valuable resource for anyone looking for a blueprint to succeed in in the space industry – from students to executives. Shelli also shares insights from launching her own company and advising entrepreneurs and organizations throughout the world.  Shelli explains that today's leaders must see the big picture and foster global collaboration. Whether you're interested in space, technology, entrepreneurship, or fascinated by the future of leadership, you will love this conversation with Shelli. Today on the Tech Leader Talk podcast: - Rapid evolution of the space industry - Global and cross-sector collaboration - Bridging academia, industry, and government - Collaboration drives innovation - Leadership, awareness, access, and action Resource: Shelli's Latest Book: What's Space Got to Do with It? An Interstellar Guide to Success Link to Shelli's book:  https://www.amazon.com/Whats-Space-Got-Do-Interstellar/dp/B0FTZMGV77 Connect with Shelli Brunswick: LinkedIn:  https://www.linkedin.com/in/shellibrunswick/ Website:  https://shelli-brunswick.com/ Thanks for listening! Be sure to get your free copy of Steve's book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.

Today I'm talking with Gunjan Agarwal, who is leading a company at the forefront of battery innovation.  Gunjan is the CEO of Zenthos Energy and shares insights on overcoming challenges in product development, the impact of strong communication, and the importance of hands-on leadership in technology startups. On today's episode, Gunjan discusses her childhood fascination with technology and robotics and talks about her work experience with Intel, Tesla, and Rivian.  Those experiences taught her valuable lessons during important product launches that shaped her approach to leadership and innovation. Gunjan also talks about exciting applications in aerospace and data centers.  She shares about her interest in the potential of aluminum batteries and creating space with her methods for leading teams through uncertainty. Whether you're a product developer, startup founder, or just passionate about cutting-edge energy technology, this episode has plenty of practical insights and inspiration. Discussed on this episode: - Navigating pivotal technology transitions - Leadership insights for innovation success - Working through ambiguities - Innovating with Aluminum Batteries - CEO leadership insights Connect with Gunjan Agarwal: LinkedIn:  https://www.linkedin.com/in/agarwalg/ Website:  https://www.zenthosenergy.com/ Thanks for listening! Be sure to get your free copy of Steve's book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.

On this episode of the Tech Leader Talk podcast, I'm continuing the discussion of my 7-Step system that's helped dozens of tech companies build robust patent strategies. Today I will be discussing the third step in that system, which is important to ensure that your million dollar inventions don't slip through the cracks. Step 3 that I'm talking about today is important after an invention has been identified by someone in your organization.  Once an invention is identified, it's critical to keep track of that invention as it's evaluated and possibly approved for filing a patent application. If you identify an invention, but then lose track of it, you may be losing the opportunity to protect valuable inventions. This episode discusses encouraging team members to use an Invention Disclosure Form to submit inventions. I also describe what to include in an Invention Disclosure Form and how to track submitted forms. Steve's book You can get a copy of Steve's book, Cracking the Patent Code, through Amazon (Paperback or Kindle) at:  https://www.amazon.com/Cracking-Patent-Code-Competitive-Inventions/dp/B08HQ92X1D You can also download a free PDF copy of the book at:  https://stevesponseller.com/book/ Questions? If you have any questions about building a robust patent strategy for your company, contact me to schedule a complimentary call. Contact me via email: [email protected] Thanks for listening! Be sure to get your free copy of my latest book, Cracking the Patent Code, and discover my proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.

Are you using digital twins to improve your business?  If not, today's interview will help you understand how to get started. On this episode, I'm talking with Brenda Discher.  Brenda is a Senior Vice President of Business Strategy & Marketing at Siemens Digital Industries Software.  She has more than 20 years of business experience and is currently empowering companies of all sizes to create and leverage digital twins to enable a digital enterprise. During our conversation, Brenda explains why digital twins are important to technology companies. She also discusses many situations and industries that have successfully used digital twin technology. Brenda shares her thoughts about how this technology can improve efficiency, optimize product development, and improve manufacturing processes. Brenda also shares her insights regarding the use of digital twins to support sustainability, such as with farming to optimize water and fertilizer usage. I know you will enjoy our conversation and get some valuable tips to use in your own business. "A digital twin is a virtual digital representation of something in the physical world." – Brenda Discher Today on the Tech Leader Talk podcast: - Successful examples of digital twin technology - Why tech companies need to understand digital twins - The power of artificial intelligence and digital twins - How digital twins improve efficiency and optimize product development - Getting started with digital twin technology  Connect with Brenda Discher: LinkedIn:  https://www.linkedin.com/in/brendadischer/ Website:  https://siemens.com Thanks for listening! Be sure to get your free copy of Steve's latest book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.

Have you ever thought about the similarities between a spacewalk and deep sea diving?  My guest on this episode is Hiro Hirokazu – he will be discussing these similarities and sharing many other space-related insights. Hiro is the CEO of Warpspace USA, which is an innovative space technology company.  He also helps other organizations develop space solutions using his expertise in business strategy, satellite data utilization, and spaceport operations. Hiro discusses recent developments in optical satellite communication systems.  He also shares insights related to leveraging existing company capabilities to construct space business strategies. Hiro talks about unique aspects of space industry research and development that differ from terrestrial sectors.  He also shares his thoughts on the importance of following your passion. I'm sure you will enjoy this conversation and get some insights that can be useful in your own business. Discussed on this episode: - The Future of Optical Satellite Communications - Space Business Strategies - Mastering Work-Life Balance - Strategies for Entering the Space Sector - A Passion for Underwater Exploration Connect with Hiro Hirokazu: LinkedIn:  https://www.linkedin.com/in/hirokazu-m-29aa1510a/ Website:  https://warpspace.jp/home-en Get a copy of Steve's one-sheet summary for Building a Robust Patent Strategy. Send an email to:  [email protected] Thanks for listening! Be sure to get your free copy of Steve's book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.

Podcast Partner I want to thank the New Mexico Tech Council (www.nmtechcouncil.org) for being the Podcast Partner for this episode. The NM Tech Council was established with the vision of propelling New Mexico into a brighter future, and serves as a catalyst for collaboration, education, and networking among businesses, entrepreneurs, researchers, and tech enthusiasts.  The organization plays a pivotal role in uniting the diverse tech community in New Mexico and helps these stakeholders come together to collaborate and build synergistic relationships. This Episode Would you like to learn more about software security and deployment?  Keep listening because that's what I'm discussing with today's guest, Tracy Ragan. Tracy Ragan is the CEO and co-founder of DeployHub, which supports software security after deployment.  During today's episode, Tracy discusses the importance of tracking and remediating software vulnerabilities, especially for critical systems like satellites. Tracy explains how to manage new vulnerability challenges with modern software.  She also shares that many of the innovations at DeployHub were the result of listening to hundreds of people to uncover real-world problems before building solutions. Tracy also discusses her experience with multiple accelerator programs to grow DeployHub.  She talks about the lessons learned from each program experience, such as navigating government contracts and understanding the space domain awareness ecosystem. I'm sure you will get some valuable insights from this conversation with Tracy that will give you some ideas to apply in your own organization. Today on the Tech Leader Talk podcast: - Tackling software vulnerabilities - Potential risks and scalability in the space industry - The necessity of listening to market needs - Exercising caution when adopting AI in business operations - Leverage partnerships and accelerators Connect with Tracy Ragan: LinkedIn:  https://www.linkedin.com/in/tracy-ragan-oms/ Website:  https://www.deployhub.com/ Get a copy of Steve's one-sheet summary for Building a Robust Patent Strategy. Send an email to:  [email protected] Thanks for listening! Be sure to get your free copy of Steve's book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.

Are you excited about space technology and the latest advances that are turning science fiction into reality?  If so, you're going to love this episode.  My guest on this episode is Joe Pawelski.  Joe is the CTO and Co-Founder of CisLunar Industries, which is developing the infrastructure for tomorrow's space economy. Joe discusses various space technologies, such as power, propulsion, and space logistics.  He also talks about tractor beam technology, which was considered science fiction in the past, but it's real technology today. Joe shares his experience with developing technologies related to moving and resupplying spacecraft in orbit, and refueling spacecraft to extend space missions.  He also discusses recycling of space junk (in space) to produce fuels and materials that are available to other orbiting space systems. Joe provides many valuable insights from his space technology work that may give you some ideas for your own organization. Today on the Tech Leader Talk podcast: - Space Logistics and Supply Chain Challenges - Advanced Propulsion Technology - Orbital Recycling and Resource Utilization - Sustainable Off-World Energy - Tractor Beam and Remote Manipulation Technology Connect with Joe Pawelski: LinkedIn:  https://www.linkedin.com/in/joseph-pawelski/ Website:  https://www.cislunarindustries.com/ Get a copy of Steve's one-sheet summary for Building a Robust Patent Strategy. Send an email to:  [email protected] Thanks for listening! Be sure to get your free copy of Steve's book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.

On this episode of the Tech Leader Talk podcast,  I'm continuing the discussion of my 7-Step system that's helped dozens of tech companies build robust patent strategies.  Today I will be discussing the second step in that system, which is critical to be sure you don't accidentally forfeit your patent rights. The second step to building a robust patent strategy is identifying all patent filing deadlines.  Certain activities trigger a 12 month patent filing deadline in the United States.  If you miss this deadline, you will likely forfeit your right to patent an invention. Example activities that trigger the 12 month patent filing deadline in the United States: - Public disclosure of an invention.  This includes publishing documents (e.g., white papers), public announcements at a trade show or other event, publishing videos, and any other public activity that describes an invention. - Sale of a product that contains the invention. - An offer to sell a product that contains the invention. This episode will go into more detail about the 12 month patent filing deadline and help you understand how to identify these deadlines in your own organization. Questions? If you have any questions about building a robust patent strategy for your company, contact me to schedule a complimentary call. Contact me via email: [email protected] Or visit my website: https://www.SteveSponseller.com Thanks for listening! Be sure to get your free copy of my latest book, Cracking the Patent Code, and discover my proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.

Does your business need a people strategy that can accelerate growth? That's what I'm discussing today with Andrew Bartlow, who is the CEO of People Leader Accelerator.  Andrew has more than 25 years of HR experience and helps tech leaders be more strategic and more successful. Andrew shares his experience and insights regarding scaling a startup organization and constantly reexamining priorities.  He also discusses his principles for organizational success that include clarity, consistency, and communication. Andrew also discusses his book, Scaling for Success:  People Priorities for High-Growth Organizations.  The book helps readers identify the core people management programs and practices that are best for an organization based on its current stage and size. Andrew also shares information about how and why to reexamine your priorities constantly.  He talks about why things that worked last year likely won't cut it next year as the company scales and the economic & employment environment changes. Today on the Tech Leader Talk podcast: - The 3 Cs of organizational success - Necessary changes when growing your team - Helping tech leaders be more successful - How to constantly reexamine your priorities - Managing change in your organization Book Recommendation: High Growth Handbook by Elad Gil - https://www.amazon.com/High-Growth-Handbook-Elad-Gil/dp/1732265100 Connect with Andrew Bartlow: LinkedIn:  https://www.linkedin.com/in/bartlow/ Websites:       https://www.seriesbconsulting.com/      https://www.peopleleaderaccelerator.com/ Thanks for listening! Be sure to get your free copy of Steve's latest book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.

My guest on today's episode of the Tech Leader Talk podcast is David Mitlyng.  David is the CEO and Co-Founder of Xairos, which is developing a space-based timing architecture using Quantum Time Transfer (QTT). David will be discussing how Quantum Communications can fix GPS Vulnerabilities.  In particular, he talks about leveraging entangled photon technology to bring quantum security to timing synchronization.  David explains why this timing synchronization is critical to finance, network resilience, and national security.                                    He shares his journey from aerospace engineering to entrepreneurship and discusses the challenges of building resilient systems.  During our conversation, David also discusses changing space technologies, such as the shift towards building, launching, and iterating with cheaper satellites. David shares many valuable insights during our conversation that can help your organization. Today on the Tech Leader Talk podcast: - Solving GPS problems with quantum communications - Tips for innovating quickly - Using entangled photons for secure timing - Industries that require timing synchronization - How to stay aware of industry needs  Resource: Xairos Newsletter:  https://www.xairos.com/newsletters Connect with David Mitlyng: LinkedIn:  https://www.linkedin.com/in/davidmitlyng/ Website:  https://www.xairos.com/ Get a copy of Steve's one-sheet summary for Building a Robust Patent Strategy. Send an email to:  [email protected] Thanks for listening! Be sure to get your free copy of Steve's book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.

My guest on today's episode of the Tech Leader Talk podcast is Mark Matossian who will be sharing his insights learned from many interesting experiences with technology companies.  Mark grew up during the Apollo era of space exploration and that early experience sparked his lifelong passion for aerospace and technology.  Mark is currently the Chief Operating Officer of Lonestar Data Holdings – a company that's developing space-based data storage systems.  Mark has a long history of experience working in the technology industry, including working on building data center infrastructure when Google was just getting started.  Mark shares lessons learned during his work at Google, including the importance of company culture and keeping up with changing technology landscapes.  During our conversation, Mark also discusses Silicon Valley's cultural tolerance for failure and the benefits of that mindset. You're going to enjoy this conversation with Mark and I'm sure you will get some valuable insights from his experiences in the tech industry. Today on the Tech Leader Talk podcast: - Mark's experience of building the cloud before the cloud existed - Building a strong culture to support innovation and business growth - How Google's early days shaped modern data center strategies - Innovation thrives when people feel motivated and mission-driven - Advantages of space-based data storage Connect with Mark Matossian: LinkedIn:  https://www.linkedin.com/in/matossian/ Website:  https://www.lonestarlunar.com/ Thanks for listening! Be sure to get your free copy of Steve's book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.

Today my guest is Vaclav Vincalek who will be sharing his insights on Artificial Intelligence, machine learning, and innovation.  He will also be debunking some myths about Artificial Intelligence. Vaclav is a technology entrepreneur, a CTO, and a technology advisor for startups and fast-growing companies.  He helps companies strategize, innovate, and grow. During our conversation, Vaclav shares his ideas regarding the current limitations of AI and large language models.  He also critiques the frequent use of the term "AI" as an often misleading marketing label. Vaclav discusses why businesses should first focus on their strategy, customers, and differentiation.  He encourages businesses to consider technology as an enabler of their business strategy, not the starting point. I'm sure you will get some valuable insights from today's discussion that can help drive your business strategy. Today on the Tech Leader Talk podcast: - Incorporating AI and technology into your tech company - Limitations of current AI and large language models - How can we ensure that AI systems are unbiased and truthful? - Vaclav's project to personalize the internet Resource: Vaclav's Recurrent Patterns Newsletter:  https://mailchi.mp/200b5448fbc5/recurrent-patterns-newsletter Connect with Vaclav Vincalek: Website:  https://555vcto.com/ LinkedIn:  https://www.linkedin.com/in/vincalek/ Thanks for listening! Be sure to get your free copy of Steve's book, Cracking the Patent Code, and discover his proven system for identifying and protecting your most valuable inventions. Get the book at https://stevesponseller.com/book.