Advertise on podcast: The Culture Works Podcast

Most HR leaders talk about culture. Carol MacKinlay has had to build it from scratch, inside a crypto company under federal scrutiny, across a 2,500-person Mexican manufacturing plant, and now as CHRO at Pebble, one of the oldest and largest employer of record providers in the world. In this conversation, Carol shares what she learned about transparency when the headlines are bad, why "talent density" beats headcount every time, how customization is the future of HR, and what CHROs should be thinking about right now that they probably aren't. She also serves on the board of Exodus, which went public in January of last year. Candid, practical, and genuinely funny, this one will stay with you. Timestamps 00:00 Trust Through Transparency 00:14 Meet Carol McKinley 01:08 Culture in Crypto Chaos 04:34 Scaling With Gatekeepers 06:09 Good Versus Great Hiring 07:45 Radical Transparency Rules 09:42 Employer Of Record Explained 11:23 Avoiding Global Culture Blunders 14:10 Future Of HR Customization 17:02 Compensation Shapes Culture 17:52 Global Pay Equity 19:03 Customized Roles and Pregnancy 20:00 Values Versus Local Norms 21:08 Making the People Case 21:44 Talent Density in Cuts 23:01 Pay for Outcomes Stories 24:23 Lightning Round CHRO Advice 25:48 IPO Expectations Trap 27:11 Future of Work Customization 27:39 Where to Connect 28:14 Hosts Reflect on Hiring 32:00 Wrap Up and Call to Action Follow Chester, Adrian and Carol: Connect with Chester & Adrian:  LinkedIn: https://www.linkedin.com/company/thecultureworksofficial/ Website: https://thecultureworks.com/ Connect with Carol:  LinkedIn: https://www.linkedin.com/in/carolmackinlay/ Website: https://hellopebl.com/

Most organizations treat HR and marketing as separate worlds. Nate Brock, CHRO and Head of Marketing at Lincoln One Federal Credit Union, decided to knock the wall down between them, and the results speak for themselves: record income, record mortgage production, record-low attrition, and more job applicants than they can handle in a county with record-low unemployment. In this conversation, Nate shares why word-of-mouth is still 90% of what drives trust, how the credit union model keeps money in communities, what "deskless employees" need from their leaders, and why the best recruiting strategy is never having to recruit in the first place. A practical, community-minded conversation about what happens when you put people at the center of everything. Timestamps: 00:00 Local Dollars Matter 00:14 Meet Nate Brock 01:15 Why HR Meets Marketing 03:40 People First Brand Strategy 06:22 Building Culture That Wins 09:06 Feedback Loops That Work 10:41 Credit Unions Explained 13:31 Buy Local Momentum 15:06 Talent Strategies That Stick 17:29 Next Gen Performance Reviews 19:46 Culture Challenge Setup 20:13 Recruiting Diverse Talent 21:28 Local Lift Outreach 22:39 Lightning Round Values 23:49 Ethical Sales Growth 24:53 People Over Brand 25:36 Future of Banking 25:53 Where to Learn More 26:31 Fixing Culture Tips 28:27 Host Takeaways Recap 33:56 Final Wrap and Thanks Follow Chester, Adrian and Nate: Connect with Chester & Adrian:  LinkedIn: https://www.linkedin.com/company/thecultureworksofficial/ Website: https://thecultureworks.com/ Connect with Nate:  LinkedIn: https://www.linkedin.com/in/nate-brock/ Website: https://www.linconefcu.org/

Most insurance companies are racing to automate. Chris Mari, CHRO of ECBM, is doing something different, doubling down on human connection while the rest of the industry consolidates under private equity. In this conversation, Chris shares how he restructured a 150-person family-owned brokerage to get the right people in the right seats, why integrity is the one cultural value he'll never negotiate on, how AI is creating opportunity (and noise) in talent acquisition, and what leading with empathy really looks like when you're managing change. A grounded and practical conversation for any leader navigating growth without losing their culture. Timestamps: 00:00 Welcome and Guest Intro 01:14 Industry Change and Culture 01:56 Restructuring for Growth 03:48 Keeping Morale Through Change 05:29 Raising Leadership Expectations 08:29 Purpose and Company Overview 11:29 Culture as Differentiator 14:21 Integrity as Nonnegotiable 14:50 AI in Operations and HR 17:35 Hiring in the AI Era 18:39 Culture Challenge Burnout 20:47 Rapid Fire Leadership Lessons 22:31 Closing and Host Recap Follow Chester, Adrian and Chris: Connect with Chester & Adrian:  LinkedIn: https://www.linkedin.com/company/thecultureworksofficial/ Website: https://thecultureworks.com/ Connect with Chris:  LinkedIn: https://www.linkedin.com/in/chrismari/ Website: https://www.ecbm.com/

The real cost of getting HR wrong isn't the consultant. It's the drift. Chester Elton and Adrian Gostick host Libbie Lamott, market president at HR Edge Consulting and part of the Peak Road fractional CHRO practice. Lamott explains how fractional HR works: senior-level HR support on a flexible, pay-for-hours basis, with engagements averaging about 25 hours per month. The model helps companies assess retention, operating systems, and leadership blockers, then build frameworks and even transition to internal staffing. Lamott describes supporting founders who don't want to "play therapist," and makes the case for measurable HR impact through tools like applicant tracking systems, engagement surveys, and metrics such as time-to-fill and hiring cost reductions. She shares how she scaled a company from $8M to $32M using EOS and hiring assessments like the JPTI to match sustained energy and culture fit. The conversation closes on scaling culture by embedding values in hiring, rewards, and performance reviews, and on compliance as a frequent blind spot. Lamott warns the real cost is organizational "drift." Timestamps: 00:00 HR Isn't Here to Tell You No  00:10 Meet the Hosts  00:29 Introducing Libbie Lamott  01:48 What Fractional HR Means  03:12 When Fractional Works Best  04:25 Engagement Hours and Staffing  05:41 Founders Stop Playing Therapist  06:43 Scaling With EOS and Hiring  07:35 Assessments for Culture Fit  10:11 Measuring HR Impact  12:04 Cut Hiring Costs With Tools  14:19 Coaching Lab: Scaling Culture  16:18 Common Pitfall: Compliance  17:34 Lightning Round Takeaways  19:44 Where to Connect  20:22 Hosts Debrief Key Takeaways  24:20 Final Wrap and Thanks Follow Chester & Adrian and Libbie: Connect with Chester & Adrian:  LinkedIn: https://www.linkedin.com/company/thecultureworksofficial/ Website: https://thecultureworks.com/ Connect with Libbie:  LinkedIn: https://www.linkedin.com/in/elizabeth-lamott/

Most HR leaders say they want a seat at the table. Jim Scarfone says if you have to ask for it, you haven't earned it yet. As Chief Human Resources Officer and Human Capital Operating Partner at Mid-Ocean Partners, Jim has spent four decades building people infrastructure at companies you know — Toys R Us, Kind Healthy Snacks, Duane Reade, and Ulta Beauty — and now applies that experience to help mid-market private equity portfolio companies build the talent foundations that actually create value. In this conversation, Jim breaks down what PE firms consistently get wrong about human capital, how he scaled Kind's "hungry and kind" culture without losing it, why first-line managers are the single most important variable in any organization, and what it really takes for HR professionals to stop being support players and start running the business. If you're an HR leader who wants to lead differently, this episode is a masterclass. Timestamps: 00:00 - Introduction01:28 - What is a Human Capital Operating Partner?05:23 - The first 90 days: why diligence starts before acquisition08:07 - What PE gets right vs. wrong about people09:36 - "How do you get to know the unknowable sooner?"11:04 - Scaling KIND's "hungry and kind" culture without losing it14:50 - The fundamentals of high-growth HR: finding your voice16:13 - Embedding values across every HR process18:25 - Why training first-line managers is the highest-leverage program20:23 - Lessons from negotiating union contracts at Duane Reade24:09 - Culture Challenge: expanding internationally for the first time26:37 - Lightning round: what's changed in HR over 40 years28:08 - "The future of work is unpredictable"29:21 - Where to find Jim and MidOcean Partners Follow Chester & Adrian and Jim: Connect with Chester & Adrian:  LinkedIn: https://www.linkedin.com/company/thecultureworksofficial/ Website: https://thecultureworks.com/ Connect with Jim Scarfone:  LinkedIn: https://www.linkedin.com/in/jim-scarfone/ Website: https://midoceanpartners.com/

An 866% increase in diverse candidates just by letting AI rewrite a job description. That's not a projection. That's something Roseanne Donahue actually did. As a former Chief People Officer in cybersecurity and a veteran of Morgan Stanley, Citigroup, and JP Morgan, Roseanne has operated at the intersection of highly regulated, high-stakes environments and fast-moving tech culture. In this conversation, she walks Chester and Adrian through exactly how she's using AI right now in recruiting, L&D, performance management, and engagement surveys and why the companies winning with AI aren't the ones moving fastest, but the ones moving smartest. Timestamps: 00:00 Welcome and Guest Intro 01:01 From Finance to Cybersecurity 01:54 Attracting Cybersecurity Talent 02:54 Career Pathing and Retention 04:30 AI in Recruiting Wins 05:26 AI Augments HR Work 06:13 Leading Adoption Without Fear 07:34 AI for Learning and Development 09:06 Tools and Performance Reviews 10:48 PE Networks and Agentic AI 12:11 Culture and Engagement Analytics 14:13 Culture Challenge Core Building Blocks 17:19 Privacy Guardrails and Ethics 18:20 Lightning Round and Wrap Up Follow Chester, Adrian and Roseanne: Connect with Chester & Adrian:  LinkedIn: https://www.linkedin.com/company/thecultureworksofficial/ Website: https://thecultureworks.com/ Connect with Roseanne:  LinkedIn: https://www.linkedin.com/in/chiefpeopleofficerchro/

Most HR leaders inherit a system. Cory Rose inherited a vacuum. Stepping into Eyecare Services Partners as CHRO with no predecessor for 18 months, a brand new C-suite, 1,500 employees across multiple states, and a core HR team of four, she had every reason to play it safe. Instead, she got on a plane. In this conversation, Cory breaks down her "collect, gather, go" philosophy, why she flew to a remote practice in Redding, California before building a single initiative, how she ran a five-question SurveyMonkey engagement survey that outperformed anything a big consulting firm had done, and why translating people metrics into EBITDA language is the only way HR gets a seat at the PE table. If you lead a lean HR team inside a fast-moving organization, this one's for you. Timestamps: 00:00 Collect Gather Go Mindset 00:25 Meet Cory And The Challenge 01:34 Interviewing Into Change 04:06 Diagnosing The Field Reality 06:29 Fixing Systems With A PEO 09:17 Building One Culture Many Practices 11:58 Redding Visit And Trust Building 14:56 Survey Action And Follow Through 16:26 Authentic Leadership Follow Through 17:17 Accountability Through Surveys 17:53 Trust Updates Even When None 19:21 Balancing PE And Culture 21:33 Translate People Metrics To EBITDA 23:19 Leading Transformation As A Team 26:23 Managing Urgency With Team Charter 28:29 Lightning Round CHRO And IPO 31:05 Healthcare Workforce Future 32:16 Wrap Up And Where To Connect Follow Chester & Adrian: LinkedIn: https://www.linkedin.com/company/thecultureworksofficial/ Website: https://thecultureworks.com/ Connect with Cory:  LinkedIn: https://www.linkedin.com/in/coryrose/ Website: https://www.espmgmt.com/leadership/cory-rose/

Most wellness programs fail because they're just policies and gym reimbursements. Tiffany Nugent, Chief People Officer at Concert Health and owner of SALT Wellness, learned this the hard way after being hit by a car and recovering while leading 11,000 healthcare employees through COVID. In this conversation, Tiffany shares her philosophy of reflective leadership, why psychological safety is the universal foundation for high performance, how AI is creating HR's biggest strategic opportunity in decades, and what it actually takes to build cultures where people thrive instead of just survive. A refreshingly honest look at what real human-centered leadership requires. Timestamps: [00:00:00] Opening: Curiosity sparks innovation and change [00:01:25] Welcome and Tiffany's dual role as CPO and wellness center owner [00:02:00] Getting hit by a car and the journey to opening SALT Wellness [00:03:05] Career journey from healthcare to tech to behavioral health [00:06:20] Why Concert Health and collaborative behavioral care [00:09:15] Building human-centered workplaces: What does thriving really mean? [00:11:00] Leadership as privilege and responsibility [00:13:50] Psychological safety as the universal foundation [00:16:20] The biggest mistakes CHROs make with wellbeing programs [00:18:15] What's really going on when leaders get stuck [00:19:45] Leading from authenticity and dealing with difficult people [00:22:05] Courage and curiosity as leadership requirements [00:24:05] What CHROs should focus on with AI disruption [00:26:15] Lightning round begins [00:28:35] Where to connect with Tiffany [00:28:50] Final advice for burned-out HR leaders Follow Tiffany, Chester & Adrian: Connect with Chester & Adrian:  LinkedIn: https://www.linkedin.com/company/thecultureworksofficial/ Website: https://thecultureworks.com/ Connect with Tiffany:  LinkedIn: https://www.linkedin.com/in/tiffanynugent/ Website: https://www.saltwellnessky.com/

An 80-point engagement swing in three months sounds impossible, but Bruce Nichols did it at Liberty Mutual by doing something radical: he stopped pushing culture from the top down. As a partner at The Human Resource Consortium and former HR leader at companies like Liberty Mutual, Fidelity, and Citizens Bank, Bruce shares how he transformed a failing tech organization by empowering first-line managers to own the change. In this conversation, Bruce reveals why HR technology fails without solid process foundations, how to build integrated people-first systems, and why bureaucracy is killing corporate HR. If you're an HR leader tired of surveys that go nowhere and initiatives that don't stick, this episode will change how you think about culture transformation. Timestamps: [00:00:00] The 80-point culture transformation story begins [00:02:00] How Liberty Mutual's tech division was hemorrhaging talent [00:03:50] The five-point plan that changed everything [00:06:25] Why storytelling and being heard drove the transformation [00:07:30] The moment Bruce realized top-down culture pushes don't work [00:09:20] When first-line managers became the culture owners [00:11:25] What mini-celebrity status really means for HR credibility [00:13:25] Building trust in low-engagement environments [00:14:05] Why technology on broken systems makes things worse [00:16:00] The "One HR" approach to breaking down silos [00:18:15] Mapping the entire employee journey to find what's broken [00:21:20] Why Bruce says "don't buy HR tech" [00:23:00] The moment Bruce decided to leave corporate HR [00:25:10] Where HR is heading in the next 3-5 years [00:27:00] The embedded HR model that's emerging [00:28:30] Lightning round: Best Army leadership lesson [00:30:20] What HR trend makes Bruce skeptical (spoiler: AI) [00:31:00] What "culture works" means to Bruce Follow Bruce, Chester & Adrian: Connect with Chester & Adrian:  LinkedIn: https://www.linkedin.com/company/thecultureworksofficial/ Website: https://thecultureworks.com/ Connect with Bruce:  LinkedIn: https://www.linkedin.com/in/brucernichols/ Website: https://thehrc.com/

When your organization wins Best and Brightest Company to Work For ten consecutive years, you're doing something right. Shawn Premer, CHRO of Consumers Credit Union, shares how she's maintained award-winning culture through pandemic uncertainty, financial stress, and the mental health crisis while driving 38 consecutive years of double-digit organic growth. In this conversation, Shawn reveals how Consumers Credit Union approaches employee wellbeing in high-stress, member-facing roles. She discusses their partnership with Be Nice for suicide prevention, the decision to bring employees back five days a week, and how they balance deep care for people with high performance accountability. Timestamps:  [00:00] Introduction and Shawn's background  [02:11] Journey from 110 to 500 employees while maintaining culture  [04:30] What keeps Shawn engaged after 15 years  [06:20] How credit union membership shapes culture and purpose  [08:15] Real stories of helping members through financial struggles  [10:20] Partnership with Be Nice for suicide prevention  [13:05] Removing stigma around mental health conversations  [15:10] Starting mental health support in your organization  [17:30] Leading member-facing teams through emotional moments  [20:20] Decompression strategies for high-stress roles  [22:10] Bringing employees back five days a week  [24:15] Culture challenge: Balancing care with accountability  [27:15] What strategic HR really means  [28:25] Lightning round: Best advice, recommended books, and HR trends Follow Chester and Shawn: Connect with Chester:  LinkedIn: https://www.linkedin.com/in/chesterelton/ Website: https://chesterelton.com/ Connect with Shawn:  LinkedIn: https://www.linkedin.com/in/shawnpremer/ Website: https://www.consumerscu.org/

What if AI could make your workplace more human, not less? Laura Butler, Chief People Officer at TTEC, is proving this isn't just possible, it's already happening. Leading HR for over 50,000 employees across 25 countries, Laura shares how her team uses AI to strip away robotic tasks and unlock human creativity, connection, and innovation. From personalized onboarding experiences with "Louie" the digital concierge to prompt engineering that teaches leaders to ask better questions, Laura demonstrates how technology can drive extraordinary employee and customer experiences at scale. She tackles the biggest misconceptions about AI in HR, reveals how to create cohesive culture across diverse global teams, and offers concrete ROI strategies that go beyond the "soft skills" debate. If you're navigating the intersection of technology and human-centered leadership, this conversation will shift how you think about the future of work. Timestamps: [00:00] Opening: The AI revolution in HR and human potential [02:00] Practical AI applications transforming productivity at scale [04:45] Navigating resistance: From 50-year-olds to Marshall Goldsmith's AI embrace [08:20] How prompt engineering makes you a better leader [09:00] Building cohesive culture across 25 countries [10:30] Non-negotiables: Service mindset and "Act as One" philosophy [12:05] Creating innovation culture: Celebrating experiments, not punishing failures [14:05] Technology-enabled employee journey: Recruitment through retention [18:20] The Culture Challenge: Proving ROI on psychological safety [23:55] Lightning Round: People are magic, and HR's future is untapped [24:55] Why culture matters more than strategy Follow Chester, Adrian and Laura: Connect with Chester & Adrian:  LinkedIn: https://www.linkedin.com/company/thecultureworksofficial/ Website: https://thecultureworks.com/ Connect with Laura:  LinkedIn: https://www.linkedin.com/in/laurabutler/ Website: https://www.ttec.com/

In this powerful conversation, Dave Ulrich, the "Father of Modern HR" and University of Michigan professor, transforms how we think about HR's role in building culture. Discover why the most successful HR leaders focus on customer value over internal processes, how organizational culture beats individual talent 4-to-1 in driving results, and why AI requires "authentic intimacy" to truly work. Dave shares real examples of HR leaders who turned culture initiatives into billion-dollar business outcomes, plus his contrarian take on leading through uncertainty by focusing on what you're certain about. Whether you're in HR, leadership, or culture change, this episode will shift your perspective on creating workplace cultures that actually drive business performance. Key Topics Discussed: Why HR is "not about HR", it's about creating stakeholder value The 4:1 advantage of organizational culture over individual talent How to build culture from the customer's perspective The AI paradox: Artificial Intelligence × Authentic Intimacy Leading through uncertainty by focusing on certainty Real case studies of culture driving billion-dollar results Timestamps: 00:00 Introduction: Embracing Uncertainty in Culture00:29 Welcome to the Culture Work Podcast01:01 Meet Dave Ulrich: The Father of Modern HR01:56 The Evolution of HR: From Administrative to Strategic04:55 The Importance of HR in Business Strategy09:11 HR's Role in Building Culture and Teams12:39 Shifts in HR Over the Last Decade15:52 Understanding Your Top Customers16:10 The Role of AI in HR18:40 The Paradox of AI22:16 Culture Challenge Segment28:53 Lightning Round and Conclusion Follow Chester & Adrian and Dave: Connect with Chester & Adrian:  LinkedIn: https://www.linkedin.com/company/thecultureworksofficial/ Website: https://thecultureworks.com/ Connect with Dave:  LinkedIn: https://www.linkedin.com/in/daveulrichpro/ Website: https://www.rbl.net/

What does it take to grow a company from $250 million to $3.5 billion while maintaining 98% employee retention and respect for leadership? Former WD-40 CEO Garry Ridge joins Adrian Gostick and Chester Elton to share the leadership philosophy that transformed his company into a global powerhouse. In this inspiring conversation, Garry reveals how a chance encounter with the Dalai Lama's wisdom at 38,000 feet sparked a cultural revolution. Learn about the power of "learning moments" over failures, why WD-40 celebrates the 39 formulas that didn't work, and how servant leadership principles created psychological safety across a global workforce. Garry shares practical insights on building tribal cultures, the "Maniac Pledge" that eliminated finger-pointing, and why values must be hierarchical to truly guide decision-making. Plus, discover how focusing on safety, customers, and business fundamentals helped WD-40 thrive during the pandemic. Key Topics: Transforming from manager to coach mindset Creating learning moments instead of failure culture Building global tribal cultures with clear values Leading through uncertainty and crisis The ROI timeline for culture transformation Servant leadership in practice Timestamps: 00:00 Introduction to Leadership Challenges 00:31 Welcome to the Culture Work Podcast 00:51 Introducing Garry, Former CEO of WD-40 02:11 Garry's Leadership Journey and Philosophy 04:29 Implementing Servant Leadership at WD-40 06:15 The Importance of Culture and Values 10:23 Learning Moments and Innovation 12:17 The Long-Term Impact of Cultural Change 15:00 Dealing with Resistance to Cultural Change 17:37 Turning Down a Tempting Offer 21:40 The Maniac Pledge: Empowering Responsibility 23:12 Leading Through Uncertainty 27:34 Advice for New Leaders 30:50 Rapid-Fire Leadership Insights 31:21 Conclusion and Farewell Follow Chester & Adrian and Garry: Connect with Chester & Adrian:  LinkedIn: https://www.linkedin.com/company/thecultureworksofficial/ Website: https://thecultureworks.com/ Connect with Garry:  LinkedIn: https://www.linkedin.com/in/garryridge/ Website: https://thelearningmoment.net/

Darcy Verhun, CEO of Canada Diagnostic Centers and co-author of "The Freedom of Constraints," joins Adrian Gostick and Chester Elton to discuss his leadership transformation playbook. From inheriting a company with 121 unfinished projects to implementing his focused "CDC" framework (Culture, Deliver Care, Cost Excellence), Darcy shares how he's revolutionizing healthcare leadership through coaching principles and strategic clarity. Key topics include: Why culture change begins immediately, not in years The power of the "65%" principle for laser focus How asking "How are you?" transformed his leadership approach Moving from boss to coach in command-and-control environments Creating remarkable patient care that spans multiple brands and locations The clinic excellence index: measuring what good looks like Why constraints actually create freedom in organizations Whether you're leading healthcare teams or any organization facing complexity, Darcy's insights on servant leadership, strategic focus, and human connection offer practical frameworks for building cultures where people want to stay. Timestamps: 00:00 Introduction to Culture Change 00:41 Welcome to The Culture Works Podcast 00:58 Meet Darcy Verhun: Transformational Leader 01:54 Unpacking the Leadership Playbook 02:58 The Concept of Clinic Excellence Index 03:57 Balancing Quality and Access to Care 05:32 The Freedom of Constraints 08:02 The 65% Rule in Arts and Business 12:05 Focusing on Culture, Care, and Cost Excellence 15:20 The Power of a Smile in Healthcare 18:01 From Boss to Coach: Rewiring Team Leadership 18:31 From Boss to Coach: Key Lessons for Executives 20:25 Coaching Culture and Financial Excellence 21:36 The Importance of Follow-Up in Coaching 22:34 Maintaining a Coaching Mindset: Habits and Rituals 24:52 The Culture Challenge: Real-World Leadership Dilemmas 32:44 Lightning Round: Leadership Principles and Practices 34:22 Concluding Thoughts and Gratitude Follow Chester & Adrian and Darcy: Connect with Chester & Adrian:  LinkedIn: https://www.linkedin.com/company/thecultureworksofficial/ Website: https://thecultureworks.com/ Connect with Darcy:  LinkedIn: https://www.linkedin.com/in/darcy-verhun/ Website: https://canadadiagnostics.ca/

In this episode of Culture Works, hosts Adrian Gostick and Chester Elton sit down with Dr. Brent Ridge, co-founder of Beekman 1802, to explore how authentic leadership and purpose-driven culture can transform both business outcomes and human lives. From losing his job as a Manhattan physician during the 2008 recession to building a global beauty brand powered by goat milk and kindness, Brent's journey demonstrates that culture truly drives business success. Discover how he and his husband Josh turned a weekend farm purchase into a purpose-driven empire that puts kindness at the center of everything, literally listing it as an ingredient in every product. Timestamps: 00:00 Introduction to the Culture Work Podcast 01:00 Meet Brent Ridge: Physician Entrepreneur and Co-Founder of Beekman 1802 02:29 The Origin Story of Beekman 1802 03:38 Building a Brand on Kindness 07:09 Lessons in Leadership and Resilience 13:05 Embedding Purpose in Company Culture 26:10 Maintaining Authenticity and Values 29:35 Staying Grounded and Humble 32:31 Conclusion and Final Thoughts Follow Chester & Adrian and Brent: Connect with Chester & Adrian:  LinkedIn: https://www.linkedin.com/company/thecultureworksofficial/ Website: https://thecultureworks.com/ Connect with Brent:  LinkedIn: https://www.linkedin.com/in/brent-ridge-md-0641791/ Website: https://beekman1802.com/