1783998427
Social Media Marketing for Small Businesses - Small business marketing, Social media marketing, Social media strategy

Advertise on podcast: Social Media Marketing for Small Businesses - Small business marketing, Social media marketing, Social media strategy

Rating
★★★★★
5
from
25 reviews
This podcast has
63 episodes
Language
English
Explicit
No
Date created
2024/12/07
Latest episode
2026/02/04
Average duration
15 min.
Release period
8 days

Description

Are you posting every day but hearing crickets? Wondering how your competitors are booking clients while you’re stuck refreshing your likes? Feeling like social media is a giant, time-sucking black hole? Hi, I’m Cheyanne Cleyman, and NO! You’re not crazy—social media can feel like a full-time job. But what if you could actually get clients without being glued to your phone 24/7? Welcome to Social Media Marketing for Small Businesses! The podcast for entrepreneurs, service providers, and small business owners who want real results from social media—without wasting time on strategies that don’t work. As co-founder of Cleyman Social Media, trust me—I get it. Once upon a time, I thought social media success meant posting daily, throwing out hashtags like confetti, and waiting for magic to happen. Spoiler alert: it didn’t. Instead, I discovered that engagement—not just content—is what actually moves the needle. Now, my agency helps business owners like you turn their social media into a lead-generating, client-attracting, money-making machine—without you having to lift a finger. In each bite-sized episode (under 10 minutes!), you’ll get no-fluff, straight-to-the-point strategies to actually grow your business online, the secret to turning followers into paying clients (hint: it’s NOT just posting) simple, repeatable engagement tactics that take minutes, not hours and the latest social media trends, decoded for small businesses. I won’t promise you viral posts or overnight success (because ew—we don’t do gimmicks here). But if you want to finally see real ROI from social media, this podcast is for you. More engagement. More clients. More sales. Less stress. So grab your coffee (or wine—no judgment), hit subscribe, and let’s turn your social media into a client-magnet—without the stress, the guesswork, or the burnout. Let’s do this! Xo, Cheyanne IG: @CleymanSocial.Media @CheyanneCleyman

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Check latest episodes from Social Media Marketing for Small Businesses - Small business marketing, Social media marketing, Social media strategy podcast


63 \\ 3 Content Creation Secrets to Improve Your Brand Awareness and Business Growth Using Human-Centric AI Prompts
2026/02/04
Are you pouring your heart into a content cycle that only rewards your hustle with total silence? You are likely noticing that posting more often does not lead to more conversations when your message feels generic. So many people in the service industry let tools take the driver's seat, instead of using them for support. When your content creation feels cold, your community will secretly notice the lack of personality and you might feel like you have to choose between speed and soul (but that is a false choice). In this episode, we will explore how to refine your online presence so it actually feels like you. We talk about using an AI content assistant to help with your workload while you stay in control of the big picture. I share how focusing on audience engagement is the best way to ensure long-term business growth. Here’s what you’ll learn: How to maintain powerful brand awareness using AI prompts without making your social media marketing feel dry. The reason authentic interaction remains the primary way to attract a loyal target audience and increase sales. How to transition basic responses into deeper talks that improve content conversion and your messaging strategy. Effective ways to organize your marketing tips into a content strategy that supports a clear conversion strategy. This conversation is the exact shift you need to turn your brand into a magnet for the right people. When you lead with your heart, you will see how a clear conversion strategy leads to tangible sales. I hope this helps every small business owner feel more confident in their unique voice. With all my support, Chey Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: [email protected]
62 \\ The Ultimate Guide to Maintaining Your Human Voice in your Content Strategy While Leveraging AI
2026/01/28
I see so many service-based businesses making the mistake of letting technology lead their brand instead of using it as a support tool. When you do this, your social media content loses that human edge that makes people want to connect with you in the first place. You don't have to choose between being efficient and being yourself when it comes to your content strategy. It is entirely possible to use modern tools to help your business growth while keeping your heart at the center of everything you do. In this episode, I share my experience as an online relationship expert, former actress, and fitness trainer who has spent a decade building brands through the power of connection. We dive into how you can use AI content creation as a helpful assistant while ensuring your human voice remains the star of the show. In this episode, you will learn: Why relying solely on algorithms can make your social media strategy feel flat and logical. The "You Lead, AI Supports" framework to keep your brand authority intact. How to use your lived experience and personal stories to build trust that a machine cannot replicate. The reason why conversations, not just content, are the key to lead generation and sales. How to master relationship marketing by turning followers into long-term connections. Practical ways to organize and expand your ideas using a marketing workflow that feels grounded. How to move a follower from a post into a direct message to improve your content conversion. This conversation is the breakthrough you need to turn your online presence into a magnet for the right clients. By focusing on human-first marketing, you will finally see how true connection is what leads to real results. With all my support, Chey   Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: [email protected]
61 \\ The Human-First Content Formula: How to use AI for Small Business Without Losing Connection
2026/01/21
There’s an unspoken pressure happening right now: learn all the AI tools, use every automation, post more, and do more. But what if doing more isn’t the answer? What if connection is the missing piece, not content? In this episode, I’m breaking down the real reason your content might feel off and your audience has stopped responding. I’ll show you how AI for small business can support your content strategy and save time in your small business marketing, while also explaining what it cannot do, like creating audience engagement or improving online visibility on its own. We’ll talk honestly about what’s working and what’s creating overwhelm in business, especially when it comes to intentional automation and relying too heavily on business growth tools without a plan. Here’s what you’ll learn: What AI is actually useful for, plus practical service-based business tips you can apply right away How to tell if your social media content is doing its job and supporting content that converts Why posting more does not always lead to more organic leads How connection marketing supports building online relationships that last What real client conversations should look like today The role of human-first content and ethical marketing in long-term success How to use trust building strategies to bring more clarity in content Simple digital marketing tips that help you stay consistent without burning out If you’ve been relying on tools instead of trust, this episode will help you reset. And if your posts look polished but your DMs are dry, we’ll talk about how to change that in a way that feels aligned. Let’s create content that feels like you again, supports real conversations, and helps you grow through connection without pressure. With all my support, Chey If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients, and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons  Follow me for more social media tips:Instagram: @kuleanaconnect | @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: [email protected] www.kuleanaconnect.com   Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: [email protected]
60 \\ Connection-Based Business Growth! How to Build Clients and Community That Last (Without Chasing the Next Trend)
2026/01/14
Most small business owners are stuck in a cycle of chasing what’s new: the latest features, must-try hacks, and trendy tools. But even with all that effort, conversions stay low and conversations feel one-sided. Without human marketing, the connection doesn’t stick. And without it, long-term success stays out of reach. In this episode, I’m showing you how real growth happens when you step away from trend-chasing and focus on connection. That’s how you build a scalable business model that doesn’t depend on algorithms or constant reinvention. We’ll explore how to create a consistent content strategy that feels aligned with your voice, builds audience trust, and starts meaningful conversations. These are the kinds of shifts that lead to actual momentum, not just temporary spikes. You’ll also hear how to use AI in business to support your systems while keeping your voice intact. AI works best when it enhances the human touch, not replaces it. That’s what makes your message land. This is also about building relationships that last. We’ll look at why relationship marketing is outperforming cold sales, and how social selling can work without scripts or pressure when your foundation is trust. If you're ready to approach marketing with a stronger entrepreneur mindset, develop a small business marketing strategy that actually serves your clients, and learn how to build trust with your audience, this episode breaks down exactly how to get started. With all my support, Chey If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients, and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @kuleanaconnect | @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: [email protected] www.kuleanaconnect.com Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: [email protected]
59 \\ Conversation-Based Selling System! How to Turn Chats Into Clients With a Simple Follow-Up Process (That Feels Natural)
2026/01/07
When sales conversations fall apart, it’s usually not due to lack of interest. It’s often because there’s no strategy in place to guide the next steps, support trust building, or create consistent sales. Without it, leads slip through the cracks. In this episode, I share a smarter approach to client outreach for your service-based business. You’ll learn a simple sales system that drives small business growth and helps you stay intentional in your communication. We’ll talk about what makes relationship marketing work, especially in the age of AI, and how building trust through small moments of connection can lead to long-term results. You’ll also get practical steps for setting up a lead tracking system, using a clear follow-up strategy, and using my free lead generation tracker to stay on top of your warm leads with ease. This episode also covers the emotional side of selling: how to reframe awkward follow-ups, how client communication can build or break trust, and how to adjust your follow-up cadence so it supports connection rather than pressure. These are the kinds of small changes that lead to big growth in your sales relationship building. If growing your business through DMs feels messy or inconsistent, this episode is for you. I’m sharing social selling tips and practical sales follow-up tips to bring clarity to your outreach, support your connection marketing, and help you create content that converts. With all my support, Chey     Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: [email protected]
58 \\ Visibility That Converts! How to Turn Organic Reach Into Profit With Human-First Lead Generation
2025/12/31
You’re posting consistently and showing up in your content, but the response isn’t matching the effort. Conversations feel one-sided, your DMs are quiet, and sales aren’t coming through the way you expected. If you run a service-based business and feel like you’re doing everything “right” but still not seeing traction, this episode offers clarity and direction. In this episode, I break down why visibility alone doesn’t lead to client attraction or high-ticket sales. We’ve been taught to chase organic reach, but the truth is that real results come from strong audience connection and intentional trust-building. I’ll walk you through what happens when your social media content earns attention but stops short of converting. You’ll learn how to adjust your content strategy so it opens space for dialogue and moves your ideal clients closer to taking action. We’ll cover what an effective CTA strategy looks like, how to approach lead generation without relying on trends, and why a more grounded approach to online marketing helps you create content that converts, even when you're working with a small audience. If you’ve been feeling the weight of algorithm fatigue, this episode will help you refocus on what really drives growth: relationship-based content that leads to sales without burnout.   With all my support, Chey Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: [email protected]
57 \\ Simplify to Scale! How Doing Less Can Help You Make More (and Attract Better Clients)
2025/12/24
Too many offers, platforms, and strategies at once can lead to overwhelm and confusion for both you and your audience. When your message isn’t clear, client conversion slows down or stops altogether. In this episode, you’ll learn how to simplify your marketing strategy so it works more effectively. We’ll cover what to prioritize so your content leads people through a clear path, making their next step obvious and easy to follow.  Instead of chasing every new trend, I’ll show you how to refine your content strategy to strengthen your digital presence and create sales consistency you can count on. With the right structure, you’ll stop guessing and start leading. Dialing in your messaging and streamlining your online marketing opens the door to consistent business growth and deeper trust. When your brand is focused, your marketing starts to feel lighter and results get clearer. This is how you attract ideal clients and build a scalable business that supports you, not drains you. If you’re craving direction that actually works, hit play now. These grounded, actionable small business tips will help you create content that connects and content that converts. With all my support, Chey     Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: [email protected]
56 \\ Social Media Planning Made Easy! How to Stay Consistent With Marketing in Just 15 Minutes a Day (Without Burnout)
2025/12/17
Most business owners burn out because they’ve been taught that success requires constant posting, complicated content planning, and hours spent creating the perfect post. That approach kills consistency, hurts audience engagement, and makes lead generation feel out of reach. In this episode, I’m breaking down how social media planning can actually be simple. I walk you through a realistic content strategy that fits into just 15 minutes a day and works for real life and small business marketing. This approach is designed specifically for a service-based business that wants sustainable online visibility without burnout. You’ll learn a clear daily content workflow, how to repurpose business content instead of starting from scratch, and practical content creation tips that support consistency. We also talk about why relationship marketing matters more than chasing trends and how intentional conversations turn into social media leads. This episode helps you simplify your marketing, stay consistent even on busy weeks, and focus on what actually moves the needle. You’ll stop overthinking your posts and start building visibility, trust, and real connection without spending hours online. If you’re ready to make social media feel doable again and finally create a system that supports growth without exhaustion, press play and commit to the 15-minute method starting today. With all my support, Chey   Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: [email protected]
55 \\ Relationship Marketing System That Works! How to Create a Human-First Lead Generation Process (and Enjoy Selling Again)
2025/12/10
Hate selling but love helping people?  If the thought of pitching in the DMs makes your heart skip, but you still want more clients and income, it might be time to change how you’re approaching sales. There’s a way to sell that aligns with your values and actually feels good. When your marketing is rooted in authentic connections, selling becomes a natural next step. In this episode of Social Media Marketing for Small Businesses, I’m walking you through a powerful relationship marketing system that prioritizes authentic connections over cold funnels. You’ll learn how to create a feel-good, repeatable process for lead generation, starting with identifying warm social media leads, building trust, and guiding the conversation toward your high-ticket offers. This isn’t just theory! We’ll cover practical tools to simplify your sales strategy, shorten your sales cycle, and set the foundation for lasting client trust, all while supporting your long-term small business growth. Whether you’re tired of hearing crickets or want more content that converts, these proven methods will help you generate loyal clients without burning out. If you’re ready to sell in a way that feels human, helpful, and actually enjoyable, this one’s for you. With all my support, Chey   Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: [email protected]
54 \\ Social Media Engagement That Builds Trust! How to Turn Likes Into Conversations That Lead to Clients (Without Overthinking It)
2025/12/03
You’re replying to comments, posting consistently, and sharing your heart in stories but your DMs are still quiet. You’re doing everything the experts say, yet those thoughtful interactions aren’t leading to real clients. If you’re wondering why your audience engagement isn’t turning into sales, this episode is your missing link. In this episode, I’m breaking down why surface-level engagement doesn’t convert and how to shift from vanity metrics to real connection. You’ll learn how to spot hidden warm leads, reframe how you follow up, and stop letting potential clients slip through the cracks. We’ll cover the three overlooked types of engagement that signal buyer intent, how to naturally follow up in the DMs, and how to build trust using a simple three-step approach that feels good to both sides. This is how you go from content-for-content’s-sake to content that converts. You’ll also hear why building a personal brand rooted in trust is key to attracting your ideal client, especially if you run a service-based business or work with high-ticket clients. These strategies are built on connection, not pressure and they work. Whether you’ve been leaning into social selling or just starting to prioritize lead follow-up, this episode will help you move from passive posting to intentional sales conversations that grow your business. If you’re ready to stop chasing the algorithm and start creating meaningful conversations, grab the free Lead Follow-Up Tracker linked below and never lose track of a lead again. With all my support, Chey Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: [email protected]
53 \\ Content That Converts! Why Great Posts Still Don’t Bring Clients (and the Shift That Fixes It)
2025/11/26
Do you ever feel like your content is thoughtful and consistent, yet your calendar still isn’t filling up? You’re posting regularly, showing up on stories, testing Reels, but something’s not clicking. If you’re starting to wonder why people aren’t reaching out, this episode will help you find the missing piece. In this episode, I’m breaking down why helpful posts don’t always equal paying clients and how to shift your social media strategy so that it actually supports client attraction. You’ll learn how to move from surface-level tips to emotionally resonant storytelling, and how to position your personal brand as the trusted guide your audience is looking for. We’ll unpack the four types of content that converts, why they work, and how to blend brand messaging with clear next steps. You’ll hear how to identify the root problem behind your audience’s struggle and create posts that inspire action. I’ll also share how to use a simple five-part framework to turn any post into a conversion opportunity, while keeping your message aligned with your mission. Whether you’re promoting an offer or growing your list with a lead magnet, this strategy will bring more intention to every post. If you’ve been relying on evergreen content that informs or entertains but doesn’t lead anywhere, this episode will help you course correct with more clarity and ease. It’s time to align your content marketing strategy with what your audience actually needs to hear before they’re ready to say yes. With all my support, Chey Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: [email protected]
52 \\ Social Media Algorithm Strategy Made Simple! How to Boost Visibility and Reach Clients Authentically (Without the Burnout)
2025/11/19
Do you want to share your work in a way that actually brings in aligned clients, grows your community, and feels good to sustain? Do you want your posts to feel like an extension of your purpose, instead of content you feel you “have to” push out just to keep up with the social media algorithm? In this episode, I’m walking you through a simple algorithm strategy that centers connection, clarity, and integrity so you can grow with intention. You’ll learn how to create content that converts by focusing on audience engagement, true relationship marketing, and high-converting content that feels like you. We’ll break down how the platforms are designed, what they’re built to reward, and how to work with the social media algorithm instead of feeling like it’s this mysterious force you can’t influence. I’ll share practical social media tips, grounded engagement tactics, and a clearer cta strategy so every post has a purpose and a path for people to move closer to working with you. You’ll hear how to increase instagram reach through carousel content and Reels, why content relevancy matters more than posting nonstop, and how to structure your presence for steady, sustainable lead generation. This is about building trust, deepening relationships, and using content as a bridge between your work and the people who are already looking for it. If you’re ready for content that feels aligned, intentional, and genuinely supportive of your next season of growth, this episode will meet you there. With all my support, Chey Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: [email protected]
51 \\ Why Your Engagement Isn’t Turning Into Clients (and How to Fix It)! How to Turn Social Media Interactions Into Real Leads in 3 Simple Shifts
2025/11/12
Are you building an online service business and spending valuable time creating small business content? Hoping all that effort turns into real conversations that move your business forward?  Get ready to learn how to shift from surface-level engagement to meaningful, authentic conversations that lead to tangible results. In this episode, we’ll break down three simple shifts that help you move from likes to leads using a practical engagement strategy grounded in real-world relationship marketing. You’ll learn how to use social media comments as a starting point, how to open conversations that lead to conversions, and why connection marketing is the overlooked skill you need to master now. This episode also walks you through how to nurture interest without sounding salesy, and how to use social selling techniques to stay personal and aligned. Whether you’re focused on client attraction, improving audience connection, or refining the way you show up online, these strategies will help you build trust and momentum. If you're ready to get serious about nurturing leads and want more social media sales from the content you’re already creating, this is the step-by-step episode you need. Grab these proven business growth tips and start creating content that converts one comment at a time.   With all my support, Chey   Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: [email protected]
50 \\ 3 Social Selling Shifts to Upgrade Your Follow-Up Strategy and Convert More Warm Leads Into Clients
2025/11/05
Having conversations in your DMs, showing up with heart on social, and giving value, but sales are still not happening? Do your leads seem warm but the trail goes cold right before the pivot? Let’s change that! In this episode, we’re getting into the kind of permission-based selling that feels good for both you and the client. If you’re a service-based business or online business owner trying to grow without burnout, this framework will help you turn casual DM conversations into confident offers without second-guessing yourself. You’ll learn how to lead with ethical selling by recognizing signals like curiosity, frustration, or desire, then respond using clear, natural conversion language that feels collaborative, not transactional. This is where real relationship marketing starts to move the needle. We’ll also break down a 3-part follow-up strategy that supports client conversion, especially if you’ve got warm leads sitting in your inbox. You’ll get exact message prompts, timing tips, and an energy shift that turns hesitancy into action. Plus, we’ll talk about how to align your content strategy with Instagram sales and social selling so your visibility actually drives connection. When you lead with purpose, authentic marketing becomes the norm. If you're ready to make space for aligned growth and attract high-ticket clients using proven small business marketing methods, this episode will show you how to do it human-first, always. With all my support, Chey Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: [email protected]
49 \\ Use This Simple Call to Action To Drive Lead Generation for Your Small Business
2025/10/29
Your post was seen. The caption was heartfelt. The image? On point. But no one clicked, commented, or reached out. Is it your content that missed the mark? Or is it that your audience doesn’t know what to do next? In this episode, we're diving deep into the one thing most small business owners are missing: a clear, intentional call to action. If you're creating small business content but struggling to see results, chances are your audience doesn't know what to do next, and that’s costing you sales and momentum. Learn how to prompt action without being pushy, increase audience interaction, and start building trust with every post you create. You’ll hear the simple shifts you can do to make your posts more powerful even when you’re focused on lead generation, relationship marketing, or just getting better content engagement. I’ll walk you through a proven CTA strategy that feels natural and easy to implement, plus real examples of what to say (and what not to). We’ll also cover how to balance different types of CTAs in your content strategy to increase visibility and nurture client relationships, especially for those using small business social media to grow their brand.  Grab these practical engagement tips and finally turn passive followers into active clients. With all my support, Chey Build Real Relationships. Have Better Conversations. Turn Social Media Into Clients — Without Burnout, Cold Pitching, or Feeling Salesy. Check out “Conversations that Convert” here: https://thecleymans.thrivecart.com/conversations-that-convert If you want to start a podcast or grow your existing one, visit https://julianabarbati.com/ and let them know I sent you! FREE LEAD TRACKER https://kuleanaconnect.myflodesk.com/leadgentracker 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Follow me for more social media tips: Instagram: @theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: [email protected]

Podcast reviews

Read Social Media Marketing for Small Businesses - Small business marketing, Social media marketing, Social media strategy podcast reviews


5 out of 5
25 reviews
★★★★★
P31Mel 2024/12/30
Powerful actionable episodes!
Cheyanne provides quick and actionable steps on each episode. Her advice is so practical. If you are looking for help with social media market, stop r...
★★★★★
Melinda D V 2024/12/16
POWERHOUSE Learning
Big congrats to my POWERHOUSE friend Cheyanne on launching her new podcast, Social Media Marketing for Small Businesses! If you're a small business o...
★★★★★
Cheyanne Cleyman 2024/12/15
Cheyenne Cleyman
🎧 New favorite podcast alert! My friend Cheyanne just launched Social Media Marketing for Small Businesses, and it's already a game-changer for small...
★★★★★
Anna Bridinger 2024/12/14
Highly recommend! ⭐️⭐️⭐️⭐️⭐️
The Cleyman Social Media Podcast is a must-listen for anyone looking to improve their social media presence and truly engage their audience. Each epis...
★★★★★
klamerson4 2024/12/12
Powerhouse
Chey is a powerhouse! Super excited about the impact this will make for small biz owners.
★★★★★
DreaC18 2024/12/12
Practical tips - short, sweet, applicable!
Cheyanne is so easy to listen to! I love that these episodes are short and sweet because I am a busy mom and don’t have time for a 30-60+ minute podca...
★★★★★
JessPCheney 2024/12/12
Add this podcast to your favorites now!
I cannot imagine a more perfect podcast for small business owners. I do not have time to consume 40 minute podcast trying to search for the strategies...
★★★★★
Gill Sapper 2024/12/12
Great Insight & Knowledge
After listening to Cheyanne's podcast i am excited about the knowledge she brings into her podcast. I will definitely be a loyal listener and hope to ...
★★★★★
Jesuslover7x77 2024/12/12
Easy to follow!
This podcast is easy to understand and I love the practical steps. As a busy mom, I also love how short the episodes are!
★★★★★
AreYouThereMidlife 2024/12/12
Social Media For Dummies!
Yes Cheyanne! Finally a social media podcast that gets me! 🙃 As a reluctant marketer who is tired of being a slave to the algorithm, I really appreci...
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