Advertise on podcast: Doing Business Like a Woman Podcast

Have you ever had a great idea while you were out for a walk, driving in the car, or lying awake in the middle of the night...only to forget it a few hours later? I truly believe that most women entrepreneurs don't have an idea problem. We have an execution problem. We have notebooks full of ideas, voice notes we forgot about, client conversations packed with wisdom, and years of thought leadership that never makes it back out into the world. In this episode of Doing Business Like a Woman, I'm sharing my simple three-part framework I use to capture ideas, organize them, and turn them into meaningful content with the help of AI. If you've been looking for a simpler, more sustainable way to create content, this episode will completely change how you think about your marketing. Timestamps 00:00 - Welcome and Part 2 of the Marketing & AI series01:30 - A quick recap of the three ways I use AI as my marketing assistant02:30 - Today's focus: Capture, Synthesize, Publish03:15 - Why creating content used to take half a day04:15 - You already have more valuable ideas than you realize05:30 - The hidden challenge isn't ideas. It's organizing them.06:15 - Where your thought leadership already exists08:15 - Step 1: Capture your ideas before they're gone10:00 - Creating a simple system using voice notes, journals, and notes apps11:20 - Your ideas deserve to be captured12:30 - Capturing client conversations and everyday insights13:15 - Step 2: Synthesize everything you've already created14:15 - Using AI to identify themes, stories, frameworks, and common client questions15:30 - Building a content flywheel around your own thought leadership16:45 -  AI helps me remember ideas I've forgotten17:35 - Step 3: Publish your ideas in multiple formats18:15 - Using AI to draft articles, social posts, podcast ideas, and workshops19:10 - You're always the final editor19:45 - How AI has reduced hours of content creation into about one hour20:30 - You already have incredible ideas. Let AI help you expand your reach. Stay Connected: 📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  📚 Substack: https://substack.com/@melissakellogglueck Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

There’s a lot of talk around AI right now. Some people are excited about it. Others are worried it will replace creativity and the human connection that makes us unique. In this episode of Doing Business Like a Woman, I'm sharing the framework I use to decide what stays in my hands, what I collaborate on with AI, and what I confidently delegate. I'll also walk you through the three practical ways AI helps me save time every week while keeping my voice, values, and thought leadership at the center of everything I create. In this episode, you'll learn: Why your voice is your greatest business asset How I use AI to repurpose content How to use AI as a brainstorming partner If you've been curious about AI but don't want your business to lose its heart, this episode will show you a practical, thoughtful way to use it with intention. Timestamps 00:00 – Welcome and introducing the AI marketing series01:15 – My mission to help women create more financial freedom through entrepreneurship02:15 – Why AI belongs in a simple, sustainable marketing strategy03:10 – From corporate marketing to wearing every hat as a solopreneur04:15 – How comfortable are you with AI?05:15 – You get to decide how AI fits into your business06:10 – Protecting your voice, values, and relationships06:35 – The Three Zones07:00 – Zone 1: The "Only You" work that should never be delegated08:20 – Zone 2: Collaborating with AI and your team09:20 – Zone 3: The work you should fully delegate10:10 – A simple exercise to decide what AI should handle11:10 – The three ways I use AI every week11:45 – Repurposing content instead of creating from scratch14:10 – Building a content flywheel with AI17:00 – Creating repeatable workflows18:20 – Using AI to plan your calendar and weekly priorities22:15 – Saving nearly an hour every week with AI planning23:20 – Using AI for research and idea generation24:10 – How Human Design influences my creative process26:00 – Brainstorming with AI instead of staring at a blank page27:35 – Why you're always the final editor28:10 – Resources, prompt kit, and Content Flywheel workshop29:20 – Recap: The CEO mindset and the three ways to use AI32:20 – Final encouragement and next steps Stay Connected: 📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  📚 Substack: https://substack.com/@melissakellogglueck Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

Have you ever found yourself thinking, "Maybe my offer just isn't good enough?" I've been there many times. It’s frustrating and can really rock your confidence. It's easy to think that if people aren't buying, the answer is to create something new or continue to tweak what you already have to offer. The problem is that cycle usually keeps you busy without bringing in more clients. In this episode of Doing Business Like a Woman, you'll learn why consistency builds trust, why a confused mind will almost always say no, and the five simple steps I use to help women entrepreneurs create more consistent clients without constantly reinventing their business. I share: A gentle reminder that not buying isn't the same as rejection Why consistency matters more than constant improvement How to nurture relationships that naturally lead to sales Why making direct offers is one of the greatest acts of service you can provide If you're tired of trying to reinvent the wheel and ready to build a business that creates consistent clients, this episode is for you. Timestamps 00:00 - Welcome01:10 - Why chasing the "perfect offer" keeps entrepreneurs stuck02:00 - Why storytelling builds stronger marketing and deeper connections03:00 - The biggest misconception about why people aren't buying04:00 - Understanding the buyer bell curve05:30 - Why your offer may already be good enough07:00 - Stop perfecting your offer and start improving your marketing08:45 - How repetition builds trust10:15 - Step 1: Get completely sold on the outcome you help clients achieve12:30 - Step 2: Commit to one clear message and communicate it consistently15:30 - Say the same thing to new people instead of different things to the same people16:20 - Step 3: Meet more new people with one clear message17:00 - Step 4: Nurture relationships instead of constantly chasing new leads18:00 - Why curiosity makes you a better marketer18:45 - How consistent messaging creates referrals and long-term trust19:15 - Step 5: Make direct offers with confidence21:00 - Recap of the five-step framework23:15 - Complimentary marketing evaluations and next steps24:20 - Marketing can be simple, enjoyable, and effective25:00 - Preview of the upcoming AI and Marketing series Stay Connected: 📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  📚 Substack: https://substack.com/@melissakellogglueck Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

Have you ever reached the end of the day, week, or month feeling like you've been marketing nonstop, only to wonder why you're still not seeing the results you want? In this episode of Doing Business Like a Woman, I'm sharing my three-step marketing framework that has helped hundreds of women entrepreneurs stop chasing every new idea and start creating consistent clients with more calm, clarity, and confidence. You’ll learn: Why all marketing works when you choose the strategies that fit you How internal belief impacts your external marketing How to bring more intention to every marketing activity Why nurturing relationships is often the missing piece If you're ready to simplify your marketing, create more consistent clients, and finally feel confident about where to focus your time, this episode is for you. Timestamps 00:00 – Welcome and why marketing feels so overwhelming01:40 – Why doing more marketing isn't always the answer03:10 – My own journey from corporate marketing to entrepreneurship05:00 – The internal marketing that has to happen before external marketing works05:45 – Why all marketing works and the real reason entrepreneurs struggle07:10 – The simple three-step marketing framework08:45 – Why simplifying your marketing creates greater momentum09:15 – Essentialism and the power of focusing on fewer things11:10 – Step 1: Always be bringing in new people15:10 – Why intention changes every marketing activity16:35 – Step 2: Always be nurturing relationships18:20 – Building a simple follow-up system21:15 – The 20/60/20 relationship model23:10 – Why your next clients may already be in your network23:45 – Step 3: Always be making invitations and offers24:35 – The doctor analogy that changes how you think about selling27:15 – Why women entrepreneurs often wait too long to invite people to work with them28:40 – Rate yourself in each area of your marketing30:00 – Finding the missing piece in your marketing system33:10 – One simple action to create momentum this month34:10 – How a complimentary marketing evaluation can help Stay Connected: 📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  📚 Substack: https://substack.com/@melissakellogglueck Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

Have you ever reached the end of the month, looked at your revenue, and thought, "I'm doing everything I'm supposed to be doing. Why isn't this working?" I hear this from women entrepreneurs all the time. You're doing all the marketing things, then you look at your revenue and try not to take your revenue as a personal failure. I've learned there's usually a gap between what we feel is happening in our business and what's actually true. That's where the data helps. Revenue is only one number, and it doesn't tell the whole story. In this week’s episode of Doing Business Like a Woman, I’m talking about why measuring what matters can completely change the way you think about your marketing. In this episode, you'll learn: How tracking your marketing helps you create more consistent clients and revenue Why consistency matters more than chasing the newest marketing tactic How to create a simple marketing tracker you'll actually use If you're ready to simplify your marketing and create more consistent clients without adding more to your plate, this episode is for you. Timestamps 00:00 - Welcome and why marketing doesn't have to feel so hard02:10 - Mid-Year Reset Part 2 and why now is the perfect time to evaluate your marketing04:05 - Why so many women feel like their marketing isn't working05:10 - Your business is always telling you a story through data05:50 - Why measuring matters and what happens when you only track revenue07:10 - Stop making your business results mean something about you08:15 - The simple three-step marketing system09:00 - Why consistency matters more than finding the perfect marketing tool10:10 - Step 1: Bringing new people into your world10:55 - Step 2: Nurturing relationships that build trust13:05 - Step 3: Making offers and invitations consistently15:20 - Building a simple marketing tracker17:40 - How to score your marketing activities each month18:25 - The story of thinking I was doing great until I looked at the numbers20:00 - Why quality, energy, and connection matter just as much as consistency21:05 - Your assignment: Create your marketing tracker21:45 - How a Get It Done Session can help you simplify your marketing22:45 - Preview of next week's episode on creating your three-step marketing plan Stay Connected: 📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  📚 Substack: https://substack.com/@melissakellogglueck Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

Do you find yourself looking up halfway through the year and wondering, "Am I actually making progress, or am I just staying busy?" I see so many women entrepreneurs working incredibly hard. Then they look at their revenue and decide nothing is working. Here's what I want you to know: Your business is always giving you valuable information, and you need a simple way to evaluate what's working, what isn't, and what needs your attention next. In this episode of Doing Business Like a Woman, I'm sharing the same evaluation process I teach inside my 90-Day Marketing Accelerator. It's a simple framework that helps you stop guessing and start making confident decisions about your marketing. You'll learn: the three questions I use to evaluate every area of my business the three marketing activities every business needs why consistency matters more than perfection how measuring the right things gives you confidence long before revenue tells the story If you're ready to simplify your marketing and create more consistent clients and revenue, this episode is for you. Timestamps 00:00 - Welcome and why a mid-year reset matters01:15 - Why entrepreneurs often feel like nothing is working04:10 - Thinking like the CEO of your business05:45 - The three-question evaluation process07:30 - Trusting your intuition while looking at the data08:35 - The simple three-step marketing plan10:10 - How to evaluate each part of your marketing plan13:00 - Why tracking removes guesswork and builds confidence14:15 - Measuring consistency alongside results15:45 - If you're not measuring, you're not improving16:20 - What to track in each stage of your marketing17:30 - How to reverse engineer your business goals18:45 - Why your activity level predicts your results19:15 - Activity versus effectiveness20:00 - Consistency before improvement20:45 - Marketing is an ongoing process of evaluation and refinement22:00 - Why keeping your marketing simple creates better results23:10 - Your mid-year action plan24:15 - Invitation to the 90-Day Marketing Accelerator25:15 - Closing thoughts and next steps Stay Connected: 📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  📚 Substack: https://substack.com/@melissakellogglueck Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

Have you ever come home from a networking event with a stack of business cards, every intention of following up, and then... life happened, and the follow-up didn’t? I get it. In this episode of Doing Business Like a Woman, I'm talking about one of the biggest opportunities I see women entrepreneurs miss: follow-up. Many business owners spend time and money networking, speaking, creating content, and meeting new people. But if you're not intentionally nurturing those relationships afterward, you're leaving money, relationships, and impact on the table. The good news is that follow-up doesn't have to be complicated. It doesn't require endless automation, complicated funnels, or spending all day in your inbox. It simply requires a plan. In this episode, you'll learn: The 60% of potential clients most entrepreneurs forget about Three simple ways to create a follow-up process that actually works How to follow up without feeling pushy or salesy How consistent follow-up creates more predictable revenue and cash flow If you've been working hard to grow your business but feel like you're constantly starting over with new leads, this episode will help you create a simpler, more sustainable way to attract clients and grow your revenue. Timestamps: 00:00 - Welcome to Doing Business Like a Woman01:00 - Why follow-up matters more than most entrepreneurs realize02:00 - The problem with constantly chasing new leads03:00 - Understanding the 20-60-20 buyer framework05:00 - The fortune is in the follow-up06:00 - How to stand out in a crowded marketplace07:00 - Reframing follow-up so it doesn't feel salesy08:00 - Relationship building versus selling08:45 - Creating a simple follow-up system09:30 - The three ways most entrepreneurs meet new people10:00 - Follow-up strategy for networking and in-person connections14:00 - Follow-up strategy for social media connections16:00 - Follow-up strategy for speaking engagements and events18:00 - Why personal outreach works better than automation alone19:00 - Building a simple email follow-up sequence21:00 - Creating long-term relationship nurture systems22:30 - What an effective follow-up system really looks like24:00 - How follow-up creates consistent revenue and cash flow25:00 - Marketing is serving your future clients26:00 - Real-life implementation examples and audience discussion29:00 - Make a plan and follow the plan30:00 - Scheduling follow-up time on your calendar31:00 - Final thoughts and next steps Stay Connected: 📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  📚 Substack: https://substack.com/@melissakellogglueck Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

Have you ever launched an event or opened enrollment for a program and…crickets. Or maybe, you get a surge of sign-ups and then radio silence, leaving yourself wondering, "Why isn't this filling faster?" I know that feeling. That’s why in this week’s episode of Doing Business Like a Woman, I'm pulling back the curtain on what I've learned about filling rooms, filling events, and filling offers after nearly three years of leading a thriving community of women entrepreneurs and hosting over 72 events as Managing Director of the Northern Colorado Chapter of eWomenNetwork. The truth is, filling the room isn't only about marketing and sales. It's about leadership. It's about creating connection, building community, and believing in your vision before anyone else does. In this episode, I talk about: The leadership mindset required to fill events and offers Why personal invitations are more powerful than ever How to make it easy for people to say yes Why community matters more than ever in an AI-driven world If you’re ready to increase your impact, this episode will encourage you to think bigger, stay committed, and keep showing up for your vision. Timestamps: 00:00 – Welcome to Doing Business Like a Woman01:15 – Why we're talking about filling the room02:15 – Taking over the Northern Colorado eWomenNetwork chapter04:00 – The surprising reason Melissa said yes05:15 – Learning how to fill rooms and offers06:30 – We all start with an empty room07:15 – Your responsibility as a leader08:00 – Creating an ecosystem of support for women entrepreneurs09:00 – Serving thousands through events, programs, and coaching10:00 – What 72 events taught me about filling rooms10:45 – Why you must be more sold than anyone else11:30 – Stop waiting for validation and permission12:00 – "I go first, I go often, and I go on purpose"12:30 – Stop selling seats and start curating the room13:30 – Finding the right people for your community15:00 – Building something bigger than yourself16:00 – Relentless communication and connection17:00 – Why personal invitations work so well18:00 – AI, authenticity, and the future of live events19:30 – Making registration and enrollment easy20:30 – The event marketing lesson that changed everything21:30 – The power of personal outreach22:30 – People love to be invited23:00 – Staying committed when registrations slow down24:00 – Maintaining belief through the quiet middle25:00 – The challenge: filling a room with 111 women entrepreneurs26:00 – Lessons from Lindsey Vonn and Breezy Johnson27:00 – Giving your vision everything you've got28:00 – Think bigger and spread your message29:00 – Final encouragement and invitation to connect Stay Connected: 📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

Have you ever caught yourself thinking, “If I could just figure out the perfect niche, everything in my business would finally click?” In this episode of Doing Business Like a Woman, I’m sharing my own niche journey after 20 years in business, from saying yes to every client and opportunity, to discovering the deeper purpose behind my work and building a business centered around helping women entrepreneurs grow. And honestly? The biggest lesson I’ve learned is this: your niche is not something you force. It’s something that evolves over time. I’m talking about: — The mistake women entrepreneurs make trying to “pick the perfect niche”— Why your niche should be built around your strengths, desires, experience, and purpose— What it really means to shift into purpose in your business If you’ve been stuck in niche perfectionism or questioning whether you’re “doing it right,” this episode is for you. Because it’s not the perfect niche that creates success. It’s knowing who you are, how you want to serve, and the change you want to help create in the world. Timestamps 00:00 – Welcome to Doing Business Like a Woman01:00 – What “niche drama” really looks like02:30 – Defining what a niche actually is03:15 – Why your niche is an evolving process04:15 – Melissa’s first business and serving “everybody”05:30 – The benefits of casting a wide net early in business06:30 – From content creator to mortgage and real estate marketing07:30 – Feeling disconnected from purpose in business08:15 – The moment that changed everything09:30 – Realizing the desire to help women entrepreneurs10:30 – Shifting into purpose and meaning in work11:15 – Gradually transitioning into a new niche12:15 – Discovering the types of clients she serves best13:00 – Trust driven service businesses and relationship based marketing13:45 – Why women get stuck trying to find the “perfect niche”14:30 – Why perfectionism keeps entrepreneurs stuck15:00 – Letting your niche reveal itself organically16:00 – The question from Seth Godin that changed Melissa’s thinking16:45 – Building a niche around your strengths and desires17:30 – Why it’s not the “perfect niche” creating results18:15 – Discovering the through line in your business journey19:00 – Invitation to work together and create clarity20:00 – Final encouragement and closing thoughts Stay Connected: 📝 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

Have you ever sat down to work on your marketing and immediately felt overwhelmed? Like you’re doing all the things, posting, emailing, networking, trying to “figure out TikTok” and somehow it still feels random? I get it because I lived it. In this episode of Doing Business Like a Woman, I’m teaching my simple marketing system that I’ve been practicing myself and teaching my clients for 20 years. These are the exact shifts that helped my clients and me streamline marketing and start creating more clients, more consistency, and more confidence. And as a gift, I’m sharing my one-page marketing plan workbook with you: https://www.melissamkellogg.com/OnePageMarketingPlan Because what I know to be true is this: You do not need more strategies. You do not need to become a marketing expert. You just need to think about marketing differently. If you’ve been spending too much time trying to perfect your marketing and not enough time doing what you’re actually brilliant at, this conversation is going to feel like a deep exhale. Timestamps: 00:00 – Welcome to Doing Business Like a Woman01:00 – Why today’s episode is a little masterclass02:15 – The real reason marketing feels overwhelming04:00 – Melissa’s journey from marketer to coach and teacher06:30 – Discovering the inner work of marketing08:20 – Why women entrepreneurs overcomplicate marketing10:00 – Spending too much time perfecting marketing instead of serving clients11:45 – You do not need more strategies13:00 – Why all marketing works15:00 – Marketing is really about human connection and trust16:30 – Marketing as service to future clients18:45 – Why your energy matters in marketing20:00 – The trust crisis happening in today’s buying environment21:30 – Introducing the one-page marketing plan23:00 – The three marketing moves every business needs24:00 – Step 1: Bringing new people into your orbit25:30 – Step 2: Nurturing relationships consistently27:00 – Step 3: Making invitations and offers28:30 – Understanding the client relationship journey30:00 – Creating a balanced marketing plan that feels sustainable31:30 – Why simple and consistent marketing creates better results32:45 – Marketing that feels like you is the most powerful kind of marketing33:30 – Final encouragement and invitation to connect Stay Connected: 📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

Last month, I hosted the largest event I’ve ever put together, managed multiple launches, traveled with my family, attended my sister’s wedding, and supported my clients…while it was full of so much joy, I hit some hard moments, too. But somewhere in the middle of the crazy schedule, I changed. In this week’s episode of Doing Business Like a Woman, I’m sharing the biggest lessons I learned from the first quarter of 2026 about pressure, belief, visibility, leadership, energy, marketing, and what it really takes to grow as a CEO. Inside this episode, I talk about: Why getting deeply connected to your “why” changes everything The mindset shift from “expect the worst” to “expect to win” What pressure taught me about emotional capacity and growth How using time and deadlines differently can sharpen your focus The importance of rest, integration, and identity growth after big seasons This conversation is full of the real behind-the-scenes growth that entrepreneurship requires, because building a business is never just about strategy. It’s about who you become while you’re building it. If you’ve been in a season of growth or questioning yourself lately, I think this episode will really speak to you. Timestamps: 00:00 - Welcome and introduction to today’s conversation01:00 - Reflecting on Q1 growth and business lessons02:00 - Preparing for the Women’s Success Summit03:00 - Reaching the goal of 100 women in the room04:00 - The power of community and asking for help06:00 - How the event fundamentally changed me07:00 - Wins, disappointments, and lessons from Q108:00 - Recognizing the need for rest and integration10:00 - Professional and personal growth in a short season11:00 - Lesson 1: Getting deeply connected to your “why”13:00 - Helping the woman I used to be15:00 - Marketing with mission and purpose17:00 - Lesson 2: Creating your own energy as a CEO18:00 - Supporting your emotional, physical, and spiritual energy20:00 - Publicly sharing a bold goal and risking failure21:00 - How support showed up after sharing the vision23:00 - Holding belief all the way through25:00 - Visualizing success and redirecting fear26:00 - Shifting from “expect the worst” to “expect to win”29:00 - Learning to constrain and focus31:00 - Using time and deadlines as a tool33:00 - Focusing on high-impact activities35:00 - Pressure, burnout, and emotional capacity37:00 - Why pressure does not have to stop you38:00 - Rest, identity growth, and integration after big seasons39:00 - Final thoughts and invitation to connect Stay Connected: 📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

I remember sitting in my office thinking I didn’t have enough to say to start a podcast. I had the idea and desire, but I didn’t trust my voice yet. And if I’m honest, I think that’s where a lot of women get stuck. Not because they don’t have something valuable to share, but because they’re waiting to feel ready first. In this week’s episode of Doing Business Like a Woman, I’m taking you behind the scenes of how I started my podcast and what it actually required of me to take the leap. It wasn’t about having the best equipment or the most polished plan. It was about being willing to let myself be bad at something while I was learning. Inside this episode, I talk about: Why keeping things simple helps you actually follow through Sharing your story, even if you think you don’t have one Your next level challenge and stepping into discomfort This episode is an invitation to your next level. The one that feels a little uncomfortable. The one you’ve been putting off. The one that is asking you to trust yourself in a bigger way. Because you don’t have to be the best at everything to get your expertise out into the world. You just have to be willing to start. Timestamps: 00:00 - Welcome and what we’re talking about today01:00 - Behind the scenes of preparing for a podcast interview02:30 - Setting intention for how you show up04:00 - Highlighting clients and storytelling in marketing06:00 - Being outside your comfort zone in a new environment07:00 - How podcasts influenced my journey into coaching08:30 - Discovering coaches through podcasting09:30 - Thinking I didn’t have anything to say10:30 - Deciding to trust my voice and start anyway11:30 - Podcasting as a next level growth challenge12:30 - Letting myself be bad at something new14:30 - Keeping things simple instead of perfect15:30 - Your next level challenge16:30 - Why growth requires experimentation17:00 - Invitation to work together and free consultation Stay Connected: 📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

There was a point in my business where I kept thinking things were supposed to feel easier by now. Like I had done enough, learned enough, worked hard enough… and it should all just click. But instead, I kept running into new challenges. And what I see now, looking back over 20 years, is that those challenges were never the problem. They were the path. In this week’s episode of Doing Business Like a Woman, I share three of the most challenging times in my business that I now see as my greatest teachers. I take you behind the scenes diving into one of the most impactful shifts in my business: growing my capacity. Because your business will only grow to the level you can hold it. In this episode, I talk about: What capacity actually is and why it matters How I moved through some of the hardest seasons in my business Seeing challenges as seasons instead of permanent problems The concept of intentional expansion Growing your capacity is one of the greatest skills and practices that will help you create a sustainable, long-lasting, successful business. After you listen, I’ll leave you with a question I want you to really sit with: Where are you being invited to grow right now? Timestamps: 00:00 – Welcome + episode introduction01:30 – What capacity means as a CEO03:00 – Capacity to contain and capacity to produce04:30 – Why burnout happens and how to prevent it05:30 – Different types of capacity (emotional, energetic, physical, intellectual)07:00 – The duality of entrepreneurship: comfort vs challenge09:00 – Seeing challenges as opportunities for growth10:30 – Story #1: Starting my business and early uncertainty14:00 – Growing emotional resilience through rejection16:00 – Believing before you see results17:00 – Story #2: Identity shifts19:00 – Feeling fear and acting anyway20:30 – Growing physical and energetic capacity during motherhood23:00 – Thinking in seasons instead of permanence23:30 – Story #3: Business downturn and reinvention25:00 – Not enjoying your business as a signal for change26:30 – Stop making yourself the problem27:30 – Developing real problem-solving capacity29:00 – Faith, trust, and believing without evidence29:45 – Why capacity compounds over time30:30 – Your challenge: where do you want to grow your capacity?32:00 – What’s coming next week Stay Connected: 📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

There was a season in my business where I thought the answer was always more. More ideas. More content. More effort. But what I’ve learned after 20 years is sometimes the wealth you’re looking for is already here. In this week’s episode of Doing Business Like a Woman, I’m walking you through three practical tools that help me capture ideas, organize my thinking, and turn what I already know into offers, content, and income. I share: Why your best ideas don’t always happen at your desk How to capture ideas before they disappear How to use tools to take inventory of your intellectual property Simple ways to repurpose and reuse your best ideas This is one of those episodes that can shift how you think about your business immediately. Because once you see what you already have, everything gets simpler. Tool #1 - Evernote: https://evernote.com/Tool #2 - Delphi.ai: https://www.delphi.ai/melissamarketingcoachTool #3 - Chat GPT: https://chatgpt.com/ Timestamps: 00:00 – Welcome + what “mining for wealth” really means01:00 – Expanding the definition of wealth beyond money02:00 – Are you building your dream or someone else’s?03:00 – Turning intellectual and experiential wealth into income04:00 – Why your ideas are your greatest business asset05:00 – Tool #1: Capturing ideas in real time06:00 – Evernote & Notes app07:00 – Why my best ideas don’t come at my desk09:00 – The cost of not capturing your ideas11:00 – Tool #2: Delphi.ai and your AI brain12:00 – Turning 20 years of content into a searchable asset14:00 – The future of thought leadership and scalability15:00 – Tool #3: Using AI to take inventory of your work16:00 – Prompting AI to uncover your hidden assets17:00 – Realizing how much you’ve already created18:00 – Repurposing content into offers, courses, and marketing20:00 – Why repetition actually works in teaching and marketing21:00 – Final challenge: mine your own wealth22:00 – Invitation to work together Stay Connected: 📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.

Do you feel intimidated by finances? Do you find yourself procrastinating tax season? Or avoiding looking at your books altogether? In this episode of Doing Business Like a Woman, I’m joined by my client tax strategist and founder of Checkpoint Advising, Becky Spence. We talk about why so many entrepreneurs avoid their numbers and how learning a few key metrics and creating a simple rhythm for reviewing your finances can change everything. Becky and I talk about: Why business owners need to work on their business, not just in it The few numbers every service-based business owner needs to watch The mindset shift that builds confidence with your financials If conversations around money have felt uncomfortable in your business, this episode will help you approach your numbers with clarity and confidence. And if you are ready for real strategy and support, my 90-Day Marketing Accelerator is here for you. It’s a group coaching program where women like you come together to simplify their marketing, build consistent visibility, and become deeply confident in their value. Learn more and take the next step here: https://www.melissamkellogg.com/90dma  Timestamps 00:00 – Welcome and introducing Becky Spence01:00 – Why talking about numbers matters for women entrepreneurs02:00 – Working on your business instead of only working in it03:00 – Becky’s journey into tax strategy and financial advising05:00 – Why early financial habits make a huge difference in business07:00 – Why entrepreneurs develop a “head in the sand” mindset around money09:00 – The role of strategy vs. simple tax filing11:00 – Moving past shame and fear around finances13:00 – The surprising truth about revenue and business assumptions14:00 – The mindset shift that creates confidence with financials15:00 – The magic in the pause and why it matters17:00 – The checkpoint system for reviewing business finances19:00 – The three financial pillars: revenue, cash flow, and profit20:00 – The few numbers every service-based business owner should track22:00 – Understanding the true cost of doing business26:00 – Becky’s experience inside the 90 Day Marketing Accelerator28:00 – Becky’s first webinar and growing visibility in her business31:00 – The power of group coaching and shared learning32:00 – How to connect with Becky and download the financial checklist Connect with Becky: 🌐 Website: https://www.checkpointadvising.com/💡 LinkedIn: https://www.linkedin.com/in/beckyspence📘 Facebook: https://www.facebook.com/checkpointadvising📷 Instagram: https://www.instagram.com/checkpoint_advising/ Stay Connected:  📝 Join the 90-Day Marketing Accelerator: https://www.melissamkellogg.com/90dma 📩 Sign up to receive my Friday Newsletter! https://avanticreativegroup.mykajabi.com/newsletter-opt 💭 Your thoughts and experiences matter to me! Share your takeaways from this episode with me. https://www.speakpipe.com/DoingBusinessLikeAWomanPodcast 🌐 Website: https://www.melissamkellogg.com/ 🔗 LinkedIn: https://www.linkedin.com/in/melissamkellogg/ 📸 Instagram: https://www.instagram.com/melissa_m_kellogg/ 📘 Facebook: https://www.facebook.com/BusinessAcademy4Women  Want to Grow Your Sales, Doing What You Love, in the time you have?? Then, you’ve got to go and grab my free on-demand video training that will teach you my simple process for creating compounding results from the sales and marketing strategies you are already using. Get the training HERE. Subscribe to the podcast + download each episode on Apple, Spotify, or Google Podcasts.