Advertise on podcast: CMO Diaries

At some point in your career as a CMO, it's highly likely they'll come a time when you need to do a major product launch. And you'll quickly realize it's one of the most stressful things you can do! That's why we're back with Yoni, who is here to share the processes and lessons learned from his first major product launch as a CMO, so you're prepared to do the same.

The OKR framework is hot stuff, but how do you go about introducing it across your organization? Andrea Linehan is back with us to share how she's been tackling installing OKRs across Zai.

Hiring and attracting the right talent is a key responsibility of a CMO, but this is pretty tough right now, as the Great Resignation has dramatically increased the demand for talented marketers. In this episode, we speak to Yoni on the struggles he's facing with hiring right now, and what challenges CMOs need to overcome.

As a CMO, you're not just responsible for how your brand operates externally, you also need to develop the brand culture for employees to keep them aligned and passionate about working with you. But that takes alignment with all the senior leadership, which is why Andrea is back with us to share why it was important to bring all the leaders together in one place (despite coming from many different countries) to really hammer this out.

Email. No matter your industry, it's the solid workhorse of marketing channels that consistently delivers. But despite its reliability, it takes work to make your emails stand out so you'll get the opens and click-throughs you need. Aidan Casey, CMO of Paintru, is back with us on CMO Diaries to share her approach that's practically doubled her email conversion rates.

Yoni Solomon, CMO of Uptime.com, is back with us and once again we're amazed he has time to sleep. This time he's sharing how skilling up and taking an active role in the UX and development side of Uptime's new pricing model system has opened up new avenues of conversation with different departments.

Did you know that only 5% of your B2B audience are ready to buy? That other 95%? They might not be ready for months or even years. Revelations like this can require CMOs to completely rethink their marketing strategy, but that's a challenge that Andrea Linehan, CMO of Zai, is eager to meet. She joins us for a CMO Diary, where she shares how she's been leveraging this knowledge and creating new marketing strategies and processes.

Corporate mergers can be chaotic, especially when it comes to establishing a brand that represents the new organization. Andrea Linehan, CMO of the freshly minted fintech brand Zai, joined us to explain how she's been tackling the merger of CurrencyFair and Assembly Payments to create a new brand that all parts of the business can get behind.

If you've got a mobile, you probably enjoy getting a good text. For a long time it was tricky for marketers to leverage our love of texts, with SMS marketing being ignored by a lot of companies. But on this episode of CMO Diaries, Aidan Casey of Paintru is here to share how sophisticated SMS marketing can be, and how she's had some great success with it recently.

With Uptime's rebrand done and out the door, it's time for Yoni and his team to kick back and relax, right? Not quite! In this episode, Yoni takes us through everything that needs to be tracked and maintained post-rebrand, and how it can set a foundation for future success.

For many CMOs (especially in the retail or eCommerce space) Black Friday is the biggest day of the year. But how do you stand out on the busiest shopping day in the world, all while managing expectations and operational capacity? These are challenges Aidan Casey has been tackling in her role as CMO at Paintru, and she's here to share her lessons in her first appearance on CMO Diaries.

We've discussed messaging and positioning. We've dived into branding. Now it's time to see how Yoni has been putting it all into practice as he tackles the biggest project of his time as a CMO so far: a full head-to-toe rebrand of Uptime.com.