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that’s a wrap on another year… and s2 (!!) 💘🥹  we reflect on an amazing 2025, where we’re taking the roster in 2026 *and* how to actually switch off over christmas without losing january. plus: - q4 interns that save managers - our work abroad policy - making trends fit your audience - creator weddings - how to switch off for christmas a huge thank you for all the love, listens, shares, dms this year - you’ve made it. if you’re new here (or fancy a rewatch), s1 has 24 episodes waiting for you 👀 and it really helps when you keep sharing the eps with a fellow creator, rewatching your faves, and hitting subscribe/follow wherever you’re listening or watching. if you want to watch the goal setting ep mentioned with the amazing alice benham - it's here! https://youtu.be/Hvy7seZRQ7Y ✨ stay with us on socials @liftingthelidpod for updates …and who knows - they say third time’s a charm! 🎬 see you in 2026 💫 --- this episode is proudly sponsored by TIDE ➡️ (https://www.tide.co/business-current-account/?gclsrc=aw.ds&utm_source=GoogleAds&utm_medium=CPC&utm_campaign=UK-EN-DA-PaidSearch-BCA-Brand-Pure&utm_content=BCA-Brand-Pure&utm_term=tide&gad_source=1&gad_campaignid=1647899273&gbraid=0AAAAADOJNHdVTmS_5EZoIgEb4fTLh8Z6K&gclid=Cj0KCQiArOvIBhDLARIsAPwJXObhpDMswx8Wo-A6Pg1GCC3TTMlQvMuNle2516SMazTEzQm-21r1YP4aAoUtEALw_wcB) use code ‘verity50’ for £50 cashback - terms and conditions apply. --- pov: you start talking openly about the influencer space  join host verity park, founder of tbh, with co-hosts lucy and seran each week as we unpack trends, industry news, real creator stories and your dilemmas - with zero gatekeeping. whether you’re a creator, aspiring influencer, manager or just here for the tea, this is for you. get in touch: [email protected] - put lifting the lid in the subject and ofc, follow and subscribe so you never miss an episode 🎀 Hosted on Acast. See acast.com/privacy for more information.

founder of gleam dom smales is here to lift the lid on the brit crew era, how gleam began, spills the tea on hello world live - plus what still matters in talent today: relationships, negotiation, and making great entertainment - not just ads. we’re talking… - how gleam really started - 2010–14: building before the brand money arrived + key hires - brit crew throwback - leading through growth (wins, mistakes, burnout - the next wave: creator-led formats, streamers, and the future of mainstream media got a dilemma or hot take? comment or dm @liftingthelidpod new eps wednesdays 8am - watch on youtube & spotify & don’t forget to hit follow or subscribe wherever you’re tuning in 🫶 --- this episode is proudly sponsored by TIDE ➡️ click here!! use code ‘verity50’ for £50 cashback - terms and conditions apply. --- pov: you start talking openly about the influencer space  join host verity park, founder of tbh, with co-hosts lucy and seran each week as we unpack trends, industry news, real creator stories and your dilemmas - with zero gatekeeping. whether you’re a creator, aspiring influencer, manager or just here for the tea, this is for you. get in touch: [email protected] - put lifting the lid in the subject and ofc, follow and subscribe so you never miss an episode 🎀 Hosted on Acast. See acast.com/privacy for more information.

this week we have brand-side brains in the room !! beth & izzy from spring the agency are here to unpack how creators get picked, paid, and re-booked…and what that might mean for you. plus… fees & usage: what actually earns £100k+trips: why being nice keeps you invited backgifting: actually using the products over quick **flatlayspitching tipscommunity over clout: why partnerships beat one-offs got a dilemma? join us on socials and dm @liftingthelidpod new eps wednesdays 8:00 am 🎙️ don’t forget to hit follow or subscribe 🫶 -- this episode is proudly sponsored by TIDE ➡️ click here use code ‘verity50’ for £50 cashback - terms and conditions apply. -- pov: you start talking openly about the influencer space join host verity park, founder of tbh, with co-hosts lucy and seran each week as we unpack trends, industry news, real creator stories and your dilemmas - with zero gatekeeping. whether you’re a creator, aspiring influencer, manager or just here for the tea, this is for you. get in touch: [email protected] - put lifting the lid in the subject.and ofc, follow and subscribe so you never miss an episode Hosted on Acast. See acast.com/privacy for more information.

this week we’re back diving into some big topics… from upfront pricing, to content creator career routes - and the creator brand launch everyone’s talking about (!!) we’re talking… - a degree in content creation? the modules and whether creativity can be taught - we’re unpacking the long-awaited sophia & cinzia brand launch - rooms 🐹🌼🎀 - plus a team update - we are growing !! got a dilemma or hot take? drop it in the comments or dm @liftingthelidpod like, follow & subscribe the podcast - new eps wednesdays 8:00 am and join us on socials @liftingthelidpod 🎙️🫶 --- this episode is proudly sponsored by tide 🏦 if you want to start your business banking journey, click the link 👉🏼 here!! --- pov: you start talking openly about the influencer space  join host verity park, founder of tbh, with co-hosts lucy and seran each week as we unpack trends, industry news, real creator stories and your dilemmas - with zero gatekeeping. whether you’re a creator, aspiring influencer, manager or just here for the tea, this is for you. get in touch: [email protected] - put lifting the lid in the subject. and ofc, follow and subscribe so you never miss an episode Hosted on Acast. See acast.com/privacy for more information.

we’ve got our first guest this season (!!) kendra from the good egg - an influencer marketing agency - joins us to talk all things campaign strategy + talent from a brand perspective. we dig into what actually moves a creator from “shortlist” to “booked,” how fees are being decided right now, and the comms that keep campaigns (and relationships) alive. this week’s industry chat: - when a single video is £100k+, what justifies the cost (market fit, audience, outcomes - the line between healthy pushback and stonewalling - why quick dms > cold decks (to start) - what agencies actually show brands (fees, deliverables etc) got a dilemma or hot take? drop it in the comments or dm @liftingthelidpod like, follow & subscribe the podcast - new eps wednesdays 8:00 am and join us on socials @liftingthelidpod 🎙️🫶 --- want to start your business banking journey with tide? click the link 👉🏼 https://www.tide.co/business-current-account/?gclsrc=aw.ds&utm_source=GoogleAds&utm_medium=CPC&utm_campaign=UK-EN-DA-PaidSearch-BCA-Brand-Pure&utm_content=BCA-Brand-Pure&utm_term=tide&gad_source=1&gad_campaignid=1647899273&gbraid=0AAAAADOJNHdVTmS_5EZoIgEb4fTLh8Z6K&gclid=Cj0KCQiArOvIBhDLARIsAPwJXObhpDMswx8Wo-A6Pg1GCC3TTMlQvMuNle2516SMazTEzQm-21r1YP4aAoUtEALw_wcB --- pov: you start talking openly about the influencer space  join host verity park, founder of tbh, with co-hosts lucy and seran each week as we unpack trends, industry news, real creator stories and your dilemmas - with zero gatekeeping. whether you’re a creator, aspiring influencer, manager or just here for the tea, this is for you. get in touch: [email protected] - put lifting the lid in the subject. and ofc, follow and subscribe so you never miss an episode Hosted on Acast. See acast.com/privacy for more information.

tbh irl is one week away (!!) so we’re getting very real about “creator as business” - from finance and six-figure scaling to missed deadlines, dream trips, and the power of actually picking up the phone. this week’s industry chat: - our managerial take on ‘that’ scene in the molly mae doc… 📺 what a late deliverable *really* does behind the scenes, why lying never helps, and how creators + managers protect those all-important brand relationships - turning creators into ceo’s 💼 breaking down the tbh irl lineup (oz badat, rachel harris, jade beason, grace andrews, hannah holland ?!) - forecasting, p&ls, scaling to 6-figures, and why manager-led, ops-focused education matters - “you’ve been dropped from the trip” ✈️ we give our take on this week’s creator confession where a listener tells all on being dropped from a brand trip… and finding out someone “bigger” is going instead eep 😬 like, follow & subscribe the podcast - new eps wednesdays 8:00 am and join us on socials @liftingthelidpod🎙️🫶 --- want to start your business banking journey with tide? click the link 👉🏼 https://www.tide.co/business-current-account/?gclsrc=aw.ds&utm_source=GoogleAds&utm_medium=CPC&utm_campaign=UK-EN-DA-PaidSearch-BCA-Brand-Pure&utm_content=BCA-Brand-Pure&utm_term=tide&gad_source=1&gad_campaignid=1647899273&gbraid=0AAAAADOJNHdVTmS_5EZoIgEb4fTLh8Z6K&gclid=Cj0KCQiArOvIBhDLARIsAPwJXObhpDMswx8Wo-A6Pg1GCC3TTMlQvMuNle2516SMazTEzQm-21r1YP4aAoUtEALw_wcB --- pov: you start talking openly about the influencer space 🤭 join host verity park, founder of tbh, with co-hosts lucy and seran each week as we unpack trends, industry news, real creator stories and your dilemmas - with zero gatekeeping. whether you’re a creator, aspiring influencer, manager or just here for the tea, this is for you. get in touch: [email protected] - put lifting the lid in the subject.and ofc, follow and subscribe so you never miss an episode 🫶🏼 ✨ Hosted on Acast. See acast.com/privacy for more information.

sofa season is officially on… blankets, biscuits, and creators all over prime-time 📺 this week we dig into the creator takeover of autumn telly (strictly, traitors, bake off, and i’m a celeb rumours): why broadcasters want them + how it shifts audience demos. plus we chat all about virgin red’s £50k “head of yes”: competition or ambassadorship? what the ts&cs imply (usage, deliverables), and who should apply !! and this week’s lifting the lid confession is from a niche creator who watched a brand’s “inspired by” trip flood her feed… with zero invites coming her way (?!) here’s how to reset the relationship and still win the work plus… are you ready to make 2026 your best year yet? because tbh is going irl !! 🥳 on wednesday 19th november, we’re bringing together creators, managers, and industry insiders who are actually shaping what comes next - for one night only - and you’re invited. get your tickets via the link HERE and use the code “liftingthelid” to get your discount… see you there 🤭 like, follow & subscribe the podcast - new eps wednesdays 8:00 am and join us on socials @liftingthelidpod 🎙️🫶 ---------- pov: you start talking openly about the influencer space join host verity park, founder of tbh, with co-hosts lucy and seran each week as we unpack trends, industry news, real creator stories and your dilemmas - with zero gatekeeping. whether you’re a creator, aspiring influencer, manager or just here for the tea, this is for you. get in touch: [email protected] - put lifting the lid in the subject.and ofc, follow and subscribe so you never miss an episode Hosted on Acast. See acast.com/privacy for more information.

we’re debriefing the bcreators… and celebrating at tbh !! 🥹 this year shell took entertainment creator of the year (and got a standing ovation!!), we unpack what actually moves judges *and* brands… we also talk: - dan & phil go official (after 16 years): parasocial economics, privacy strategies, and timing disclosures on your own terms - the fellas x global: video-first podcast ip, what legacy media is buying (audience, clip engine, format stacks), and probable earn-out mechanics - “a creator copied my style” - inspiration vs plagiarism; when hooks/edits cross into protectable ip; how to ask for credit (and when to let it go) plus… are you ready to make 2026 your best year yet? because tbh is going irl !! 🥳  on wednesday 19th november, we’re bringing together creators, managers, and industry insiders who are actually shaping what comes next - for one night only - and you’re invited. we’re giving you exclusive access to discounted tickets. click the link https://luma.com/4kyuno6z and use the code “liftingthelid” to get your discount… see you there 🤭 like, follow & subscribe the podcast - new eps wednesdays 8:00 am and join us on socials @liftingthelidpod 🎙️🫶 --- pov: you start talking openly about the influencer space  join host verity park, founder of tbh, with co-hosts lucy and seran each week as we unpack trends, industry news, real creator stories and your dilemmas - with zero gatekeeping. whether you’re a creator, aspiring influencer, manager or just here for the tea, this is for you. get in touch: [email protected] - put lifting the lid in the subject and ofc, follow and subscribe so you never miss an episode Hosted on Acast. See acast.com/privacy for more information.

it’s officially q4 and… awards season is upon us !! 🏆 we (verity, lucy & seran) chat bCreator nominations + our sonias that were up for fashion & entertainment 🥹 this week’s industry chat: - podcasts in cinemas?! steven bartlett x louis tomlinson - what this means for the medium + why fast lead times aren’t just for socials… - the molly-mae nanny discourse: privilege, transparency, and the unrealistic “do it all” standard for women - boundaries vs relatability - press trips & cliques: how to win the room when you feel least “relevant”, build the brand relationship, and follow up like a pro - please don’t lie to get the deal 🙃 brands can and do check geo/data - honesty over short-term wins (contracts matter) and we answer more of your confessions !! got a dilemma or hot take? drop it in the comments or dm @liftingthelidpod - like, follow & subscribe… new eps wednesdays 8:00 am 🎙️🫶 --- pov: you start talking openly about the influencer space 🤭 join host verity park, founder of tbh, with co-hosts lucy and seran each week as we unpack trends, industry news, real creator stories and your dilemmas - with zero gatekeeping. whether you’re a creator, aspiring influencer, manager or just here for the tea, this is for you. get in touch: [email protected] - put ‘lifting the lid’ in the subject and ofc, follow and subscribe so you never miss an episode! Hosted on Acast. See acast.com/privacy for more information.

it’s episode 3!!! 🎙️✨ and we have our brand new disco ball cups at the ready 🪩 as we’re reminded just how small the creator world is… and how to do creator-led brand experiences right !! this week’s industry chat: - uk vs us disclosure: when you must add ad, gifted, affiliates, founder/investor posts, and why “add the ad” is the safest play - asa confusion: why a blanket “ad” can mislead audiences, where nuance matters, and our platform fix (built-in stickers for ad/gifted/own brand/affiliate) - brand/manager responsibility: who catches missing disclosures, and why approval chains should never miss “ad” - clever (but risky) tactics: the “not-an-ad” style video that screams affiliate - what flies in the us vs the uk in true lifting the lid style, we answer your confessions: - dream partnership gone chaotic: late briefs, moving goalposts - how to reset with a call, a tracker, and a written recap - thinking of leaving your management: comparison vs reality, get clear on what *you* want, and have the human conversation first got a dilemma or hot take? tell us all in the comments… or dm @liftingthelidpod ! like, follow & subscribe - new eps weds 8am 🫶🏼 --- pov: you start talking openly about the influencer space 🤭 join host verity park, founder of tbh, with co-hosts lucy and seran each week as we unpack trends, industry news, real creator stories and your dilemmas - with zero gatekeeping. whether you’re a creator, aspiring influencer, manager or just here for the tea, this is for you. get in touch: [email protected] - put lifting the lid in the subject.and ofc, follow and subscribe so you never miss an episode Hosted on Acast. See acast.com/privacy for more information.

tbh turns 3!!! 🎈🎈 and we’re debriefing our “summer” birthday at the hoxton – pink cake, live illustrations, and the third-annual tbh awards 🥳 plus it means the team’s back from annual leave and we’re locking in for q4.this week’s industry chat: - the privacy era – creators sharing less (surprise engagements, soft launches, family boundaries) and how to set yours - outreach that actually gets opened 👀 (subject lines that stop the scroll… should we scare brands in Q4?!) - equity plays vs one-off ads – diversifying revenue the smart way - do warm relationships with brand reps really move the needle on fees? in true lifting the lid style, we answer your questions: - do friendships with brand reps = higher rates? - who do we wish we managed right now (fangirl corner 💘) - is it dramatic when a creator leaves a manager – and how to do it the human way mentions: 🎂 amy’s Bake House https://www.instagram.com/amysbakehouse 🎨 party illustrator https://www.instagram.com/beautifulbodies_art/ got a dilemma or hot take? drop it in the comments or DM @liftingthelidpod like, follow & subscribe so we can keep lifting the lid every week 🎙️🫶 ---------------------------------------- pov: you start talking openly about the influencer space 🤭join host verity park, founder of tbh, with co-hosts lucy and seran each week as we unpack trends, industry news, real creator stories and your dilemmas - with zero gatekeeping. whether you’re a creator, aspiring influencer, manager or just here for the tea, this is for you. get in touch: [email protected] - put lifting the lid in the subject.and ofc, follow and subscribe so you never miss an episode 💕 Hosted on Acast. See acast.com/privacy for more information.

it’s the first ep of season 2!!! 🎙️✨ we (verity, lucy & seran) are back by popular demand with a brand new pink-and-pretty tbh set 💗 it’s been 9 months since we last spoke (where has time gone!!) so we’re reflecting on the time that’s passed – why we closed our non-exclusive roster so we can share more education for free, and what’s coming this season… guests, bigger topics, fresh energy. We also chat Brit Crew documentary, OG creators staying relevant, and *that* Martha-the-hound moment. In true Lifting The Lid style, we answer our topic of the week and your questions! - Do creator careers have a time limit - What to do when views dip - Do brands blacklist creators or managers - AI emails vs real human relationships If you’ve got hot takes or guest suggestions, drop them in the comments. Follow us for BTS at @liftingthelidpod and don’t forget to like, follow and subscribe so we can keep levelling up every week 🎙️🫶 --- pov: you start talking openly about the influencer space 🤭 Join host Verity Park, founder of tbh Talent, with co-hosts Lucy and Seran each week as we unpack trends, industry news, real creator stories and your dilemmas - with zero gatekeeping. Whether you’re a creator, aspiring influencer, manager or just here for the tea, this is for you. Get in touch: [email protected] - put Lifting The Lid in the subject. And ofc, follow and subscribe so you never miss an episode 💕 Hosted on Acast. See acast.com/privacy for more information.

we know we said season 1 was all wrapped up, but we couldn't send you into the new year without a little gift !! We are all about intentional goal setting at tbh, so Verity enlisted the best at it, business guru Alice Benham, for this episode of how to set your goals *intentionally* for the new year ahead in 3 steps. So grab your laptop, maybe a notebook and pen (although that's not for writing your goals in... watch to see what we mean!!) and let's start 2025 right ✨ 💫 Hosted on Acast. See acast.com/privacy for more information.

It's the final ep of season 1 !! 😦 🫢 and the three of us are back together... in a very cute location for our team festive getaway complete with gingerbread, presents & biccies ofc 🎄 We reflect on 2024, both the highs and the lows, cause we want to truly lift the lid on this space. We discuss new research that questions whether social media can actually be good for our mental health, and we celebrate what's to come in the new year. We hope you've loved series 1 of lifting the lid, every single person that has watched/listened/shared/shown us some love... we are SO grateful and hope to see you v. soon in season 2 (psst. comment if you want us to come back!!) 🎙️ 💕 -------------------------------------------- pov: you start talking openly about the influencer space 🤭 Get ready, because we're about to spill the tea, dish the dirt, and literally lift the lid on everything you need to know! ✨🎙️ Join host Verity Park, founder of tbh Talent, alongside co-hosts (and fellow talent managers) Lucy and Seran each week for a brand new episode of our podcast Lifting The Lid, as we discuss the latest insider gossip, reveal creator stories that shook us to our core, unpack trends and industry news, and pose some questions that we all want answers to. Whether you're a content creator, an aspiring influencer, a manager, or just here for the drama, this is the podcast for you! et in touch [email protected] - put Lifting The Lid in the subject !! and of course, don't forget to follow and subscribe to never miss an episode 🫶🏼 Hosted on Acast. See acast.com/privacy for more information.

you asked and we have delivered...a solo ep with our host, Verity Park !! 🎙️ this is an information filled episode where you'll hear... all about ai and where it's (potentially) heading - and how that is set to change influencer marketing as we know it 👀 🤖 as we wrap up 2024, VP dives into her predictions for the influencer space for the next 3-5 years... 🔮 plus - as one of you lovely listeners put it - Verity is a networking queen 👸 so this ep will give you 4 key tips for making online and irl networking less *icky* 🤭 💬 📱 we hope you love the episode and this format... lmk in the comments !! and don't forget to show it some love, share it with a friend / creator / colleague 🥰 -------------------------------------------- pov: you start talking openly about the influencer space 🤭 Get ready, because we're about to spill the tea, dish the dirt, and literally lift the lid on everything you need to know! ✨🎙️ Join host Verity Park, founder of tbh Talent, alongside co-hosts (and fellow talent managers) Lucy and Seran each week for a brand new episode of our podcast Lifting The Lid, as we discuss the latest insider gossip, reveal creator stories that shook us to our core, unpack trends and industry news, and pose some questions that we all want answers to. Whether you're a content creator, an aspiring influencer, a manager, or just here for the drama, this is the podcast for you! et in touch [email protected] - put Lifting The Lid in the subject !! and of course, don't forget to follow and subscribe to never miss an episode 🫶🏼 Hosted on Acast. See acast.com/privacy for more information.