
Advertise on podcast: Wealth Para Todos: Financial Security through Self-Care
Rating
5from
This podcast has
90 episodes
Language
EnglishPublisher
Rita Soledad Fernandez PaulinoExplicit
No
Date created
2025/02/07
Latest episode
2026/10/18
Average duration
22 min.
Release period
7 days
Description
On this weekly podcast, I’ll teach you how to practice D.I.V.E.R.S.E. self-care daily, build financial literacy, review your finances with ease, and grow your income. Poco a poco, we’ll build financial security through self-care juntos!
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Check latest episodes from Wealth Para Todos: Financial Security through Self-Care podcast
#89: I Made $100K but Only Paid Myself $10K: 5 Lessons From 5 Years in Business
2026/10/18
What happens when you build a six-figure business but barely pay yourself?
In my first year running Wealth Para Todos, I generated $100,000 in revenue in approximately 10 months. But despite making six figures, I only paid myself about $10,500.
Five years later, I've learned that building a profitable business and increasing your financial security requires more than making more money.
In this episode, I'm sharing five of the biggest lessons I've learned from running my coaching business, from understanding business profitability and managing inconsistent income to creating marketing systems and setting boundaries that protect my wellness.
If you're a first-gen business owner who wants to grow your business, make more money, and have time to actually enjoy your life, this episode is for you.
In this episode, you'll learn:
Why revenue isn't the same as profit: How I made six figures in business revenue but paid myself only $10,500, and what I learned about business expenses, paying yourself, and evaluating return on investment (ROI).
How to create a work schedule that supports your life: Why I stopped letting financial scarcity dictate my availability and started building my business around a 20-hour workweek.
Why consistent marketing matters: How I use repeatable outreach systems, social media, podcast interviews, and 90-day marketing cycles to help potential clients discover my services.
How to manage inconsistent business income: What I've learned about navigating unpredictable revenue, managing money anxiety, and avoiding catastrophic thinking during slower sales periods.
Why you need to stop comparing your business to others: How setting 90-day goals, embracing being a beginner, and focusing on your own progress can help you build a sustainable business.
Episode timestamps
00:00 – Welcome to Wealth Para Todos
00:21 – Making six figures but barely paying myself
01:25 – How I started my money coaching business
03:10 – Lesson 1: Revenue vs. profitability and business ROI
06:05 – Lesson 2: Setting work boundaries and protecting your wellness
08:42 – Lesson 3: Building consistent marketing and outreach systems
11:12 – Lesson 4: Managing inconsistent income and money anxiety
14:32 – Lesson 5: Stop comparing yourself to other business owners
18:09 – Five entrepreneurship lessons to remember
19:09 – Free webinar and one-on-one financial coaching
20:57 – Disclaimer
Ready to become work-optional without sacrificing your wellness?
Join me for a FREE webinar: Become Work Optional Without Sacrificing Your Wellness.
I'm joining empowerment coach Jasmine from Liberated Wellness to discuss how you can start making intentional financial decisions that move you closer to financial independence and having more freedom over your time.
Register for the free webinar here.
Work with me: 1:1 money and self-care coaching
I currently have two spots available for my four-month one-on-one coaching program.
If you're earning money but want to be more intentional about saving, paying off debt, investing, or increasing your income, I'd love to support you.
Together, we'll work on your financial plan, money mindset, self-care routines, and the systems that can help you increase your financial security without sacrificing your wellness.
Book a discovery call here.
Connect with Soledad
Website: www.wealthparatodos.com
Email: https://mail.wealthparatodos.com/first-gen-business-owners
Instagram: https://www.instagram.com/wealthparatodos
LinkedIn: https://www.linkedin.com/in/wealthparatodos
Threads: https://www.threads.com/@wealthparatodos
#88: How Fed Interest Rates Affect Your Mortgage, Credit Cards, and Savings—and How to Prepare
2026/10/11
What do Federal Reserve interest rate changes mean for your mortgage, credit cards, and savings—and how can you prepare your finances?
In this episode of the Wealth Para Todos Podcast, money and self-care coach Rita Soledad Fernández Paulino (they/them) explains why the Fed raises, lowers, or holds interest rates and how those decisions affect everyday borrowing and saving.
Requested by a client, this conversation makes financial literacy accessible for first-gen wealth builders and business owners. Soledad also shares their homebuying experience, how paying mortgage discount points lowered their monthly payment, and the financial habits they prioritize instead of trying to predict interest rates.
In this episode, you’ll learn:
How the Federal Open Market Committee (FOMC) sets the federal funds target range at eight regularly scheduled meetings each year.
How inflation and employment influence Federal Reserve rate decisions.
How changing interest rates affect variable-rate credit cards, new auto loans, mortgage offers, and savings account yields.
Why a Fed rate cut doesn’t guarantee lower mortgage rates—and why existing fixed-rate loans keep their contractual rate.
How mortgage discount points work, including Soledad’s approximately $28,000 buydown from 7.23% to 5.999%, saving about $745 per month in principal and interest.
How credit utilization, credit limits, and weekly credit-card payments can support your credit.
Why emergency savings, sinking funds, automated investments, and a Weekly Money Routine help you build financial security con tiempo.
Soledad reflects on growing their household’s investments and account balances to approximately $1 million, excluding home equity, and the role of income, contributions, investment growth, and consistent financial habits.
Episode chapters
00:00 Welcome to Wealth Para Todos00:21 Why Federal Reserve Interest Rates Matter01:40 What Is the Federal Funds Rate?03:00 The Fed’s Goals: Employment and Inflation05:05 Why the Fed Raises or Lowers Interest Rates06:01 How Rates Affect Credit Cards, Loans, Mortgages, and Savings08:05 How I Knew I Was Ready to Buy a Home09:36 Mortgage Discount Points: Buying Down Our Interest Rate11:39 Preparing for Car Costs and Auto Loans12:50 Credit Scores, Credit Utilization, and Weekly Payments15:05 Building a Financial Plan Without Predicting Rates15:43 Financial Habits That Support Long-Term Wealth17:20 Five Financial Takeaways to Remember18:24 Coaching, Next Steps, and Disclaimer
Keep building your financial security
If this episode helped you, please rate and review the podcast and share it with someone preparing for a major purchase.
First-gen business owners: join Soledad’s email list for conversations about growing your financial security without sacrificing your wellness.
For personalized support, explore one-on-one money and self-care coaching and schedule a 45-minute discovery conversation.
Connect with Soledad
Website: www.wealthparatodos.com
Email: https://mail.wealthparatodos.com/first-gen-business-owners
Instagram: https://www.instagram.com/wealthparatodos
LinkedIn: https://www.linkedin.com/in/wealthparatodos
Threads: https://www.threads.com/@wealthparatodos
#87: How to Build Financial Security as a Stay-at-Home Mom - Violeta's Story
2026/10/04
How can you build financial security as a stay-at-home mom when you’re not currently earning a paycheck?
In this episode of Wealth Para Todos, host Rita Soledad Fernández Paulino (they/them), a queer Mexican-American money and self-care coach, talks with Wealth Para Todos Academy member Violeta Garcia about managing money, investing for retirement, and building financial security as a stay-at-home mom of three daughters.
Violeta shares how becoming a stay-at-home mom challenged the way she thought about money and her contribution to her family. She discusses learning to recognize the financial value of unpaid labor, including childcare, cooking, and managing her family’s finances, while letting go of the belief that earning an income is the only way to contribute financially.
Soledad and Violeta also discuss practical strategies for managing stay-at-home mom finances, including knowing your numbers, using sinking funds and emergency savings, automating household bills, having money conversations with your partner, and preparing for future expenses.
Violeta also shares how she continues investing for retirement even though she is not currently employed. Through spousal IRA rules, she contributes to her Roth IRA using household earned income and invests for the long term using index funds and ETFs. As the first person in her family to have a Roth IRA, Violeta reflects on what it means to learn about investing and retirement as a first-generation wealth builder.
They also talk about self-care, motherhood, financial partnership, and why building wealth can look different during seasons of caregiving.
In this episode, you’ll learn:
How a stay-at-home mom can contribute financially without earning a paycheck
Why unpaid childcare and household labor have financial value
How Violeta manages checking, savings, sinking funds, and emergency savings
How couples can approach household finances as a partnership
How stay-at-home spouses may be able to contribute to an IRA using spousal IRA rules
How Violeta invests in her Roth IRA for long-term retirement goals
What it’s like to be the first person in your family to invest through a Roth IRA
How financial security and self-care can support each other during a season of caregiving
If you’re a stay-at-home mom or parent wondering how to save, invest, prepare for retirement, or feel more financially secure without your own paycheck, this conversation is for you.
Timestamps
00:00 — Welcome and Mission00:21 — Meet Violeta Garcia01:04 — Why She Renewed Wealth Para Todos Academy02:12 — Stay-at-Home Mom Mindset and the Value of Unpaid Labor05:19 — Knowing Your Numbers and Building Financial Security06:40 — Household Accounts, Savings, and Automated Bills08:36 — Money Dates, Partnership, and Shared Financial Values10:50 — Roth IRA and Spousal IRA Rules for Stay-at-Home Moms12:54 — Choosing Long-Term Investments13:33 — Becoming a First-Generation Investor14:16 — Self-Care as a Stay-at-Home Mom of Three16:47 — Podcast Education vs. Personalized Financial Coaching17:54 — Money, Motherhood, and Investing in Yourself19:36 — Wrap-Up and Disclaimer
Connect with Soledad
Website: www.wealthparatodos.com
Instagram: https://www.instagram.com/wealthparatodos
LinkedIn: https://www.linkedin.com/in/wealthparatodos
Threads: https://www.threads.com/@wealthparatodos
Join the Wealth Para Todos email community here.
#86: What to Do When Buying a Home Doesn’t Feel Like You Imagined
2026/09/27
You bought the house you worked so hard for. So why do you feel less financially secure?
In this episode of Wealth Para Todos, host Rita Soledad Fernández Paulino (they/them), a queer Mexican-American money and self-care coach, shares what happened after they bought a $1.1 million fixer-upper in California. Before the purchase, Soledad was debt-free, at stage nine of financial security, and investing $32,500 a year toward early retirement. A $916,000 mortgage raised their monthly housing costs by about $2,000 and moved them to stage eight.
The adjustment involved more than a new budget. Soledad shares how a wildfire evacuation days after moving in, grief, renovation delays, and feeling out of place in their new neighborhood affected their relationship with the home. It took about 15 months to adapt to a dream they had wanted for years.
If you’re experiencing homebuyer’s regret or wondering how to rebuild savings after buying a house, this conversation will help you:
Understand why homeownership can feel like a financial setback
Review your new housing costs and monthly cash flow
Plan for repairs with a home maintenance sinking fund
Rebuild your savings one milestone at a time
Make room for fear, grief, and gratitude while you adjust
Chapters
00:00 Welcome to Wealth Para Todos00:21 Why buying a dream home can feel like going backward00:59 Family beliefs about homeownership and early saving02:18 Becoming debt-free and reaching stage nine03:29 The cost of buying a home in California05:29 Wildfire evacuation and homebuyer’s regret06:52 Grief, renovation delays, and feeling out of place08:08 A limpia and reconnecting with home09:30 Both-and thinking during a financial transition12:39 How to review your new homeownership costs and cash flow13:53 Rebuilding savings one milestone at a time16:16 Financial security after buying a house17:15 Rate or review the podcast
Connect with Soledad
Website: www.wealthparatodos.com
Instagram: https://www.instagram.com/wealthparatodos
LinkedIn: https://www.linkedin.com/in/wealthparatodos
Threads: https://www.threads.com/@wealthparatodos
Join the Wealth Para Todos email community here.
#85: How to Choose a Financial Professional: Financial Advisors, Brokers, CFPs, Money Coaches, Fees, and Red Flags
2026/09/20
How do you choose a financial professional—and what does the title “financial advisor” actually mean?
In this episode, Rita Soledad Fernández Paulino, founder of Wealth Para Todos, explains how to find and vet a financial advisor as a first-gen wealth builder. They break down the differences between brokers, investment advisers, Certified Financial Planner™ professionals, and money coaches so you can determine which type of support fits your needs.
You’ll learn:
The difference between a broker and an investment adviser
What fiduciary duty means and when it applies
What a CFP® professional can—and cannot—do
When to work with a financial planner versus a money coach
How commissions, assets-under-management fees, and other compensation models can create conflicts of interest
The difference between fee-only and fee-based financial professionals
How to calculate the total cost of financial advice
What to consider before working with an advisor through your employer or bank
How to verify credentials, registrations, employment history, and disciplinary records
Five questions to ask before hiring a financial professional
Common financial advisor red flags to watch for
Soledad recommends interviewing at least three professionals and independently researching every referral. A trusted friend, employer, or bank may introduce you to someone, but you still need to understand their qualifications, scope of services, compensation, and potential conflicts of interest.
This episode also explores what first-gen wealth builders may need from a culturally responsive financial professional—including respect for family responsibilities, caregiving, financial trauma, wealth guilt, neurodivergence, and changing capacity.
Enrollment for Wealth Para Todos Academy is open. Attend the open house on September 22 to explore the program, ask questions, and determine whether it is the right fit for you.
Timestamps
00:00 Welcome and Mission00:21 What Does “Financial Advisor” Mean?01:25 Broker vs. Investment Adviser02:27 Fiduciary Duty Explained04:01 What Does a CFP® Professional Do?06:01 CFP® Professional vs. Money Coach07:10 The Scope and Limitations of Money Coaching09:13 Finding a Financial Professional Who Understands You11:02 Where to Find and Verify Financial Professionals12:03 Advisors Through Your Employer or Bank15:05 Financial Advisor Fees and Conflicts of Interest17:28 Five Questions to Ask Before Hiring an Advisor18:24 Financial Advisor Red Flags19:50 Key Takeaways20:36 Wealth Para Todos Academy Invitation21:29 Closing and Educational Disclaimer
Disclaimer: This podcast is for educational and informational purposes only. It does not provide individualized investment, tax, insurance, or legal advice.
Connect with Soledad
Website: www.wealthparatodos.com
Instagram: https://www.instagram.com/wealthparatodos
LinkedIn: https://www.linkedin.com/in/wealthparatodos
Threads: https://www.threads.com/@wealthparatodos
Join the Wealth Para Todos email community here.
#84: How to Build a Self-Care Routine That Actually Changes Your Life
2026/09/13
What if self-care wasn’t just something you turned to when you were already overwhelmed?
For years, I practiced mostly reactive self-care. I waited until my house was intolerably messy to clean it, until my body hurt to get a massage, until my marriage was struggling to communicate my needs, and until I was worried about my spending to pay attention to my dinero.
Con tiempo, I realized I didn’t want to wait until something became a problem to take care of myself.
In this episode of the Wealth Para Todos Podcast, I’m sharing how my understanding of self-care evolved from face masks and massages to the D.I.V.E.R.S.E. Self-Care framework I use today: dinero, interpersonal, vocational, emotional, restorative body, spiritual, and environmental self-care.
We’ll talk about the difference between reactive and proactive self-care, how I use quarterly intentions, monthly outcomes, and daily practices to build self-care habits, and why some of the things that feel completely natural to me today once had to be written on a freaking checklist.
I also break down the difference between comfort-oriented and growth-oriented self-care, how perfectionism can turn self-care into another thing you feel like you’re failing at, and why I now treat my self-care practices as data instead of something I need to do perfectly.
Because self-care isn’t only about helping yourself feel better when you’re overwhelmed. It can also be a way to intentionally practice becoming the person you want to be—poco a poco.
In this episode, you’ll learn:
The seven types of D.I.V.E.R.S.E. Self-Care
The difference between proactive and reactive self-care
How to identify which type of self-care you need in your current season
How I turn 90-day intentions into monthly experiments and daily habits
The difference between comfort-oriented and growth-oriented self-care
How self-care helped me change the way I show up as a parent, spouse, business owner, and person
How to build a self-care routine without turning it into another perfectionist checklist
Ready to stop starting over with money?
Join me for my free webinar, How to Stop Starting Over With Money, on Tuesday, September 15th.
I’ll help you figure out where you currently are in your financial security journey and what to focus on during the final months of 2026 so you can work toward saving, paying off debt, or investing $5,000 in 90 days.
Immediately after the webinar, doors open to Wealth Para Todos Academy. If you know what you want to change with your money but want support actually following through, the Academy will help you build the financial planning skills, systems, habits, and self-care practices to do it.
Register for How to Stop Starting Over With Money Here.
Timestamps
00:00 Welcome to Wealth Para Todos00:21 How Self-Care Can Shape Who You Become01:26 Self-Care Is More Than Face Masks and Massages02:45 Anxiety, Caregiving, and Putting Yourself Last03:29 What Money Coaching Taught Me About Self-Care04:31 The 7 Types of D.I.V.E.R.S.E. Self-Care04:47 Reactive vs. Proactive Self-Care07:17 My 90-Day Self-Care Intentions08:29 Practicing the Person You Want to Become10:27 Comfort-Oriented vs. Growth-Oriented Self-Care11:37 When Perfectionism Takes Over Your Self-Care Routine13:35 Stay Cute and Curious: Self-Care Is Data14:00 How to Choose the Self-Care You Need Right Now15:02 How to Stop Starting Over With Money + WPT Academy16:01 Closing + Disclaimer
Connect with Soledad
Website: www.wealthparatodos.com
Instagram: https://www.instagram.com/wealthparatodos
LinkedIn: https://www.linkedin.com/in/wealthparatodos
Threads: https://www.threads.com/@wealthparatodos
Join the Wealth Para Todos email community here.
#83: Tracking Your Expenses: When It Helps You Reach Your Financial Goals (and When It Doesn't)
2026/09/06
Tracking your expenses can help you understand where your money is going, create a realistic budget, and determine how much money you have available to save, invest, pay off debt, and reach your financial goals. But does tracking every expense actually help? How long should you track your spending? And can tracking your expenses help you plan for unexpected expenses?
In this episode of Wealth Para Todos, money and self-care coach Rita Soledad Fernández Paulino (they/them) explains how tracking your expenses can help you fine-tune your financial goals—and when tracking can actually become counterproductive.
Soledad shares their experience tracking every transaction for an entire year and how what started as a way to understand their spending eventually became connected to guilt, shame, control, and the belief that being “good with money” meant knowing where every dollar went.
You’ll learn the difference between tracking your money to gather useful financial information and tracking your money for reassurance. Soledad breaks down signs that tracking may be anxiety-driven, including repeatedly checking your accounts, panicking over small deviations from your budget, restricting your spending to compensate for overspending, trying to prevent every financial surprise, and never feeling like you’re finished monitoring your money.
You’ll also learn when tracking your expenses can actually be useful. Tracking may help when you’re creating a budget for the first time, trying to understand where your money is going, accumulating credit card debt without understanding why, adjusting to a change in income or life circumstances, or determining how much money you can realistically put toward a financial goal.
Soledad recommends approaching tracking as a temporary financial tool. For many people, tracking expenses for 30–90 days can provide enough information to identify spending patterns and make financial decisions. Once you have the information you need, the goal is to move from monitoring every transaction toward building financial systems that help you prepare for unexpected expenses—including a checking account buffer, sinking funds, emergency savings, and a financial plan that can adapt when life doesn’t go according to plan.
In this episode, you’ll learn:
How tracking your expenses can help you reach your financial goals
How tracking expenses can help you create and fine-tune a realistic budget
When you should track your spending and how long to do it
How to use tracking to determine how much you can save, invest, or put toward debt
How to plan for unexpected expenses without trying to predict every expense
The difference between financial awareness and anxiety-driven tracking
Why tracking every dollar isn’t necessary for long-term financial security
How to move from tracking individual transactions to trusting your financial systems
Timestamps
00:00 Welcome and Mission00:21 Tracking vs. Reassurance01:34 My Year of Tracking03:27 From Control to Financial Systems05:10 Signs Your Spending Tracking May Be Anxiety-Driven07:37 Why Financial Anxiety Can Lead to More Tracking11:46 Building Financial Safety Systems15:37 When Tracking Your Expenses Helps17:40 How Long Should You Track Your Expenses?20:30 Key Takeaways22:12 Free Webinar: How to Stop Starting Over With Money23:27 Disclaimer
Wealth Para Todos Academy opens for enrollment September 15. If you want me as your money and self-care coach for the next 12 months, sign up for my free webinar, How to Stop Starting Over, right here.
Connect with Soledad
Website: www.wealthparatodos.com
Instagram: https://www.instagram.com/wealthparatodos
LinkedIn: https://www.linkedin.com/in/wealthparatodos
Threads: https://www.threads.com/@wealthparatodos
Join the Wealth Para Todos email community here.
#82: How to Make More Money Without Working More: Anakaren’s First-Gen Wealth-Building Story
2026/08/30
[Wealth Para Todos Academy opens for enrollment September 15. If you want me as your money and self-care coach for the next 12 months, sign up for my free webinar, How to Stop Starting Over, right here.]
Can you make more money without working more or sacrificing your wellness?
In this episode of the Wealth Para Todos Podcast, host Rita Soledad Fernández Paulino (they/them), a queer Mexican-American money and self-care coach, talks with former client Anakaren about increasing her income, building financial security, and investing in herself as a first-gen Latina eldest daughter.
When Anakaren started coaching with Soledad, she believed making more money would require working harder. She was used to rolling out of bed and going straight to work, navigating family stress, and relying on the resourcefulness and hustle that had helped her as a first-gen wealth builder.
Four years later, a lot has changed.
Anakaren shares how developing consistent self-care routines, journaling, thought work, and more flexibility helped her change her relationship with work and money. She also explains why she now intentionally spends money on her wellness—including regular massages and an “Anakaren Fund” for joy—and how she learned to see self-care as an investment rather than an unnecessary expense.
Soledad and Anakaren also discuss:
Why making more money doesn't have to mean working more
Building wealth without burnout or sacrificing your wellness
The connection between self-care, money, and increasing your income
How first-gen money beliefs can influence spending and self-care
Using journaling, thought work, and a feelings wheel to navigate financial emotions
Why Soledad teaches planned vs. unplanned expenses instead of “needs vs. wants”
Using checking account buffers and sinking funds to plan for future expenses
Creating a self-care or joy fund in your spending plan
Spending money to save time through outsourcing and support
Increasing your income through corporate growth, side hustles, real estate, and entrepreneurship
Why taking care of yourself first can help you build wealth and support the people you love
Anakaren also shares how investing in herself, building a strong support system, and protecting her time helped her increase her income, grow in corporate America, invest in real estate, and begin pursuing her general contracting license.
If you're a first-gen wealth builder who wants to make more money, build financial security, and create wealth without sacrificing your rest, relationships, or joy, this episode is for you.
In This Episode
00:00 Welcome and Mission00:21 Meet Anakaren : A First-Gen Latina Wealth Builder01:07 Building a Sustainable Morning Routine03:24 Thought Work, Journaling, and Financial Emotions06:44 The Connection Between Self-Care and Money07:53 Learning to Spend Money on Self-Care10:03 Planned vs. Unplanned Spending11:37 Creating a Joy Fund and Setting Money Boundaries14:22 How to Make More Money Without Working More17:32 Side Hustles, Real Estate, and Increasing Income18:31 Support Systems, Outsourcing, and Getting Your Time Back20:36 Advice for First-Gen Latina Eldest Daughters21:51 Closing and Disclaimer
Connect with Soledad
Website: www.wealthparatodos.com
Instagram: https://www.instagram.com/wealthparatodos
LinkedIn: https://www.linkedin.com/in/wealthparatodos
Threads: https://www.threads.com/@wealthparatodos
Join the Wealth Para Todos email community here.
#81: How to Start a Business When You’re Afraid to Put Yourself Out There - Nicole's Story
2026/08/23
Want to start a business or leave your 9-to-5, but feel terrified of putting yourself out there?
You might already have valuable skills, years of professional experience, and an idea of the work you want to do—but starting a business requires you to do something that can feel incredibly vulnerable: let people see you.
In this episode of Wealth Para Todos, I’m talking with Nicole Valenzuela, a queer Latina foster mom and money coach who helps queer and BIPOC folks navigate financial anxiety.
Before becoming an entrepreneur, Nicole spent 14 years working in corporate finance. She knew how to manage money and had already created significant financial security for herself. But turning her skills into a coaching business required an entirely different set of skills.
She had to learn how to create and price an offer, market herself, become more visible, sell her services, onboard clients, and trust that she was capable of helping the people who paid her.
And that brought up a lot of fear.
Nicole and I talk about how she went from wanting to stay behind the scenes—and accepting tamales as payment for her first financial coaching—to confidently marketing her business, getting on sales calls, signing paying clients, and working for herself.
We also talk about the mindset work behind entrepreneurship: overcoming feelings of inadequacy, becoming more comfortable with visibility, building self-trust, and learning to focus on the problems your business actually has today instead of trying to prepare for every problem you might have in the future.
If you want to start a business using the skills you already have but keep thinking, Who am I to do this? What if I'm not good enough? What if people judge me?—this conversation is for you.
In this episode, we discuss:
How to turn the skills you already have into a business
Leaving a corporate career to pursue entrepreneurship
Why visibility and marketing can feel so vulnerable
Overcoming imposter syndrome and feelings of inadequacy
How to become more comfortable putting yourself out there
Creating, pricing, and selling your first offer
Building confidence on sales calls and signing paying clients
How mindset work and journaling can support entrepreneurs
The difference between present problems and possible problems
How Nicole evaluated the ROI of investing in business coaching
Building a business that creates more freedom, flexibility, passion, and purpose
Wealth Para Todos Academy opens for enrollment September 15. If you want me as your money and self-care coach for the next 12 months, sign up for my free webinar, How to Stop Starting Over, right here.
Timestamps
00:00 Wealth Para Todos Academy Enrollment00:39 Meet Nicole Valenzuela02:03 Leaving Corporate Finance to Start a Business03:49 Overcoming Fear of Visibility and Marketing06:12 From Tamales to Paying Coaching Clients06:49 Overcoming Inadequacy and Building Self-Trust09:11 How to Feel Safer Putting Yourself Out There12:25 Making Marketing Easier as an Entrepreneur14:38 Mindset Work and Recognizing Thought Patterns17:48 Building Confidence on Sales Calls20:06 Present Problems vs. Possible Problems in Business23:08 Investing in Business Coaching and Evaluating ROI25:26 Nicole's Advice for Aspiring Entrepreneurs27:41 Disclaimer and Closing
Connect with Soledad
Website: www.wealthparatodos.com
Instagram: https://www.instagram.com/wealthparatodos
LinkedIn: https://www.linkedin.com/in/wealthparatodos
Threads: https://www.threads.com/@wealthparatodos
Join the Wealth Para Todos email community here.
#80: Why Talking About Money Is So Hard: The Role of Emotional Intimacy
2026/08/16
Why is talking about money so hard—even when you make good money? If you struggle with money anxiety, financial shame, asking for help, setting financial boundaries with family, or admitting when you don't know what to do with your money, emotional intimacy may be part of what's missing.
In this episode of the Wealth Para Todos Podcast, host Rita Soledad Fernández Paulino (they/them), a queer Mexican-American money and self-care coach, explains how emotional intimacy can affect your ability to spend, save, pay off debt, invest, increase your income, and move up the 10 Stages of Financial Security.
Soledad defines emotional intimacy as knowing what's happening internally—what you're thinking, feeling, fearing, wanting, and needing—and being able to communicate that experience with safe people. Emotional intimacy isn't simply sharing personal information. It requires awareness, vulnerability, and communication.
For ambitious first- and second-generation wealth builders, asking for help or talking honestly about money can be especially difficult. Growing up around financial insecurity, migration, discrimination, or family sacrifice may have required survival strategies that prioritized solving problems over processing feelings. Patterns like parentification, people-pleasing, perfectionism, hyper-independence, and conflict avoidance may have helped you become successful while also making it harder to admit, "I'm scared," "I don't know," "I need help," or "This isn't working for me."
And those patterns can become financially expensive.
You might understand investing but still feel afraid to put your money into the stock market. You might know you need to increase your income but struggle to negotiate your salary or raise your prices. You might want to save more while feeling guilty about setting financial boundaries with family. Or you may know exactly what you need to do with your money but struggle to follow through because of fear, shame, guilt, grief, exhaustion, or an unmet need.
This episode explores why financial literacy alone isn't always enough to change financial behavior. Your numbers tell you what's happening with your money; emotional intimacy can help you understand what you're experiencing while it's happening so you can identify the support you actually need.
You'll also receive reflection and journaling questions to help you explore your relationship with money, vulnerability, asking for help, and receiving support—and identify anything you may want to explore further through therapy, coaching, journaling, or conversations with people you trust.
In this episode:
00:00 Welcome and Mission00:21 Why Intimacy Builds Wealth01:26 What Is Emotional Intimacy?02:55 Emotional Intimacy With Yourself04:14 Emotional Intimacy vs. Oversharing05:27 Why Talking About Money and Vulnerability Is Hard07:27 First-Gen Survival Patterns and Money10:53 Emotional Intimacy and Financial Skills14:00 Asking for Help and Getting the Right Financial Support16:17 Money Journaling and Reflection Questions17:29 Key Takeaways18:24 Work With Soledad + Upcoming Webinar19:32 Closing and Disclaimer
Resources Mentioned
✨ Register for my free webinar:How to Increase Your Income Without Sacrificing Your Rest, Relationships, or Joy
✨ Interested in working together?I currently have openings for 1:1 Financial Coaching through August 31st. Book a discovery call to learn more.
Connect with Soledad
Website: www.wealthparatodos.com
Instagram: https://www.instagram.com/wealthparatodos
LinkedIn: https://www.linkedin.com/in/wealthparatodos
Threads: https://www.threads.com/@wealthparatodos
Join the Wealth Para Todos email community here.
#79: How to Recover After Overspending with Low-Spend Weekends
2026/08/09
Are you tired of overspending and feeling like you've failed your budget?
In this episode of Wealth Para Todos, Rita Soledad Fernández Paulino (they/them), a queer Mexican-American money and self-care coach, shares why budgets aren't meant to be perfect—they're meant to help you adapt to real life. If you've ever wondered how to recover after overspending without giving up on your financial goals, this episode introduces one of Soledad's favorite budgeting tools: the low-spend weekend.
You'll learn what a low-spend weekend is, how to create one that actually feels enjoyable, and why everyone should know what their version looks like during different seasons of life. Soledad also explains how completing a weekly money routine helps you recognize when it's time to temporarily spend less, rebalance your budget, and continue making progress toward your savings, debt payoff, emergency fund, and investing goals.
This episode also explores why financial flexibility is one of the most important wealth-building skills you can develop. Instead of striving for a perfect budget, you'll learn how to respond to unexpected expenses with confidence, self-trust, and intention. And if you realize that reaching your financial goals would require constant low-spend weekends, Soledad explains why your next step may be increasing your income—not cutting more expenses.
In this episode, you'll learn:
Why budgets are living documents that require flexibility—not perfection.
What a low-spend weekend is and how to make it enjoyable.
How to use a weekly money routine to stay on top of your finances.
How low-spend weekends help you recover after overspending without shame.
Why financial flexibility is a critical skill for building long-term wealth.
When it's time to focus on increasing your income instead of reducing your expenses.
Timestamps
00:00 Welcome to Wealth Para Todos 00:21 Why Budgeting Doesn't Have to Be Perfect 01:12 What Is a Low-Spend Weekend? 01:44 My Low-Spend Weekends Then and Now 03:28 Planning Low-Spend Weekends You'll Actually Enjoy 04:00 The Weekly Money Routine (Episode 64) 05:29 How to Know When It's Time for a Low-Spend Weekend 06:48 Recovering After Overspending Without Shame 07:39 Why Low-Spend Weekends Are a Tool, Not a Punishment 08:32 Financial Flexibility Is a Wealth-Building Skill 10:23 Five Key Takeaways from This Episode 11:38 Increase Your Income Instead of Cutting More Expenses 12:36 Closing Thoughts & Next Week's Episode
Connect with Soledad
Website: www.wealthparatodos.com
Instagram: https://www.instagram.com/wealthparatodos
LinkedIn: https://www.linkedin.com/in/wealthparatodos
Threads: https://www.threads.com/@wealthparatodos
Join the Wealth Para Todos email community here.
#78: How to Increase Your Income Through Self-Trust (Not Hustle or Shame)
2026/08/02
In this episode of Wealth Para Todos, Rita Soledad Fernández Paulino (they/them), a queer Mexican-American money and self-care coach, explains why the way you increase your income matters just as much as how much you earn.
If you're an ambitious first- or second-generation professional who's tired of hustle culture, burnout, or feeling like you have to shame yourself into taking action, this episode is for you.
You'll learn the three most common ways people try to increase their income:
Hustling harder
Shaming themselves into action
Building income through self-trust
Soledad explains why hustle and shame can create temporary motivation and short-term income growth, but often lead to burnout, anxiety, avoidance, poor boundaries, and self-abandonment. They then introduce a different approach—building income through self-trust—by cultivating four essential foundations: permission, worthiness, deservingness, and self-trust.
By the end of this episode, you'll understand how to increase your income without sacrificing your health, relationships, or joy, so you can continue moving through the 10 Stages of Financial Security and become work-optional con tiempo.
In this episode, you'll learn:
Why financial insecurity dysregulates your nervous system
The hidden costs of hustle culture when trying to make more money
How shame creates a cycle of anxiety and financial avoidance
The difference between financial safety and financial security
The four foundations of increasing your income through self-trust
How to build wealth without burning yourself out
Resources Mentioned
✨ Free Webinar: How to Make More Money Using the Skills You Already Have Learn how to create additional income using the experience you already have so you can invest in your self-care, build wealth, and make work optional.
✨ 1:1 Coaching Applications are open through August 30 for Soledad's four-month coaching program designed to help ambitious first-generation wealth builders increase their income, save one month of expenses, pay down debt, and begin investing consistently.
Timestamps
00:00 Welcome & Why Increasing Your Income Isn't Enough 00:21 Why Income Growth Matters for Wealth Building 01:20 How Financial Unsafety Affects Your Nervous System 01:53 Strategy #1: Hustle Harder 03:35 The Hidden Cost of Hustling for More Money 04:42 Strategy #2: Shame Yourself Into Action 06:42 Why Fear Doesn't Build Sustainable Wealth 08:53 Strategy #3: Increase Your Income Through Self-Trust 09:02 Foundation #1: Permission to Want More 09:56 Foundation #2: Worthiness 10:28 Foundation #3: Deservingness 11:04 Foundation #4: Self-Trust 13:05 Build Wealth Without Sacrificing Your Well-Being 14:33 Key Takeaways 15:43 Free Webinar & 1:1 Coaching Invitation 16:46 Closing Thoughts
Connect with Soledad
Website: www.wealthparatodos.com
Instagram: https://www.instagram.com/wealthparatodos
LinkedIn: https://www.linkedin.com/in/wealthparatodos
Threads: https://www.threads.com/@wealthparatodos
Join the Wealth Para Todos email community here.
#77: Why High Achievers Stay Financially Stuck: 7 Career Habits Keeping You From Building Wealth
2026/07/26
Why do so many high achievers still feel financially stuck, even after building a successful career?
In this episode of the Wealth Para Todos Podcast, Rita Soledad Fernández Paulino explains why career success and wealth building are two completely different skill sets. If you're a first- or second-generation professional, you've likely mastered the habits that earn promotions, raises, and recognition—but those same habits may be preventing you from building long-term wealth.
You'll learn the 7 career habits that quietly keep high achievers financially stuck, including over-responsibility, relying on hard work instead of financial systems, people-pleasing, perfectionism, delaying joy, trying to figure everything out alone, and measuring success through constant achievement instead of freedom.
By the end of this episode, you'll understand how to redirect the strengths that helped you build a successful career toward creating financial freedom, long-term wealth, and a life where work becomes optional—not an obligation.
In This Episode, You'll Learn:
Why high achievers and wealth builders use different skill sets
The 7 career habits that can quietly keep you financially stuck
Why working harder isn't always the answer to building wealth
How to shift from a career mindset to a wealth-building mindset
Why first- and second-generation professionals often struggle to prioritize their own financial future
How to build wealth through D.I.V.E.R.S.E. Self-Care
What it really means to become work optional
Timestamps
00:00 Welcome and Mission 00:21 Why Career Success Doesn't Automatically Build Wealth 01:11 What Makes Someone a High Achiever? 03:12 The Career Habits That Earn Promotions 07:57 The Wealth Builder Mindset Shift 09:08 Habit #1: Over-Responsibility 10:25 Habit #2: The Hard Work Trap 11:26 Habit #3: Always Saying Yes 12:29 Habit #4: Perfectionism and Analysis Paralysis 13:11 Habit #5: Delaying Joy 14:11 Habit #6: Trying to Do It All Alone 15:19 Habit #7: The Achievement Trap 16:57 Redirecting Your Strengths Toward Financial Freedom 23:14 Redefining Achievement Through Wealth and Self-Care 24:37 Seven Key Takeaways 25:59 Free Training Invitation + One-on-One Coaching 27:28 Closing Thoughts
Key Takeaways
✔️ High achievement and wealth building are two different skill sets.
✔️ Your career habits aren't bad habits—they're simply being applied to the wrong problem.
✔️ Many first- and second-generation professionals learned how to create value for employers and clients but were never taught how to build wealth for themselves.
✔️ Every strength has a shadow side. Responsibility can become over-responsibility, hard work can become overwork, and perfectionism can become analysis paralysis.
✔️ Wealth builders ask a different question: "What can I do today that my future self will thank me for?"
✔️ Building wealth isn't about working harder—it's about intentionally directing your time, energy, and money toward creating more freedom.
✔️ You don't need to stop being a high achiever. You simply need to evolve what achievement means.
Resources Mentioned
Free Live Training
How to Increase Your Income Without Sacrificing Your Rest, Relationships, or Joy
Register here.
Work With Me 1:1
Ready to build wealth without sacrificing your well-being? Book a free discovery call and learn how my one-on-one money and self-care coaching can help you become work optional, con tiempo.
Book your free discovery call here.
Related Episodes
#30: Why Every First-Gen Wealth Builder Needs a Loved One Emergency Fund
#61: Why Lending Money to Loved Ones Causes Resentment (And What to Do Instead)
Connect with Soledad
Website: www.wealthparatodos.com
Instagram: https://www.instagram.com/wealthparatodos
LinkedIn: https://www.linkedin.com/in/wealthparatodos
Threads: https://www.threads.com/@wealthparatodos
Join the Wealth Para Todos email community here.
#76: Why High-Income First-Gen Professionals Still Feel Financially Behind: The 10 Stages of Financial Security
2026/07/19
Why do so many high-income professionals still feel broke? Why doesn't making six figures automatically create financial security?
In this episode of Wealth Para Todos, money and self-care coach Rita Soledad Fernández Paulino explains why so many first- and second-generation professionals earn more money than their parents ever did but still feel financially behind.
You'll learn why earning more money isn't the same as building wealth, the hidden reasons high-income earners continue to experience financial anxiety, and how to stop measuring your success by your salary and start building real financial security.
Soledad walks through the top reasons first-generation wealth builders struggle to feel financially secure, including rising financial responsibilities, supporting family, inflation, student loans, healthcare costs, a lack of financial education, and building income before building wealth-building systems.
You'll also learn the 10 Stages of Financial Security, a step-by-step roadmap for knowing exactly what financial priority to focus on next—from building your first checking account buffer and emergency fund to paying off high-interest debt, investing for retirement, and ultimately becoming work optional.
Finally, Soledad introduces the Wealth Building Cycle, the four lifelong habits that help you move through the stages of financial security:
Develop a positive money mindset
Know your numbers
Build financial literacy
Increase your income sustainably
If you've ever thought:
"I make more money than my parents ever did, but I still don't feel financially secure."
"Where is all my money going?"
"Why doesn't earning more make me feel safer?"
"How do I build wealth without burning myself out?"
...this episode is for you.
In this episode you'll learn:
Why high-income professionals still feel financially behind
The difference between income and wealth
The biggest financial challenges first-generation wealth builders face
Why financial security is about your foundation—not your salary
The 10 Stages of Financial Security explained
How the Wealth Building Cycle helps you build wealth sustainably
How to become work optional without sacrificing your wellness
Resources Mentioned
✨ Free Webinar: How to Increase Your Income Without Sacrificing Your Rest, Relationships, or Joy📅 Tuesday, July 28 | 9:00–10:00 AM PDT
✨ Apply for 1:1 Financial CoachingNow accepting six new private coaching clients through August 30. Book a discovery call to learn how to build financial security through personalized systems, income growth, and D.I.V.E.R.S.E. Self-Care.
00:00 Welcome to Wealth Para Todos00:21 Why High-Income Professionals Still Feel Financially Behind01:24 Why Your Financial Obligations Grow with Your Income02:23 The Financial Literacy Gap No One Prepared You For03:14 Why the Cost of Living Makes Wealth Harder to Build05:52 The Hidden Cost of Being Your Family's Financial Safety Net06:16 Why More Income Without Systems Doesn't Build Wealth07:10 The 10 Stages of Financial Security Explained09:11 Stages 1–5: Building a Strong Financial Foundation11:40 Stages 6–10: Paying Off Debt, Investing, and Becoming Work Optional15:22 The Wealth Building Cycle: The System That Creates Lasting Wealth15:49 Money Mindset, Knowing Your Numbers & Financial Literacy17:16 How to Increase Your Income Without Burning Out19:30 Key Takeaways20:50 Free Webinar + 1:1 Coaching Invitation22:06 Closing Thoughts
Connect with Soledad
Website: www.wealthparatodos.com
Instagram: https://www.instagram.com/wealthparatodos
LinkedIn: https://www.linkedin.com/in/wealthparatodos
Threads: https://www.threads.com/@wealthparatodos
Join the Wealth Para Todos email community here.
#75: How to Make Your Dreams Feel Safe Through Self-Care
2026/07/12
Why do so many ambitious first- and second-generation wealth builders dream smaller than they truly want?
In this episode, Rita Soledad Fernández Paulino shares a powerful coaching story that reveals why the biggest obstacle isn't fear of failure—it's fear of disappointment.
You'll learn why your nervous system may have learned that wanting something is dangerous, how childhood experiences and financial trauma shape your relationship with ambition, and why self-care is the foundation that makes pursuing bigger dreams feel emotionally safe.
If you've ever thought:
"That's unrealistic."
"People like me don't do that."
"I don't want to get my hopes up."
"What if I fail?"
...this episode is for you.
In this episode, you'll learn:
Why many first-generation wealth builders self-reject their biggest dreams before they even begin.
How fear of disappointment—not fear of failure—keeps people playing small.
Why self-care is more than recovery from burnout—it's what prepares you to pursue bigger dreams.
How D.I.V.E.R.S.E. Self-Care helps you build the emotional capacity to tolerate uncertainty, setbacks, and grief.
Practical ways to strengthen self-trust, redefine success, and make your dreams feel emotionally safe.
Because financial security isn't just about having more money.
It's about becoming someone who can pursue meaningful dreams without abandoning themselves along the way.
Resources Mentioned
✨ Register for my free webinar: How to Increase Your Income Without Sacrificing Your Rest, Relationships, or Joy
✨ Interested in working together? I currently have six openings for 1:1 Financial Coaching through August 31st. Book a discovery call to learn more.
Episode Timestamps
00:00 Welcome & Why So Many People Dream Small
00:21 The Coaching Conversation That Inspired This Episode
02:07 Why Big Dreams Need Emotional Safety
02:57 Self-Care Isn't a Reward—It's the Infrastructure
04:12 Why We Self-Reject Our Biggest Dreams
07:04 How to Build Your Capacity for Disappointment
13:44 Practical Ways to Recover From Setbacks
19:47 Why We Mistake Certainty for Safety
24:03 How to Build Self-Trust Through Uncertainty
27:13 Key Takeaways
28:40 Free Webinar + 1:1 Coaching Opportunities
29:43 Closing Thoughts
Connect with Soledad
Website: www.wealthparatodos.com
Instagram: https://www.instagram.com/wealthparatodos
LinkedIn: https://www.linkedin.com/in/wealthparatodos
Threads: https://www.threads.com/@wealthparatodos
Join the Wealth Para Todos email community here.
Podcast reviews
Read Wealth Para Todos: Financial Security through Self-Care podcast reviews
hebhbhebhb 2026/10/06
Accessible, engaging, wonderful!
This is the opposite of finance bro advice and I mean that in the best possible way. Soledad explains concepts clearly and always emphasizes gaining f...
Shortbones 2026/05/10
Must listen
Soledad is such an important voice in the personal finance and financial wellness world. As someone who is not a super high earner and doesnt come fro...
Misscarolinahernandez 2026/01/16
Authenticity meets actionable items
Just started listening to the podcast and every episode is inspiring and yet real. I feel seen and understood and leave episode feeling hopeful. Highl...
La Doctora Mejía 2025/10/26
First-generation listener here!
Wealth Para Todos is helping me transform how I think about money. I’m learning to build financial literacy, see money as a tool for wellbeing, and un...
Waskar P. 2025/09/30
DIVERSE self care = unconditional self love
Throughout time and time again, Soledad‘s expertise, experience and perspective always guide me through the rougher and tougher times. Not only is she...
FinancialBaddie 2025/09/25
The therapy you didn’t know you needed!
I look forward to each episode. It’s one of the few finance podcasts that really nails the Latinx First Gen experience.
MarilynV72 2025/08/20
Exactly what I need to hear!
Soledad is great at speaking to the heart of what we’re all feeling. She shares practical advice with compassion and amor.
Lemus L 2025/08/20
Love this podcast
I look forward to my Monday morning walks where I get to listen to Sunday’s new episode! It’s my favorite way to engage in Dinero and Restorative Self...
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