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How do I market my nonprofits mission with heart not hype? Increase donations without increasing my marketing budget? Regularly attract and retain new donors? These are just some of the big questions that Nonprofit Marketing expert Cindy May from CindyMayMarketing.com answers on the enlightening Smart Marketing for Small Nonprofits podcast. Providing marketing tips, tools, resources and ideas that will help you generate greater awareness and fundraising support for your cause, each episode is designed to help you take immediate action on the most important marketing strategies that will help you move your mission forward. Don’t have the time, money or marketing expertise to confidently market your mission? Want to learn how to use email marketing to retain donors? Interested in learning how to use Facebook ads to exceed your fundraising campaign goals? Discover why small nonprofits turn to Cindy May to implement the best nonprofit marketing strategies that really get results, help accelerate their growth and create the impact they most want in this world.

Podcast episodes

Check latest episodes from Smart Marketing for Small Nonprofits podcast

Don't Lose 25% of Your Subscribers in 2022

2022/03/31

Keeping your email subscribers engaged is always a challenge for nonprofits. Your supporters are dealing with inboxes that are not only full; they’re bursting. It’s estimated that over time, you’ll lose 1-in-4 subscribers to churn. These aren’t people who unsubscribe; they just ignore your emails. Before cutting them loose and eliminating them from your email list, however, try one more campaign to win them back: a re-engagement campaign.

Email: 6 Reasons Why & 7 Ways How

2022/03/10

Email campaigns continue to be one of the most cost effective methods of getting support for your nonprofit. In fact, on average they show a return on investment of $42, far outstripping social media and direct mail. In this podcast, we talk about what makes email marketing campaigns so successful, how to leverage them for all your content needs and tips on maximizing their success for your nonprofit.

Someone You Should Know

2022/02/24

One of the reasons I’ve always highlighted what I call "Women on a Mission" is to inspire you with the stories of nonprofit leaders who are tackling the big issues fearlessly. Today I want to update you about the work of Debbie DiCarlo, who is not only working to make sure that no-one has to face cancer alone, she's also working hard to make sure that her organization is reaching everyone who needs it by focusing on diversity, equity and inclusion.

5 Ways to Grow Your Email List

2022/02/03

Nonprofits spend a lot of time thinking about how to attract new supporters. Worried about donor churn or dwindling ranks or volunteers, they are on the lookout for new people who share their passion and are willing to commit their time, talent and treasure for a cause. One of the best methods to pave the way for these new supporters is to first get them to subscribe to your nonprofit’s emails. Here’s five ways to grow your email list and nurture new subscribers today so they can become tomorrow’s donors, volunteers and advocates.

Time Is Not Your Enemy

2022/01/27

Is time your enemy or your asset? It’s all about how you choose to use it. Today’s episode asks a hard question: Are you spending your time wisely? Listen to suggestions on how to re-evaluate what you spend your time on, the duties you might want to delegate to others, and strategies to use so that you are managing your day (instead of having your day manage you).

Why Video Is Important to Your Emails

2022/01/20

When there’s an opportunity to make our nonprofit emails more exciting, more likely to be opened and more clickable, we should take full advantage of it. And the thing that is accomplishing all of the above (and making our emails messages way more memorable) is video. It’s what people want and they’ll reward you when you include a video link in your campaigns with better open and conversion rates. Plus, creating a video is now easier than ever. In this episode, Cindy takes a deep dive into the why and how of incorporating more video into your e-communications.

Reset Your Marketing Mindset for 2022

2022/01/13

How do you stay motivated? What makes you able to be the superhero of your nonprofit? What enables you to combat the negative self-talk and turn “we can’t” into “we must.” In this podcast, Cindy explores ways for nonprofit leaders to reset their mindset and stay inspired in 2022.

9 Tips to Get Your Emails Opened

2022/01/06

Every year we hear that email for nonprofits is dead. Old fashioned, not working, can’t do the job. And then every year we get the numbers and - surprise! - email is still one of the best ways to connect with your audiences. That doesn’t mean that email is easy - changes to spam algorithms, operating systems and more can be a challenge. In this podcast, we talk about the latest changes and detail nine ways to improve the chances that your nonprofit’s emails will not only be opened but drive your supporters to action.

A New Year Story to Inspire You

2021/12/30

For the new year, I’d like to tell you a story. It’s got high points and low valleys, a few plot twists, and - fortunately - a happy ending. Hopefully, it will inspire you, because it’s all about why nonprofits like yours are so important to me and the entire team at Cindy May Marketing.

Make 2022 Your Data-Driven Year

2021/12/16

Data can be dull. That’s why I counsel my nonprofit clients to steer clear of numbers when discussing their mission; stories of impact are just so much more engaging. But one set of numbers nonprofits should be concerned with is their marketing numbers. From the reach of your Facebook posts to the number of people who clicked on the call to action in your latest e-newsletter, those numbers will help you become more effective in your outreach - and that will get you more of the support you need. Make 2022 your data-driven year for marketing

3 Tips to Build on Your Giving Tuesday Success

2021/12/09

#GivingTuesday is just around the corner. In this podcast, Cindy talks about how to maximize your fundraising success with emails before, during and after the event, and 21 of her favorite #GivingTuesday subject lines for 2021.

Get To Know Your Donors

2021/12/02

Get to know your donors! Reaching out through surveys, tours, coffee get-togethers, phone calls and more will increase the likelihood that they’ll give again, plus they will give you new insights and appreciation about your organization.

Read Smart Marketing for Small Nonprofits podcast reviews

5 out of 5

16 reviews

jmcomm 2021/05/03

Engaging conversations!

Nonprofits have challenges that are unique from other types of organizations. This podcast addresses those challenges and gives listeners practical in...

Rayvan R. 2021/04/28

Nonprofit Nerd Endorsed 🤓

Cindy is such a pleasure to talk with and every time I have a conversation with her, I leave energized and inspired. She helps to provide tactical sol...

JoshCrist 2021/01/28

Empowering, insightful and actionable! 🙌

Whether you’re leading a well established nonprofit, or just getting started as a catalyst for change - this is a must-listen podcast for you! Cindy d...

BreeceMay 2019/11/04

My Favorite Nonprofit Marketing Podcast

I love that Cindy gives me all the information in a step by step formula. She is very encouraging and makes me feel as though I have the power to comp...

Sadie Sw. 2019/10/21

Great listen!

Would highly recommend for any small non profits!

DaringDawn 2018/11/12

Cindy is just great - so warm and approachable. And some great practical ideas. I also like how she backs up what she says with current research. Cin...

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