Advertise on podcast: Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

A strategist turned novelist, Sarvajeet Dinesh Chandra, explains why his protagonist Dhruvadevi, a Gupta queen , was really a turnaround operator and why narrative was ancient infrastructure. Sarvajeet Dinesh Chandra links the Sakas to modern challenger brands such as Ghari, and shows how coins worked like reels and inscriptions like YouTube videos. A sharp, witty conversation for anyone who builds businesses/brands or leads change.Sarvajeet's novel - Dhruvadevi: The Queen Who Made Chandragupta. Novel Available on Amazon India https://www.amazon.in/Dhruvadevi-Quee...

"You can't fire an LLM." Santosh Desai's blunt line sums up his entire argument: accountability, judgement and subjective experience are the three things AI will never replace. From brand naming to youth protest to raising Gen Alpha on algorithms, this conversation is a masterclass in thinking clearly about technology without falling for the hype or the panic. Santosh Desai is one of India’s most insightful cultural commentators and branding minds, known for his ability to decode the everyday with rare clarity and wit. Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 25 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur.

How did four Indian men in a 1942 garage defeat British monopolies? Discover the hidden strategy behind India's biggest paint empire. In 1942, India's paint market was a colonial franchise. Asian Paints bypassed rich distributors to empower rural dealers directly. They integrated mainframes a decade before ISRO and built an untouchable supply chain. Today, new competitors like Birla Opus are testing this 82-year-old moat. Understanding this journey reveals how true business ecosystems are built.

Harish Vasudevan deconstructs the complexity of digital marketing, arguing that it is simply "direct marketing on steroids". By focusing on the "Holy Grail" of one-on-one communication and simplifying the customer journey to its basic essence, businesses can stop wasting money on flashy tools. The key is to balance data with human instinct, avoiding the "last-click" trap that ignores the long road a consumer travels before buying.Many marketers are "driving into lakes" by following data blindly. Harish Vasudevan provides a refreshing perspective on metrics, urging non-marketers to start with questions rather than spreadsheets. From the enduring power of email (the "roach" of marketing) to the new "black boxes" of AI search, this conversation is a guide to navigating the digital arc without losing your business intuition. Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 25 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur.

Indian brands are spending more and standing out less. Here's why and what the 2.5X Thriver brands are doing differently.What the flywheel economy, GEO, and upstream brand building mean for every CMO in India right now. In this episode, we go deep on Kantar's latest intelligence on brand meaningful difference and why India's marketing budgets are growing while brand distinctiveness erodes. We unpack the always-on flywheel of retail, social, search, and LLMs that now shapes consumer decisions before they even know they're deciding. We examine how rural India's digital behaviour has outpaced brand strategy by years — and what an original rural-first strategy actually looks like beyond the affordability lens. 0:00 Why brands spend more and get remembered less 1:09 Brand building playbook for 2026 introduced 2:06 Funnel to flywheel: how media fragmentation changed marketing 3:32 Meaningful difference: thrivers vs survivors 5:16 Tanishq case study: emotional brand building 6:24 Why 85% of brands fail at emotional relevance 7:50 Royal Enfield brand comeback: emotional consistency 11:25 Platform creativity vs consistent brand proposition 13:50 Why repurposing TV ads for digital fails 15:08 Brand health metrics: what to track instead of VTR 16:52 LLM brand visibility and share of model explained 17:22 Why PR matters more in the AI era 20:14 GEO optimisation: appearing in AI recommendations 25:02 Winning upstream: priming consumers before purchase 30:27 Retail media and quick commerce strategy 34:40 Rural India: the most underserved brand opportunity 38:18 Trends vs fads: how to tell the difference 39:00 2026 brand correction: what survives 39:35 Brand building playbook summary for 2026 42:09 Rapid Fire - Getting Personal with Soumya

Is your marketing data actually lying to you? In this episode, attribution expert Jeff Greenfield, founder of Provalytics and former CEO of C3 Metrics, breaks down why last-click attribution is costing brands millions, what really changed when cookies disappeared, and how to measure channels like CTV and podcasts where nobody clicks.We cover GA4's biggest blind spots, the truth behind Facebook and Google's walled garden data, and why pharma marketers face the hardest measurement challenges in the industry. Whether you're a CMO, performance marketer, or analytics lead , this is the conversation that will change how you think about measurement.Jeff is an entrepreneur, advisor, and disrupter with three decades of strategy, growth and marketing leadership. Jeff is currently building the next generation of AI-Driven Attribution as the co-founder and CEO of Provalytics which is a 'cookie-less' attribution & measurement solution which enables marketers to prove the impact from upper funnel channels like CTV and grow their budgets.

At 15 years old, Taylor Swift understood something most brands still miss. "Half your time writing material. Half your time talking to fans."She spent 10-15 years doing this EVERY night. On MySpace. On Bebo. On Tumblr. Replying to fans. Showing her world. Building connection. The result? A brand so powerful that fans get her lyrics tattooed on their bodies."Taylor Swift doesn't sell music. She sells belonging," explains behavioral scientist Ken Hughes. Your brand doesn't need better product. It needs better connection. In this podcast Ken Hughes talks about his book "TAYLORMAKING", a strategic playbook for building customer loyalty, brand intimacy, and emotional resonance. Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 25 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at [email protected]

In this deep, insight-packed conversation with Roger Hurni, we explore behavioural marketing, consumer psychology, and how human decision-making really works—through real-world stories from brands like Nike, DoubleTree, Four Seasons, Apple Pay etc.From the legendary DoubleTree cookie strategy to AI-driven personalization, this episode breaks down: Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 25 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at [email protected]

Please visit Jasravee at ⁠⁠⁠https://jasravee.com/⁠⁠⁠ Email Jasravee at [email protected]

Please visit Jasravee at ⁠⁠⁠https://jasravee.com/⁠⁠⁠ Email Jasravee at [email protected] Most brands fight to be 5% better than competitors. Redbull redefined what a drink could mean. The difference? Whitespace beats differentiation. Growth comes from creating new territory, not stealing share. Stop competing. Start creating.

Please visit Jasravee at ⁠⁠https://jasravee.com/⁠⁠ Email Jasravee at [email protected]

Brand diagnosis is the most underrated step in strategy. AI can detect patterns and form hypotheses, but human judgment makes the calls. We are sharing the CLEAR framework: a 5-step audit system that helped Nycil, Sugar Free, and ITC turn around their brands. The first AI question isn't "give me ideas." It's "help me diagnose." Think of AI as a smart junior colleague. Let it probe, push, and surface what you're missing. Then YOU do the synthesis. That's how you turn AI into a strategic accelerator, not just a speed tool. Please visit Jasravee at ⁠https://jasravee.com/⁠ Email Jasravee at [email protected] CLEAR Brand Audit: Five Strategic Prompts for Brand Diagnosis https://drive.google.com/file/d/1NVaL-9DYCu4YRSWDGx4zPt-knX8LC_GZ/view

Maria Bailey has built a powerful career at the intersection of media, business, and marketing. Recognized as the foremost authority on marketing to moms, she is also a leading voice in influencer engagement. Named by Ad Age as “One of the Must-Follow Women on Social Media,” she is an award-winning author, talk show host, international keynote speaker, and CEO of BSM Media. She has created groundbreaking influencer programs for Disney, Beaches Resorts, and HP, and has partnered with 300+ global brands including Walmart, Unilever, Chick-fil-A, and Build-A-Bear.Visit her website https://www.mariabailey.com/Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 25 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/Email Jasravee at [email protected]

AI assistants don’t list. They recommend. Write content that is the answer — or stay invisible. AI lifts content with clarity, structure, and decision utility. Nothing else. If your page can’t deliver 3 takeaways in 5 seconds, AI won’t lift it. AI Chooses Winners. Are You One of Them? AI assistants are not listing options. They are recommending answers. As Jasravee puts it, “If your content can’t be the answer, you’re invisible.” Why Smart Teams Win A clinic saw just 0.5% traffic from AI referrals. Yet that tiny trickle converted 23x higher. Why? Because decision-ready content beats raw volume. 3 Rules for AI-Ready Content • Clarity: “Short decisive lines.” • Structure: “Summary boxes, bullets, comparison tables.” • Decision Utility: “Help someone choose now.” Proof from Brands Nykaa wins by comparing serums with one-line verdicts. Flipkart earns AI recommendations with clean comparison tables. Healthcare sites that answer “Do I need teleconsult or in-person?” win bookings. Takeaway As Jasravee says, “If you can extract three takeaways in five seconds, your page is liftable.” Stop chasing awareness. Prioritize consideration and decision. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at [email protected]

Ambi Parameswaran discusses the four essential ingredients for marketing success, comparing it to mixology. Marketing success is like mixology, requiring a careful blend of essential ingredients. Branding isn’t reserved for companies with massive ad budgets. As Ambi Parameswaran says: “Whether you like it or not, you are a brand.” A Bhopal spice maker thought branding was “too expensive.” The fix? • Pick the name customers already use for you • Put it boldly on packaging (no extra cost) • Focus on your top-selling product • Test with local posters before expanding Balaji Wafers started the same way — one cinema in Gujarat, expanding town by town. For a kid toy startup, the playbook changed. They sold B2B kits to schools while targeting mothers online through “mom bloggers.” Their pivot to B2C delivered faster returns. B2B players like Thermax learned that branding matters even for industrial boilers. Independent research revealed customers rated them nearly as high as L&T. Non-negotiables before launch: • Know your customer vividly • Define your brand’s job • Set guardrails to avoid trend-chasing chaos AI now plays a key role — Nestlé even mandates AI in brand presentations. But overpersonalization can backfire, as Tesco’s infamous pregnancy-targeting case proved. The myths that branding is expensive, complicated, or slow to pay off are just that — myths. Done right, it starts delivering from day one. Ambi Parameswaran is a brand coach and founder, brand-building.com, a brand advisory. Ambi has spent his forty-year career in corporate India working across diverse sectors, such as pharmaceuticals/consumer products (Boots Company), media (UDI Yellow Pages) and advertising (Rediffusion). He spent over twenty-five years with FCB Ulka Advertising, helping transform a struggling ad agency into one of the top five marketing communications groups. Ambi is a guest faculty at IIM Calcutta, IIM Ahmedabad, MICA and an Adjunct Professor of Marketing at SPJIMR Mumbai. Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 20 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at [email protected]