Advertise on podcast: Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

At 15 years old, Taylor Swift understood something most brands still miss. "Half your time writing material. Half your time talking to fans."She spent 10-15 years doing this EVERY night. On MySpace. On Bebo. On Tumblr. Replying to fans. Showing her world. Building connection. The result? A brand so powerful that fans get her lyrics tattooed on their bodies."Taylor Swift doesn't sell music. She sells belonging," explains behavioral scientist Ken Hughes. Your brand doesn't need better product. It needs better connection. In this podcast Ken Hughes talks about his book "TAYLORMAKING", a strategic playbook for building customer loyalty, brand intimacy, and emotional resonance. Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 25 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at [email protected]

In this deep, insight-packed conversation with Roger Hurni, we explore behavioural marketing, consumer psychology, and how human decision-making really works—through real-world stories from brands like Nike, DoubleTree, Four Seasons, Apple Pay etc.From the legendary DoubleTree cookie strategy to AI-driven personalization, this episode breaks down: Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 25 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at [email protected]

Please visit Jasravee at ⁠⁠⁠https://jasravee.com/⁠⁠⁠ Email Jasravee at [email protected]

Please visit Jasravee at ⁠⁠⁠https://jasravee.com/⁠⁠⁠ Email Jasravee at [email protected] Most brands fight to be 5% better than competitors. Redbull redefined what a drink could mean. The difference? Whitespace beats differentiation. Growth comes from creating new territory, not stealing share. Stop competing. Start creating.

Please visit Jasravee at ⁠⁠https://jasravee.com/⁠⁠ Email Jasravee at [email protected]

Brand diagnosis is the most underrated step in strategy. AI can detect patterns and form hypotheses, but human judgment makes the calls. We are sharing the CLEAR framework: a 5-step audit system that helped Nycil, Sugar Free, and ITC turn around their brands. The first AI question isn't "give me ideas." It's "help me diagnose." Think of AI as a smart junior colleague. Let it probe, push, and surface what you're missing. Then YOU do the synthesis. That's how you turn AI into a strategic accelerator, not just a speed tool. Please visit Jasravee at ⁠https://jasravee.com/⁠ Email Jasravee at [email protected] CLEAR Brand Audit: Five Strategic Prompts for Brand Diagnosis https://drive.google.com/file/d/1NVaL-9DYCu4YRSWDGx4zPt-knX8LC_GZ/view

Maria Bailey has built a powerful career at the intersection of media, business, and marketing. Recognized as the foremost authority on marketing to moms, she is also a leading voice in influencer engagement. Named by Ad Age as “One of the Must-Follow Women on Social Media,” she is an award-winning author, talk show host, international keynote speaker, and CEO of BSM Media. She has created groundbreaking influencer programs for Disney, Beaches Resorts, and HP, and has partnered with 300+ global brands including Walmart, Unilever, Chick-fil-A, and Build-A-Bear.Visit her website https://www.mariabailey.com/Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 25 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/Email Jasravee at [email protected]

AI assistants don’t list. They recommend. Write content that is the answer — or stay invisible. AI lifts content with clarity, structure, and decision utility. Nothing else. If your page can’t deliver 3 takeaways in 5 seconds, AI won’t lift it. AI Chooses Winners. Are You One of Them? AI assistants are not listing options. They are recommending answers. As Jasravee puts it, “If your content can’t be the answer, you’re invisible.” Why Smart Teams Win A clinic saw just 0.5% traffic from AI referrals. Yet that tiny trickle converted 23x higher. Why? Because decision-ready content beats raw volume. 3 Rules for AI-Ready Content • Clarity: “Short decisive lines.” • Structure: “Summary boxes, bullets, comparison tables.” • Decision Utility: “Help someone choose now.” Proof from Brands Nykaa wins by comparing serums with one-line verdicts. Flipkart earns AI recommendations with clean comparison tables. Healthcare sites that answer “Do I need teleconsult or in-person?” win bookings. Takeaway As Jasravee says, “If you can extract three takeaways in five seconds, your page is liftable.” Stop chasing awareness. Prioritize consideration and decision. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at [email protected]

Ambi Parameswaran discusses the four essential ingredients for marketing success, comparing it to mixology. Marketing success is like mixology, requiring a careful blend of essential ingredients. Branding isn’t reserved for companies with massive ad budgets. As Ambi Parameswaran says: “Whether you like it or not, you are a brand.” A Bhopal spice maker thought branding was “too expensive.” The fix? • Pick the name customers already use for you • Put it boldly on packaging (no extra cost) • Focus on your top-selling product • Test with local posters before expanding Balaji Wafers started the same way — one cinema in Gujarat, expanding town by town. For a kid toy startup, the playbook changed. They sold B2B kits to schools while targeting mothers online through “mom bloggers.” Their pivot to B2C delivered faster returns. B2B players like Thermax learned that branding matters even for industrial boilers. Independent research revealed customers rated them nearly as high as L&T. Non-negotiables before launch: • Know your customer vividly • Define your brand’s job • Set guardrails to avoid trend-chasing chaos AI now plays a key role — Nestlé even mandates AI in brand presentations. But overpersonalization can backfire, as Tesco’s infamous pregnancy-targeting case proved. The myths that branding is expensive, complicated, or slow to pay off are just that — myths. Done right, it starts delivering from day one. Ambi Parameswaran is a brand coach and founder, brand-building.com, a brand advisory. Ambi has spent his forty-year career in corporate India working across diverse sectors, such as pharmaceuticals/consumer products (Boots Company), media (UDI Yellow Pages) and advertising (Rediffusion). He spent over twenty-five years with FCB Ulka Advertising, helping transform a struggling ad agency into one of the top five marketing communications groups. Ambi is a guest faculty at IIM Calcutta, IIM Ahmedabad, MICA and an Adjunct Professor of Marketing at SPJIMR Mumbai. Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at [email protected]

Can AI Feel What Humans Feel? Why Insight Still Wins This video by Jasravee explores why human consumer insight remains more valuable than AI in understanding market needs and driving meaningful business decisions. Highlights 🧠 AI lacks the emotional intelligence to fully grasp nuanced human behaviors and motivations. 📊 Consumer insight leverages real-world context that AI often overlooks, leading to deeper connections with audiences. 🤝 Human intuition and empathy allow for better interpretation of ambiguous or complex customer feedback. 🚀 While AI can process data quickly, it’s people who can ask the right questions and drive strategic thinking. 💡 True innovation comes from combining AI efficiency with human insight, but the human element remains irreplaceable. Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 25 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at [email protected]

Idris Elba credits much of his advocacy approach to learning from Michael Sheldrick emphasising the importance of using one’s platform for meaningful causes. This conversation between Michael and Jasravee Kaur Chandra explores how brands and businesses can follow this example by integrating advocacy into their core strategies. Highlights 🎭 Idris Elba was influenced by Michael’ style of advocacy, learning how to effectively use his voice and platform for social issues. 📣 Advocacy enhances brand identity when it’s rooted in authenticity and aligned with the company’s mission. 🤝 Building partnerships with causes and communities helps businesses create long-term impact, just like Elba has done in his career. 🌍 Storytelling is a powerful tool for advocacy. Brands can inspire change by sharing compelling narratives that reflect their values. 💼 Advocacy should be strategic and consistent, not just a one-time campaign, to build trust and credibility with audiences. Michael Sheldrick is the Chief Policy, Impact and Government Relations Officer at Global Citizen. Over the past decade, Global Citizen’s campaigns have led to over $35 billion distributed to anti-poverty efforts around the world. Michael leads Global Citizen’s campaigns to rally support from governments, businesses and foundations to get the world on track to end extreme poverty. Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 25 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at [email protected]

Titan’s MD, C K Venkataraman, explains how Tanishq won over Indian customers by combining classic jewellery styles with innovative marketing and business thinking. Highlights 💍 Bridging Tradition and Modernity: Tanishq successfully blended traditional Indian jewellery aesthetics with contemporary designs to appeal to a wide range of customers. 💖 Emotional Storytelling: The marketing campaigns often incorporated emotional narratives that resonated deeply with Indian values and family traditions. ✨ Innovative Business Practices: Tanishq introduced innovative practices to the Indian jewelry market, such as fixed pricing and transparent gold purity standards. 🇮🇳 Catering to Indian Sensibilities: The brand carefully considered and catered to the diverse cultural and regional preferences within India. 🚀 Brand Evolution: Tanishq demonstrated a willingness to evolve and adapt to changing consumer preferences and market trends, ensuring long-term success."Creative thinking happens not just inside or outside the box, but at the edge of the box." Welcome to Jagged With Jasravee (JWJ)—where thought-provoking conversations with industry leaders spark fresh perspectives on marketing, branding, innovation, consumer behavior, and emerging trends. Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at [email protected] #Tanishq #Jewellery #IndianWeddings #Titan #BrandStory #KaratMeter #CulturalMarketing #FashionVsCulture #TraditionReimagined #WeddingJewellery #CustomerExperience #BrandTransformation #PremiumJewellery #TrustBuilding #RetailRevolution s #MadeInIndia #EthnicJewellery #TanishqWedding #TanishqStory

This masterclass by Santosh Desai explores the intricate relationships between branding, culture, technology, change, and the future, specifically within the Indian context. It offers insights into navigating the evolving landscape and understanding the forces shaping India’s future. Highlights 🚀 Comprehensive Overview: Covers branding, culture, tech, and the future of India. 💡 Future-Focused: Examines the key trends and changes impacting the Indian landscape. 🇮🇳 India-Centric: Provides perspectives relevant to the Indian market and consumer. 🎯 Branding Insights: Offers valuable insights into effective branding strategies. ⚙️ Technology & Culture: Explores the intersection of technology and cultural shifts. Santosh Desai is one of India’s most insightful cultural commentators and branding minds. A columnist, author, and thought leader, he currently serves as the Managing Director and CEO of Futurebrands Consulting

Melina Palmer, an applied behavioral economist, discusses how to sell to the brain, not just the buyer. Her core message revolves around understanding the subconscious drivers of purchasing decisions, emphasizing that price is often secondary to emotional and psychological factors. She uses the “cookie” analogy to illustrate how appealing to the subconscious (the “elephant”) through sensory experiences and compelling narratives is more effective than direct, logical sales pitches (the “rider”). Palmer debunks common pricing myths, advocating for a clear brand identity (value vs. quality) and consistent messaging aligned with consumer motivations (social proof, scarcity, etc.). She emphasizes the importance of storytelling, consistent brand messaging, and iterative pricing strategies to build brand loyalty and improve sales. Highlights 🍪 The “Cookie” Analogy: Illustrates the power of subconscious emotional triggers over conscious, rational decision-making in purchasing. Appealing to the senses and creating a desirable experience is key. 🧠 Understanding Subconscious Motivations: Focuses on leveraging psychological principles like social proof, scarcity, and loss aversion to drive purchasing decisions beyond simple price comparisons. 📈 Pricing is a Process, Not a Fixed Number: Advocates for iterative pricing strategies based on data analysis and customer feedback, emphasizing the ability to adjust prices based on testing and market response. 🤔 Myth Busting: Dispels the myth that lower prices always boost sales, highlighting the importance of brand positioning (value vs. quality) and how higher prices can sometimes increase desirability. 🗣️ Consistent Brand Messaging: Stresses the importance of a unified brand message across all platforms to build trust, memory, and ultimately, sales. Inconsistent messaging creates cognitive dissonance and hinders purchasing decisions. Melina Palmer is known for translating brain science into business success. As the Founder and CEO of The Brainy Business, she helps global brands—from Fortune 500 giants to high-growth startups—decode the hidden psychology behind why customers buy and employees buy in. Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Email Jasravee at [email protected]

In this video Jasravee Kaur Chandra talks about cracking the Gen Z Code.Gen Z—digital natives, brand disruptors, and the most paradoxical generation yet. Born between 1995 and 2012, they are the first to grow up with unlimited internet access and social media shaping their worldview. But what makes them tick? Let’s dive into their mindset and why they’re changing everything we thought we knew about life, work, and identity. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at [email protected] #GenZ #DigitalNative #FutureOfWork #SelfExpression #FinancialFreedom #Inclusivity #Hyperconnected #Activism #Authenticity #Collaboration #CoCreate #Memes #Marketing #BrandEngagement #ConsumerTrends #GenerationalShift #MindsetMatters #FreedomOverSecurity #IdentityEvolution