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This is the second round of our Pride Campaigns series. This time, we take a look at the OG brands who came out with LGBTQ+ focused ads before it was really the norm, and for some brands, before it was even socially acceptable at all. From Ray Ban to Ikea, you'll be surprised to learn about how these brands took big risks to take a stand. For source materials, please visit www.willitstickpodcast.com.

June is Pride Month! For brands, that means a big opportunity to show support and raise funds and awareness to continue to make real change. Pride is a celebration of people coming together in love and friendship, to show how far LGBTQ+ rights have come, and how in some places there's still work to be done. In this episode, we cover some of the most interesting recent brand Pride campaigns and partnerships including Skittles, Absolut Vodka, H&M, Lego, and Mercado Libre. For source materials, please visit www.willitstickpodcast.com.

Mountain Dew is one of the most famous beverages in the world. Today, we associate Mountain Dew with action sports, but did you know that the brand's first mascot was Willie the Hillbilly? Willie is a cartoon character mimicking southern stereotypes popular at the time but would be super inappropriate today. Basically, 2022 would cancel Mountain Dew if Willie was still around! Mountain Dew is most definitely one of the biggest risk-takers when it comes to marketing stunts, activations, and campaigns. From bogus focus groups to creating weird products for super fans, to a weird yet iconic Super Bowl commercial featuring a Puppy Monkey Baby, Mountain Dew keeps fans on their toes! For source materials, please visit www.willitstickpodcast.com.

What does a bad date and two frustrated 25-year old employees have to do with how Dos Equis' most iconic mascot was born? The Most Interesting Man in the World campaign by Dos Equis has a backstory you would never have imagined! It was essentially created out of spite and ended up being one of the most iconic and memorable ad campaigns, taking Dos Equis from an obscure Mexican beer with so-so regional sales to be one of the leading beers in the U.S. For source materials, please visit www.willitstickpodcast.com

In 2007, Todd Davis the CEO of LifeLock decided to do something BIG to capture the attention of the millions of Americans he wanted to use his identify theft protection software. He shared his social security number with the world, because he was so confident in the strength of his product and the result was insane. Join us as we chat with Todd Davis about the moment he decided to pull this stunt, what actually happened behind the scenes, how he handled finding out his business partner had lied about the brand's founding story, being hit with one of the biggest FTC fines in history and SO MUCH MORE. Make sure you go back and listen to our very first episode where we cover this stunt in full detail so you have all the context. For source material, please visit www.willitstickpodcast.com

Finally, after two years of not much in the way of April Fools jokes from brands (thanks to the pandemic), we got a LOT of great pranks from big brands this year in 2022. In this episode, we both share our fave April Fools pranks with you, from brussels sprout fruit snacks to chocolate pads for your late-night period cravings, to a campaign to save the trees from Busch Light, and much more. Enjoy! For source materials, please visit www.willitstickpodcast.com

What do you get when you combine a viral talking a*****e, a banned ad campaign turned three-minute SNL skit, a unique offer for the naming rights to the Buffalo Bills' stadium (who wouldn't attend the Toilet Bowl at Tushy Stadium?!), and the hands-down weirdest Super Bowl contest ever? You get TUSHY, the detachable bidet for people who poop. The brand was founded by Miki Agrawal after she was given a cheap, clip-on bidet for Valentine's Day from her then-boyfriend, now husband. Miki is a pro at pulling off BIG PR stunts and sparking viral conversations. You may remember her from our Thinx Period Panties episode #8. Tushy is one of the brands that the pandemic accelerated... remember the toilet paper shortage? Tushy was the solution and it was evident when the company saw 10X normal sales during the first two weeks of March 2020, experiencing a $500,000 sales day and then a MILLION DOLLAR DAY. This episode is all about shit, literally. But it's full of so many wacky and big, creative ideas so listen and ENJOY! For source materials, please visit www.willitstickpodcast.com.

Tiffany & Co. may be over 184 years old (WOW) but it is not afraid to shake things up to prove it is just as relevant today as ever. It is no easy task for such an iconic brand to be perceived as fresh and cool to new generations (we're talking about you Gen Z), but timeless, exclusive, and attractive to the generations who have been buying Tiffany for decades at the same time. The direction that Tiffany & Co is taking today with its marketing in an attempt to do just that is a bit shocking. In this episode, we cover some big PR stunts, some surprising collaborations, some seemingly offensive ad campaigns and possibly a HUGE change to the brand’s iconic color! Did someone say Tiffany Yellow? Get ready to dive deep into the vault of all things Tiffany in this episode. For source material, please visit www.willitstickpodcast.com.

Adidas is one of the oldest sportswear manufacturers in the world, with a history dating way back to 1920. Adidas has decided to specifically dominate two key markets: hip hop culture and sports. It is currently the largest sportswear manufacturer in Europe, and the second-largest in the world, after Nike. In this episode, we cover everything Adidas from what the acronym actually means, Kayne West's partnership, its new Breast Gallery ad and so much more. For source material, please visit www.willitstickpodcast.com

Back in episode 20 we covered Tuft & Needle's amazing and totally loud marketing campaign: Mattress Stores Are Greedy. We had the chance to chat with Tim Hargis, one of the key players in the creation of that edgy campaign. Tim was the former VP of Marketing & Business Development for Tuft & Needle. He shares some great stories about how the campaign was born and how and why it worked so well. Don't forget to check out our website at www.willitstickpodcast.com to see more details.

Super Bowl 2022 was finally a year full of pretty solid and entertaining advertising! We saw a few major themes: celebrities, climate change, and crypto. We've lined up our top six favorite ads and we talk about one pretty controversial ad that initially seemed strong but went off the rails. Let us know if you agree with our picks! For source material, please visit www.willitstickpodcast.com.

Britney Spears is one of the biggest pop stars in the world and that title has come with a lot of drama, controversy and public support ... and all of it started because of how Britney and her image was marketed as a brand, and how focused her label and family was on protecting her brand and image when she went through some personal struggles. The #freebritney marketing movement was created by fans to break Britney free of her conservatorship and it worked. The #freebritney hashtag on Tiktok has surpassed over 1.1 BILLION views illustrating the real potential of a people-powered marketing movement. For source materials, please visit www.willitstickpodcast.com