Advertise on podcast: Growth Boss

Building an app has never been easier. Getting people to see it is the hard part. Paid ads on Meta cost more every year, and most founders burn through their budget before they learn what works. If you want to know how to get millions of organic views on TikTok without a big ad budget or expensive influencers, this episode shows you how to do it with AI UGC (user-generated content made with AI video tools). An Nayal shares the testing system he used to grow his app Flame to 50 million organic views. He breaks every product into angles, breaks every angle into hooks, and tests each hook with 5 to 10 videos. Hooks that pass 10,000 views get scaled. Anything below that either gets small edits or gets cut, depending on whether he sees signs of life. An explains why one or two test videos will mislead you on TikTok, how to copy the structure of videos that already went viral, and why he pays creators with zero followers to post from fresh accounts instead of paying influencers.  An Nayal is the founder of Agniverse, a growth company for app makers with a self-serve content tool and a done-for-you content service. He built and sold a wellness business in China with over $2 million in annual revenue, 7 locations, and 20,000 members. He then helped a startup grow from a $40 million Series B to a $200 million Series C. After that, he founded Flame, an AI relationship app used by 200,000 couples, grew it to 50 million organic views, and sold it in a multi-million dollar deal. Timestamps: 00:00 Intro 00:26 An Nayal’s Background 02:33 Why distribution is the new moat for app makers 04:32 Why organic content builds more trust and converts better 06:40 SEO, GEO, and why you should never rely on one channel 08:39 How to plan marketing before you build 11:41 How to determine the size of your target audience 13:20 The kill, mutate, or scale framework for TikTok content 18:02 Top tools to use in creating AI UGC 20:02 Influencers vs. creators in marketing 21:01 Why creators beat influencers for app marketing 22:38 How new accounts with zero followers get millions of views 23:19 The AI UGC tech stack: Higgsfield, Seedance, Kling 3.0 24:13 Automating TikTok posting and phone farms 25:50 The key to AI UGC success 27:28 Wine picks: Verdejo and Negroni 28:46 How to connect with An Nayal Connect with An Nayal 🔗 Website: https://www.annayal.com/    🔗 X: https://x.com/consumerxai/    Tools mentioned 🔗 Higgsfield: https://higgsfield.ai/   🔗 SideShift: https://sideshift.app/   🔗 Handshake: https://joinhandshake.com/  🔗 Seedance: https://seed.bytedance.com/en/seedance2_0   🔗 Kling 3.0: https://kling.ai/    Tags: AI UGC, AI UGC TikTok, TikTok organic growth, how to go viral on TikTok, 1 million views TikTok, TikTok marketing strategy #AIUGC #TikTokMarketing #AppMarketing #OrganicGrowth #GrowthMarketing #GrowthBoss ============================= 🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/  Stay connected.  🔗 Instagram: https://www.instagram.com/iamgerrid/  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/

AI made the video. A million people watched it. AI UGC is all over TikTok right now. Plenty of it goes nowhere. An Nayal builds apps and grows them on organic TikTok. His team uses AI to turn proven videos into new ones at scale. On the next Growth Boss Podcast, An breaks down how to get 1 million views on TikTok with AI UGC, without paid ads. Why one AI video tells you almost nothing. And the step that still breaks AI content setups. The episode drops tomorrow. Don't miss it! #AIUGC #TikTokMarketing #AppMarketing #OrganicGrowth #GrowthMarketing #GrowthBoss ============================= 🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/  Stay connected.  🔗 Instagram: https://www.instagram.com/iamgerrid/    🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/

Most business owners are still hiring to solve capacity problems when the answer is already sitting inside the tools they use every day. The teams pulling ahead right now are not the biggest ones. They are the ones that figured out how to use AI to handle operations, content, customer service, and more without adding headcount. In this episode, Charlie Hills breaks down how to turn AI into your entire team. He covers why prompt engineering is no longer the skill to master and what harness engineering means for your business, how to build Claude skills that run on autopilot, the exact folder and GitHub system his team uses to stay aligned, how he uses voice to text to keep his content sounding human, and why giving AI great examples matters more than giving it great instructions. Charlie also shares what roles AI handles best, where it still falls short, and how to protect your brand voice as AI generated content floods every platform. Charlie Hills is an AI content strategist and full-time createpreneur who built his business by posting on LinkedIn every single day for nine months straight. After leaving his nine to five as a B2B marketing manager, Charlie grew a large following by sharing AI workflows that actually work. He helps business owners and creators build AI content systems that save time, improve output quality, and scale without a large team. You can find his best work on LinkedIn and Substack. Timestamps: 00:00 Intro 00:31 Background of Charlie Hills 01:57 What Does Turning AI Into Your Team Actually Mean 03:24 What Roles Can AI Replace or Enhance 04:49 Where to Start: Claude vs ChatGPT 07:20 What Are Claude Skills and How Do They Work 09:17 How to Build Your First Skill the Right Way 10:40 Where to Start In Building A Skill Based on Your Role 11:35 How Long Does It Take to Fine-Tune a Skill 12:50 How Fast Should You Add More AI Functions 14:17 How to Use AI for Customer Service Without Losing Trust 15:22 Using AI for Email Drafts and Social Responses 16:59 What Most People Miss When Building an AI Team 18:43 What a Real Week Looks Like With an AI-Assisted Team 20:37 What Human Team Members Still Do 21:16 Other AI Tools Worth Using 22:27 Industries and Roles Where AI Struggles 24:17 How to Keep Your Content From Looking Generic 27:35 How to Make AI Graphics Look On Brand 29:35 Biggest Lessons Learned Building With AI 31:12 Connect With Charlie Hills 31:38 Final Thoughts and the Flamingo Rule Connect with Charlie Hills  🔗 LinkedIn: https://www.linkedin.com/in/charlie-hills/   🔗 Substack: https://substack.com/@charliehills , https://charliehills.substack.com/     🔗 YouTube: https://www.youtube.com/@CharlieHillsA   🔗 X:  https://x.com/charliejhills   YouTube SEO Tags  AI team, Claude skills, AI content strategy, AI workflows, replace your team with AI, harness engineering, Claude for business #aiautomation #claudeai #aitools #contentmarketing #businessgrowth #growthboss ============================= 🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/  Stay connected.  🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/

Charlie Hills made Claude Code mandatory for his team. Even for the people who were scared of it. Three years ago, he was a B2B marketing manager. Every day he brought his boss a new AI workflow. And there was never time to use them. So he started posting them on LinkedIn instead. Every day, for nine months straight. Then he quit his job. Today Claude runs most of his content business. One meeting sets his team’s whole week. On the next Growth Boss Podcast, Charlie walks through how to turn AI into your entire team. Including the one sentence he types to build a new AI skill. Full episode drops tomorrow. Don't miss it!  #aiautomation #claudeai #aitools #contentmarketing #businessgrowth #growthboss ============================= 🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/  Stay connected.  🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/

Want to scale your Meta ads without your cost per customer going up? Most brands hit a wall because their ads stop working once they spend more, and AI ad tools often produce stiff, generic content that doesn't convert. In this episode of the Growth Boss Podcast, you'll learn how to use AI to make ads that scale from a few hundred dollars a day to $12,000 a day while staying profitable. Kostas Fragoulias, Founder at Essence Growth, walks through the exact process his team uses to build winning AI ads for DTC brands on Facebook and Instagram. He explains how to mine Reddit for customer stories that become winning ad angles, including one concept that spent $730,000. He also covers how to write AI scripts that don't sound like AI, why about 35 to 40% of his creative is now AI-generated, and how to build hooks that stop the scroll and trigger Meta's targeting. Kostas also shares his weekly testing rhythm for iterations and net new concepts, plus the AI tools his team uses, including Claude, Higgsfield, Seedance, and ElevenLabs. Kostas Fragoulias is a digital marketer who helps DTC brands grow profitably through paid social. He launched his first dropshipping store in 2016 and has since managed ad accounts spending $100k to $3 million per month. He grew an outdoor brand from $20,000 to $200,000 in monthly ad spend while doubling ROAS from 1.5X to 3X, and helped a health and wellness brand grow by more than 400%. As Head of Growth at Essence Growth since 2021, Kostas uses creative strategy and data to turn Meta ads into a reliable revenue engine for DTC brands. Timestamps 00:00 Intro 00:32 Who Kostas Is and What He Does 01:01 What a High-Performing Creative Really Means 01:42 Why Creative Is Now the Biggest Lever in Meta Ads 02:34 $5M to $8M in Profitable Ad Spend 03:43 What "Profitable" Means: Your Target Cost Per Customer 05:25 Step 1: Start With Deep Customer Research 08:36 Step 2: Turning Research Into AI Ad Scripts 10:17 Inside the Prompts: Loss Aversion, Shock, and More 12:39 Why No AI Script Is Usable Right Away 14:51 How Much Content Is AI vs Real Creators 16:29 Why Editing Is Still Done by Humans 17:45 Best Industries for AI Ads 19:40 AI Ad Tools: Claude, Higgsfield, Seedance, ElevenLabs 20:25 Testing AI Creators vs Human Creators 21:04 Step 3: Building Hooks That Stop the Scroll 22:55 Step 4: Human Review Before Ads Go Live 24:26 Winning Hook Example and When to Reveal Your Product 26:31 Why 1 Minute+ Ads Are Winning 27:45 Using Social Proof to Keep Viewers Watching 29:22 On-Screen Text Hooks That Open a Loop 30:41 The Feedback Loop: Ad Metrics That Matter 32:57 Testing Schedule: Iterations vs Net New Concepts 33:34 Final Advice: Learn Human Psychology First 34:39 Connect with Kostas Fragoulias Connect with Kostas Fragoulias 🔗 LinkedIn: https://www.linkedin.com/in/kostas-fragoulias-621316205/  🔗 X: https://x.com/KFragoulias  #metaads #aiads #facebookads #dtcmarketing #digitalmarketing #growthboss ============================= 🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/  Stay connected.  🔗 Instagram: https://www.instagram.com/iamgerrid   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/

Not one AI script works out of the box. His ads still scale to $12K a day. Kostas Fragoulias has run Meta ad accounts spending up to $3M a month. His team has spent $5M to $8M on Meta ads profitably in the last couple of years. On their biggest accounts, 35 to 40% of the creative is now AI. But he doesn’t trust it blindly. On the next Growth Boss Podcast, Kostas shows how DTC brands can use AI to build Meta ads that scale without raising the cost to get a customer. Where the winning angles come from. (Hint: it’s not ChatGPT.) And the timing mistake that caps how far an ad can scale. Full episode drops tomorrow. Don't miss it.  #metaads #aiads #facebookads #dtcmarketing #digitalmarketing #growthboss ============================= 🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/  Stay connected.  🔗 Instagram: https://www.instagram.com/iamgerrid   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/

Most businesses running Google Ads are either writing copy manually and burning time or dumping a prompt into Claude and wondering why it is not converting. The brands pulling ahead right now have figured out a smarter middle ground where AI does the heavy lifting and the human directs the strategy. In this episode, Shri Kanase breaks down the exact framework his agency uses to extract $100,000 worth of Google Ads copy using Claude in under 30 minutes. He covers why most people get AI copy wrong from the start, how to build the master prompt that drives everything, the kill and test method for narrowing in on your best ICP, how to connect real customer data to Claude for better output, and why the human touch is still what separates the campaigns that convert from the ones that flop. Shri also shares what industries this does not work for and the biggest mistakes he sees brands make when handing too much over to AI. Shri Kanase is an entrepreneur who started selling products online at just 12 years old to buy more video games. What began in his garage eventually grew into working with million dollar brands and building successful e-commerce businesses. Today, Shri runs the number one Google Ads agency built specifically for seven to nine figure e-commerce brands, operates his own e-commerce companies, and travels the world. He believes money should be used to create great experiences and not just sit in a bank account. Timestamps: 00:00 Intro 00:33 Background of Shri Kanase 02:32 From No AI to Full AI Integration 04:28 What Does $100K in Google Ads Copy Even Mean 06:29 Should You Run Google Ads Before Doing This 08:11 Step One: Know Your ICP Inside and Out  09:45 What to Do If You Have Multiple ICPs 10:51 What If You Have a Newer Business 12:15 How Deep Do You Need to Know Your ICP 13:36 Step Two: Training Claude With the Right Data 15:13 How to Connect Your Data to Claude 17:00 Step Three: Reviewing and Reducing Inefficiency 19:28 How Meta Ads Data Helps Google Ads Copy 20:03 Step Four: Testing and Budget Allocation 22:58 Budget Recommendations Based on AOV 25:01 Making Claude Smarter Over Time With Skill Files 26:26 Industries Where This Does Not Work as Well 27:26 Other AI Tools Worth Using 27:58 How to Keep the Human Touch With AI Copy 29:51 Biggest Lessons Learned Using Claude for Ads 32:26 What Top Agencies Do Differently 34:12 Connect With Shri Kanase Connect with Shri Kanase  🔗 Instagram: https://www.instagram.com/dedicatedyoung/     🔗 YouTube: https://www.youtube.com/shrikanase    🔗 X: https://x.com/EcomShri Keywords Google Ads copy, Claude AI, AI ad copy, Google Ads strategy, e-commerce Google Ads, AI marketing, Claude for ads, Google Ads agency, ad copy AI, e-commerce ads, AI copywriting, Google Ads tips, Claude prompts, ICP marketing, AI for e-commerce, ad copy strategy, Google Ads 2025, Claude Google Ads, AI ad strategy, e-commerce marketing #googleads #aimarketing #adcopy #ecommerce #claudeai ============================= 🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/ Stay connected.  🔗 Instagram: https://www.instagram.com/iamgerrid   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/

Most brands hand their ad copy over to Claude and wonder why it flops. The problem is not Claude. It is what they give it before they start. Shri Kanase runs the number one Google Ads agency for seven to nine figure e-commerce brands. And he has cracked the code on using Claude to extract ad copy that actually converts. Tomorrow on Growth Boss he breaks down the exact process. Here is a preview of what is coming: → Why most brands get nothing useful from Claude and what to do differently → The master prompt framework that changes everything → How to connect your Google Ads account to Claude for smarter copy → The kill and test method for finding your best performing ICP → Why human emotion is still the thing Claude cannot replicate and how to add it back in This works for any e-commerce brand running or planning to run Google Ads. Drop a comment if you want the link the moment it goes live. #googleads #adcopy #aimarketing #ecommerce #claudeai #businessgrowth #growthboss ============================= 🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/ Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/

Most businesses are trying to sell to everybody and ending up with nobody. The wrong buyers drain your time, drive refunds, and kill your momentum. The businesses that grow fast and stay profitable are the ones that figured out how to use AI to speak directly to the people already looking for exactly what they offer. In this episode, Jon Benson breaks down the AI framework his company uses to help business owners attract their ideal buyers through value-driven copy. He covers why selling to everyone is the biggest mistake in marketing, how to identify your ideal buyer using core values and psychology models, why ChatGPT and Claude alone will not write copy that converts, and how his AI platform BNSN uses multi-model technology to produce human-sounding copy at scale. Jon also shares the three things that make a video sales letter work and why the lead is everything. Jon Benson is the creator of the video sales letter format, one of the most widely used marketing formats online today. With over two decades in copywriting and internet marketing, he is the founder of BNSN.ai, an AI-powered copy platform trained on high-performing sales letters and built specifically to help business owners attract and convert their ideal buyers without sounding like a chatbot. Timestamps: 00:00 Intro 00:32 Background of Jon Benson 02:19 How AI Copy Has Changed Since 2010 05:55 What Is the AI Framework That Attracts Ideal Buyers 09:43 How to Identify Your Ideal Buyer 13:35 Where to Start With the Framework 17:33 The Next Step After Finding Your Ideal Buyer 24:46 Common Copywriting Mistakes Using AI 31:48 How An AI Agent and A Human Should Work Together 35:35 Do All AI Copywriting Campaigns Look the Same? 37:32 Is AI Going To Wipe Out The World? 41:00 Three Tips for Writing an Effective VSL 45:19 Connect With Jon Benson Connect with Jon Benson 🔗 Free Buyer Profile: https://freebuyerprofile.com/   🔗 BNSN.ai: https://bnsn.ai/  🔗 Instagram: https://www.instagram.com/itsjonbenson/   🔗 X: https://x.com/itsjonbenson/   🔗 Facebook: https://www.facebook.com/itsjonbenson/   🔗 YouTube: https://www.youtube.com/channel/UCPDvmgurd-rym4pyPjviIuw/   🔗 LinkedIn: https://www.linkedin.com/in/jonbenson/   Keywords AI copywriting, ideal buyer, video sales letter, AI marketing, copy that converts, attract ideal clients, AI sales copy, business marketing AI, AI framework, buyer psychology, VSL tips, AI for marketers, copywriting tips, marketing funnel AI, AI business growth, value-driven marketing, AI copy tool, ideal customer avatar, marketing automation, BNSN AI #copywriting #aimarketing #digitalmarketing #marketingstrategy #videosalesletter #growthboss ============================= 🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/  Stay connected.  🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/

Stop selling to everyone. The moment you do that you start losing your best buyers. Jon Benson invented the video sales letter format used by thousands of marketers worldwide. And in this episode of Growth Boss he breaks down the AI framework that does not just write copy but attracts the exact buyers you actually want. Tomorrow on Growth Boss he shares everything. Here is a preview of what is coming: → Why targeting everyone is the single biggest mistake in marketing → How your core values determine who buys from you and how loyal they are → Why ChatGPT and Claude are built for speed not for copy that converts → The one idea rule that separates VSLs that sell from ones that fall flat → The free tool that helps you find the language your ideal buyer responds to This works for any business selling anything online. Drop a comment if you want the link the moment it goes live. #copywriting #aimarketing #idealbuyer #vsl #conversioncopywriting #businessgrowth #growthboss

AI can help you research content, write posts, design graphics, and edit videos. But getting useful results takes more than a vague prompt. It starts with understanding your audience, teaching AI your brand’s voice, and knowing which decisions still need a human. In this episode, Shushant Lakhyani breaks down how to use AI across the roles of a full marketing team. He shares how he builds client-specific Claude skills for ghostwriting, uses Grok to deliver daily content research, and turns analytics into ideas for future posts. He also walks through his graphic design process, his HeyGen and Submagic video workflow, and why copying viral creators can leave your content sounding like everyone else. Throughout the conversation, he explains where automation helps and why human review still matters. Shushant Lakhyani is a marketer and AI strategist who helps entrepreneurs, creators, and professionals build AI-powered businesses and personal brands. He has grown an audience of more than 150,000 followers across LinkedIn and X while generating over 100 million impressions through his content. Shushant helped grow the Horizon AI newsletter from 1,800 to more than 46,000 subscribers in just six months. He has also sold digital products to over 20,000 customers and worked with multiple clients as a ghostwriter and social media growth expert. Timestamps: 00:00 Intro 00:35 Shushant Lakhyani’s Background 01:11 Getting Started With AI Marketing 02:00 Where AI Helps and Where Humans Still Decide 04:17 How the Top 1% Approach AI Automation 06:58 Marketing Roles AI Can Take On 10:31 How To Use AI Effectively for Content Research 12:21 How To Write Better Research Prompts 13:59 Using AI for Ghostwriting 15:23 Training Claude Skills on Your Brand Voice 18:13 AI Graphic Design and Canva Workflows 20:25 Creating Videos With AI 25:26 Turning Analytics and Daily Research Into Ideas 27:55 Researching Content on Other Social Platforms 29:12 The AI Capability Behind Better Content 29:53 How Much Human Work Is Still Required? 31:50 Why AI Agents Need Human Review 32:50 Making AI-Assisted Content Sound Like You 34:55 Connect With Shushant Lakhyani Tools Mentioned: Claude - https://claude.com/   ChatGPT - https://chatgpt.com/   Grok - https://grok.com/   Nano Banana Pro - https://gemini.google.com/   AI Carousels - https://www.aicarousels.com/   Canva - https://www.canva.com/   Arcads - https://www.arcads.ai/   HeyGen - https://www.heygen.com/   Submagic - https://www.submagic.co/   Descript - https://www.descript.com/   VEED - https://www.veed.io/   Opus - https://www.opus.pro/   vidIQ - https://vidiq.com/   Sandcastles AI - https://www.sandcastles.ai/   Pangram - https://www.pangram.com/   Connect with Shushant Lakhyani 🔗 LinkedIn: https://www.linkedin.com/in/shushant-lakhyani/    🔗 X: https://x.com/shushant_l   Keywords AI marketing, AI marketing team, marketing automation, Claude skills, AI content creation, AI ghostwriting #aimarketing #marketingautomation #claude #aicontentcreation #aitools ============================= 🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/  Stay connected.  🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/

Most people use AI to write captions. The top 1% use it to run their entire marketing team. Shushant Lakhyani is an AI generalist, freelance marketer, and no-code builder who has cracked the code on using AI to do what most businesses pay an entire team to do. Tomorrow on Growth Boss he breaks down exactly how. Here is a preview of what is coming: → The specific AI tools replacing researchers ghostwriters graphic designers and ad strategists right now → Why decision making is the one thing AI can never take from you → The GROK automation that delivers a daily viral content report every morning at 6am → How Claude skills trained on client data produce content that bypasses AI detection → Why most people using AI agents are unknowingly destroying their reputation This is not about using AI more. It is about using it the way the top 1% actually do. Drop a comment if you want the link the moment it goes live. #aimarketing #marketingautomation #claude #aicontentcreation #aitools ============================= 🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/ Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/

Most business owners are sitting on years of specialized knowledge and have no idea it could become a product. The ones pulling ahead right now are not always the most technical. They are the ones who understood that deep expertise combined with the right AI framework can become a scalable, sellable tool that generates revenue without adding headcount. In this episode, Janu Lingeswaran breaks down the exact framework his product studio uses to help clients turn domain knowledge into AI products that actually sell. He covers how to know if your idea is a fit for AI, why most people overbuild in the early stages and kill their product before it launches, how to start small and scale the right way, and what the process looks like from rough idea to a finished tool. Janu also shares real client examples including a healthcare automation product that saved over 10 hours a week and a luxury travel agency that is now packaging its expertise for an entirely new market. Janu Lingeswaran is the founder of Featherflow, a product studio that designs and builds AI-powered digital products for businesses. With a background in engineering and product management, Janu has spent the last several years helping founders and companies go from a rough idea to a working, market-ready AI product. His team works across industries ranging from healthcare to travel to SaaS. Timestamps: 00:00 Intro 00:34 Background of Janu Lingeswaran and Featherflow 03:05 What Is Domain Expertise 04:05 What Makes an AI Product 04:42 How to Know If AI Is the Right Fit 05:26 The Framework: Stage One: Start Playing 06:17 Where to Begin if You Feel Overwhelmed 07:50 ChatGPT vs Claude: Which Should You Start With 08:21 Stage Two: Turning It Into a Product 09:28 Real Client Example: Healthcare EOB Automation 11:26 Internal Tool vs Selling to Others 12:38 What the Client Process Looks Like Start to Finish 14:33 Cost and Time Savings You Can Expect 15:05 What Doesn't Work Well With AI Products 16:06 How AI Can Still Help With Creative Work 17:18 Prompting Tips: Why Context Beats the Prompt 19:14 Biggest Mistakes People Make Building AI Products 20:19 When to Move to a Second Product 21:41 Clients Who Are Now Selling Their AI Products 23:12 Where Things Are Headed in the Next 5 to 10 Years 24:31 Tools and Workflows Janu's Team Uses 26:26 Final Advice for Anyone Starting Out 27:59 Connect With Janu Lingeswaran Connect with Janu Lingeswaran  🔗 Website: https://featherflow.com   🔗 X: https://twitter.com/JanuBuilds   🔗 LinkedIn: https://www.linkedin.com/in/janu-lingeswaran/  🔗 Website: https://lingeswaran.com/   🔗 YouTube: https://www.youtube.com/@janubuilds    Keywords AI product development, domain expertise, AI automation, build AI products, revenue generating AI #aiproducts #domainexpertise #aiautomation #productdevelopment #businessgrowth ============================= 🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/  Stay connected.  🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/

You already have what it takes to build a revenue generating AI product. Most people just do not know how to turn it into one. Janu Lingeswaran is the founder of Featherflow a product studio that helps businesses turn their domain expertise into AI products that generate real revenue. Tomorrow on Growth Boss he breaks down the exact framework his team uses. Here is a preview of what is coming: ➔ What domain expertise actually means and why you probably have more than you think ➔ The biggest mistake people make when building AI products ➔ Why starting small is the only way to win long term ➔ How one healthcare client automated a process that used to take 10 hours a day ➔ When to build for yourself first and when to build to sell This is not just for tech companies. If you have deep knowledge in any industry this episode is for you. #aiproducts #domainexpertise #aiautomation #productdevelopment #businessgrowth #growthboss

Google traffic is declining. Most business owners can feel it but don't know what to do about it. The businesses that are growing right now have figured out a different game, one where ChatGPT, Claude, and Gemini are sending high-intent visitors directly to their website, and it converts at a completely different level than traditional search ever did. In this episode, Elston Baretto breaks down exactly how his company generated 80,000 plus visitors from LLMs in 90 days without paid ads. He covers why AEO is replacing SEO as the primary discovery channel, how to get your brand cited by AI models, what Reddit and YouTube actually have to do with it, and the biggest mistakes businesses make when chasing this traffic. Elston also shares the content cadence that works, the tools worth using, and what the 30-60-90 day growth curve actually looks like when you build this the right way. Elston Baretto is the founder of Tiny Host, a six-year-old platform that makes it easy for anyone to share websites, files, and vibe-coded projects online with a single link. Built for non-technical users, Tiny Host has grown to serve a wide range of creators and businesses who need a fast, simple way to get their work online without the complexity of traditional web hosting. Timestamps:  00:00 Intro  00:35 Background of Elston Baretto and Tiny Host  02:50 What Are LLMs and Why Do They Matter  04:20 How AEO Is Different From Traditional SEO  06:45 Where the 80,000 Visitors Number Came From  07:59 Where To Start: The Foundation You Need First  10:22 How To Use Reddit the Right Way  12:03 What To Do Differently on YouTube for LLM Traffic  13:37 How People Search With AI vs Traditional Search  15:06 TikTok, Instagram, and Other Social Platforms  16:27 Do Different LLMs Prefer Different Content?  18:01 Where To Focus First for the Biggest Results  19:15 How Much Content To Publish and How Often  20:51 Biggest Mistakes Businesses Make With AEO  22:46 Tools Worth Using for Your Content Strategy  24:39 What To Track at 30, 60, and 90 Days  27:21 Connect with Elston Baretto Tools Mentioned: Screaming Frog: https://www.screamingfrog.co.uk/seo-spider/   Ahrefs: https://ahrefs.com/   Semrush: https://www.semrush.com/   Originality Checker: https://originality.ai/plagiarism-checker   Google Search Console: https://search.google.com/search-console/about   Connect with Elston Baretto  🔗 Tiny Host: https://tinyhost.com  Keywords  AEO, AI engine optimization, LLM traffic, ChatGPT traffic, Google alternative, AI search, get cited by AI, Reddit SEO, YouTube SEO 2025, generative engine optimization #aeo #llmtraffic #aiengineoptimization #chatgpttraffic #seo ============================= 🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/  Stay connected.  🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/