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If you’ve ever felt like your education business has moments of momentum but struggles to stay consistent, this conversation is for you. Inside this episode, Jodie shares the three essential phases every educator needs to grow a sustainable brand that’s known, trusted, and profitable: → Align: clarifying your brand, message, and method so you create demand instead of just blending in → Anchor: building the backend systems and client journey that turn attention into traction and sales → Attract: creating visibility and content strategies that actually connect, convert, and feel easier to sustain You’ll learn why so many educators burn out from doing everything manually, how to diagnose where the real breakdown is in your funnel or marketing, and what it takes to create an education brand that stands out in today’s crowded online space. This episode is packed with actionable insights that will help you: ✓Cut through vague, overused marketing language ✓Build a system that sells without relying only on Instagram stories ✓Understand the data behind your funnel so you can make smart decisions ✓Create content that connects to the lived experiences of your students After listening, you’ll have a clear roadmap to start building your own sought after educator brand. One that grows sustainably, attracts the right people, and creates the kind of impact you’ve been working toward. Resources + Links: DM Jodie on Instagram: @itsjodiebrown Check out The Sought After Educator Accelerator Mentioned in this episode: This is an encore episode Get in touch on Instagram at www.instagram.com/itsjodiebrown Check out the SAE waitlist www.jodiebrown.ca/sae

Get 30 days of Kajabi for free I’m sharing the five tools I rely on to create, deliver, and optimize my programs so I can spend less time troubleshooting and more time teaching. If you’ve been piecing together emails, payments, replays, and course portals, this will help you simplify your backend and make better decisions with real data. Why this matters for educators → Clean systems free up creative energy and improve the student experience → All-in-one delivery reduces manual tasks and broken zaps → Centralized data helps you decide with numbers, not emotions → Simple, reliable tools make consistency possible long term The five tools I use and how → Kajabi for sales pages, checkouts, email, automations, course portals, replays, and evergreen analytics so I can see page views, opt-ins, purchases, email opens, and watch time in one place → Google Workspace for Docs, Sheets, Forms, Gmail, and Calendar so curriculum drafts, templates, intake forms, and launch tracking stay organized and shareable → Zoom for live workshops, group coaching, and reliable recording so I can capture clean replays and pair them with transcripts → Fathom with Zoom for automatic notes and transcripts so I can quickly pull action items and summaries → Descript for recording, editing, polishing replays, building lessons, screen recording feedback, captions, chapters, and pulling quotes so editing feels like editing a doc → ChatGPT for formatting show notes and lesson descriptions and turning my words into finished assets without losing my voice What you’ll learn → How an all in one platform like Kajabi reduces friction across sales and delivery → The way I use Google Docs and Sheets to plan curriculum and track launches → Why Descript replaced multiple tools and cut editing time dramatically → Where AI fits as an assistant for formatting and repurposing your own language → How to decide whether your funnel needs fixes or just more traffic Timestamps → 00:00 Welcome and why tools are not the strategy → 03:10 From pieced together systems to an all in one platform → 09:20 My Kajabi workflow for offers, emails, and analytics → 14:45 Google Docs, Sheets, and Forms for templates and tracking → 20:05 Zoom and Fathom for reliable delivery and transcripts → 24:30 Descript for editing, chapters, captions, and repurposing → 31:40 Using ChatGPT to format show notes and lesson descriptions → 36:10 The thread that ties my stack together and next steps Links mentioned → Try Kajabi with a 30 day trial - https://app.kajabi.com/r/92JKzNns/t/28z7lmwk → Descript for recording and editing → Fathom AI for transcripts and recaps Free up your focus → Build your stack to reduce manual tasks, protect your energy, and deliver a polished student experience → Start with one upgrade at a time and connect tools only where it truly saves time If you loved this episode → Send me a DM on Instagram @itsjodiebrown and tell me which tool you’re upgrading next → Share this with an educator friend who needs a simpler setup → Leave a quick review so more educators can find the show Mentioned in this episode: This is an encore episode Get in touch on Instagram at www.instagram.com/itsjodiebrown Check out the SAE waitlist www.jodiebrown.ca/sae

Escape to Elevate: www.escapetoelevate.com Sought After Educator waitlist: www.jodiebrown.ca/sae Your first launch felt easy. People were excited, you had momentum, and it seemed like you had cracked the code. Then you launched again and it was quiet. In this episode, Jodie breaks down why that happens, the two most common reasons behind the dip, and the shifts you need to make to build launches that don't rely on luck or that initial boost. She's unpacking the difference between audience expansion and audience activation, and why most educators are only doing one of the two. → Why your first launch works so well when you already have a warm, built in audience → The messaging and marketing systems a lot of educators skip because their first launch bypassed the need for them → The two real reasons your second, third, or fourth launch feels harder than the first → What audience expansion actually means and how to bring new eyes into your world through searchable content, thought leadership, and collaborations → The old marketing adage build it, borrow it, buy it and how to apply it to your education business → Why guest teaching inside other people's programs is one of the most underrated ways to grow trust and visibility → What audience activation looks like and how it deepens the connection with the people already in your world → Why people rarely take action the first time they see you and what that means for your content strategy → How to build a marketing system across social, long form content, and email so you stay in front of your audience consistently → Why email marketing still works and how to use it to nurture the people who aren't ready to buy yet If you've been feeling like your launches are inconsistent, this episode gives you a real framework for what's missing and how to fix it. If you're ready for more support building your brand as a sought-after educator, join the waitlist at jodiebrown.ca/sae, where Jodie will walk you through exactly how to do this. Mentioned in this episode: This is an encore episode Get in touch on Instagram at www.instagram.com/itsjodiebrown Check out the SAE waitlist www.jodiebrown.ca/sae

→ Follow Jodie on Instagram and send her a DM to join the newsletter list (www.instagram.com/itsjodiebrown) Both Sought After Educator and Hairstylist Rising are heading into a hiatus until December. Jodie is hosting a retreat in Italy and taking a few weeks of vacation with her family, which means almost the entire month of October is off the calendar. While batching episodes to cover her time away, she realized her vision for where her podcasting journey is heading has shifted, and she wants the space to let that idea take shape. In this quick update, she walks through what the break looks like and how she plans to stay connected with you while she's gone. What you'll hear in this episode → Why Sought After Educator and Hairstylist Rising are both pausing until December → What Jodie is doing in October (a retreat in Italy followed by a family vacation) → How batching episodes for her time away led to a new vision for her podcast → Why she's using November for deep work to make every episode and piece of content more impactful → Her first real break from podcasting since she started releasing weekly episodes in September 2020 → Her ongoing commitment to helping beauty industry and creative entrepreneurs and educators build their brands and market with intention → Which favorite episodes will be re-released while she's away → How to stay in touch during the break through weekly newsletters and Instagram DMs If there's an episode of Sought After Educator that you would be crushed to lose or see change, send Jodie a DM on Instagram at @itsjodiebrown and let her know. While you're there, message her to get on the newsletter list so you can hear from her every week during the hiatus. Fresh episodes return in December.

In this episode Jodie breaks down how to build a visual brand that builds trust the moment someone finds you, whether that's an ad, a reel, or a friend's recommendation. She walks through the psychology behind color and design decisions, why nearly half of people judge credibility based on visual design alone, and how to create consistency between your Instagram, your website and your sales pages without hiring a designer. → Why visual consistency across every platform builds trust before anyone reads your offer → The research behind first impressions, including the Stanford credibility study and how much a snap judgment about a brand comes down to color alone → How to build a color palette using Adobe Color, starting from a favorite Instagram photo or brand image you already love → The color psychology behind luxury, bold, minimalist and calming brand palettes → How to choose fonts, including the difference between a heading font, a body font and an optional accent font → The color psychology behind CTA buttons and which colors work best depending on the feeling you want someone to have when they click → Sales page design fundamentals that keep pages scannable instead of reading like a wall of text → Why AI-generated images kill trust on a sales page → Why most of your traffic is on mobile and what that means for your design choices → How to audit your current brand guidelines and start building consistency without overhauling everything at once "It should all feel like the same person showed up." "Please, for the love of God, take every single AI-generated image off of your sales page." "A brand that looks like you everywhere someone finds it and makes it easy for them to say yes." Send Jodie a DM on Instagram and let her know which part of this episode you're applying first, whether that's finally building out a color palette or auditing your sales page for consistency.

Get on the waitlist for Sought After Educator Jodie is doing something she hasn't done in a long time, stepping away from her business for almost a month. In October she's heading to Italy to host her sixth Escape to Elevate retreat, her fourth in that country, before spending time in Rome and Paris with her family. In this episode she pulls back the curtain on exactly how she's setting her business up to survive the break without sacrificing revenue, client results, or her own mental health in the process. → Why she's heading back to Veneto, the exact region where the idea for Escape to Elevate was born, four years later → The bad habits she had to confront before she could even start planning this break, including procrastination and slipping into reactive mode instead of proactive → The compounding tasks versus cyclical tasks framework she uses to decide what gets her focus before stepping away → Why she's okay showing up less on social media right now, and what she's prioritizing instead → Her batching process for content, podcast episodes and email newsletters, and how she decides what to repurpose → Why she believes in leaning on a team or contractor support for content once you hit a certain revenue threshold → How she prepped both her team and her clients weeks in advance so nothing falls through the cracks while she's gone → The self-care nonnegotiables she's protecting during this busier lead-up period, from meal prepping to unplugged time with family → Why structuring your business with systems and funnels is what actually creates the freedom to step away Jodie's biggest takeaway is that you can't be everywhere, and you don't need to be. If this episode has you thinking about how you could structure your own business to create more freedom, send her a DM on Instagram and let her know what resonated most.

In this episode Jodie shares four reflections that came out of a couple months working with what she calls a life coach, even though that's not what they'd call themselves. She gets into why we're so quick to demonize the hustle that got us here the second we're ready to grow, why the algorithm's love of absolutes is actively hurting educators and entrepreneurs, why rest alone has never been the thing that actually fixed her own burnout, and what she's learned causes it instead. She closes with her mind, body and soul approach to being a conscious consumer, from what she lets into her feed to how she's prepping to take most of October off. → Why we're so quick to demonize the version of ourselves that got us here → The difference between honoring your past hustle and needing to earn your rest → Why the algorithm rewards absolutes and why that's especially harmful for ambitious women → Why neither always hustle nor always rest tells the whole truth → Why there will always be seasons that ask more of you → Why rest alone has never actually fixed Jodie's burnout long term → What Jodie has learned actually causes her burnout, and why it's not overworking → Why she rejects the narrative that ambitious women should feel guilty for wanting financial freedom → Her mind, body and soul framework for being a conscious consumer → How she's restructuring her business to take most of October off Jodie closes out with a reminder that as entrepreneurs we're tied to our businesses, and your business can only grow as much as you can. Send her a DM on Instagram and let her know which reflection hit closest to home, or if you want the more tactical follow up on exactly how she's prepping to take October off.

Join the SOUGHT AFTER EDUCATOR WAITLIST Free isn't the no-brainer it used to be. With so much information available at everyone's fingertips, asking someone to opt in for your freebie or low ticket offer, whether it's a PDF, a challenge, or a mini course, still requires real strategy behind the messaging. In this episode, Jodie breaks down why lead magnets are one of the most overlooked tools in audience growth, what makes one actually work, and the full anatomy of an opt-in page that converts. She also shares the biggest list building mistake she made early in her business and what it taught her about attracting the right people onto her list. → Why "free" or "cheap" doesn't automatically mean people will opt in → The three things a great lead magnet does for your audience → The most common mismatch that tanks list building for educators → A real story about picking up 10,000 unqualified email contacts from a summit → Three questions to ask when choosing your lead magnet topic → Why quick wins convert better than over-delivering → The three biggest lead magnet mistakes to avoid → How to reverse engineer your format from your topic instead of the other way around → The exact anatomy of a converting opt-in page, headline, CTA, benefits, and more → What actually belongs on your thank you page and delivery email If you're sitting with a freebie that needs a refresh or you're mapping out your first one, this is exactly the kind of strategy Jodie works through inside Sought After Educator. The program is relaunching later this year and the waitlist is open now, with early access and a heads up before doors open to everyone else. Grab your spot at jodiebrown.ca/sae.

Escape to Elevate: escapetoelevate.com Sought After Educator waitlist: jodiebrown.ca/sae Your first launch felt easy. People were excited, you had momentum, and it seemed like you had cracked the code. Then you launched again and it was quiet. In this episode, Jodie breaks down why that happens, the two most common reasons behind the dip, and the shifts you need to make to build launches that don't rely on luck or that initial boost. She's unpacking the difference between audience expansion and audience activation, and why most educators are only doing one of the two. → Why your first launch works so well when you already have a warm, built in audience → The messaging and marketing systems a lot of educators skip because their first launch bypassed the need for them → The two real reasons your second, third, or fourth launch feels harder than the first → What audience expansion actually means and how to bring new eyes into your world through searchable content, thought leadership, and collaborations → The old marketing adage build it, borrow it, buy it and how to apply it to your education business → Why guest teaching inside other people's programs is one of the most underrated ways to grow trust and visibility → What audience activation looks like and how it deepens the connection with the people already in your world → Why people rarely take action the first time they see you and what that means for your content strategy → How to build a marketing system across social, long form content, and email so you stay in front of your audience consistently → Why email marketing still works and how to use it to nurture the people who aren't ready to buy yet If you've been feeling like your launches are inconsistent, this episode gives you a real framework for what's missing and how to fix it. If you're ready for more support building your brand as a sought after educator, join the waitlist at jodiebrown.ca/sae, where Jodie will walk you through exactly how to do this.

Get your DISCOUNT on Crack The Code Trial Reels Get more info on Escape To Elevate Retreats Rebecca Taylor has been behind the chair for over two decades, and these days she splits her time between coaching hairstylists on visibility and building a life she designed on purpose, including a permanent move to Thailand that happened years ahead of her own schedule. In this episode, she joins me to break down the Instagram feature she credits with her fastest-ever audience growth, trial reels, and how she turned two years of trial and error into a repeatable system anyone can use, whether you're building a client base or a personal brand. → What trial reels actually are and why they only reach people who don't already follow you → How to use trial reels as a low-pressure space to test messaging, hooks, and content ideas → Why repurposing your best performing content is smarter than constantly creating something new → The automated welcome message Rebecca sends new followers to start building real connection → How to write anchor content that helps the right people self identify and follow you → The daily posting limits that keep your trial reels from getting suppressed → Why testing content on trial reels before running paid ads can save you real money → How Rebecca structures her course, Crack The Code Trial Reels, from mindset to data tracking → The seven-day process for figuring out what's actually working in your content → Why she believes caring less about who's watching is the key to more authentic content Rebecca's course, Crack The Code Trial Reels, walks through everything we cover in this episode in way more depth, from building your own content lore to reading your data without needing to be a numbers person. You can find it at rebeccataylorhair.com, linked in the show notes, along with where to follow her on Instagram if you want to keep up with her from Thailand.

Follow Jodie on Instagram at @itsjodiebrown Learn more about Align Creative Co Every year the question is the same. What kind of content is actually working on Instagram right now. In this episode Jodie breaks down the specific content types that are performing well in 2026, pulled straight from what her content marketing agency is seeing across client accounts at scale. You don't need to create every single format, but pulling a few of these into your rotation is an easy way to freshen up your content this year. → Photo dump style carousels, and why the second slide matters just as much as the first → Storytelling carousels and how to use open loops to keep people swiping → FaceTime style face to camera content, the low production, high connection format blowing up on TikTok → A hard no on filming FaceTime style content while driving → Cinematic face to camera content, including how to get that high end look with just an iPhone and good lighting → Setting custom video editing guidelines for different brand styles, from high impact zooms to something softer → Green screen and remix content, and why it's a smart way to piggyback on trending topics → Voiceover content in both vlog and pure storytelling formats, and why strong B-roll is non negotiable → Short hook reels and what separates a scroll stopping statement from one that falls flat → A bonus format for anyone sitting on old quote graphics and statement posts The biggest takeaway here is that quality does not mean high production. Some of the best performing content this year is filmed on a couch with a phone and good lighting. If you listen to this and realize you'd rather have someone else handle it for you, that is exactly what Jodie's team helps clients with at Align Creative Co. Send a DM on Instagram at @itsjodiebrown if you want support creating done for you content.

Sought After Educator waitlist: jodiebrown.ca/sae There's a pattern I see over and over with educators. Everything feels aligned during a free challenge or webinar, the lead up is SUPER excited. But then the second it's time to sell, the energy completely shifts. In this episode, I'm breaking down why that happens and what to do about it, both mentally and tactically. I talk about why promoting something free feels safe while opening the doors to a paid offer feels vulnerable, and why that vulnerability is actually a sign you're operating with integrity, not a red flag. I also get into the belief that selling well means becoming a louder, more intense version of yourself, and why that instinct usually backfires. → Why selling feels more vulnerable than teaching, even when you believe in your offer → The difference between confidence and fake bravado when you're pitching → Why releasing attachment to the outcome changes how you show up in a launch → How to stop treating a slow or quiet launch as a verdict on your offer → Why starting small and staying consistent matters more than an instant yes → The mindset shift that separates strategy from conviction → Why fully believing in your own offer changes how people respond to your pitch → How understanding buyer psychology can temper unrealistic expectations around selling If any part of this episode landed for you, send it to another educator who needs to hear it. And if you're ready for real support around your sales strategy and the systems behind it, get on the waitlist for Sought After Educator at jodiebrown.ca/sae.

Join the SOUGHT-AFTER EDUCATOR WaitlistFollow along on Instagram at @itsjodiebrown We're talking about the part of business that isn't the most inspiring or exciting, but it might be the reason things still feel harder than they should. This episode is all about backend structure, the tech, systems, and automations that let you stay creative, serve more clients, and grow without burning out. If your marketing has ever felt messy or stifling, or you've told yourself you're just not a tech person, this conversation is going to shed some light on why. → Why structure supports your creativity instead of competing with it → The moment in business when winging it stops working → How to tell if your message is clear enough to convert strangers into buyers → Why more content isn't always the answer when sales feel stuck → Building a client journey that moves people from stranger to buyer → The difference between a time crunch and a financial crunch, and how that changes your tech decisions → How an automated podcast guest workflow saves hours every month → How platforms like Kajabi centralize a business without duct taping six tools together → Simple systems for educators who want to keep things minimal, like a welcome sequence or a lead magnet funnel → Why the right backend means you're not relying on being on Instagram all day to stay top of mind If this episode had you rethinking how you approach the back end of your business, send it to another educator who's ready to stop winging it. And if you're ready to build the systems that actually hold your business up, join the Sought After Educator Accelerator waitlist at jodiebrown.ca/sae.

Instagram → instagram.com/itsjodiebrown Sought After Educator Accelerator waitlist → jodiebrown.ca/sae This week's episode is a little different. There's no outline and no script, just something Jodie wanted to share straight from the heart, recorded from the garden of her brand-new home. A few days after moving in, she walked outside to find the entire garden had bloomed almost overnight: tiger lilies, bee balm, and peonies she had no idea were even coming. It became the perfect metaphor for something so many entrepreneurs are feeling right now, especially those coming from hair and beauty backgrounds where the reward for your work is usually instant. → Why hairstylists and beauty professionals often struggle the most with the slower pace of building an education business → The difference between putting in blind effort and putting in foundational work you can actually trust → Why some buyers are taking longer to build trust before they invest, and what that means for your marketing right now → A real update from two current one-on-one clients who both more than doubled their challenge registrations this time around, entirely because of work they did that nobody saw → How to tell the difference between work that isn't working and work that just hasn't bloomed yet → Why rushing to fill in the gaps can cost you time and money without actually changing the long-term outcome If you are in a season where you feel like you are putting in more than you are getting back right now, this episode is your reminder to keep going. The foundation you're building today is going to show up later, even if you can't see it yet. For more support building a sustainable education business, join the waitlist for the Sought After Educator Accelerator at jodiebrown.ca/sae, and come say hi on Instagram @itsjodiebrown.

Get on the waitlist for Sought After Educator Most educators are never formally taught conversion copywriting. And even when they stumble across it, it tends to feel overwhelming and hard to apply. This episode strips it all the way down so you can take what's here and actually use it. Jodie opens by defining the difference between copywriting broadly and conversion copywriting specifically. Copywriting covers any writing connected to your business, from your website to your sales pages to your email list. Conversion copywriting is that same skill applied with a specific goal attached, a sign-up, a click, a purchase. The aim isn't polished prose. It's moving your reader to a clear decision. The good news? Strong conversion copy isn't about being a natural writer. It's about knowing what to look for, what to cut, and how to make your reader feel understood. → Use the words your clients use. This is called voice of customer data, and it's the foundation of copy that actually resonates. If you're describing your offer in a way that doesn't match how your ideal client thinks about their own problem, you can be a perfect fit for them and still lose them. Spend less than an hour collecting the language your people actually use, and you'll immediately write with more precision and impact. → Read everything out loud. Your ear catches what your eye skips over. This matters especially if you're using any AI tools in your process. If it sounds awkward to say, it'll feel awkward to read. And in 2026, more and more people are recognizing AI-generated copy on sight, and many are tuning it out entirely. → Back up every point with proof or story. Your reader has heard a lot of opinions. When you follow a claim with a statistic, a testimonial, or a real personal experience, everything hits harder and feels more trustworthy. → Audit your use of the word "and." When you hedge in your writing, using "and" or "or" to pile on ideas, it dilutes the message. Tighter copy creates a sharper, more specific result for your reader. → Cut your first paragraph. Most emails don't actually start until the second paragraph. When you sit down to write, you're warming yourself up, not your reader. Cut the preamble and jump straight into something worth reading. → Edit at a different time than you write. Distance is one of the most underrated tools you have. If you write and edit in the same sitting, you can't see what you're still too close to. Come back the next day. → Every email has one job. If you can't name it in one sentence, keep editing. When your reader can't tell what you want them to do, they do nothing. If you're covering three ideas, you have three emails. → Hunt down vague language and replace it with specifics. Phrases like "next level" and "dream life" have lost all meaning. If you find that language in your copy, ask yourself what it actually looks like for your specific reader, and say that instead. → Make it easy to skim. Short paragraphs, white space, bolded key points, and thoughtful formatting make your emails and sales pages more palatable. A wall of text stops people before they even start reading. → Use "you and I" language. It's the fastest way to make an email feel like a conversation. Avoid the distancing third-person language that AI tends to generate. → Open with the middle of the story. "Last Tuesday, I was sitting in my car trying not to cry" gets read. "I want to tell you about something I've been thinking about" does not. Pull an actual novel off your shelf and look at how it opens. That's the energy your emails need. → Add story throughout. Story is the oldest form of human communication. Small moments and micro stories make your point land and make your reader feel like they're interacting with a real person. → Write your subject line last. The subject line has one job: get the email opened. You can't write a good one until you know what the email actually delivers. Read it independently and ask yourself: does this create curiosity, signal relevance, and hint at what's inside? Pat Flynn calls it "legit bait," and that's the goal. Not clickbait. A hook that actually delivers. → Use AI carefully. If you can't tell whether what it generates is good or not, it'll just produce mediocre, vague copy faster. Use it to generate options or lighten the load, but don't let it make the final call. The copy that converts sounds like you at your most clear and intentional, not like everyone else who used the same prompt. Conversion copywriting isn't something you need years to master. Your people need to hear from you, and the emails that will convert best are the ones that sound like you on purpose. If this is something you want to go deeper on, copywriting is one of the core skills Jodie teaches inside the Sought After Educator Accelerator. Get on the waitlist for the next time doors open at jodiebrown.ca/sae.