
Advertise on podcast: What’s Next?
Rating
5from
This podcast has
19 episodes
Language
EnglishPublisher
Parcion Private WealthExplicit
No
Date created
2021/05/13
Latest episode
2026/05/11
Average duration
39 min.
Release period
122 days
Description
What's Next? explores how business owners and their families can optimize a business sale or other wealth event to strategically plan for their futures. Join Terry Cook, CFP®, CIMA®, founder of Parcion Private Wealth in Bellevue, Washington, as he interviews experts from across the financial services industry to help listeners determine what's next. Hosted on Acast. See acast.com/privacy for more information.
Unlock What’s Next? podcast Email contact info,
Listeners & Audience details
Email contact information
Direct podcast contact details

Listeners
Audience numbers & engagement insights

Audience details
Podcast Insights

Podcast episodes
Check latest episodes from What’s Next? podcast
Opportunity Zones 2.0 (Part 2/2)
2026/05/11
In part two of this conversation, Terry Cook and Nick Rosenthal move from the mechanics of the new law into the planning decisions that follow. They walk through how census tract redesignations work and what the next cycle of zones might look like, explore the Rural Opportunity Fund provision and who it actually serves, and use the Laurel Apartments project in East Austin as a real-world example of what success looks like in this program. They also cover how Opportunity Zone investments sit alongside installment sales, charitable structures, 1031 exchanges, and tax-loss harvesting strategies and close with the investment questions that matter most before committing capital.
0:45 – Census tract redesignations: what the next cycle of zones might look like
5:57 – Rural Opportunity Funds: what changed, who it's for, and how Griffin thinks about it
11:25 – A Washington state footnote: solar and wind farms as rural OZ examples
15:09 – The Laurel Apartments, East Austin: what the program looks like when it works
18:06 – How refinancing events and operating distributions work during the hold period
22:38 – Why the long-term tax-free growth is the headline, not the deferral
26:32 – How Opportunity Zones work alongside installment sales, 1031s, and charitable structures
32:00 – Why real estate belongs in a post-sale portfolio, the investment argument
35:01 – The tail cannot wag the dog: how Parcion evaluates OZ fund quality
35:54 – Questions every sophisticated investor should ask before committing capital
39:00 – The single mindset shift Nick wants business owners to walk away with
Hosted on Acast. See acast.com/privacy for more information.
Opportunity Zones 2.0 (Part 1/2)
2026/05/11
Join Terry Cook as he speaks with Nick Rosenthal, co-CEO of Griffin Capital, to walk through what changed in the Opportunity Zone program on July 4th, 2025, and why it matters for business owners preparing for a sale. Nick shares how permanence transforms the planning conversation, how the rolling five-year deferral and restored basis step-up work together, and what a disciplined, investor-aligned approach to Opportunity Zone funds actually looks like. Tune in to understand one of the most significant updates to the tax code for business owners in years.
2:42 – Who is Griffin Capital and what do they focus on
6:27 – Co-investment alignment: $300 million of leadership capital alongside investors
8:18 – Plain-English explanation of how Opportunity Zones work
9:46 – The origins of the program and whether it has delivered on its promise
13:12 – Criticism of the program and how Griffin evaluates the spirit versus the letter
17:13 – The five changes that matter most: starting with permanence
21:49 – The rolling five-year deferral clock and why it democratizes timing
25:24 – The restored 10% basis step-up and how it pairs with passive loss strategies
28:38 – What to expect in Part 2
Hosted on Acast. See acast.com/privacy for more information.
Revisited: Unlocking Generational Wealth Conversations
2026/05/05
In this episode of What's Next? from Parcion Private Wealth, host Terry Cook and guest Mike McGrann, from the Fidelity Center for Family Engagement, discuss legacy preservation and wealth communication. They tackle fears surrounding wealth's impact on future generations and strategies for constructive family dialogue. As a subject matter expert on families of wealth and family-owned firms, Mike shares insights on maintaining healthy relationships around wealth, emphasizing the importance of open communication to prevent misunderstandings and conflicts. If you are interested in learning more about how Parcion can support your generational conversations, please contact us at [email protected] or visit www.parcionpw.com. Hosted on Acast. See acast.com/privacy for more information.
AI Implementation for Business Owners with Natalie Pierce
2024/06/08
Join Terry Cook as he speaks with Natalie Pierce, a leading expert in AI and partner at Gunderson Dettmer. Discover how business owners and leaders can harness the power of AI to transform their operations, enhance efficiency, and stay competitive. Natalie shares insights on generative AI, the importance of prompt engineering, and best practices for AI adoption in the workplace. Tune in to explore the future of AI in business.
If you are interested in learning more about how Parcion can support you, please contact us at [email protected] or visit www.parcionpw.com.
00:54 – Episode introduction
1:30 – Natalie Pierce explains her role at Gunderson Dettmer and her expertise in AI
3:20 – What is Artificial Intelligence? What isn’t it? What is Generative AI?
6:08 – Generative AI versus Machine Learning
10:20 – Training a workforce to use this technology
12:50 – Prompt engineering and upskilling the workforce
18:40 – The dark side of AI, including cybersecurity threats and deep fakes
21:30 – Explanation and importance of a closed enterprise solution
24:45 – Best practices and examples for business owners implementing AI
31:15 – Augmented versus virtual reality
33:50 – Cobots and their use
38:40 – Considerations for employers deploying general or HR AI powered tools
42:00 – Contact information for Natalie Pierce and further resources
Hosted on Acast. See acast.com/privacy for more information.
Unlocking Generational Wealth Conversations with Mike McGrann
2024/04/22
In this episode of What's Next? from Parcion Private Wealth, host Terry Cook and guest Mike McGrann, from the Fidelity Center for Family Engagement, discuss legacy preservation and wealth communication. They tackle fears surrounding wealth's impact on future generations and strategies for constructive family dialogue. As a subject matter expert on families of wealth and family-owned firms, Mike shares insights on maintaining healthy relationships around wealth, emphasizing the importance of open communication to prevent misunderstandings and conflicts. If you are interested in learning more about how Parcion can support your generational conversations, please contact us at [email protected] or visit www.parcionpw.com.
1:00 – Episode introduction
2:52 – Addressing the fear of money ruining kids by utilizing better conversational tools
4:45 – Creating distance with hierarchical behavior
8:20 – Statistics around wealth transfer
10:00 – Defining what "Legacy" means to you
13:20 – Using intentional reflection to define your legacy and relationship to wealth
14:00 – Intended and unintended outcomes and consequences
15:40 – Voice versus vote
16:00 – Peership and commitment to mutuality
18:40 – Real life example of a conversation about wealth with a 14 year old around shoes
21:40 – Real life example of a conversation about wealth with estate planning and family dynamics
25:03 – Fair versus equal
29:20 – Wish versus fear
32:00 – Developing a healthy respect for wealth in your children
36:22 – Takeaways and strategies for constructive family dialogue
44:25 – Fidelity Center for Family Engagement's mission and passion to support family businesses
Hosted on Acast. See acast.com/privacy for more information.
How to Use Employee Stock Ownership Plans (ESOPs) to Optimize Your Business with Ted Lape
2023/09/06
In this episode of What’s Next?, host Terry Cook is joined by Ted Lape of Lazear Capital Partners to discuss ESOPs, a tool commonly used to facilitate succession planning, allowing a company owner to sell their shares to support their goals and transition flexibly out of the business. Ted has an impressive 30-year history in the banking industry and has helped many clients with setting up an ESOP at their company. More information about ESOPs can be found in our whitepaper “How to Successfully Exit Your Business with an Employee Stock Ownership Plan (ESOP)” available on our website www.parcionpw.com or at www.lazearcapital.com/.
1:35 – Ted’s introduction to ESOPs
2:44 – What is an ESOP?
3:30 – How are ESOPs different from ESPPs (Employee Stock Purchase Plan) or other employee stock
ownership plans?
5:30 – Mechanics, steps, and benefits of ESOPs, timeframe
7:55 – How is an ESOP different from a direct sale?
13:20 – Advantages
14:20 – Disadvantages
14:58 – Example when ESOP is the right solution
18:40 – Financing options and involvement
24:40 – Why don’t more business owners choose to exit with an ESOP?
26:20 – Cost and professionals involved
30:50 – How an ESOP can help ensure a legacy for a business owner
Hosted on Acast. See acast.com/privacy for more information.
An Intro to the Stanford Seed Program with JoAnna Halk and Mark Phelps
2023/08/01
In this episode of What’s Next?, JoAnna Halk, an associate director for the Stanford SEED Program, and Mark Phelps, a retired serial entrepreneur and Stanford SEED coach, join host Terry Cook to discuss the benefits of the SEED program, the unique opportunities it presents to business owners, and effect that it’s had on participating companies across Africa and Southeast Asia.
More resources at www.parcionpw.com and https://www.gsb.stanford.edu/seed.
Hosted on Acast. See acast.com/privacy for more information.
Managing the Transition of Selling Your Business and Other Lifequakes with Bruce Feiler
2023/02/06
For this episode, Terry Cook is joined by Bruce Feiler. Bruce is the author of seven New York Times bestsellers, including Life Is in the Transitions and Secrets of Happy Families. His three TED Talks have been viewed more than 4 million times. In their conversation, Bruce and Terry dive into navigating challenging life and family moments and discuss Bruce's new book, The Search, about finding meaningful work.More resources at www.parcionpw.com and www.brucefeiler.com. Hosted on Acast. See acast.com/privacy for more information.
Venture Capital Explained with Brendan Wales
2023/01/23
Join Terry Cook and Brendan Wales, general partner of Fuse, an early-stage venture capital firm, as they discuss all things venture capital, including how firms like Fuse operate and the opportunities available to interested investors. More resources at www.parcionpw.com and www.fuse.vc. Hosted on Acast. See acast.com/privacy for more information.
Donor-Advised Funds - A Primer with Colby Bircher
2022/08/18
Join Terry Cook and Colby Bircher, vice president of charitable planning at Fidelity Charitable, as they discuss how donor-advised funds can be used as a tool for impactful philanthropic planning and the advantages of this form of charitable investing. More resources at www.parcionpw.com and www.fidelitycharitable.org. Hosted on Acast. See acast.com/privacy for more information.
Private Aviation 101 with Craig Ross
2022/04/05
Join Terry Cook and Craig Ross, CEO and Founder of Aviation Portfolio LLC as they discuss all things private aviation – from the various models currently in vogue to trends in private jet travel. More resources at www.parcionpw.com and www.aviationportfolio.com. Hosted on Acast. See acast.com/privacy for more information.
360-Degree Insurance Planning for Wealth Events with Lorrie Baldevia
2021/12/31
Join Terry Cook and Assured Partners Agency COO Lorrie Baldevia as they discuss what business owners should consider – both from a business and a personal perspective – when navigating insurance planning and potential consulting services for a successful business transaction.More resources at www.parcionpw.com and www.assuredpartners.com. Hosted on Acast. See acast.com/privacy for more information.
Engaging M&A Attorneys for Business Transactions with Tana Materi
2021/11/24
Join Terry Cook and Carney Badley Spellman Mergers and Acquisition Attorney Tana Materi as they discuss what business owners should consider when choosing a mergers and acquisitions lawyer and share some tips for a successful transaction.More resources at www.parcionpw.com and www.carneylaw.com. Hosted on Acast. See acast.com/privacy for more information.
Engaging Investment Bankers for a Business Sale with Brian Murphy
2021/10/29
Join Terry Cook and Meridian Capital Investment Bank President Brian Murphy as they discuss what business owners should consider when choosing an investment bank and how to go about the search for an investment banker. Hosted on Acast. See acast.com/privacy for more information.
Keys to Estate Planning with Eric Fahlman
2021/09/20
Join Terry Cook and Fahlman Olson & Little, PLLC Co-Founder Eric Fahlman as they discuss estate planning basics and tools, such as Spousal Lifetime Access Trusts (SLATs) and Intentionally Defective Grantor Trusts (IDGTs) and walk through a client case study, highlighting aspects that might apply to others going through a wealth event.More resources at www.parcionpw.com and www.faolaw.com. Hosted on Acast. See acast.com/privacy for more information.
Podcast reviews
Read What’s Next? podcast reviews
thestanhall 2026/03/10
Great show
What’s Next is one of the few podcasts in the wealth management space that actually speaks to what founders and business owners experience after a maj...
CLarity659 2021/05/26
Well done
Informative and easy to listen to. Thanks Terry and Greg.
Podcast sponsorship advertising
Start advertising on What’s Next? relevant audience podcasts
You may also like to advertise on these Podcasts

4.7127870
10 to Life
Annie Elise

4.76754463
Criminology
Emash Digital & Mike Ferguson, Mike Morford

4.87505975
The Dr. John Delony Show
Ramsey Network

4.512595664
RedHanded
RedHanded

4.858201918
Sara Gonzales Unfiltered
Blaze Podcast Network

4.922682003
First15 Devotional
First15

4.861421104
The David Pakman Show
David Pakman

4.917101555
DarrenDaily On-Demand
Darren Hardy LLC

4.7106622000
FantasyPros - Fantasy Football Podcast
iHeartPodcasts

4.818392000
The Cabral Concept
Dr. Stephen Cabral