Advertise on podcast: Marketing Made Simple

CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND GO INTO Q2 WITH A PLAN! REGISTER FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING FEBRUARY 27 & 28, 2024:  StoryBrand.com/LIVE   --   These days, having a great product isn't enough. You need to understand what people want and need. That requires keeping your finger on the pulse of your audience’s desires, behaviors, and values. Few brands get this right, making it hard to capture customers’ attention, let alone their loyalty. But the ones that succeed at truly understanding their audience are able to reach their customers and dominate the competition. So how do they do it?   In this week’s episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins talk with Stacey Andrade-Wells, the Vice President of Marketing at Liquid I.V., an electrolyte drink mix brand. They discuss the strategies that have propelled Liquid I.V. to remarkable success, focusing on their fantastic use of consumer insights to drive growth and innovation. Stacey shares useful details on how Liquid I.V. managed to differentiate itself in the crowded world of drinks by listening to its customers. Tune in and learn how to use what you know about your audience to make better marketing plans and build a raving fan base!   Check out Liquid I.V.'s marketing and messaging in action at Liquid-IV.com.   --   CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Finding authentic ways to connect with your followers on social media has become a tough challenge for both brands and influencers. They all want to work together to grow and reach more people, but it's not always clear how to make that happen. This has left a lot of people wondering how to create worthwhile partnerships that actually make an impact. If you have a brand or business, you might be wondering: What are the best practices for collaborating with influencers to drive mutual growth?   In this week’s episode, hosts J.J and April call upon the experts! Emily Ward and Jess Hunichen from the global talent agency Shine Talent Group are here to share their secrets about how to make successful partnerships between companies and social media stars. They offer practical strategies and considerations that are necessary for working together effectively. Tune in and learn how to crush your social media marketing through mutually beneficial partnerships!    Follow on Instagram @shineventures and @shinetalentgroup Follow on TikTok @shinetalentgroup   --   CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   STORYBRAND INSTAGRAM: instagram.com/StoryBrand  

Are you an expert in your field—be it business, marketing, or a completely different area—yet unsure how to turn your expertise into a coaching or consulting career? Maybe you're working a corporate job, and even if you got a promotion tomorrow, it would only come with a 10% raise and you still wouldn't be satisfied. If that sounds like you, maybe it’s time to start coaching. Of course, striking out on your own can feel scary. So how do you get a coaching business up and running so that you can transition smoothly from your corporate life to being an entrepreneur?   Today, we’re giving you access to a past episode of the Business Made Simple Podcast focusing on the new framework laid out in Donald Miller's upcoming book, Coach Builder. You’ve got the entrepreneurial spirit, and we want to help you take the leap to build a career you absolutely love. Don breaks down what you need to create a profitable coaching business. He gives you a step-by-step process to transform the skills and knowledge you already have into a reliable business with clients lined up at your door. Listen in and get a roadmap to turn your passion into a business that allows you to work less, earn more money, and have a bigger impact!   For an even deeper dive into the Coach Builder framework, follow the Business Made Simple Podcast feed wherever you stream podcasts and join us for the Coach Builder Limited Podcast Series dropping every Tuesday for nine weeks starting February 6th.    Pre-order Coach Builder, Donald Miller's new book, at CoachBuilderBook.com/Podcast.   --   CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Marketing requires you to be creative, but that's easier said than done. It's tough to stand out and be different. And the more you try to be unique, the harder it can feel. That’s why many of us feel stuck, comparing ourselves to the big names and wondering how we can ever be as good. This comparison-fueled spiral can happen whether you’re new to marketing or you’ve been at it for years. So how do you find your own special way of doing things in a world full of the same old ideas?   In this episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins dive into this challenge with the help of renowned artist and photographer Jeremy Cowart. Known for his creativity and innovation, Cowart opens up about the difficulties he faces in marketing, despite being one of the most creative minds of our time. If you struggle to come up with exciting, new ideas in marketing, you’re not alone. Jeremy shares his tips on how to push through. Listen in and get a fresh look at how to be vulnerable, creative, and impactful in your marketing!   Follow Jeremy on Instagram at Instagram.com/JeremyCowart/. Book an in-studio photo session at bio.site/cowart.   --   CLARIFY YOUR MARKETING HEADING INTO THE 2024 AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   STORYBRAND INSTAGRAM: instagram.com/StoryBrand  

Many people are afraid to leave their full-time jobs because they're not sure they could ever make it on their own as a coach or consultant. The stakes are too high. There's too much to learn. Where do you even begin in such a crowded marketplace? Here's the truth: coaches with a clear plan and who follow the right steps to grow their businesses survive. Coaches without a plan don't. Our new nine-part Coach Builder limited podcast series is here to walk you through those steps!    Just follow the Business Made Simple Podcast feed, and every Tuesday starting February 6th for nine weeks, host Donald Miller will unpack how you can start turning your expertise into a thriving coaching business. In this preview of an upcoming episode, Don breaks down the very first step you need to take to start this journey.   If you're ready to put an end to feeling undervalued at work and embark down the path to becoming a successful coach, don't miss the upcoming Coach Builder limited podcast series. Follow the Business Made Simple Podcast feed wherever you stream podcasts, and every Tuesday for nine weeks starting February 6th, you'll learn the essential steps to establish a thriving coaching business, allowing you to make more money by working less and build a career you love!   Pre-order Coach Builder, Donald Miller's new book, at CoachBuilderBook.com/Podcast.

Marketing that truly acknowledges and values diversity isn’t just important—it's imperative. Creating a welcoming space for everyone can seem complex, maybe even a bit overwhelming, but it doesn’t have to be. Simple accommodations and thoughtful options can go a long way. So what are some ways businesses are implementing inclusive marketing to make their customers feel seen and valued?   In this Deep Dive episode, host April Sunshine Hawkins delves into the realm of inclusive marketing, drawing inspiration from Sonia Thompson’s interview in our last episode (Episode #139). Through her recent experiences with Nashville Children's Theatre, April explores how marketing can be tailored to be more welcoming of neurodiverse audiences. She underscores the importance of embracing all diversity in marketing and offers creative strategies for businesses to help their customers feel a sense of belonging. Tune in for insight and ideas on how you can start expanding your efforts to cater to a wider audience!   Referenced in this episode:   Inclusion and Marketing Podcast Episode #85 - https://podcasts.apple.com/us/podcast/85-lessons-in-belonging-from-beyonces-renaissance-world/id1604907821?i=1000635016030   Nashville Children's Theatre - https://nashvillechildrenstheatre.org   --   CLARIFY YOUR MARKETING HEADING INTO THE 2024 AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

For many marketers, it's a big challenge to make sure their strategies are inclusive. They understand why it's important, but turning this into real, quantifiable marketing strategies is another story. And if they don't get it right, they risk ignoring a wide range of customers and failing to make everyone feel included. So what are some ways to deliver remarkable experiences that make your customers feel like they belong?   In today’s episode, hosts J.J. and April welcome Sonia Thompson, host of the Inclusion and Marketing Podcast and a former diversity and inclusion champion at Johnson & Johnson. Sonia is here to give you real-world tips on how to make marketing more welcoming to different types of customers. You’ll learn about choosing the right customers to focus on, getting to know them well, checking how your business is doing in this area, and making changes to improve. Listen in to get useful ideas on how to make your business more inclusive and build stronger relationships with your customers!   Follow and listen to the Inclusion and Marketing Podcast.   --   CLARIFY YOUR MARKETING HEADING INTO THE 2024 AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Many people are afraid to leave their full-time jobs because they're not sure they could ever make it on their own as a coach or consultant. The stakes are too high. There's too much to learn. Where do you even begin in such a crowded marketplace? Here's the truth: coaches with a clear plan and who follow the right steps to grow their businesses survive. Coaches without a plan don't. Our new nine-part Coach Builder limited podcast series is here to walk you through those steps!   Just follow the Business Made Simple Podcast feed, and every Tuesday starting February 6th for nine weeks, host Donald Miller will unpack how you can start turning your expertise into a thriving coaching business.   If you're ready to put an end to feeling undervalued at work and embark on the journey to becoming a successful coach, don't miss the upcoming Coach Builder limited podcast series. Follow the Business Made Simple Podcast feed wherever you stream podcasts, and every Tuesday for nine weeks starting February 6th, you'll learn the essential steps to establish a thriving coaching business, allowing you to make more money by working less and build a career you love!   Pre-order Coach Builder, Donald Miller's new book, at CoachBuilderBook.com/Podcast.

Struggling to make webinars work for your business? You're not alone. Webinars are a great way to connect with audiences on a deeper level and build more authority around your brand. But many people find themselves overwhelmed by the complexities of creating webinars that grab people’s attention and effectively drive sales. It can be a huge challenge to create the right content, set the right pricing strategy, and attract the right audience. So how can you create a successful webinar without all the stress and guesswork?   In today’s Deep Dive episode, host Dr. J.J. Peterson expands on the webinar tips Amy Porterfield shared in the previous episode (Episode 137). Dr. Peterson explains how his team makes webinars that work well, from choosing the best product to sell to making content that speaks to the audience's needs. You’ll get real-life examples and easy-to-follow advice so you can learn how to use webinars effectively to overcome growth challenges and crush it with your marketing. Listen in and get a step-by-step guide to making successful webinars!   --   CLARIFY YOUR MARKETING HEADING INTO THE 2024 AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Have you ever thought about turning your passion into a profitable digital course? Transforming what you know into a successful online business can be tricky. The online world offers vast opportunities, but trying to package and market your expertise can be overwhelming. It leaves many talented people uncertain about where to begin. So how do you get started with making and selling digital courses and products?   Today, host Dr. J.J. Peterson sits down with Amy Porterfield, author of Two Weeks Notice and a leading expert on digital marketing and digital courses. Amy dishes her expert advice on turning your unique knowledge into a great online course. You’ll also get actionable tips on using webinars and emails to market those digital products effectively. Listen in and learn how you can gain financial and lifestyle freedom by creating and launching your own successful online course!   --   CLARIFY YOUR MARKETING HEADING INTO THE 2024 AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

As a marketer, you're no stranger to the tough task of setting good goals and constantly making your strategies better. It's not just about coming up with new ideas, but also deciding whether to stay the course or pivot in a new direction. Sometimes these tasks can be overwhelming and fraught with uncertainty. So what’s the best way to set effective goals and evaluate your current practices to identify where you can grow or change?   In today’s Deep Dive episode, host April Sunshine Hawkins goes further into Michael Hyatt’s KISS method from Episode 135, a great way to set goals and evaluate what needs improvement. The KISS method asks 4 key questions: What do we want to keep doing? What do we want to improve? What do we want to stop doing? And what do we want to start doing? April's story and her use of Hyatt’s method offers useful tips and motivation for marketers looking to improve their tactics, make sure their actions match their values, and become more effective and satisfied in their marketing work. Listen in and learn how you can use the KISS method in your own life and business to set better goals this year!   --   CLARIFY YOUR MARKETING HEADING INTO THE 2024 AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   STORYBRAND INSTAGRAM: instagram.com/StoryBrand

Setting goals can be both exciting and scary. If you find yourself setting big goals at the beginning of each year, only to feel overwhelmed and disappointed as time passes, you're not alone. Many people find it tough to stick to their goals, especially when they're afraid of failing. This isn't just about personal goals—it's true for work goals too, where the pressure can be even greater.    In today’s episode, hosts J.J. and April tackle the goal-setting issue head-on. They talk with Michael Hyatt, founder of Full Focus and author of Your Best Year Ever, who shares his expertise on the matter. Michael has been a long-time friend of StoryBrand and Business Made Simple, and is a leading expert on effective goal setting. He'll help you avoid the 5 biggest mistakes people often make when setting goals. And you’ll walk away with practical tips and strategies to set goals that you can really achieve. Tune in and learn how to start the year off right and maintain momentum with your goals and resolutions!   Order the updated version of Michael's best-seller Best Year Ever, then go to YourBestYearEverBook.com to get loads of amazing bonuses!   --   CLARIFY YOUR MARKETING HEADING INTO THE 2024 AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7   TURN YOUR WEBSITE INTO A SALES MACHINE WITH THE ULTIMATE WEBSITE TEMPLATE: BusinessMadeSimple.com/Website   HIRE A STORYBRAND CERTIFIED GUIDE TO HELP CREATE THE MARKETING AND MESSAGING YOUR BUSINESS NEEDS TO GROW: MarketingMadeSimple.com   HELP US DELIVER EVEN MORE VALUE EACH WEEK BY COMPLETING OUR HERO MAKER SURVEY: StoryBrand.com/Survey   STORYBRAND INSTAGRAM: instagram.com/StoryBrand