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Marilyn Melendez grew up in her mom’s accounting firm, and taking it over meant trading a “never say no to business” mindset for one built around fit, time, and peace of mind. She joins Marcus and Rachel to talk about honoring a founder’s legacy while changing how things are done, why her ideal client is a type of person rather than an industry, and how her accounting firm got smaller while still making about the same money. Introducing Collective by DBAhttps://collective.cpahttps://www.linkedin.com/company/collectivebydba Learn More About Dillon Business Advisorshttps://www.dillonadvisors.comhttps://www.linkedin.com/company/dillonbusinessadvisors Sign up to get free CPE for listening to this podcasthttps://earmarkcpe.com Download the Earmark CPE AppApple: https://apps.apple.com/us/app/earmark-cpe/id1562599728 Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app (00:00) - Welcome and Guest Intro (01:05) - Marilyn Background and Bilingual Firm (03:10) - Best Advice Avoid Burnout (05:42) - Firm Story and Succession Shift (09:44) - Niche Beyond Industry (12:33) - Advisory Alignment and Client Fit (18:22) - Letting Go of Wrong Clients (20:39) - Succession Planning Lessons (26:00) - Pricing Mindset and Protecting Team (33:29) - Culture Investments Team Retreats (38:37) - Sabbatical and Fresh Perspective (44:05) - Human Connection in an AI World (45:44) - Culture Tip Listen Deeply (49:51) - Closing Thanks and Wrap Up

When an accounting firm is busy keeping up with changes in technology and the industry, its team and clients can quietly get pushed to the side. Returning guest Matt Kidd joins Marcus and Rachel to talk about staying intentional with both. He covers the flexibility and everyday appreciation that keep his team engaged and the deliberate choices he makes about which client relationships get his time. He also shares how he built a financial planning practice around the clients he enjoys working with most. Introducing Collective by DBAhttps://collective.cpahttps://www.linkedin.com/company/collectivebydba Learn More About Dillon Business Advisorshttps://www.dillonadvisors.comhttps://www.linkedin.com/company/dillonbusinessadvisors Sign up to get free CPE for listening to this podcasthttps://earmarkcpe.com Download the Earmark CPE AppApple: https://apps.apple.com/us/app/earmark-cpe/id1562599728 Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app (00:00) - Welcome Back Matt Kidd (01:30) - Matt Intro and Michigan Roots (02:37) - How We Know Matt (03:44) - Walk Up Song Banter (04:33) - Book Advice and Habits (05:36) - Firm Growth and Remote Setup (08:15) - Checks Cash and Office Ops (09:38) - Building the RIA Platform (12:30) - Helping CPAs Start Planning (17:15) - People First in an AI World (18:36) - Flexibility and Team Check Ins (19:34) - Innovation Meetings and AI Wins (23:16) - Testing Trust and Rabbit Holes (23:58) - Scaling Tools vs Headcount (27:29) - Team Size Complexity (28:17) - Daily Appreciation Habits (31:44) - Feedback Builds Trust (35:07) - Client Relationships Strategy (37:49) - Client Events That Work (43:42) - Gifts and Personal Touch (46:57) - Build Community by Choice (50:31) - Wrap Up and Farewell

SBA loan broker Eric Rabinovich joins Marcus and Rachel to break down what actually gets a bank to say yes to a firm acquisition, from debt service coverage ratios to the rule changes taking effect October 1st. They work through real numbers, including how a $400,000 firm can close for $20,000 out of pocket and why existing firm owners can sometimes finance a deal with no cash down at all. Connect with Ericlinkedin.com/in/eric-rabinovich-deals,sbaloanlab.com calendly.com/eric-sbaloanlab. Introducing Collective by DBAhttps://collective.cpahttps://www.linkedin.com/company/collectivebydba Learn More About Dillon Business Advisorshttps://www.dillonadvisors.comhttps://www.linkedin.com/company/dillonbusinessadvisors Sign up to get free CPE for listening to this podcasthttps://earmarkcpe.com Download the Earmark CPE AppApple: https://apps.apple.com/us/app/earmark-cpe/id1562599728 Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app (00:00) - Welcome and Guest Intro (01:10) - Eric’s Background and Passions (02:29) - Best Advice Don’t Nibble (04:08) - Why M&A Is Heating Up (06:41) - Eric’s Niche Small Firm Deals (11:27) - Should You Acquire to Grow (19:04) - Marcus’s Acquisition Journey (22:03) - Funding a First Acquisition (25:44) - Prepping to Buy (26:45) - Deal Structure Basics (27:32) - Winning in a Sellers Market (29:28) - Educated Buyers and Rollups (32:50) - What Banks Underwrite (34:15) - Debt Service Coverage Math (39:05) - Scaling with Acquisitions (41:34) - Expansion Rules and 100 Financing (44:56) - Alternative Practice Plays (47:28) - Action Steps and Resources (52:56) - Closing and How to Reach Eric

A year after closing their second acquisition of 2025, Marcus and Rachel Dillon bring in Amy McCarty to tally up what actually happened once the ink dried. They walk through the KPIs that mattered most, the client and staff turnover nobody puts in the deal memo, and how the acquisition finally pushed DBA past a revenue plateau they'd been stuck at for years. It's a candid look at what integration actually requires once tax season hits and the excitement wears off. Introducing Collective by DBAhttps://collective.cpahttps://www.linkedin.com/company/collectivebydba Learn More About Dillon Business Advisorshttps://www.dillonadvisors.comhttps://www.linkedin.com/company/dillonbusinessadvisors Sign up to get free CPE for listening to this podcasthttps://earmarkcpe.com Download the Earmark CPE AppApple: https://apps.apple.com/us/app/earmark-cpe/id1562599728 Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app (00:00) - Welcome and Guest Intro (02:10) - Meet Amy McCarty (04:16) - Why Acquire EBS (08:13) - Deal Fit and Values (13:05) - Growth Strategy and Risk (18:21) - First 90 Days Lessons (22:43) - One Year Numbers (30:20) - Deal Protections Explained (33:17) - Team Retention and Roles (37:12) - Operational KPI Surprise (43:55) - Course Correction Tech (46:13) - Whats Next and Wrap

Sandra Koch returns to share how she's built a firm around flexibility, trust, responsiveness, and genuine care for both her team and clients. She discusses leading a fully remote team, creating a people-first culture, and why aligning your firm with your own values is more sustainable than trying to follow someone else's blueprint. Introducing Collective by DBAhttps://collective.cpahttps://www.linkedin.com/company/collectivebydba Learn More About Dillon Business Advisorshttps://www.dillonadvisors.comhttps://www.linkedin.com/company/dillonbusinessadvisors Sign up to get free CPE for listening to this podcasthttps://earmarkcpe.com Download the Earmark CPE AppApple: https://apps.apple.com/us/app/earmark-cpe/id1562599728 Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app (00:00) - Welcome Back Sandra (02:59) - Life Moves Mexico Build (06:17) - Rest And Perspective (09:09) - Pause And Parking Lot (11:55) - Firm Snapshot Services (14:01) - Remote Tech Stack (19:53) - AI Tools And Training (29:18) - Flexibility Ground Rules (32:45) - Client Experience Responsiveness (40:38) - Team Meetings Pep Rally (44:27) - Book Club Favorites (48:05) - Final Values And Community (51:29) - Thanks And Wrap Up

Marcus and Rachel break down their Tax Advisory Plan (TAP), the $500/month individual tax offering built for high-income clients, referrals, and business owners exiting their companies. They cover pricing, onboarding fees, the "team of three" structure, and why they deliberately cap new TAP clients at 10 per year and keep the service off their website. SponsorsDiscover.AI -  discover.ai  Introducing Collective by DBAhttps://collective.cpahttps://www.linkedin.com/company/collectivebydba Learn More About Dillon Business Advisorshttps://www.dillonadvisors.comhttps://www.linkedin.com/company/dillonbusinessadvisors Sign up to get free CPE for listening to this podcasthttps://earmarkcpe.com Download the Earmark CPE AppApple: https://apps.apple.com/us/app/earmark-cpe/id1562599728 Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app (00:00) - Welcome to Who's Really the Boss Podcast (01:02) - Why Create TAP (02:24) - Lessons From AIM (04:28) - TAP Pitch and Inclusions (05:50) - Pricing and Add Ons (08:44) - Who TAP Is For (10:01) - Off Ramp Client Story (15:13) - Onboarding Fees Explained (21:31) - Team of Three Handoff (26:46) - Role Breakdown and Workflow (34:28) - Capacity Goals for TAP (36:07) - Jerry Case Study (46:59) - Kickoff and Early Wins (52:16) - Wrap Up and Secret Menu

Fletcher Wimbush of Discover.ai returns to break down his FACT system for hiring at accounting firms: Focus, Attract, Candidate Evaluation, and Training. He explains why most firms don't have a job posting problem, they have a talent market access problem, and why waiting until you're desperate to hire almost always leads to a bad match. Marcus and Rachel dig into real examples from their own hiring history, from overvaluing big-name resumes to the questions that actually reveal whether a candidate wants full-time work at all. SponsorsDiscover.AI -  discover.ai  Link Access Hiring Resourceshttps://2pmby.share.hsforms.com/2uVddML85SK-D-sca6e4OcA   Introducing Collective by DBAhttps://collective.cpahttps://www.linkedin.com/company/collectivebydba Learn More About Dillon Business Advisorshttps://www.dillonadvisors.comhttps://www.linkedin.com/company/dillonbusinessadvisors Sign up to get free CPE for listening to this podcasthttps://earmarkcpe.com Download the Earmark CPE AppApple: https://apps.apple.com/us/app/earmark-cpe/id1562599728 Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app (00:00) - Welcome and Guest Intro (01:00) - Fletcher Origin Story (03:55) - Discoverai Background (05:43) - Why Hiring Still Hard (06:23) - Measure Twice Cut Once (08:39) - Fact Driven Hiring Mindset (09:59) - Talent Market Access (13:44) - Build Your Talent Bench (16:07) - Define Roles and Scorecards (18:15) - Hire for Integrity (22:43) - Winning System Overview (24:51) - Proactive Sourcing Playbook (27:30) - Employee Referral Engine (30:08) - Referral Gratitude Wins (31:41) - Avoid Desperation Hiring (33:21) - Define the Job Clearly (36:28) - What Top Candidates Want (41:28) - Build Employer of Choice (44:15) - Onboarding for Year One (50:57) - Interview for Schedule Fit (54:54) - Final Hiring Advice

Marcus and Rachel set a goal of 15 new monthly clients for all of 2026 — and blew past it by June, landing 20. They walk through the $101,415 in onboarding fees that came with those clients, why 85% of that growth traces back to referrals and existing relationships instead of paid marketing, and what a 75% jump in PTO usage tells them about their new flexible time-off policy. SponsorsDiscover.AI -  discover.ai  Introducing Collective by DBAhttps://collective.cpahttps://www.linkedin.com/company/collectivebydba Learn More About Dillon Business Advisorshttps://www.dillonadvisors.comhttps://www.linkedin.com/company/dillonbusinessadvisors Sign up to get free CPE for listening to this podcasthttps://earmarkcpe.com Download the Earmark CPE AppApple: https://apps.apple.com/us/app/earmark-cpe/id1562599728 Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app (00:00) - Retreat Recap Setup (01:15) - Mexico Travel Lessons (03:07) - Goals And Metrics (07:22) - New Client Wins (14:22) - Onboarding Fees Breakdown (19:22) - Tax Plan Adds (20:17) - Flexible PTO Results (23:14) - PTO Policy Evolution (26:31) - Why Unlimited PTO (28:36) - Onboarding Workflow (35:14) - Two Week Onboarding (41:19) - Where Clients Come From (54:13) - Relationship Marketing Tips (56:07) - Wrap Up And Contact

Marcus and Rachel break down how Dillon Business Advisors moved from an owner-led firm to a director-led one, walking through the seven components they use to define every director role, from ownership and KPIs to the weekly question that keeps people accountable. They also share how scorecards and monthly reviews keep decisions from flowing back up to the owners. It's a practical framework for firms that have outgrown a single person holding everything together. SponsorsDiscover.AI -  discover.ai  Introducing Collective by DBAhttps://collective.cpahttps://www.linkedin.com/company/collectivebydba Learn More About Dillon Business Advisorshttps://www.dillonadvisors.comhttps://www.linkedin.com/company/dillonbusinessadvisors Sign up to get free CPE for listening to this podcasthttps://earmarkcpe.com Download the Earmark CPE AppApple: https://apps.apple.com/us/app/earmark-cpe/id1562599728 Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app (00:00) - Welcome and Catch Up (01:36) - Custom Closet Sticker Shock (05:41) - Sales Value and Vacations (07:23) - Why Go Director Led (16:12) - Improvement Season Explained (18:37) - Seven Parts of Director Roles (23:55) - Not Responsible For Clarity (33:09) - Director Roles at DBA (43:31) - Scorecards and Accountability (51:45) - Resources and Wrap Up

Marcus is back from five weeks on the conference circuit, from Collective's Recharge to Intuit and ADP councils to Accounting Today's Firm Growth Forum, and he and Rachel unpack what it signals for firms. They cover the surge in roll-ups and private equity moving down market, the tension between staying autonomous and centralizing operations, the AI agents landing inside nearly every platform, and the QuickBooks sunsets and price increases hitting this summer. They close with a preview of Gather and a case for using the slow season to act on what you learn, not just collect more sessions. SponsorsDiscover.AI -  discover.ai  Introducing Collective by DBAhttps://collective.cpahttps://www.linkedin.com/company/collectivebydba Learn More About Dillon Business Advisorshttps://www.dillonadvisors.comhttps://www.linkedin.com/company/dillonbusinessadvisors Sign up to get free CPE for listening to this podcasthttps://earmarkcpe.com Download the Earmark CPE AppApple: https://apps.apple.com/us/app/earmark-cpe/id1562599728 Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app (00:00) - Welcome to Who's Really the Boss (03:00) - San Diego With The Girls (06:21) - Why Attend These Rooms (07:50) - Firm Growth Awards (09:17) - M&A Market Breakdown (14:47) - Centralize Or Stay Decentralized (22:57) - Rebrands And Proprietary AI (25:05) - AI Agents And Token Costs (32:47) - Platform Shifts And Price Hikes (37:24) - Gather Event Preview (43:22) - Improvement Season Takeaways (45:22) - How To Get Involved

Marcus and Rachel publicly unveil Streamlined OS, the operating system Collective by DBA built specifically for accounting firms to connect strategy, execution, measurement, and improvement in one place. They walk through how its 62-question assessment surfaces a firm's strengths and improvement areas, prioritizes three or fewer to tackle next, links each one to training and templates, and tracks progress against five core KPIs. They also get candid about running a less owner-dependent firm, why transparency with your team is worth the discomfort, and how the stabilize, systemize, and scale framework applied to DBA itself after its 2025 acquisitions. SponsorsDiscover.AI -  discover.ai  ntroducing Collective by DBAhttps://collective.cpahttps://www.linkedin.com/company/collectivebydbaLearn More About Dillon Business Advisorshttps://www.dillonadvisors.comhttps://www.linkedin.com/company/dillonbusinessadvisors Sign up to get free CPE for listening to this podcasthttps://earmarkcpe.com Download the Earmark CPE AppApple: https://apps.apple.com/us/app/earmark-cpe/id1562599728 Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app (00:00) - Welcome to Who's Really the Boss (01:20) - What Is Streamlined OS (03:23) - Gather Conference Invite (07:16) - Why Firms Need It Now (09:40) - Optionality and Owner Dependence (11:46) - KPIs Dashboards Alignment (15:26) - Priorities and Next Steps (17:43) - Built From Real Experience (22:18) - Origin Story and Resources (26:15) - Pacing Change for Success (29:51) - What It Includes Next (30:59) - Dashboard KPI Tracking (31:45) - Team Assessment Setup (34:07) - Interpreting Results (35:45) - Focus Zones Resources (37:20) - Transparency With KPIs (42:45) - Five Core Metrics (46:34) - Owner Hours Value (50:53) - From Reporting To Action (53:49) - Collective Support Paths (55:10) - Credits Webinar Next Steps

Marcus and Rachel introduce the Automation Idea Generator from Collected by DBA, a free tool designed to help accounting firm teams identify what to automate, assess ROI, and get started without hiring a consultant. The episode walks through a live demo and breaks down a key distinction the whole firm needs to understand: AI designs the process, automation runs it. They also get honest about the real barrier to adoption in most firms, which isn't the technology, it's the team. SponsorsDiscover.AI -  discover.ai  The Automation Idea Generator: https://collective.cpa/automationprompt Watch on YouTubehttps://youtu.be/zIW4hkn8wYwIntroducing Collective by DBAhttps://collective.cpahttps://www.linkedin.com/company/collectivebydba Learn More About Dillon Business Advisorshttps://www.dillonadvisors.comhttps://www.linkedin.com/company/dillonbusinessadvisors Sign up to get free CPE for listening to this podcasthttps://earmarkcpe.com Download the Earmark CPE AppApple: https://apps.apple.com/us/app/earmark-cpe/id1562599728 Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app (00:00) - Welcome to Who's Really the Boss (01:15) - Episode Tool Teaser (01:34) - Family Travel Update (05:42) - Why This Free Tool (07:07) - AI Vs Automation Basics (08:38) - Tech Pace And Firm Context (11:25) - Automation Initiative Start (12:47) - Credit To Tool Builders (14:10) - Temporary Tool Mindset (16:31) - Team Training Exercise (18:49) - Evaluating Automation ROI (21:08) - Real Example Prospect Folder (23:06) - Integration Reality Check (28:05) - Demo Begins Tool Link (30:36) - Software Stack Setup (32:12) - File Storage Choices (33:02) - Define the Pain Point (34:06) - Payroll Email Use Case (36:49) - Time Savings and ROI (38:57) - Generate the Prompt (41:10) - Claude Reviews Automation Ideas (44:18) - Risks and Change Management (48:13) - Empower the Whole Team (51:39) - Wrap Up and Feedback

SponsorsDiscover.AI -  discover.ai  Rachel and Marcus pull back the curtain on how DBA rebuilt their accounting firm from the ground up, moving from a structure where everything ran through one person to a three-tiered team model built for scale. They walk through each phase of the transition: defining roles, aligning consistent teams to clients, and building industry specialization that makes advisory conversations sharper and more valuable. Introducing Collective by DBAhttps://collective.cpahttps://www.linkedin.com/company/collectivebydba Learn More About Dillon Business Advisorshttps://www.dillonadvisors.comhttps://www.linkedin.com/company/dillonbusinessadvisors Sign up to get free CPE for listening to this podcasthttps://earmarkcpe.com Download the Earmark CPE AppApple: https://apps.apple.com/us/app/earmark-cpe/id1562599728 Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app (00:00) - Welcome to Who's Really the Boss (00:39) - Family Updates (05:16) - Why Team of Three (06:54) - Problems With Silos (10:24) - Client Pain Points (12:01) - Three Roles Explained (15:41) - Model Goals and Benefits (21:11) - Phase One Define Roles (28:39) - Phase Two Align Teams (38:48) - Career Paths and Scaling (43:05) - Wrap Up and Listener Challenge

Marcus and Rachel introduce their rally cry for 2026, "lead change, create impact," and share the four Ps framework (Purpose, Picture, Plan, and Part) they've adopted at DBA and Collective to guide their team through rapid change. They get honest about past missteps, from announcing acquisitions without team buy-in to the temptation of initiating change without living through it. Along the way, they also weigh in on AI's impact on accounting firms and why the runway looks very different depending on who your clients are. SponsorsDiscover.AI -  discover.ai  Introducing Collective by DBAhttps://collective.cpahttps://www.linkedin.com/company/collectivebydba Learn More About Dillon Business Advisorshttps://www.dillonadvisors.comhttps://www.linkedin.com/company/dillonbusinessadvisors Sign up to get free CPE for listening to this podcasthttps://earmarkcpe.com Download the Earmark CPE AppApple: https://apps.apple.com/us/app/earmark-cpe/id1562599728 Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app (00:00) - Welcome to Who's Really the Boss (00:53) - Moving to Fort Worth (02:19) - Busy Season Chaos (04:01) - Move In Surprises (06:26) - Leading Change Theme (07:11) - Rally Cry for 2026 (09:15) - Rapid Change Pressures (11:53) - AI Job Impact Talk (17:18) - Tech Savvy Client Story (22:32) - Preparing Team for Change (26:25) - Lessons from 2025 (28:31) - Clarity Beats Resistance (29:47) - Early Acquisition Missteps (31:13) - Intentional Change Mindset (32:16) - Adopting Lencioni Four Ps (34:01) - Purpose Align With Values (36:48) - Clarity Beats Vagueness (43:33) - Picture Define Success (46:52) - Optimist Pessimist Exercise (52:08) - Plan Roadmap And Owners (55:43) - Part Define Everyone Role (58:43) - Recap Repeat And Close

Marcus and Rachel Dillon pick up where they left off, walking through the third major chapter of Dillon Business Advisors: from the shift to fully remote work and the development of their Team of Three model, to two strategic acquisitions that pushed the firm past $6 million in revenue. Marcus also pulls back the curtain on the conversations he's having now with firm owners at every size, from $1M to $250M, about succession, technology, and what it really means to build enterprise value. It's a candid look at where DBA has been and the questions every firm owner should be asking about where the industry is headed. SponsorsDiscover.AI -  discover.ai  Introducing Collective by DBAhttps://collective.cpahttps://www.linkedin.com/company/collectivebydbaLearn More About Dillon Business Advisorshttps://www.dillonadvisors.comhttps://www.linkedin.com/company/dillonbusinessadvisors Sign up to get free CPE for listening to this podcasthttps://earmarkcpe.com Download the Earmark CPE AppApple: https://apps.apple.com/us/app/earmark-cpe/id1562599728 Android: https://play.google.com/store/apps/details?id=com.earmarkcpe.app (00:00) - Welcome to Who's Really the Boss (02:21) - Remote Work Pivot (03:33) - Tech Stack for Remote (06:02) - Exiting Audit Practice (07:27) - PPP and ERC Surge (08:24) - Team of Three Model (14:45) - Rebrand SEO Fallout (18:11) - Capacity and Growth Choices (19:21) - Strategic Acquisitions 2025 (25:14) - Owner Hours and Balance (28:43) - Leadership Retreat Insights (29:35) - Industry Deal Chatter (31:35) - Succession Stewardship Mindset (33:39) - Managing Partner Reality Check (35:50) - Legacy Firms vs Enterprise Value (40:27) - Rollups Create New Niches (45:39) - Optionality and Independence (50:43) - Short Horizon Strategy (52:12) - Team Structure Upskilling (55:38) - Closing Advice and Patience