
Advertise on podcast: Brand Narrative Podcast with Matt Certo
Rating
5from
This podcast has
49 episodes
Language
EnglishPublisher
Findsome & WinmoreExplicit
No
Date created
2021/08/18
Latest episode
2026/10/05
Average duration
38 min.
Release period
94 days
Description
The Brand Narrative podcast features conversations about topics and concepts surrounding the world of brand, marketing, and the genealogy of meaningful ideas. Guests are invited to share perspective, stories of bringing successful brands to market, and commentary about connecting with customers. Episodes endeavor to deliver something intriguing and notable (on most days) and include something useful to the entrepreneur, the marketing wonk, and the creative professional alike. Hosted by marketing agency owner and author, Matt Certo and the agency he calls home: Findsome & Winmore.
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Putting a Face to the Brand
2026/10/05
In this episode of the Brand Narrative podcast, links discussed include:
www.golfballs.com www.facebook.com/GolfballsDotCom www.instagram.com/golfballsdotcom www.tiktok.com/@golfballsdotcom www.youtube.com/Golfballsdotcom
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
How to Sell by Teaching, Not Pitching
2026/08/11
In this episode of the Brand Narrative podcast, links discussed include: [Teach To Sell] [https://www.teachtosellbook.com]
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
How Employee Engagement Drives Brand Mojo
2026/02/03
In this episode of the Brand Narrative podcast, author/speaker Jim Knight shares insights and lessons learned for employers in search of an engaged team and customers who are not just satisfied, but brand advocates. Links discussed in this episode include:
Jim Knight's bio
Jim's latest book, Engagement that Rocks.
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
The New Era of Direct Mail
2025/12/02
In this episode of the Brand Narrative podcast, Matt interviews Direct One CEO Evan Stewart to discuss today's dynamics of targeting customers with direct mail. Evan shares insights, misconceptions, and best practices related to direct marketing including:
the power of personalization through variable data
setting expectations for campaigns
what things are working now more than ever
combining physical mail with digital marketing
building a winning list
using QR codes wisely
the power of a strong offer
measuring ROI
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
Marketing Coaching Call: Launching a Satellite Location
2025/10/01
In this episode of the Brand Narrative podcast, Matt converses with ND Wellness Club Founders Brantley Hawkins and Justin Cobb about the launch of their first satellite location (Winter Park, Florida) after the success of their original location (Orlando, Florida). Links discussed in this episode include:
ND Wellness Club Website
Disease: Today's Silent Epidemic & Our Path to Wellness book by Brantley Hawkins and Justin Cobb
ND Wellness Club Instagram
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
Marketing Coaching Call: Team Swelly :)
2025/07/21
In this episode of the Brand Narrative podcast, Matt spends time on a coaching call with entrepreneurs Lindsay and Neda who both left their jobs at law firms to chart a different course. In this episode Matt fields questions about the pair's new product--a motorized children's pool toy--and shares insights about different ways to bring attention to the launch. Links discussed include:
Swelly
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
How Strategy Drives Brand Evolution
2025/01/08
In this episode of the Brand Narrative podcast we're joined by Brian Dillman, CEO of the Racquet Sports Professionals Association (RSPA) formerly the United States Professional Tennis Association (USPTA) who discusses the organization's re-brand as it approaches its 100-year anniversary.
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
The Power of the Handwritten Envelope
2024/04/05
In this episode of the Brand Narrative podcast we welcome Eldar Ganiev, Founder and CEO of Letterfriend. links discussed include:
Letterfriend
Eldar Ganiev LinkedIn Profile
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
The State of Tradeshow Marketing
2023/12/28
In this episode of the Brand Narrative podcast, we discuss the state of the post-COVID tradeshow industry. Links discussed include:
Matt Kleinrock LinkedIn Profile
Rockway Exhibits
* Event Marketing: Re-defined
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
Ideas We Love: Jingles, Dings, and The World of Brand Audio
2023/10/27
In this episode of the Brand Narrative podcast, Matt and Kelly delve into the world of marketing audio and have fun breaking down the jingles, sounds, and songs that get stuck in our heads thanks to brands like Burger King, Empire Carpets, Intel and Southwest. Links discussed include:
BK Have it Your Way Jingle
BK Have it Your Way as a wedding processional (TikTok)
HBO's Feature Presentation Opening (1983)
Empire Carpet Commercial Jingle
Opus Number 1 On Hold Music
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
Embracing Negative Reviews
2023/09/27
In this episode of the Brand Narrative podcast, restauranteur Thomas Ward shares his story about how to harness negative reviews for the good. Links discussed include:
Pig Floyd's Urban BBQ
Pigzza - An Italianish Joint
Thomas Ward on YouTube addressing negative reviews
Note: Some language in this episode is not safe for younger audiences.
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
The Anatomy of a Higher Education Student Recruitment Campaign
2023/07/11
In this episode of the Brand Narrative podcast, links discussed include:
Stetson University Website
[ Stetson Today* article on the Be Seen Campaign](https://www2.stetson.edu/today/2023/02/be-seen-at-stetson/)
Client Case Study (Findsome & Winmore)
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
The Link Between Brand and Core Values
2023/05/17
In this episode of the Brand Narrative podcast, Baker Barrios CEO Tim Baker discusses his firm's brand journey, the importance he places on core values, and how those factors have an influence on firm culture. Links discussed include:
Baker Barrios Website
Tim Baker Bio
Baker Barrios vision, mission, and methodology
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
The Power of Sending a Daily E-mail to your Customers
2023/03/27
In this episode of the Brand Narrative podcast, author/speaker and anti-hourly billing crusader Jonathan Stark discusses his approach to creating content for his audience. Links discussed include:
Jonathan Stark home page
Daily E-mail List
Ditching Hourly Podcast
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
Golf Legend Annika Sorenstam on Being a Brand Ambassador
2023/03/06
In this episode of the Brand Narrative podcast, we chat with golf legend Annika Sorenstam on what it's like to be a brand ambassador as well as her journey to create her own branded product. Links discussed include:
Annika Sorenstam Wikipedia page
Annika Sorenstam Twitter Page
Annika Sorenstam Instagram Profile
Annika Foundation
Fizzy Beez
Documentary: Becoming Annika (YouTube)
The Brand Narrative podcast is produced and published by Findsome & Winmore and hosted by Matt Certo, agency CEO and author of Formulaic: How Thriving Companies Market from the Core.
Podcast reviews
Read Brand Narrative Podcast with Matt Certo podcast reviews
Qqqqqqqqooooooooossssssss 2021/10/12
A must listen!
If your world touches marketing/branding/PR or any other type of storytelling or messaging, this podcast is a must. Matt’s insight is extremely well i...
wplobo 2021/08/24
Great content
Just a really smart podcast with one of the best brand marketers, Matt Certo. Eager to listen to each and every episode.
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