Advertise on podcast: B2B IN 15

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I'm launching the shortest B2B podcast: B2B in 15.Every episode has 15 minutes of non-stop value about one single B2B marketing topic.Why am I starting yet another podcast? Because there are 2 things I do not like about other podcasts:1. The chit-chatSometimes you have to hear somebody talk about their weekend for 10 minutes. When I'm listening to a business podcast, I want to get straight to the value.2. The lengthPodcasts can take very long. My commute to work is 20 minutes. I always have to stop and start my podcasts halfway. I tend to forget what they were even talking about the next time I start it.Any feedback is more than welcome :).

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Check latest episodes from B2B IN 15 podcast

B2B In 15 | Episode 42 | How to really stand out in B2B Marketing?

2026/09/07

There is more competition than ever. How can you really stand out? Tycho talks about 5 strategies to stand out in competitive markets. https://www.linkedin.com/in/tycholuijten/

B2B in 15 | Episode 41 | AI in B2B Marketing, how do you stay up to date?

2026/08/14

https://www.linkedin.com/in/tycholuijten/

B2B in 15 | Episode 40 | Forget funnels, optimize for reach (playbook to maximize pipeline)

2026/07/31

Everything we've been taught about funnels might be hurting B2B marketing. In this episode, Tycho breaks down why you should think in reach, not funnels, and how becoming top-of-mind across your entire ICP builds more pipeline. Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

B2B in 15 | Episode 39 | How to get clients to come to you (Niche Famous Framework)

2026/06/25

The dream of every B2B Marketer: tons of inbound leads. When you're top-of-mind, trusted, and preferred, this is inevitably the result. How to accomplish that? Becoming famous in your niche. Tycho explains the basic principles using personal LinkedIn profiles and thoughtleader advertising. Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

B2B in 15 | Episode 38 | How to 12X your video content engagement (on LinkedIn)

2026/06/19

Video engagement is down. But it is still the most effective content to build familiarity and trust in B2B. In this podcast Tycho shared 12 tips to 12X your video engagement on LinkedIn. Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

B2B in 15 | Episode 37 | How to Create Video Content that Converts for LinkedIn

2026/05/11

Video content is the most effective, but also the most challenging to make. In this podcast, Tycho shares how to create video content that grabs attention and converts to pipeline. Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

B2B in 15 | Episode 36 | How to make Google Ads profitable

2026/04/20

Tycho - as non Google Ads expert - explains the patterns he's spotted in profitable Google Ads campaigns. Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

B2B in 15 | Episode 35 | How to go viral on LinkedIn?

2026/03/19

Tycho shares the systems behind the viral LinkedIn content of Dapper. Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

B2B in 15 | Episode 34 | How we pay 60 salaries by posting on LinkedIn

2026/01/20

In this episode, Tycho shares his 10 tips to X10 your impact on LinkedIn. Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

B2B in 15 | Episode 33 | 3 Completely Different - Yet Wildly Successful - GTM Strategies

2025/10/28

In this podcast, Tycho breaks down three B2B scale-ups, each with a completely different marketing approach — and all of them highly successful. Newsletter: www.dapper.agency/resources/newsletter Tycho's LinkedIn: https://www.linkedin.com/in/tycholuijten/

B2B in 15 | Episode 32 | Pipeline Acceleration: How to Market Leads Already in Your CRM

2025/08/24

Once a lead enters your CRM, the real work begins. You can’t afford to ignore them — this is the moment to intensify your marketing efforts. In this episode, we dive into pipeline acceleration and how to keep leads moving toward conversion. Newsletter: www.dapper.agency/resources/newsletter Tycho's LinkedIn: https://www.linkedin.com/in/tycholuijten/

B2B in 15 | Episode 31 | How to use LinkedIn Ads to generate pipeline

2025/08/21

Tycho tells you his best practices when it comes to advertising on LinkedIn. Newsletter: www.dapper.agency/resources/newsletter Tycho's LinkedIn: https://www.linkedin.com/in/tycholuijten/

B2B in 15 | Episode 30 | How to grow to 5M ARR without outbound sales?

2025/08/06

Dapper grew to 5M ARR without ever making an outbound sales call. In this podcast, Tycho will tell you exactly what the marketing engine looks like that made this possible. Newsletter: www.dapper.agency/resources/newsletter Tycho's LinkedIn: https://www.linkedin.com/in/tycholuijten/

B2B in 15 | Episode 29 | How to go viral on LinkedIn?

2025/07/28

In this episode, Tycho shares his secrets around going viral on LinkedIn with video content. Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

B2B in 15 | Episode 28 | What can you do to generate 'leads now'?

2025/06/16

What can you do to generate 'leads now'? And what takes time? And why is it so important to communicate this clearly to your CEO? Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/