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The Pixl Marketing Show

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Rating
★★★★★
5
from
4 reviews
This podcast has
41 episodes
Language
English
Publisher
Pete Stagl
Explicit
No
Date created
2025/07/01
Latest episode
2026/10/19
Average duration
27 min.
Release period
22 days

Description

The Pixl Marketing Show is the podcast for real estate media pros who are ready to stop winging it and start growing a real business. Hosted by Pete Stagl — founder of PixlCRM and creator of the Pixl Marketing Method — each episode breaks down proven strategies to help you attract better clients, retain them longer, and scale with systems that work. You’ll hear real-world case studies, solo episodes packed with tactical advice, and interviews with business owners applying the framework to grow smarter and faster. Whether you’re a solo shooter or building a full team, this show will give you the tools, mindset, and marketing game plan to grow on purpose — not by accident. 📘 Want the book that started it all?  Grab your free copy at pixlmarketingmethodbook.com.

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Check latest episodes from The Pixl Marketing Show podcast


E41 - Which Five Clients Need Your Attention This Week?
2026/10/19
A long client list doesn’t tell you where your attention belongs this week. Urgent shoots win the day — while quiet, valuable relationships wait. This week, Pete builds a small attention list around five situations every media company knows: a first delivery, a changed booking pattern, a suitable next service, positive feedback that could become advocacy, and a former regular worth considering again. In this episode, you’ll learn: • Why a contact list and an attention list are not the same thing • How to give each name a clear reason, one useful action, an owner, and a follow-through date • Why first delivery, reactivation, expansion, and advocacy need different next steps • When quietness is ordinary — and when indefinite neglect is the real risk Your next step this week: look at five real clients, then choose one whose gap you can describe clearly enough to act on. Review that relationship across connection, retention, expansion, advocacy, and reactivation. Choose the biggest gap, one useful action, an owner, and a follow-through date. Great work starts the relationship. What happens next helps build loyalty. Watch: https://youtu.be/pTsfub_qHug Listen: https://www.buzzsprout.com/2515911/episodes/19942315 Read: https://pixlcrm.com/post/which-five-clients-need-your-attention-this-week Thanks for listening to The Pixl Marketing Show — where we help real estate media pros go from random acts of marketing to predictable, repeatable growth. Want the full system? Grab a free copy of The Pixl Marketing Method — it’s a 200+ page book that walks you through the exact 9-step framework we talk about on this show. 👉 Get yours at www.PixlMarketingMethodBook.com
E40 - Your Clients Don’t Need More Follow-Up
2026/10/12
A client can receive a perfectly timed message that makes no sense in their relationship with your business. This week, Pete examines the difference between a scheduled reminder and a useful next conversation. Follow three hypothetical clients through first delivery, a relevant service opportunity, and a quiet period that needs context before outreach. In this episode, you'll learn: • How a message can arrive on time and still damage the experience • Why first delivery, a service recommendation, and a quiet period each need a different next step • How to give each action a reason, respect open service issues, and make sure replies have an owner Your next step this week: choose one client, review connection, retention, expansion, advocacy, and reactivation, then assign one useful next action with an owner and follow-through date. Great work starts the relationship. What happens next helps build loyalty. Watch: https://youtu.be/bnsHGTG74yA Listen: https://www.buzzsprout.com/2515911/episodes/19939431 Thanks for listening to The Pixl Marketing Show — where we help real estate media pros go from random acts of marketing to predictable, repeatable growth. Want the full system? Grab a free copy of The Pixl Marketing Method — it’s a 200+ page book that walks you through the exact 9-step framework we talk about on this show. 👉 Get yours at www.PixlMarketingMethodBook.com
E39 - The Post-Shoot Profit Gap
2026/10/05
Most real estate media businesses do not lose repeat business because the work was bad. They lose it in the quiet space after delivery—when no intentional system turns a successful shoot into the next relationship, referral, review, or booking. In this episode, Pete names that hidden revenue leak: the Post-Shoot Profit Gap. You will see why great work starts the relationship, what should happen next, and how to find the missed opportunities already sitting inside your client history. You'll learn: • What the Post-Shoot Profit Gap is and why it stays invisible • Why satisfaction alone does not create loyalty • How connection, retention, expansion, advocacy, and reactivation work together • Which client signals reveal missed revenue opportunities • How to audit what happens after delivery in your own business Your next step this week: choose one real client relationship. Review connection, retention, expansion, advocacy, and reactivation. Identify the biggest gap, choose one useful next action, and assign an owner and a follow-through date. Great work starts the relationship. What happens next builds loyalty. Thanks for listening to The Pixl Marketing Show — where we help real estate media pros go from random acts of marketing to predictable, repeatable growth. Want the full system? Grab a free copy of The Pixl Marketing Method — it’s a 200+ page book that walks you through the exact 9-step framework we talk about on this show. 👉 Get yours at www.PixlMarketingMethodBook.com
E38 - A Great Shoot Doesn’t Guarantee the Next One
2026/09/28
Most real estate media businesses assume that a happy agent will book again. The shoot went well, the media was delivered on time, and the client seemed pleased. Then the next listing comes up—and the booking goes somewhere else. In this episode, Pete looks at the part of the client relationship most media companies leave to chance: what happens after delivery and before the next booking. The core shift: great work earns trust, but trust alone is not a repeat-booking process. The opportunity is to keep building a useful relationship with the agents you've already won. This episode walks through a simple five-client audit to reveal where the relationship currently stops, without building another dashboard or sending generic promotions. You'll learn: - Why a satisfied agent can still choose another photographer - How inconsistent follow-up creates an unpredictable calendar - Why remembering clients yourself can feel like a system until the business grows - What the first shoot actually earns you—and what it does not - The three questions to ask about five recent first-time clients - How to spot a missing relationship process after the gallery and invoice If you've been relying on great work alone to bring clients back, start with five real client relationships and see what happened after delivery. Thanks for listening to The Pixl Marketing Show — where we help real estate media pros go from random acts of marketing to predictable, repeatable growth. Want the full system? Grab a free copy of The Pixl Marketing Method — it’s a 200+ page book that walks you through the exact 9-step framework we talk about on this show. 👉 Get yours at www.PixlMarketingMethodBook.com
E37 - Stop Offering Free Shoots: The Client Acquisition System That Actually Scales
2026/04/06
Most real estate media businesses rely on inconsistent, reactive marketing—waiting for listings, chasing referrals, or offering free shoots that don’t convert. In this episode, Pete breaks down a more predictable system for acquiring clients at scale—without competing on price or begging for work. The core shift: stop leading with free services and start using a transitional offer + nurture system that builds trust, educates prospects, and positions you as the obvious choice before they ever have a listing. This episode walks through how to turn cold outreach into a structured pipeline that consistently produces new clients—while increasing perceived value and average order size. You’ll learn:  Why “free shoots” fail to reduce client risk (and what actually does)  The difference between cold outreach and warm prospects—and why it matters  How to create a transitional offer that gets more agents to say yes immediately  The exact structure of a 5–7 day nurture sequence that builds trust fast  How to use education-based marketing to differentiate from competitors  The role of the introductory offer (and why it should match your average order value)  How to train clients to use your full marketing stack (and increase spend)  The “5-Day Listing Marketing Blitz” framework to demonstrate real value If your growth depends on hoping agents have listings—or discounting to win business—this episode gives you a system to replace that with predictable client acquisition. Thanks for listening to The Pixl Marketing Show — where we help real estate media pros go from random acts of marketing to predictable, repeatable growth. Want the full system? Grab a free copy of The Pixl Marketing Method — it’s a 200+ page book that walks you through the exact 9-step framework we talk about on this show. 👉 Get yours at www.PixlMarketingMethodBook.com
E36 - Stop Trying to Call Everyone: Build a Scalable Client Touch System Instead
2026/03/23
Many real estate media business owners know they should “stay in touch” with clients—but without a system, it quickly turns into random check-ins, forgotten relationships, and inconsistent bookings. In this episode, Pete walks through a real support call that turned into a powerful training on building a structured client connection system. Instead of trying to manually maintain hundreds of relationships, you’ll learn how to design a repeatable communication framework that keeps you top-of-mind with the right clients—without overwhelming your calendar.  Pete breaks down how to map your client journey, layer in automated touchpoints, and focus your personal attention where it actually drives revenue. If you’ve ever wondered how often you should contact clients—or how to keep relationships strong at scale—this episode gives you the framework. In this episode, you’ll learn: Why trying to personally check in with every client is the wrong strategyHow to segment your clients into top, middle, and low producersThe role of automated touches like newsletters, hot sheets, and promosHow to map your Client Connection Roadmap across the full customer lifecycleWhere manual relationship building (calls, coffee meetups) actually mattersHow to prevent CRM automation from creating overwhelming task listsWhy consistent visibility is more important than perfect marketingThe goal isn’t more hustle.  It’s building a predictable relationship system that keeps you visible, valuable, and top-of-mind with the clients who drive your business. Thanks for listening to The Pixl Marketing Show — where we help real estate media pros go from random acts of marketing to predictable, repeatable growth. Want the full system? Grab a free copy of The Pixl Marketing Method — it’s a 200+ page book that walks you through the exact 9-step framework we talk about on this show. 👉 Get yours at www.PixlMarketingMethodBook.com
E35 - Beyond Real Estate Photography: How to Build New Revenue Streams with PropTech and Reality Capture
2026/03/16
Most real estate media businesses hit a ceiling. You max out your agent base. You standardize your services. You hire shooters. And then growth slows down. In this episode, Pete sits down with Tom Sparks — founder of Sparks Media Group, Scan Your Space, and new owner of We Get Around Network — to break down how he scaled beyond traditional real estate photography by building systems, cloning himself operationally, and expanding into PropTech and reality capture. This is a tactical conversation about diversification without distraction — and how to turn slow seasons into scalable revenue. You’ll learn: How Tom scaled using SOPs, editing systems, and standardized capture processesWhy consistent delivery and feedback loops protect long-term client retentionHow YouTube became a lead generation and authority-building assetThe difference between residential media and higher-ticket commercial captureHow to use tools like 3D scanning, LiDAR, and CAD workflows to create new revenue streamsWhy “capture specialists” can pivot into construction, AEC, and survey workHow We Get Around Network is evolving into a PropTech hub for operators ready to level upIf you’re feeling boxed in by your current market or looking for ways to create more predictable revenue beyond agent shoots, this episode will show you how to think bigger — without abandoning your core business. This isn’t about chasing shiny objects.  It’s about building systems that let you expand intentionally. Thanks for listening to The Pixl Marketing Show — where we help real estate media pros go from random acts of marketing to predictable, repeatable growth. Want the full system? Grab a free copy of The Pixl Marketing Method — it’s a 200+ page book that walks you through the exact 9-step framework we talk about on this show. 👉 Get yours at www.PixlMarketingMethodBook.com
E34 - The Reactivation Rocket: How to Win Back 18% of Your Past Clients in 6 Weeks
2026/03/09
Most real estate media businesses don’t have a lead problem. They have a follow-up problem. If you’ve ever looked up and realized a once-great client quietly moved on to another photographer, this episode fixes that — with a simple, automated reactivation system you can set up in under an hour. In this training from the Pixl Accelerator, Pete walks through the Reactivation Rocket — a structured 6-week campaign designed to systematically win back inactive clients using urgency, automation, and smart positioning. Instead of hoping old clients come back, you’ll install a repeatable system that: Automatically identifies clients who haven’t booked in 90+ daysSends a 3-step email and text sequence over 6 weeksUses expiration-based offers to drive actionPositions a $50 incentive as a “gift certificate” instead of a discountRemoves clients automatically once they bookRuns in the background without manual follow-upPete also breaks down the psychology behind the campaign — why urgency works, why framing matters, and how predictable reactivation beats random check-ins. For businesses dealing with seasonality, low-volume agents, or inconsistent booking cycles, you’ll also learn how to modify the workflow so it fits your market without damaging relationships. This isn’t about discounting your services. It’s about building a predictable system that: Recovers lost revenueKeeps you top of mindReduces client churnAnd smooths out income gaps between busy seasonsIf your marketing still relies on memory and hustle, this episode will help you replace it with automation and intention. Predictable growth starts with predictable follow-up. Thanks for listening to The Pixl Marketing Show — where we help real estate media pros go from random acts of marketing to predictable, repeatable growth. Want the full system? Grab a free copy of The Pixl Marketing Method — it’s a 200+ page book that walks you through the exact 9-step framework we talk about on this show. 👉 Get yours at www.PixlMarketingMethodBook.com
E33 - How to Systemize Reviews and Turn Every Shoot Into Social Proof
2026/03/02
Most real estate media businesses rely on hope when it comes to reviews. They hope clients leave them. They hope negative experiences don’t turn into lost accounts. They hope referrals keep coming. In this episode, Pete breaks down a fully systemized Feedback and Review Engine inside PixlCRM that removes the guesswork and builds consistent social proof automatically. This isn’t about asking once and crossing your fingers. It’s about installing a repeatable process that: Captures feedback after every shootPrevents negative experiences from becoming silent churnAutomates review requests without annoying clientsResponds to Google reviews automatically for better rankingRepurposes reviews into marketing assetsPete walks through the exact workflow structure: Why every shoot triggers a feedback request first (thumbs up / thumbs down)How to route negative feedback privately before it becomes a public reviewThe 90-day review cadence that increases volume without damaging relationshipsHow automation timing improves response ratesUsing AI to respond to reviews and improve local SEOTurning reviews into website widgets and automated social postsYou’ll also hear real-world results from operators who went from 10–20 reviews to 100+ in a year simply by installing the system. If you’re still manually asking for reviews—or worse, not asking at all—this episode shows you how to turn client satisfaction into predictable authority and long-term retention. Because predictable growth doesn’t come from hustle.  It comes from systems that run every time. Thanks for listening to The Pixl Marketing Show — where we help real estate media pros go from random acts of marketing to predictable, repeatable growth. Want the full system? Grab a free copy of The Pixl Marketing Method — it’s a 200+ page book that walks you through the exact 9-step framework we talk about on this show. 👉 Get yours at www.PixlMarketingMethodBook.com
E32 - Efficient Client Acquisition: The Omni Outreach Method Explained
2026/02/23
Mastering Omni Outreach with AI in PixlCRM In this episode of the Pixl Marketing Show, host Pete explores advanced techniques for real estate media professionals to improve their marketing strategies using PixlCRM.  Pete introduces the Omni Outreach Method, a systematic approach to outreach that combines direct messaging, email sequencing, and voicemail drops to engage potential clients efficiently. Additionally, Pete demonstrates how leveraging AI within PixlCRM can automate these processes, freeing up time for other critical tasks.  The episode also covers the setup of voice AI and conversation AI agents to handle client interactions and streamline communication workflows. Tune in to learn how these tools can help you attract and retain clients while growing your real estate media business. Thanks for listening to The Pixl Marketing Show — where we help real estate media pros go from random acts of marketing to predictable, repeatable growth. Want the full system? Grab a free copy of The Pixl Marketing Method — it’s a 200+ page book that walks you through the exact 9-step framework we talk about on this show. 👉 Get yours at www.PixlMarketingMethodBook.com
E31 - Irresistible Offers: The 4-Offer System That Turns Cold Prospects into Loyal Clients
2026/02/16
Most real estate media businesses struggle with marketing not because they lack skill — but because their offers fall flat. In this episode, Pete breaks down the exact 4-offer framework taught inside the Pixl Marketing Method and explains how to structure offers that actually convert strangers into paying clients. You’ll learn: • The difference between transitional, introductory, direct, and promo offers • Why free shoots and discounts often backfire • How to build trust before asking for the sale • The stock photo transitional offer strategy working nationwide • How automated nurture sequences turn leads into bookings • How to design an introductory offer that feels impossible to refuse • Why urgency and structure matter more than creativity This episode is a tactical blueprint for building a marketing engine that runs consistently — instead of relying on random acts of promotion. If your outreach feels scattered or inconsistent, this framework gives you a system you can repeat forever. Thanks for listening to The Pixl Marketing Show — where we help real estate media pros go from random acts of marketing to predictable, repeatable growth. Want the full system? Grab a free copy of The Pixl Marketing Method — it’s a 200+ page book that walks you through the exact 9-step framework we talk about on this show. 👉 Get yours at www.PixlMarketingMethodBook.com
E30 - Stop Marketing to “Everyone”: Build a Brand Playbook That Actually Attracts Clients
2026/02/09
Most real estate media businesses struggle with marketing for one simple reason: they’re trying to talk to everyone. In this episode, Pete walks through the Brand Playbook framework inside PixlCRM and explains why getting hyper-specific about your target market changes everything — your offers, your messaging, your networking, and even the services you choose to provide. You’ll learn how to use Brand AI to define who you actually want to work with, clarify your positioning, and eliminate marketing activities that don’t move the needle. This isn’t theory. It’s a practical walkthrough of how narrowing your focus helps you attract better clients, streamline your operations, and build a business that scales. If you’ve ever felt like your marketing is scattered or inconsistent, this episode shows you where to start — and why the Brand Playbook is the foundation for the entire Pixl Marketing Method. Thanks for listening to The Pixl Marketing Show — where we help real estate media pros go from random acts of marketing to predictable, repeatable growth. Want the full system? Grab a free copy of The Pixl Marketing Method — it’s a 200+ page book that walks you through the exact 9-step framework we talk about on this show. 👉 Get yours at www.PixlMarketingMethodBook.com
E29 - Slow Season, Smart Moves: What to Work on Now to Win the Busy Season
2026/02/02
January and February are slower for most real estate media businesses—and that’s not a problem if you use the time correctly. In this episode of The Pixl Marketing Show, Pete Stagl, founder of PixlCRM and creator of the Pixl Marketing Method, breaks down exactly what you should be working on during the slow season to set yourself up for a stronger, more predictable busy season. Drawing from the recent Pixl Accelerator live training, Pete walks through the foundational systems and strategies that matter most before listings start flooding back in—so you’re not scrambling when things heat up. You’ll also get a preview of the next several episodes, where we’ll go deeper into: Defining your brand and ideal clientCreating irresistible and transitional offersBuilding a simple, repeatable lead generation engineSetting up feedback and review systems the right wayRunning reactivation campaigns as the market ramps up If you’ve ever said, “I’ll work on my business when things slow down,” this episode gives you a clear, practical roadmap to do exactly that—without overwhelm. Thanks for listening to The Pixl Marketing Show — where we help real estate media pros go from random acts of marketing to predictable, repeatable growth. Want the full system? Grab a free copy of The Pixl Marketing Method — it’s a 200+ page book that walks you through the exact 9-step framework we talk about on this show. 👉 Get yours at www.PixlMarketingMethodBook.com
E28 - Plan Your Life Backwards: The Goal-Setting Exercise That Actually Works
2025/12/29
As the year wraps up and you start thinking about what’s next, most people jump straight into setting goals — without ever getting clear on where they actually want to end up. In this episode of The Pixl Marketing Show, Pete walks through a powerful planning exercise inspired by Donald Miller’s Hero on a Mission that helps you define your life, business, and priorities from the end backwards. You’ll learn why writing your own eulogy might be the most effective way to gain clarity, how to align your business goals with your family, faith, health, and relationships, and how working backward from a long-term vision creates focus instead of overwhelm. This isn’t about hustle or grinding harder — it’s about building a plan that keeps you on the right path so your business supports the life you actually want to live. Whether you’re planning the next year or the next decade, this episode will help you stop drifting and start moving forward with intention. The online planner is: https://pixlmarketingmethod.com/online-planner Hero On a Mission by Donald Miller: https://pixlmarketingmethod.com/hero-on-a-mission Thanks for listening to The Pixl Marketing Show — where we help real estate media pros go from random acts of marketing to predictable, repeatable growth. Want the full system? Grab a free copy of The Pixl Marketing Method — it’s a 200+ page book that walks you through the exact 9-step framework we talk about on this show. 👉 Get yours at www.PixlMarketingMethodBook.com
E27 - From Alaska to Multi-Market: How Dave Davis Built a Scalable Real Estate Media Business
2025/12/22
In this episode of The Pixl Marketing Show, Pete sits down with Dave Davis of DMD Real Estate Photography to break down what it really takes to build and scale a real estate media business across multiple markets. Dave shares his journey from action sports photography to becoming one of Alaska’s top real estate media teams — and why scaling forced him to rethink everything from shooting style to systems and CRMs. We dive into: Why scaling with flash photography became a bottleneckHow outsourcing, HDR, and AI changed the barrier to entryThe realities of managing teams across Alaska, Utah, and New MexicoLessons learned from years inside Zoho — and why PixlCRM finally replaced itWhat systems actually matter when you’re expanding into new markets If you’re a growth-minded real estate media business owner trying to move from doing everything yourself to running a scalable operation, this episode is a must-listen. Thanks for listening to The Pixl Marketing Show — where we help real estate media pros go from random acts of marketing to predictable, repeatable growth. Want the full system? Grab a free copy of The Pixl Marketing Method — it’s a 200+ page book that walks you through the exact 9-step framework we talk about on this show. 👉 Get yours at www.PixlMarketingMethodBook.com

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