Advertise on podcast: Mind-Reading Marketing with Isabel Kateman

What if you could get just five tasks off your plate? That’s all it takes to get started according to Michelle Thompson, owner of Awesome Outsourcing. In today’s episode, we’re going over everything you need to have in place to successfully bring on a new team member and have them thrive. From how to know when it’s time to hire to exactly what you need to have prepared before a new team member’s first day, Michelle and I talk about making sure you set your new team member (and yourself) up for success. The biggest secret? A little bit of preparation goes a long way.    In today’s episode we covered: •  How to know when it’s time to bring on an additional team member •  How to figure out what your next hire should be (and how it’ll affect your bottom line) •  The difference between an executive assistant and a virtual assistant •  What you need to do to prepare for your new hire •  How to make sure you’re appealing to all types of learning styles •  How to have your employees update and manage your standard operating procedures (SOPs) •  The tools you need to find, hire, and manage your team members   Apply to work with us.   Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!   For the Show Notes, head over to stripeddogcreative.com/podcast

Do you get uncomfortable when you get objections from a potential client? Don’t worry, you’re not alone. Overcoming objections makes lots of business owners uncomfortable. But if you can take emotion out of the equation and illustrate your value to potential clients, you can usually overcome the objection.  In today’s episode, I’m going over my top three tips for overcoming objections on your website and the top three objections I see most often.  In today’s episode we covered: •  How to illustrate your value  • Why most objections aren’t actually what they seem •  Why it’s important to take your feelings off the table and address objections objectively •  How to overcome the “I don’t have money” objection •  How to overcome the “I don’t have time” objection •  How to overcome the “Group coaching doesn’t work for me” objection if you have a course •  A surprise announcement about my Mind-Reading Website Program–now live for a limited time   Join my Mind-Read Website Program!   Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to stripeddogcreative.com/podcast

Is your website constantly attracting and converting dream clients for you? If your answer wasn’t “100% yes” then your website could be doing more! In today’s episode, I’m walking you through my four-part framework that I use currently with my six-figure one-to-one clients to create websites for them that are 24/7 sales machines.    I have a free guide that you can download that will provide even more information about my process, outlines common mistakes people make within each of these steps, questions you can ask yourself to help make your website even more strategic, and additional resources that will help you create an even more effective website.    In today’s episode we covered: • Why strategy is so important for an effective website • How to figure out who your dream clients are  • Identifying your brand personality and tone of voice • How to write high-converting irresistible copy • Why simple design sells more • How to strategically launch your website so you immediately start getting dream clients   Apply to work with us.   Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!   For the Show Notes, head over to stripeddogcreative.com/podcast

Do you feel like you’re marketing the hell out of your service but still not booking out with dream clients? In today’s episode, I’m going over three website shifts you can make to help you book dream clients. Whether you need to alter your design, tweak your copy, or update your strategy, I’ve got you covered. After making these simple changes, you’ll have dream clients begging to work with you! In today’s episode we covered: • The importance of having a beautiful AND effective website • Design shifts you can make and why simple websites sell • Ways to change your copy to keep clients moving through your site • Why a single goal is better for a high-converting website • A sneak peek of my upcoming Mind-Reading Website Program, launching the last week of June   Apply to work with us.   Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to stripeddogcreative.com/podcast

What if you could get enough data to run successful ads with just $5 a day? Whether you have a large audience that isn’t as engaged as you’d like or a small audience that you’re hoping to grow, ads can help. On this week’s episode, I chat with Jenny Singh to learn more about how to run successful ad campaigns on Instagram and Facebook. We talk through how to create strategies around ad campaigns and the biggest mistakes business owners make when trying to tackle ads themselves. In today’s episode we covered: • How Instagram and Facebook ads can help you scale to six and seven figures • What you need in place before running ads or hiring an ads manager  • How to know if ads are the right choice if you have a small audience but a large network or if you have a large, but unengaged audience  • How to develop a strategy for an ads campaign • The KPIs for successful ads • The biggest mistakes business owners make when it comes to ads • The benefits of bringing on an ads manager versus trying to do it yourself   Apply to work with us.   Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to stripeddogcreative.com/podcast

While you may assume complex, overly designed websites are perceived as more beautiful, it’s actually the opposite. Simple websites sell more! In today’s episode, I’m covering exactly why simple websites are more effective at attracting and converting your dream clients. This doesn’t mean you can’t be creative with your website, but it means you should stick to a few proven basics when it comes to your website strategy and design.    In today’s episode we covered: •  Why website strategy is so important •  Simple vs. complex designs •  Proven website design elements that create a more effective website •  Why it’s so important to make it as easy as possible for clients to buy •  How people move through your website  •  One of the most common mistakes I see people make in their top navigation   Apply to work with us.   Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to stripeddogcreative.com/podcast

What if you could be hanging out with your family, sleeping, or even on vacation while dream clients find your site and sign up to work with you? That is exactly what good SEO and a strategic website can do for you! Ensuring you set up your SEO in the right way and choose the keywords that best represent your business is essential. On today’s episode, I’m chatting with Stephanie Long of Stephanie Marie Marketing on why SEO is important and tips you can implement today to improve your SEO. In today’s episode we covered: •  Why SEO is so important •  Difference between short- and long-tail keywords •  How you can improve your website SEO •  The importance of image SEO •  Quick SEO wins you could do today •  Why blogging is important for SEO •  Where you can submit your blog to help with SEO •  How an SEO specialist can help your business scale   Apply to work with us.   Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to stripeddogcreative.com/podcast

Wondering which website platform is best for your business? In today’s episode, I’m going over why I use Showit and Squarespace as a web designer. I chat through the two options and explain why I think they’re the two best platforms for my clients.  WordPress has been an industry leader for a while, but it can be complicated to keep up with given all the updates and plugins. Whether you’re a brand new business owner or an established CEO, both Showit and Squarespace can work for you. Listen to the full episode to find out which one you should use.   In today’s episode we covered: • The similarities between Showit and Squarespace • Why I don’t recommend Wix • My thoughts on WordPress • The advantages and main features of Squarespace • The advantages and main features of Showit   Apply to work with us.   Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!   For the Show Notes, head over to stripeddogcreative.com/podcast

Are you looking to build your business’ credibility? A strong public relations campaign might be the answer. Whether you decide to develop it on your own or bring on a firm, Kristin Marquet of Marquet Media, LLC walks us through everything you need to prepare for a successful PR campaign. It all starts with finding out what makes you newsworthy and credible. From there, you’ll need to outline your campaign objectives. Listen to the full episode for more of Kristin’s expert tips. In today’s episode we covered: • What the differences are between advertising and public relations • The benefits of forming a PR strategy for your business  • Which goals you should have when bringing on a PR firm  • How to build your business’ credibility with PR • What a business needs to have in place before bringing on a PR firm • The three things you need to know about your business as you put together a PR strategy  • What PR can be used for and what it shouldn't be used for within a marketing campaign  • What to look for when you bring on a PR firm for your business   Apply to work with us.   Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to stripeddogcreative.com/podcast

Do you struggle with how to balance selling and storytelling in your website copy? When you hear the word selling do you feel gross and think of a sleazy car salesman? Striking the perfect balance between these two is a concern I hear often from my clients. So in today’s episode, I wanted to run through my top three tips for striking the perfect balance between storytelling and selling.  Ideally, when you’ve got strategic content that connects emotionally with your dream clients, you shouldn’t even feel like you're selling (and your audience shouldn’t really feel like they’re being sold to) If you don’t have the right information before putting your website content together, you can easily fall into salesy territory. So give today’s episode a listen and see how seamlessly you’ll be able to convert website visitors into customers. In today’s episode we covered: Why it’s important to sell from a place of authenticity and connection How to build the know, like, and trust factors on your website How to find the exact words your clients use  How to show your authority by telling your own story Why social proof is so important The best way to get social proof   Apply to work with us   Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on Instagram!   For the Show Notes, head over to https://stripeddogcreative.com/balance-storytelling-selling-website

Does only working a few days a month but making more money than you make now sound like it’s too good to be true? The good news is it can be true! On today’s episode, I chat with Jordan Gill, operations consultant and VIP Day extraordinaire!  Jordan has helped hundreds of service providers transition away from offering draining, neverending retainer services to creating a sustainable business model with VIP days. Picture a single day of work, a prepared and eager client, a repeatable, proven process and amazing results. Curious how she does it? Tune in to today’s quick episode to learn more! In today’s episode we covered: - The benefits of VIP Days over retainers or traditional services - Why VIP Days are ideal for scaling your business - What systems you need in place to be successful at VIP Days - Pieces of unexpected advice for seamless VIP Days - Common mistakes service providers make when switching to VIP Days Apply to work with us. Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to stripeddogcreative.com/podcast

If you wrote your own website copy did you spend a few hours starting down a blank word document and then another few hours guessing at what you were supposed to write? I hear these stories again and again. Achieving the right balance between selling, telling your story, and connecting with your potential clients is really difficult.  So much goes into website copywriting to ensure everything is SEO-friendly, matching up with your design, and strategically leading clients to work with you. In this episode, I’m going over why website copy is so important (even more important than design) and all the ways your website copy should be doing the heavy lifting for you in converting visitors on your site to clients. In today’s episode we covered: - Why it’s important to work with a website copywriter - Why website copy is so important for converting visitors to clients - Exactly what your website copy should be doing for your sales - How understanding your consumer’s journey can help you write more strategic copy Apply to work with us. Thanks so much for listening! Don’t forget to connect with me and let me know what you would like to hear in future episodes over on Instagram! For the Show Notes, head over to stripeddogcreative.com/podcast