Advertise on podcast: TSP Talks

In this episode, Louise talks to Lee Ali, who is the founder of Expostars, a Manchester-based trade show performance agency. Lee and Louise discuss how businesses can get the most out of their tradeshow investment. From selecting the right people to perform the specific roles on stand, to promoting your presence to the target audience and capturing and following up on leads, they offer tips on how to plan and execute a successful tradeshow.

TSP account director Danny Kershaw and Phil Birchenall, founder of consultancy Diagonal Thinking, explore the opportunities - and risks - presented by the new wave of generative AI tools for marcomms within technical and scientific businesses.

In this podcast, Sarah Martin-Tyrrell, scientific communication lead at The Scott Partnership, is joined by scientist, Richard Kent, to talk about emerging trends in the analytical instrumentation and life sciences markets.

In this podcast, Alison Owen, senior account director at The Scott Partnership, is joined by communications consultant Nicola Appleby to talk about how to handle the media, why it's an important part of your business strategy and how to make the most of every opportunity.

Georgia Smith talks with CEO of TSP, Kath Darlington, to coincide with TSP's 25th anniversary. They discuss where the agency began and how things have changed both for TSP and the wider PR industry over those years. Listen in to hear some of Kath's highlights so far and what's next for The Scott Partnership. We'd love to hear your stories of how PR has changed, so do get in touch via the website www.scottpr.com.

Louise Reid talks with life science blogger Rizwan Chaudhrey about his recent experiences of getting back out and about to life science conferences and trade shows. They discuss the benefits to exhibitors and visitors of attending in person, the options for attending virtually and some of the adaptations that have been made that looks set to become permanent.  If you're considering exhibiting at an in person event in 2022, contact us to find out how to maximise your ROI.  

In this episode, we talk to Kath Darlington, CEO of The Scott Partnership Group about communicating with b2b audiences in China. She touches on some of the challenges this market presents and how to overcome them, as well as sharing some of her tips from operating in China for the past 15 years. We also introduce Chinab2bwire, a new online platform that enables global organisations to easily order communications services from us in China. 

Harnessing the true power of LinkedIn is all about making personal connections - that's according to our special guest, Chris J Reed - one of the most recommended people in the world on LinkedIn, with an incredible 100,000 followers. Chris talks passionately about the importance of company leaders in all b2b sectors communicating regularly via LinkedIn and how doing so can positively impact overall brand awareness and loyalty. So if you are looking to up your game on LinkedIn and reap the benefits it can offer your b2b organisation - from reputation management to demand generation - grab a coffee and listen to some of Chris' top tips. The team at The Scott Partnership Group works in partnership with Chris, offering a variety of LinkedIn services. To find out more or for a no-obligation chat, contact us: [email protected] / +44(0) 1477 539539 or connect with Louise Reid or Kath Darlington on LinkedIn. 

Louise talks to lead scientist, Richard Kent about his experience of communicating with scientists. They discuss how to get the most out of customer interviews and how that content can be used to provide evidence and credibility in marketing materials for scientific technologies, such as analytical equipment. For more, contact us via www.scottpr.com