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The world of marketing is full of unfulfilled promises of hacks and shortcuts from marketing "gurus", "ninjas" and "rockstars" who are going to drive killer growth and deliver 10x your results. No, they're probably not. The plain truth about modern marketing is there's no magic bullet, no one quick fix, no one right answer. It's Messy, But...In this show, Blair Smith, a leading marketing thinker and learning experience designer (call him "professor" if you must), delivers practical thinking for the modern marketer. Essential marketing principles or practices will be broken down to demystify them for you. Current topics will be discussed with hot takes and insights you won't hear anywhere else. Tune in to learn how to think like a marketer; to do better marketing for your personal brand or for the brand you work on. Modern marketing is messy, but...Blair's got you.

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Check latest episodes from It's Messy, But... podcast

WhoTF is Blair?

2021/06/03

Hi, I'm Blair. I believe that marketing is an essential literacy in the 21st century. Yup, it's at the same level as reading, writing and math. Marketing is that important. In this episode to launch the It's Messy, But...show, I share how being an introvert, how not being a professor, and how being a marketer marketer will help you develop marketing thinking and doing.

What is It's Messy, But...

2021/05/27

The world of marketing is awash in unfulfilled promises of hacks and shortcuts from marketing "gurus", "ninjas" and "rockstars" who are going to drive killer growth and deliver 10x your results. No, they're probably not. The plain truth about modern marketing is there's no magic bullet, no one quick fix, no one right answer. It's Messy, But...In this show, Blair Smith, a leading marketing thinker and learning experience designer (call him "professor" if you must), delivers practical thinking for the modern marketer. Essential marketing principles or practices will be broken down to demystify them for you. Current topics will be discussed with hot takes and insights you won't hear anywhere else. Tune in to learn how to think like a marketer; to do better marketing for your personal brand or for the brand you work on. Modern marketing is messy, but...Blair's got you.