Advertise on podcast: Strategise to Monetise Podcast

Got a question? Send me a message! Thinking about starting a podcast, but stuck on whether it's actually the right move for you? In this episode, I'm busting five of the biggest myths that stop women from launching their own show, and telling you what I'd actually say instead. I cover:  🎙️ Myth #1: You have to start a podcast (spoiler: you really don't, if it's not for you)  🎥 Myth #2: You have to record it as video (audio-only is completely valid)  🎧 Myth #3: You need fancy equipment and a dedicated podcast room (I record on Zoom with my Apple AirPods, in my dining room)  📈 Myth #4: You need a big audience before you start (the podcast is what grows your audience, not the other way around)  📋 Myth #5: You need to plan your whole show and record it all before you launch (three to five episodes is plenty) Plus, a very special guest appearance from Poppy, who decided this was the perfect time to meet and greet with you. If this episode has you thinking about starting your own podcast, I've got two free resources for you, "Is Podcasting Right for You, or Is It Your Next Big Distraction?" and my Podcast Launch Checklist, both linked below. Resources mentioned in this episode: The Client Attraction Method (free visual guide)Is Podcasting Right for You or Just Your Next Distraction? (free guide)Complete Podcast Checklist (free download)Connect with Louise: Facebook Instagram LinkedIn YouTube

Got a question? Send me a message! Seven years ago, podcasting was the next big thing, and every guru online was telling business owners the same thing: if you're not podcasting, you're falling behind. I didn't listen. I've never been someone who jumps on a trend just because I'm told to, so I sat this one out for years. In this episode, I share the real story: why I resisted for so long, what actually changed my mind five years later, and the honest reality of what it takes to run a podcast alongside a business, and a life. I talk about why podcasting shouldn't be your first marketing move (and what needs to be in place before it will actually work for you), the real time and effort behind producing an episode, how AI has changed parts of that process, and why, even with all the challenges, it's one of the most personal and bingeable ways to build trust with your audience. I also share two client stories, one who chose to guest on other people's shows instead of launching her own, and one who went all in on weekly episodes and burnt out, and what she's doing differently now. In this episode you'll discover: ~ Why I swore I'd never launch a podcast, and what changed my mind five years later ~ Why podcasting works best as a strategy layered on top of other marketing, not your starting point ~ The real time and effort behind producing an episode, and how AI has changed (but not eliminated) that workload ~ Why podcasting is personable, not AI-generated, and genuinely bingeable content ~ Two client stories on different ways to approach podcasting, and what they learned along the way If you've been thinking about starting your own podcast and aren't sure whether it's the right move, I've got two free resources to help: 🎧 Is Podcasting Right for You or Just Your Next Distraction? https://www.socialrenegades.co/free-guide-is-podcasting-right-for-you 📋 The Complete Podcast Checklist https://www.socialrenegades.co/podcast-launch-checklist If this episode resonated, share it with a friend, colleague, or fellow business owner who might need to hear it.  Thanks for listening, see you in the next episode!

Got a question? Send me a message! You're showing up. You're posting. You're doing all the things you've been told to do. So why does it still feel like your social media isn't actually working for your business? In this episode, I share the story behind my own marketing journey, including investing close to $30,000 before landing my first paying client, and the two pieces of advice I was given that I refused to accept. From there, I break down the five things I look at in every social media audit, the same framework I use with my own clients, so you can start figuring out exactly what's working, what isn't, and why. In this episode, I cover: My personal story of building a marketing business from scratch, without a marketing degree, and the $30K lesson that changed everythingThe real signs your marketing is (or isn't) working, beyond just posting consistentlyWhy knowing exactly who you're talking to matters more than trying to reach everyoneThe five things I look at in every social media audit, and how you can start applying them to your own content todayIf you've been putting in the time, money and effort and still don't know whether it's working, this episode is for you. Ready to find out what's actually happening with your content? I offer a Social Media Audit, a full review of your accounts with practical next steps to move the needle. Discover more: https://www.socialrenegades.co/social-media-audit Book your audit call here: https://calendly.com/social-renegades/social-media-audit-call

Got a question? Send me a message! Some conversations you don't plan. This is one of them. Rachel Gronback is one of my best virtual friends — we've never actually met in real life, but she has been part of my business journey since the very beginning. Two years ago she was right there helping me try to get this podcast off the ground for the first time. And here she is again, one of the first guests on the show as I finally make it happen. Rachel runs a digital advertising consultancy coming up on 10 years old, and for the last five years has been working with women in service based businesses who are done doing things the way everyone told them to. She has ADHD — what she calls a spicy brain — and so does her husband. Between them they are running two businesses, raising a family, and navigating life in a way that doesn't follow anyone else's blueprint. But this episode goes deep into AI. Not in a "here are some prompts" kind of way. Rachel has spent the last three years going deep on AI, moved from ChatGPT to Claude, built her own AI personality called Theo — who lives on a standalone Mac Mini — and has been quietly leading the way for women who want to use AI in a way that actually works for how their brain works and how their life is built. Her point — and it stopped me in my tracks — is that AI was built to talk like a man. And she is doing something about that. This conversation went places I didn't expect. We talk about business, neurodivergence, doing things differently, valuing your thinking, and what it actually looks like to use AI not for content or social media, but for managing yourself, your household, and your life. In this episode we cover: - Why women in service businesses aren't valuing their thinking and giving it away for free - The permission to change direction in business every 18 months to 2 years - Why AI was built on a white male lens and what that means for women using it - How Rachel moved from ChatGPT to Claude and built her own AI personality - What relational AI actually means and why it matters - How two ADHD adults use AI to run a household, two businesses and a family Theo the AI gremlin, sourdough tracking, wardrobe analysis and object permanence - What Rachel wishes more women gave themselves permission to do Connect with Rachel Gronback: Instagram: https://www.instagram.com/rachelgronback Facebook: https://www.facebook.com/rachel.gronback.business Website: https://www.rachelgronback.com Beginner's Guide to Claude: coming soon Free resource mentioned in this episode: The Client Attraction Method — a simple visual framework for visibility, connection and growth.

Got a question? Send me a message! This one is a little special to me. Elicia Crook is one of my closest friends. We met almost ten years ago in a business program, I ended up living with her family for a few months, and somewhere in between the chaos of life and business a friendship formed that I wouldn't trade for anything. Elicia spent 16 years building and running her own massage practice from the ground up, leading a team of 21 seeing over 100 clients a week. She is the co-author of Fully Booked Without Burnout, written alongside her husband and business partner James, and co-creator of Health Leader Mastery — a 12 month mentoring program for massage and bodywork professionals worldwide. But this conversation goes well beyond business. We talk about the dance — that constant navigation between business, family, life, and everything in between. We talk about burnout, over-functioning, self compassion, and what it actually looks like to build something sustainable while raising a family, running a business with your husband, and still showing up as a whole human being. Elicia is one of those people who has lived everything she teaches. And I think you're going to love this one. In this episode we cover: How Elicia built her massage practice from solo therapist to a team of 21The business program that changed everything — and what she does differently nowWhat "flying by the seat of your over-functioning pants" actually looks likeThe $50,000 program that taught her to sit still — and why that was the hardest thing she'd ever doneRaising teenagers while running a business with your husbandThe dance of business and family — and why work life balance is a farceSelf compassion as a business strategyWhat Elicia wishes more business owners gave themselves permission to doConnect with Elicia: Facebook: https://www.facebook.com/healthleaderco Instagram: https://www.instagram.com/healthleaderco Podcast: https://www.instagram.com/thlcpodcast/ Website: thehealthleaderco.com Free resource mentioned in this episode: Download the Client Attraction Method — a simple visual framework for visibility, connection and growth.

Got a question? Send me a message! Ten years in business. Hundreds of thousands of dollars invested. Multiple burnout roundabouts. Therapy sessions. Lessons learned the hard way. And from all of that — the Client Attraction Method. In this episode I'm doing a deep dive into my signature framework — not just what it is, but where it came from, why I built it the way I did, and how to actually use it in a way that works for your season of life. This isn't theory. It's a lived experience. And it's built for the business owner who is tired of following someone else's step by step blueprint and wondering why it doesn't quite fit. The Client Attraction Method isn't a checklist. It isn't linear. It's a way of operating — a way of building a business that fits your life, not the other way around. In this episode I cover: Why I left corporate with no idea what I was doing and what happened nextThe light bulb moment that changed how I thought about building a businessWhy I built the method around relationships, content and connection — not paid adsThe burnout roundabouts that kept bringing me back to the same questionsWalking through each pillar of the Client Attraction Method — Clarity, Connection, Conversion, Consistency Your Way and LeverageWhy this isn't a step by step system and why that's the whole pointHow to use the method as a diagnostic tool when something feels off in your business Free resource mentioned in this episode: Download the Client Attraction Method — a simple visual framework for visibility, connection and growth. https://www.socialrenegades.co/the-client-attraction-method

Got a question? Send me a message! Two years later than planned — but right on time. In this first episode I'm pulling back the curtain on where I've been, what's changed, and why now finally feels like the right moment to bring this podcast to life. This is not a polished relaunch. It's an honest conversation about the seasons that don't make it onto social media. The ones that sit quietly in the background while you're trying to keep showing up, stay consistent, and hold everything together. For me, that season looked like burnout, mental health challenges, and the last three and a half years navigating my father's illness — a rare and progressive cancer he was given six months to live with. He survived three and a half years. And through all of it, I kept trying to build a business alongside everything else life was asking of me. I also share why this podcast is different to anything I've done before, what you can expect from future episodes, and an introduction to the Client Attraction Method — my signature framework for building visibility, connection, and growth without burning out in the process. If you've ever felt alone in a hard season, like you should be doing more but simply can't, this one is for you. In this episode: Why the podcast is two years late and why that's actually okayThe seasons of business and life we don't talk about enoughMy father's diagnosis and what the last few years have really looked likeBurnout, mental health, and building a business through it allWhat The Part-Time CEO is about and where we're headedAn introduction to the Client Attraction MethodFree resource mentioned in this episode: Download the Client Attraction Method — a simple visual framework for visibility, connection and growth. https://www.socialrenegades.co/the-client-attraction-method

Got a question? Send me a message! Hey E-Commerce Business Owner... Are you looking for an easy to follow, step by step way to scale your e-com business to 5k revenue months using the Facebook platform? If you are I've got something exciting to share with you! In today's episode I am going to be sharing with you all the juicy ins and outs of my signature, flagship 12 month program, the FB Revolution. If you're looking to scale your business to 5k revenue months on Facebook without having to post more or spread your time even thinner by showing up on the latest social media platforms, then this episode is for you! HERE'S WHAT I COVER: + Why I launched an e-course despite running a successful 1:1 coaching business + Why the FB Revolution was specifically designed for e-commerce business owners + How the FB Revolution helps e-commerce business owners scale to 5k revenue months using Facebook + What the FB Revolution program is all about, what's included and how you can be mentored by ME for 12 months + Plus, so much more! If you're ready to kick spending hours of content creation to the curb, accelerate the growth of your business without investing in influencer marketing, heavily into paid ads, google or ads or any other 'ads' until you're taking a home a wage. Swap weekend markets and events for a Facebook selling system so you can finally kiss goodbye to your 9-5 and go 'all in' with your business then the FB Revolution could be the perfect program you! Enough talk from me, let's get started! ------ Want to scale your e-commerce business to 5k months using Facebook? Here's a few ways I can help you: 1. Download My Free Step by Step Facebook Selling System Framework to Increase Your Store Traffic, Sales and Money in the Bank: Click Here to Download Now 2. Watch My Free Training; 'Steal My 5 Step Facebook Selling System and Scale Your E-Commerce Business to 5k Revenue Months:  Click Here to Gain Free Access Now Join my brand new, 12 month Facebook Selling System Mastermind and take advantage of our special pre-launch bonuses 3. PM Lou on Facebook - let's chat! Louise Stephens - Business Coach Full show notes for all episodes can be found at: Strategies to Monetise - The Podcast

Got a question? Send me a message! Content marketing, paid ads, S.E.O are all amazing strategies to help you, as e-commerce business owner attract potential and paying customers. But what about email marketing? Is it a strategy for the dark ages or a powerful strategy hold it's own in the 21st century and beyond. In today's episode I'm joined by Tracey Smith from Identify Marketing where we talk all things email marketing, sequences and why this form of marketing strategy will deliver you more bang for your buck and a high return on your investment. HERE'S WHAT WE COVER: + Why email marketing is a CRUCIAL growth strategy to incorporate into your business + How to increase your 'open rates' with automations and segments + Active Campaign, Mail Chimp, Mailer Lite... How to choose the best email provider for you and your business needs + How to navigate your way through IoS changes and up coming email encryption challenges + Plus, so much more! ------ Want to scale your e-commerce business to 5k months using Facebook? Here's a few ways I can help you: 1. Download My Free Step by Step Facebook Selling System Framework to Increase Your Store Traffic, Sales and Money in the Bank: Click Here to Download Now 2. Watch My Free Training; 'Steal My 5 Step Facebook Selling System and Scale Your E-Commerce Business to 5k Revenue Months:  Click Here to Gain Free Access Now Join my brand new, 12 month Facebook Selling System Mastermind and take advantage of our special pre-launch bonuses 3. PM Lou on Facebook - let's chat! Louise Stephens - Business Coach Full show notes for all episodes can be found at: Strategies to Monetise - The Podcast

Got a question? Send me a message! On a scale of 1-10, where would you rate how exhausted you feel right now? Ok, so maybe that's a trick question! If you said 1 or higher then it's time for you to STOP! Since when did it become "normal" to feel so down and out all the time? Sure some days we may feel like or have more energy than on other days but saying 'yes' to doing all the things or telling ourselves "it's ok to work non stop because we 'love' it" it's not sustainable long term lifestyle. The good news is that if you don't know how to say no, stop or put your needs before everyone else's, then you're going to love today's episode. You see I am a not only a recovering people pleaser and work-o-holic myself but I also have all the papers and medical records from being professional diagnosed with 'burnout in 2015. So when it comes to this topic, I am without a doubt an expert! Being 6 years into my own recovery as well as watching and working with others to help them avoid making similar mistakes, my passion and commitment to burning the "24/7 hustle" mentality is at the core of what I do In today's episode is, Business and Burnout: How To Break The Cycle you're going to find why as well as my own tips to helping you break the cycle and create a happier and more "successful" life - The balanced way! HERE'S WHAT I COVER: + How I claimed to LOVE what I did so much that I literally worked 24 hours a day + How that same apparent love of working I had, drove me to feeling depressed and suicidal + Some of my journey to recovery and five tips on help you break your own burnout cycle and create a health, balanced and 'successful' life + Plus, so much more! ------ Want to scale your e-commerce business to 5k months using Facebook? Here's a few ways I can help you: 1. Download My Free Step by Step Facebook Selling System Framework to Increase Your Store Traffic, Sales and Money in the Bank: Click Here to Download Now 2. Watch My Free Training; 'Steal My 5 Step Facebook Selling System and Scale Your E-Commerce Business to 5k Revenue Months:  Click Here to Gain Free Access Now Join my brand new, 12 month Facebook Selling System Mastermind and take advantage of our special pre-launch bonuses 3. PM Lou on Facebook - let's chat! Louise Stephens - Business Coach Full show notes for all episodes can be found at: Strategies to Monetise - The Podcast

Got a question? Send me a message! Did you know that 91% of website pages never get seen? That's pretty scary, right? In today's episode I'm joined by Chelsea Allport from Star Marketing Solutions who shares her expertise, tips and tricks on how to ensure this never happens to you and instead, how to get your business "found" and ranking #1 on Google! HERE'S WHAT WE COVER: + What is SEO (and no, it's not a hashtag!) + How to get Google to fall in love with your business and rank at #1 + How SEO helps your customers 'find' your website + The power of SEO when combined with blogging + Plus, so much more! If you've loved what you've heard and want to know how Chelsea and her team at help you 'shine on social' and rank #1 on Google? Head to the show notes to find all the details on how to contact Chelsea at Star Marketing Solutions: Strategies to Monetise - The Podcast Make sure you mention the code STARSEO and receive a complimentary consultation (value $275) with any service booking! ------ Want to scale your e-commerce business to 5k months using Facebook? Here's a few ways I can help you: 1. Download My Free Step by Step Facebook Selling System Framework to Increase Your Store Traffic, Sales and Money in the Bank: Click Here to Download Now 2. Watch My Free Training; 'Steal My 5 Step Facebook Selling System and Scale Your E-Commerce Business to 5k Revenue Months:  Click Here to Gain Free Access Now Join my brand new, 12 month Facebook Selling System Mastermind and take advantage of our special pre-launch bonuses 3. PM Lou on Facebook - let's chat! Louise Stephens - Business Coach Full show notes for all episodes can be found at: Strategies to Monetise - The Podcast

Got a question? Send me a message! Are you struggling to "show up" and post consistently on your Social Media Business Pages? Maybe you think that's the easy part! Instead you're left scratching your head, wondering why you're not seeing the engagement on your posts or seeing a flood of paying customers come through your online store doors. In today's episode, 'How To Plan, Create, Attract Paying Customers From Your Social Media Newsfeed', I address and answer BOTH of these questions plus so much more! HERE'S WHAT I COVER: + Why having a content marketing plan and strategy is so important to growing your business and sales on social media + How to create your own simple, engaging content marketing plan that aligns and attracts your 'dream' customers + How to write 'engaging' captions that convert + How this strategy is powerful either by itself or in conjunction with paid marketing strategies + PLUS, so much more! ------ Want to scale your e-commerce business to 5k months using Facebook? Here's a few ways I can help you: 1. Download My Free Step by Step Facebook Selling System Framework to Increase Your Store Traffic, Sales and Money in the Bank: Click Here to Download Now 2. Watch My Free Training; 'Steal My 5 Step Facebook Selling System and Scale Your E-Commerce Business to 5k Revenue Months:  Click Here to Gain Free Access Now Join my brand new, 12 month Facebook Selling System Mastermind and take advantage of our special pre-launch bonuses 3. PM Lou on Facebook - let's chat! Louise Stephens - Business Coach Full show notes for all episodes can be found at: Strategies to Monetise - The Podcast

Got a question? Send me a message! Are you thinking of investing in paid ads (think Facebook, Google, etc) to scale your business only you’re not sure when or where to start? Maybe you’ve gone all in! You decided paid ads was the way to go, you’ve invested hundreds if not thousands of dollars per month, only to now feel frustrated with the lack of results, sales and revenue. Is it time to throw in the towel and give up on your e-com biz dream? In today’s episode I am SUPER excited to be joined by a friend, main character in her own life and business and paid ad extraordinaire, Amanda Roberts from So The Story Goes. Amanda is no new kid on the block! With 20 years’ experience in corporate advertising and now her own business, she’s been around long enough to see digital channels transform the advertising landscape. She is now PASSIONATE about using her skills and knowledge to make an impact in other women’s businesses by helping them NAIL their advertising and drive a great ROI HERE'S WHAT WE COVER: + The importance of knowing your customer, their buying journey and how this impacts positively or negatively on paid advertising strategies + When the best time to start thinking about incorporating a paid advertising strategy into your business is  + How to choose the best ad, copy and graphics for your ad campaign + The biggest mistake e-commerce business owners are making when it comes to paid ads and why they’re not seeing a return on their financial investment + The impact of Apples’ iOS 14changes have had on paid advertising so far and what Amanda predicts we will see more of moving forward + Plus, so much more! ------- Want to scale your e-commerce business to 5k months using Facebook? Here's a few ways I can help you: 1. Download My Free Step by Step Facebook Selling System Framework to Increase Your Store Traffic, Sales and Money in the Bank: Click Here to Download Now 2. Watch My Free Training; 'Steal My 5 Step Facebook Selling System and Scale Your E-Commerce Business to 5k Revenue Months:  Click Here to Gain Free Access Now Join my brand new, 12 month Facebook Selling System Mastermind and take advantage of our special pre-launch bonuses 3. PM Lou on Facebook - let's chat! Louise Stephens - Business Coach Full show notes for all episodes can be found at: Strategies to Monetise - The Podcast

Got a question? Send me a message! Facebook, Instagram, Tik Tok... Oh My! Have you ever felt overwhelmed, confused or lost when it comes to choosing the right social media platform to connect with and attract paying customers? If you have, I can assure you that you're not alone! Every day I wake up feeling so grateful for the internet and the invention of social media apps for both personal and business use! However, I didn't always feel this way! Especially when I first decided I wanted to take my business online and use social media apps to connect with and attract customers. At first, I felt so OVERWHELMED! There was so much choice and it continued to increase as the days go on. I also felt lost and unsure what social media platform was going to be best for me and my business. Regardless of if you've just launched into the online marketing place or you're a seasoned veteran. If you've ever felt overwhelmed, confused or just wondering if you're "using" the right social media apps for you and your business, then today's episode is for you! Together, we are going to explore and identify which social media platform will suit you and attract your perfect customers best! Let's get into it! ---- Want to scale your e-commerce business to 5k months using Facebook? Here's a few ways I can help you:  1. Download My Free Step by Step Facebook Selling System Framework to Increase Your Store Traffic, Sales and Money in the Bank: Click Here to Download Now 2. Watch My Free Training; 'Steal My 5 Step Facebook Selling System and Scale Your E-Commerce Business to 5k Revenue Months:  Click Here to Gain Free Access Now Join my brand new, 12 month Facebook Selling System Mastermind and take advantage of our special pre-launch bonuses 3. PM Lou on Facebook - let's chat! Louise Stephens - Business Coach Full show notes for all episodes can be found at Strategies to Monetise - The Podcast

Got a question? Send me a message! Recently started an e-commerce business but have no idea where to start when it comes to taking DIY pictures of your products? Or maybe you're slightly further along your start up journey and curious to know why you should ditch the DIY and invest your hard earned profits into a professional Branding and Product shoot. Regardless of where you're at, in today's episode I interview Laura Smith from LFS Creative. Laura is a product photographer who works closely with brands all over New Zealand to help them dominate and stand out from their competitors with striking product imagery! During our time together, Laura shares tips and tricks on how to prepare for your own DIY shoot; Her expertise and insights into why e-commerce business owners should be handing their products over to an expert for a professional branding shoot instead; Plus, so much more! ---- Want to scale your e-commerce business to 5k months using Facebook? Here's a few ways I can help you:  1. Download My Free Step by Step Facebook Selling System Framework to Increase Your Store Traffic, Sales and Money in the Bank: Click Here to Download Now 2. Watch My Free Training; 'Steal My 5 Step Facebook Selling System and Scale Your E-Commerce Business to 5k Revenue Months:  Click Here to Gain Free Access Now Join my brand new, 12 month Facebook Selling System Mastermind and take advantage of our special pre-launch bonuses 3. PM Lou on Facebook - let's chat! Louise Stephens - Business Coach Full show notes for all episodes can be found at Strategies to Monetise - The Podcast