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What if the posts getting the least engagement on LinkedIn are the ones most likely to make you money? In this episode, Joanna Lott challenges the obsession with likes and visibility, and explains why chasing engagement can quietly stall your business. She shares what actually drives client growth, and how to stay focused when the metrics mess with your head. Timestamps [00:00] The likes trap [01:00] When big engagement brings no clients [02:00] Why buyers don’t like sales posts [03:00] The danger of posting for ego [05:00] Holding your nerve when likes drop [08:00] Shallow content vs deep nurture [12:00] Building an ecosystem that converts This episode is for coaches who are showing up on LinkedIn, putting the effort in, and sensing there’s something missing and who want reassurance, perspective, and a calmer way to turn visibility into real client conversations. This episode is a reminder to stop performing for attention and start building relationships that lead to real, paid work. Post something useful for one specific person today, then invite them somewhere deeper than the feed. Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Let’s talk about overthinking and how it’s slowing your business down. Today, Joanna explores one of the most common growth blockers she sees in coaching businesses and shares a practical framework to help you make clearer decisions and move forward with confidence. Timestamps 00:00 – The exhaustion of choice 01:00 – Why clarity-seeking stalls growth 02:10 – The Decide Once Method explained 03:20 – Thinking week vs execution weeks 04:30 – Why content doesn’t replace contact 05:40 – Consistency, metrics and momentum 07:10 – Confidence comes after action This episode is for coaches who feel busy but stuck, and want a clear way to focus their energy on the actions that actually generate clients. When you stop reopening decisions and start repeating simple actions, your business moves from optional to inevitable. Decide once what matters this month, then show up and do the work without renegotiating it every day. Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Not every business needs to be built on hustle. In this episode, Joanna Lott shares how she’s built a profitable coaching business that works within school hours and term times. Drawing on lived experience, she talks through the boundaries and decisions that support a business designed for real life. Timestamps [00:00] The decision that changed everything [02:00] Realising clients don’t run your diary [04:00] Learning to say no to evenings and weekends [06:00] Why one-off sessions often cost more than they give [08:00] Shiny objects vs school-hours reality [10:00] Designing your week around energy, not demand [12:00] Proof it’s possible, even with very limited time This episode is for coaches who want to earn well without sacrificing evenings, weekends, or school holidays, and who need permission to design a business that fits their real life. “If you want a business that fits around your life, you have to be brave enough to choose your life first.” - Jo LottA school-hours, term-time business isn’t about doing less, it’s about deciding what truly matters and building everything around that choice. Choose one boundary this week that protects your time, and hold it with confidence. Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

What does it really look like to build a coaching business over time? In this episode, Jo interviews her first-ever paying Business of Coaching client, Lorraine Eivers, who shares her key learnings and reflections from the past four and a half years of building her business. Timestamps [00:01:00] Lorraine’s background and burnout [00:03:10] Why she joined The Business of Coaching [00:05:20] Finding her niche in HR leaders [00:09:30] Overcoming fear of LinkedIn visibility [00:13:10] Gratitude, confidence, and unexpected creativity [00:16:00] How her business works today [00:19:00] Advice for coaches earlier in the journey This conversation is a reminder that steady growth, honest support, and aligned choices can quietly transform both a business and a life. “It’s never too late. Believe in yourself, build your community, and ask for help.” - Lorraine EiversChoose one small, honest action this week that supports the business you actually want to build, not the one you think you should want. Useful Links Lorraine's website Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Joanna Lott is a business coach for qualified coaches, and in this episode, Joanna explores the quiet moment just before action, the pause that looks harmless but quietly stalls momentum. She breaks down what’s really happening in that split second and how it shapes the growth of your business. Timestamps [00:00:00] The quiet pause before action [00:01:45] Why this isn’t a motivation problem [00:03:10] Never pausing momentum [00:05:20] Failure as experience, not proof [00:06:40] The three things the pause protects you from [00:07:50] Shortening the gap between knowing and doing [00:09:10] The question that changes everything This episode is for coaches who know what the next sensible step is in their business, but keep hesitating at the exact moment it matters most. This is about recognising the moment that keeps repeating, naming what’s really happening in your body and mind, and learning how to move anyway. Useful Links Join The Practice 2026 Cohort | Doors open once a year, and we start on 12 January Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

In this New Year’s Day episode, Joanna Lott invites listeners to think beyond goals and focus on identity. She explores how lasting change comes from who you choose to be when no one is watching. This is a practical, reflective episode about upgrading your habits, standards, and self-leadership as you step into 2026. Timestamps [00:00] Why You 2.0 starts with identity [02:00] Habits that keep you loyal to the old version [04:00] Naming You 1.0 without judgement [06:00] Time, priorities, and non-negotiables [09:00] Redesigning your mornings [12:00] Letting go of outdated traits [16:00] Expecting the wobble and staying the course “Your business success will never exceed your level of personal development.”This episode is for coaches who want 2026 to genuinely feel different and are ready to change how they operate day to day, not just what they aim for. You 2.0 is built through small, deliberate choices about how you use your time, lead yourself, and tolerate discomfort. Listen with a notebook, name the version of you that ran last year, and take one clear action today that aligns with who you’re becoming. Useful Links Join The Practice 2026 Cohort | Doors open once a year, and we start on 12 January Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Joanna Lott shares her sixth annual business review, recorded on the cusp of Christmas and rooted in real life rather than perfect timing. In this reflective episode, she explores what growth has truly required this year, not just in revenue, but in energy, boundaries, and emotional capacity. It’s an honest look at what it takes to build something sustainable over time. Timestamps [00:00] Recording anyway, consistency as identity [03:00] Big goals, slower timelines [06:00] Capacity, clients, and emotional load [09:00] Why monthly reflection matters [12:00] Community, events, and what I’m proud of [16:00] Letting go of good ideas [21:00] Priorities for 2026 – spaciousness “Every goal I’ve reached has taught me that success doesn’t expand your capacity automatically. You have to choose that deliberately.” - Jo LottThis episode is for you if you’re building a coaching business and want a grounded, honest perspective on growth, energy, and what sustainable success actually looks like over time. After listening to the episode, take one quiet hour this week to look back on your year and decide what you no longer want to take with you into the next one. Useful Links Join The Practice 2026 Cohort | Early Bird Price Until 31 December Jo's Annual Reviews Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Let’s connect your income goals to real numbers and, more importantly, to the actions that truly make your coaching business work. In this episode, Joanna leads a practical, numbers-led conversation that many coaches quietly avoid. She breaks down how income goals, discovery calls, and conversion rates actually connect, giving you a clear, grounded view of what really drives momentum and sustainable growth in your business. Timestamps [00:00] The question most coaches avoid [01:00] What a realistic conversion rate looks like [02:00] Turning income goals into simple maths [03:00] Why being busy isn’t the same as making money [05:00] The truth your numbers are telling you [07:00] Planning weekly call volume [10:00] Kindness, consistency, and long-term growth This episode is for coaches who want to grow their income with clarity rather than guesswork, and who are ready to understand what needs to happen behind the scenes to make that possible. “The numbers will tell you exactly where your business is stuck if you’re brave enough to look.” Turn your income goal into something real. Take ten minutes today to clarify your numbers, then choose one small action to increase your discovery calls this week. Useful Links Join The Practice 2026 Cohort | Early Bird Price Until 31 December Learn about The Business of Coaching programme (The Practice Included as a Bonus) Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Why your clever ideas might be the biggest threat to your business. Today, Jo shares the story behind the Jeff Bezos quote that stopped her in her tracks and why it applies to every coach she works with. She explores how to protect your business, stay focused, and build real momentum without being pulled in a hundred different directions. Key Timestamps 00:00 – The quote that changed how I think about ideas 01:18 – Why too many ideas become dangerous 03:05 – The sneaky distractions that pull you off track 07:00 – The three things your business really needs 15:00 – Creating offers that actually work 17:10 – Boundaries that protect your business from… you 21:30 – A client story that shows simple action wins This episode is valuable for any coach who feels pulled in ten different directions and wants a calmer, clearer path to growth, because it shows exactly how to focus on what moves your business forward. Choose one meaningful focus and let the rest wait. Useful Links Join the free taster session:“End-of-Year Reflection & Visioning for 2026”, 12 December Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

At this time of year, a season of extremes often appears. Joanna sees coaches either pushing hard to squeeze everything in or stepping back completely because they’re exhausted. In this episode, she offers a gentler approach to focus on what truly matters, helping listeners move into 2026 feeling grounded rather than rushed. She guides them through the same reflection process she used at her Dare Greatly event last week. Timestamps:01:10 – Why reflection comes before strategy 02:05 – The questions that open clarity 03:20 – Allowing yourself to acknowledge your own progress 04:15 – Looking ahead with honesty rather than pressure 06:00 – The five whys exercise 08:10 – Turning desire into direction 10:00 – The consequences of doing nothing 11:20 – Coaching as a monthly grounding practice This episode will be valuable for any coach who feels pulled between ambition and overwhelm and wants a calmer, more honest way to set direction for the year ahead. Take five quiet minutes today to ask yourself what you want your next season in business to feel like, then commit to one small action that supports it. Let this be the moment you pause long enough to choose what genuinely matters next. Useful Links Free Taster Session: End-of-Year Reflection & Visioning for 2026, December 12 Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Francoise’s story is a thoughtful reminder that you can grow a meaningful, profitable coaching business even when life feels full. She didn’t leave her job overnight. She built steadily, made considered decisions, and let her confidence grow alongside her business.  Key Timestamps: 00:00 - Introduction to Francoise and her niche 02:14 - The moment Francoise chose to specialise 05:40 - Balancing full-time work with her coaching business 08:22 - The support that helped her grow 12:06 - Visibility, Instagram, and showing who she is 15:48 - Key mindset shifts over the year 19:21 - Her business today and what’s changed Francoise proves that when you stay consistent, honour your energy, and trust your niche, you create a business that fits your life rather than competing with it. Let this story remind you that every small step you take in your business counts far more than perfect timing. If you’d like to learn more about Françoise, connect with her, and explore her coaching work, you can find her through the links below: Francoise Oliver’s website Francoise's ACOA Instagram. Useful Links Online Workshop: Dare Greatly in The Coaching Arena, December 4 Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

Everyone’s talking about AI with panic and hesitation. But if you’re a coach, this moment holds huge potential. In this episode, Jo explores four coaching niches that are rising because of AI and what that means for your next steps. Timestamps[00:00] The shift AI is creating [01:12] Opportunity 1: Organisational change for SMEs [03:18] Opportunity 2: Executive personal brand support [04:52] Opportunity 3: Productivity and decision coaching [06:40] Opportunity 4: AI integrated coaching tools [08:55] The real differentiator [10:58] Your next step AI may be evolving quickly, but the value of clear thinking, leadership and human support is rising just as fast. Choose one of the four opportunities and gently explore it this week — not from pressure or fear, but with curiosity and intention. I’d love to hear what you discover. Feel free to share your reflections with me on LinkedIn — I’m always happy to continue the conversation. Useful Links Online Workshop: Dare Greatly in The Coaching Arena, December 4 Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

When momentum fades, it rarely happens overnight. One missed post, one busy week, one small drift, and suddenly it feels harder to show up the way you intended. In this episode, Jo shares why that happens and how to gently rebuild your rhythm so your business keeps moving forward without burnout. Timestamps [00:00] The quiet drift away from momentum [00:01] The myth of consistency and intensity [00:02] Starting again with smaller, sustainable actions [00:03] Why reflection is the fuel for motivation [00:05] The hidden cost of doing it alone [00:07] Simple ways to reconnect with your rhythm [00:09] Building momentum one small step at a time “Consistency isn’t loud or perfect – it’s rhythm, the quiet choice to keep going.”This episode will be valuable for any coach who’s lost their rhythm, perhaps you’ve stopped posting, reflecting, or marketing and want to find a gentle way back to showing up with confidence and consistency. Momentum doesn’t return through pressure; it rebuilds through one honest action at a time. Take one small step today that reminds you you’re still in the game. Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

We all start with enthusiasm: the new website, the rebrand, the next big idea. But what if the real growth doesn’t come from the bursts of effort… but from the daily rhythm you keep? In this episode, Jo shares how joining a high-standard accountability programme reshaped her thinking about consistency, leadership, and what it truly means to practice your business, not just build it. Timestamps[00:00] A quiet exit plan disguised as a deadline [01:30] Lessons from a high-accountability programme [03:00] Reflection as a game changer [04:30] How high standards raise self-belief [06:00] Designing systems that support success [07:30] The rhythm of practice over perfection [09:00] Raising your standards and choosing consistency Your business isn’t a project to complete. It’s a practice to live. So choose one small standard to raise this week and start today. Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

So many coaches dream of creating an online course or group programme. It gives you more freedom, more impact, more income. But scaling too early can actually slow your progress instead of speeding it up. In this episode, Jo shares the real truth about when you’re ready to scale and what to focus on first if you’re not there yet. Timestamps[00:00] The Temptation to Scale [01:00] The Hidden Cost of Scaling Too Soon [03:00] Jo's Own Early Mistake [05:00] The Five Readiness Checkpoints [08:00] The Hard Truth About Selling Courses [13:00] Sell First, Then Create [16:00] What to Focus on if You’re Not Ready Yet This episode is for coaches who feel the pull to scale but aren’t sure if now is the right time. It will help you avoid costly mistakes, gain clarity on your next best step, and build a business that grows with integrity and ease. Every stage has its purpose, and once you master this one, scaling becomes not just possible but inevitable. Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (edition 2026) Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.