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From the founder of the "buyer persona" concept, Tony Zambito, comes a podcast to help us understand tomorrow's future buyers. Through commentary and guest interviews, we will discuss the future of buying. At the same time, set the record straight on buyer personas. We will talk about what buyer personas truly are. Dispelling the many untruths. Join us for the authoritative voice on buyer personas and the future of buying.

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Check latest episodes from Buyer Persona podcast

The Great Buyer Resignation

2022/02/17

The Great Buyer Resignation Buyers are walking with their feet. In this video, based on buyer interviews, I go through 9 reasons why buyers are resigning from the selling process.

3 Important Lessons Learned

2021/04/22

We are coming up on the 20th anniversary of the Buyer Persona concept. In this brief episode, I share with you 3 important lessons I have learned in this journey so far.

Welcome To The Buyer Persona Podcast

2021/04/13

In this brief trailer, Tony Zambito introduces his new Buyer Persona Podcast. Welcoming listeners to join him in talking about one of the most important concepts used in business marketing, sales, and strategy to understand the modern buyer of today.