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When companies talk about trust, the conversation usually centers on whether employees trust their leaders. But what happens when employees stop trusting each other? Edelman’s latest Trust at Work study found that trust in coworkers is falling faster than trust in managers or CEOs. That decline can undermine collaboration, weaken communication, and leave employees questioning their colleagues’ motives. Bad experiences with organizational change, including the introduction of AI, may be making matters worse. In this episode of On the Same Page, Shel and Mark explore why internal communicators should pay more attention to peer-to-peer trust. They discuss the everyday behaviors that build or erode trust, how managers shape relationships within their teams, and why candor matters when plans change or answers aren’t available. Along the way, they consider what communicators can measure, the behaviors they can reinforce, and where communication alone cannot solve the problem. Trust may appear in the company’s values, but keeping it alive takes more than putting the word on a wall. Continue Reading → The post OTSP #10: The Decline in Employees’ Trust in Each Other appeared first on FIR Podcast Network.

Most communicators long for that coveted seat at the table. What do those who have attained it have to say about it? What does it take to achieve it? And does it deliver the kind of influence top-level communicators want? Neville and Shel explore the data and share their own thoughts in this short midweek... Continue Reading → The post FIR #532: Do You Really Want That “Seat at the Table”? appeared first on FIR Podcast Network.

When misinformation strikes, PR professionals swing into action, directing people to accurate information. But will people follow your links? One study found that people are far more likely to see what you have to say if the invitation sounds much like the language used to invite them to the original misinformation. Neville and Shel discuss the idea in this short midweek FIR episode. Continue Reading → The post FIR #531: Should You Mimic Your Detractors? appeared first on FIR Podcast Network.

Companies are urging employees to adopt AI—but a software rollout, training session, or announcement doesn’t necessarily prepare people for changes to their work. When expectations keep shifting, and the destination remains uncertain, how can organizations build trust and help employees move forward? In episode 9 of On the Same Page, Shel and Mark explore AI adoption as a change management challenge and the role internal communicators should play. They discuss listening to employees, challenging leadership assumptions, and building a flexible approach to change—along with the gap between recognizing the need for change management skills and developing them. Continue Reading → The post OTSP #9: The Uneven Introduction of AI to Employees appeared first on FIR Podcast Network.

The volume of AI slop appearing as thought leadership on LinkedIn has, according to the Financial Times, led to a surge in interest in human ghostwriters. In this short midweek episode, Neville and Shel discuss whether this makes sense or if it's just another case of people using AI poorly. Continue Reading → The post FIR #530: Has AI Created a Demand for Human Ghostwriters? appeared first on FIR Podcast Network.

AI has evolved enough now that one-shotting entire deliverables is tempting, and many people online claim to be doing just that. In this episode, Chip and Gini discuss why that’s a bad idea, and how you can train your AI tool to give you less slop-like content. Chip is fed up with receiving one too... Continue Reading → The post ALP 316: Agency owners need to manage AI like employees appeared first on FIR Podcast Network.

A Press-Gazette investigation found that dozens of experts quoted in the mainstream media don't actually exist, and PR agencies are unwittingly sharing them with the press. This poses a credibility issue for the agencies and the media. It requires a layer of verification unlike anything we've faced before. Also in this episode, crisis communication has long been housed in the PR or communications department. Should it be a governance responsibility of the C-suite? That's the case made in a new report from the Chartered Institute of Public Relations. In his Tech Report, Dan York covers an initiative to close the AI language gap, including video moves by YouTube and Bluesky, smart glasses, and enhancements to Threads' podcast toolkit. Continue Reading → The post FIR #529: Fake Quotes from Fake Experts Find Their Way Into Top-Tier Media appeared first on FIR Podcast Network.

Last month, a panel of IABC Fellows shared their observations on the results of a recent AI-focused survey conducted by the Global Alliance for Public Relations and Communication Management (Global Alliance). This month, a fresh panel (with Adrian Cropley returning) will pick up the conversation where the August panel left off, exploring various aspects of... Continue Reading → The post Circle of Fellows #133: AI and the Communication Leadership Moment, Part 2 appeared first on FIR Podcast Network.

Employee engagement is often treated as a goal — or worse, as a standalone annual survey score that needs to be nudged upward to placate the CEO. But engagement is not an end in itself. It is a condition that makes employees more likely to flag problems, share knowledge, question bad instructions, help colleagues, and contribute discretionary effort. Measuring it can be valuable, but only if an organization asks the right questions, receives honest answers, and acts on what it learns. In this episode of “On The Same Page,” Shel Holtz and Mark Dollins examine what employee engagement really means, the limitations of standardized surveys, and why disengagement is a leading indicator while turnover is a lagging one. They also explore the role communicators can play — without assuming responsibility for factors they cannot control — and why equipping managers to listen, provide feedback, and translate organizational messages for their teams may be one of Communication’s most effective contributions. Continue Reading → The post OTSP #8: Employee Engagement Matters. It Is Not the Goal. appeared first on FIR Podcast Network.