564: Ariel Helwani - The Howard Cosell of MMA, Conducting World-Class Interviews, Feuds With Dana White, Leaving ESPN, & Dealing With Social Anxiety
2024/01/22
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Ariel wants to be the "Howard Cosell of MMA". “I got the interview skills from my mom, who my friends would always call for advice, and the work ethic from my dad, who never gave an excuse or took a sick day." "So one of the things that early on, before I became a dad was I want to be omnipresent. I believe in this quote from Woody Allen "80% of success is just showing up." I want to be at every single event. I want to be the guy that people when they think of big fights, they think of me. Howard Cosell, of MMA, all that stuff and more." Ariel's Parents: "My mom still watches my show every week, and it's a long show about a topic she doesn't know a hell of a lot about. But she does it because she loves and supports me." "She's the mom that a lot of my brother's girlfriends and stuff would stay in touch with, even after they broke up. Because she just had that connection with people. She asks questions, she listens, she has a good mind and eye for things." "My dad is a workaholic, and he'd be the first to tell you that. He's the kind of guy who, every day, I'd see him Monday through Friday, wake up, go to work at around seven, come home at around seven. He would have this massive box of papers, he would sit at the dinner table, and he would work on all the papers. He would take his shower at like 9:30, go to bed, and start over again, and he couldn't have been happier." Syracuse: In 9th grade, he was reading Sports Illustrated and learned that the U.S.’s top sportscasting degree is earned at Syracuse. Bob Costas went there. Marv Albert went there. So he went to Syracuse. Being homesick and full of anxiety in college: "I wouldn't want to go to the dining hall to eat, so I just stocked up on Blue Diamond almonds. Which I have a hard time eating till this day because it reminds me of those days. Chef Boyardee, Alphagetti, that's what I was eating. I was watching sports in my room, by myself, I had a single room, and I was just crippled with this anxiety. And every time I would leave home to come back to school, like Thanksgiving break was over, and whatnot, Christmas break, I was sad. I was down." When he knew he wanted to cover MMA – back home in the fall of 2006 when he found himself in Champs Sports Bar, on Saint Laurent Boulevard, where the TVs were tuned to a UFC pay-per-view special. When the Quebec-born fighter Georges St-Pierre beat up Matt Hughes and scored a TKO to win the welterweight championship, “the place explodes like the Canadiens just won the Stanley Cup. And I’m like: ‘I want to be a part of this sport.’” Being the Heel – He learned from Howard Cosell, who was known as a heel, the pro wrestling term for the bad guy who people tune in to see fall. “Heelwani” What does it take to be a great interviewer? Be prepared. Ask thoughtful questions. Don’t script the conversation. LISTEN. Ask better follow ups. Make it feel more like a conversation. Feuds with Dana White: "I'm the type of person who doesn't back down, in large part because of my parents and my family, and they never back down, so how could I? And why should I? Especially if I'm not doing anything wrong. So I would say I never sought it, I always try to diffuse it, privately. I don't try to get into Twitter wars and things like that, with other people. Where it seems like they spend their life over there trying to go back and forth. That being said, to your point, which is a great point, having an understanding of pro wrestling, and storylines, and feuds. And I come out of my ESPN chapter as Helwani, and punching back, and it's "High road He
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