
Advertise on podcast: Crickets to Cha-Chings
Rating
4.9from
This podcast has
209 episodes
Language
EnglishPublisher
Gold City VenturesExplicit
No
Date created
2019/05/02
Latest episode
2025/11/26
Average duration
31 min.
Release period
26 days
Description
Crickets to Cha-chings is a podcast for handmade and digital entrepreneurs wanting to uplevel their Etsy shops and grow their business. Join us as we talk marketing for your business, strategy to drive traffic to your shop, how to stand out on Etsy, and running an online business while maintaining flexibility for your family.
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210. Steal This Etsy POD Strategy from a $725K Seller
2025/11/26
Summary
👉 Join The Gift Lab for the lowest price ever: https://goldcityventures.com/gift-lab-podcast
Want to turn your Etsy shop into a thriving gift-product business? In this episode, Emily shares how she launched The Gift Lab from her own Etsy experience and reveals the secrets behind creating products buyers can't resist. Learn how SEO, photography, and market research can transform your listings, why positioning items as gifts skyrockets appeal, and how print-on-demand can give your shop flexibility. Discover actionable strategies to understand your audience, build a unique brand, and continuously adapt for long-term online selling success.
👉 Subscribe for weekly tips on Etsy printables and print-on-demand success.
Takeaways
The Gift Lab was born from selling on Etsy. It teaches how to start an Etsy shop from scratch. Researching buyer preferences is crucial. SEO and photography are key components. Positioning products as gifts enhances appeal. Understanding the target audience is essential. Gift products can cater to various relationships. Print-on-demand offers flexibility in product offerings. Creating a unique brand identity is important. Continuous learning and adaptation are necessary.
Chapters
00:00 – Emily's POD Success Story
02:00 – Q4 Sales, Momentum & Starting Strong
03:55 – Why Gifts Sell Better Than Apparel
06:55 – What Are "Giftable Products"?
08:55 – Why Candles, Journals & Ornaments Explode in Sales
09:47 – How AI Changed POD Workflow
11:40 – Evergreen vs. Trend-Based Designs
13:52 – The Two Things That Grew Emily's Revenue 40%
15:57 – The Events Niche Deep Dive
17:26 – Automating Personalization With AnywherePOD
19:03 – Breaking Seasonality With Event-Based Products
21:19 – What Is The Gift Lab?
22:50 – Bonuses Inside The Gift Lab
25:31 – AI Lab Assistants (Custom GPTs for Students)
28:01 – Bonus Workshops & Advanced Tutorials
29:43 – Student Wins & Success Stories
33:14 – Emily's Advice for Beginners
35:10 – Bite-Sized Lessons for Busy Schedules
36:56 – The Black Friday Challenge
38:26 – Final Thoughts + Black Friday Offer
Resources
https://goldcityventures.com/gifting-gold-podcast - Free Workshop to learn the basics of selling POD
https://goldcityventures.com/workshop-pdcst - Free workshop to learn the basics of selling digital products online
https://goldcityventures.com/gifting-gold-podcast - Emily's Free POD Webinar
https://goldcityventures.com/gift-lab-podcast - The Gift Lab Course
👉 Watch on YouTube: https://youtu.be/msgpszdjLvY
--------------------
Follow Emily on:
Instagram: @ecommemily
YouTube: @ecommemily
Follow Cody and Gold City Ventures:
Instagram: @goldcityventures
Facebook: @goldcityventures
209. Why Your Etsy Listings Aren't Selling (And How to Fix Them)
2025/11/12
Summary
Struggling to stand out on Etsy? Discover how Nancy Badillo, a digital marketing expert with over 15 years of experience, turned her setbacks into a thriving Etsy business. In this episode, Nancy breaks down the exact market research and keyword strategies that help sellers find profitable niches, boost visibility, and increase their average order value. Learn how to create irresistible digital products, enhance user experience, and use personalization and bundles to drive more sales. If you want to master Etsy trends and grow your shop with proven techniques, this episode is your roadmap to success.
👉 Subscribe for weekly tips on Etsy printables, digital products, and passive income strategies!
Takeaways
Nancy Badillo has over 15 years of experience in the Etsy space. Market research is crucial for identifying trends and opportunities. Niche down to create specific product variations that attract buyers. Avoid vague keywords and focus on long-tail keywords for better visibility. User experience is key; provide clear instructions and support for customers. Boost average order value by offering bundles and upsells. Personalization can increase customer satisfaction and sales. Design mistakes often include overcrowded images and poor formatting. Utilize keyword research tools to find high-demand, low-competition keywords. Engage customers with valuable freebies to build trust and encourage repeat purchases.
Chapters
00:00 Introduction to Nancy Badillo and Her Journey
03:00 Understanding Market Trends and Keywords
05:52 Effective Keyword Research Strategies
09:05 Niche Down: Creating Variations of Products
12:09 Common Keyword Mistakes to Avoid
14:57 Design Mistakes and User Experience
17:57 Boosting Average Order Value and Customer Retention
21:02 Final Thoughts and Where to Find Nancy Badillo
Resources
https://goldcityventures.com/gifting-gold-podcast - Free Workshop to learn the basics of selling POD
https://goldcityventures.com/workshop-pdcst - Free workshop to learn the basics of selling digital products online
👉 Watch on YouTube: https://youtu.be/Y6V8rG1v8NY
--------------------
Follow Nancy Badillo on:
Instagram: @nancybadillo13
YouTube: @NancyBadillo
Official Website: nancybadillo.com
Follow Cody and Gold City Ventures:
Instagram: @goldcityventures
Facebook: @goldcityventures
208. The $100K Trend Strategy on Etsy (Steal This!)
2025/10/30
Summary
Discover how Passive Income Angel hit a $10K month on Etsy by mastering trends, timing, and creative strategy. In this episode, Cody Berman dives into Angel's journey from early struggles to thriving in the print-on-demand world. She reveals how to spot seasonal product trends, time listings 8–12 weeks before holidays, and use micro niches to boost visibility and sales. Learn how AI tools, personalization, and bundling can set your shop apart — and why understanding keyword research and aesthetics across holidays can unlock year-round sales.
👉 Subscribe for weekly tips on Etsy printables, passive income, and digital product success.
Takeaways
Angel achieved a 10K month in her first year on Etsy. Understanding trends is crucial for seasonal product success. Timing your listings is key; aim for 8-12 weeks before holidays. Digital products can be listed closer to the holiday. Micro niches can significantly increase conversion rates. Personalization helps products stand out in a crowded market. Bundling products can enhance average order value. AI can be a powerful tool for creating unique designs. Identifying gift trends can drive traffic to your shop. Combining aesthetics from different holidays can create unique offerings.
Chapters
00:00 Introduction to Passive Income on Etsy
02:44 Angel's Journey to Etsy Success
05:58 Understanding Trends and Seasonality
10:14 Timing Your Listings for Maximum Impact
15:01 Utilizing Tools for Product Research
18:14 Identifying Top Gift Recipients for Christmas
22:06 Trending Christmas Products and Aesthetics
25:27 Niche Marketing Strategies for Christmas
27:23 Milestones and Memory-Making Gifts
29:24 Leveraging Seasonal Trends
29:50 Cross-Holiday Trend Integration
33:04 Identifying Low Competition Keywords
35:00 Exploring Trends on Etsy
39:09 Creative Product Ideas and Trends
Resources
Email marketing and digital sales tools that bring your brand to life - Free Etsy Christmas Trends cheat Sheet!
https://goldcityventures.com/gifting-gold-podcast - Free Workshop to learn the basics of selling POD
https://goldcityventures.com/workshop-pdcst - Free workshop to learn the basics of selling digital products online
👉 Watch on YouTube: https://www.youtube.com/watch?v=yTBZNFHWnxs
--------------------
Follow Angel on:
Instagram: @passiveincomeangel
Youtube: @passiveincomeangel
Follow Cody and Gold City Ventures:
Instagram: @goldcityventures
Facebook: @goldcityventures
207. 5 Hidden Canva Tools for Creating Digital Products
2025/10/06
Summary
Want to create digital products faster and sell smarter on Etsy? In this episode of Crickets to Cha-Chings, Cody Berman sits down with Canva expert Jen Michele to reveal the exact tools and strategies that save time and boost sales. Jen shares how market research prevents wasted effort, why niching down improves visibility, and the Canva features every seller should know—like the brand kit for consistency, magic resize for instant product variations, bulk create for guided journals, and the all-new Canva Sheets for spreadsheets. Whether you're just starting or scaling your online shop, you'll learn practical design tips to work more efficiently and turn ideas into products customers actually want.
👉 Subscribe for weekly tips on Etsy printables, Canva design hacks, and digital product success.
Takeaways
Market research is crucial before creating products. Utilize Etsy's search bar for keyword research. Niche down your product ideas for better visibility. Canva's brand kit streamlines the design process. Magic Resize allows for quick adjustments to product sizes. Bulk Create can save time when generating multiple designs. Canva Sheets simplifies spreadsheet creation for digital products. Using Canva tools can significantly enhance productivity. Understanding market demand can prevent wasted effort. Canva continues to innovate and expand its features.
Chapters
00:00 Introduction to Digital Products and Design
03:02 The Importance of Market Research
06:04 Quick Editing Tips in Canva
08:57 Utilizing the Brand Kit in Canva
11:49 Magic Resize: Creating Multiple Formats
14:41 Bulk Create for Guided Journals
19:21 Exploring Canva Sheets
24:17 Conclusion and Resources
Resources
https://goldcityventures.com/gifting-gold-podcast - Free Workshop to learn the basics of selling POD
https://goldcityventures.com/workshop-pdcst - Free workshop to learn the basics of selling digital products online
👉 Watch on YouTube: https://www.youtube.com/watch?v=xgkJFsOtPLs
--------------------
Follow Jen Michele on:
Instagram: @imjenmichele
Jen's Canva Course: https://go.goldcityventures.com/jen-michele-canva-course
Follow Cody and Gold City Ventures:
Instagram: @goldcityventures
Facebook: @goldcityventures
206. Ghosts, Chickens & Stamps?! Surprising Etsy Trends 2025
2025/09/30
In this episode, Julie Berninger chats with Bailey Vann, who went from handmade crafts to thriving in sublimation and digital products. Bailey reveals why bundling designs boosts sales, how unexpected themes like ghosts, chickens, and raccoons are trending, and why collage aesthetics are taking over Etsy. She also shares customer insights that help small businesses stand out, plus the design tools she relies on—including Kittle—for creating products buyers love. Whether you're exploring print on demand or scaling your Etsy shop, this episode is packed with strategies to spot trends early and turn them into revenue.
Time Stamps
00:00 Bailey's Etsy Journey
02:10 Hidden Gems in Digital Design
09:36 Understanding the Customer Base
12:44 Staying Ahead of Trends
15:31 AI Tools for Design
Resources
Bailey's AI & Design Club: https://go.goldcityventures.com/bailey-vann-ai
https://goldcityventures.com/gifting-gold-podcast - Free Workshop to learn the basics of selling POD
https://goldcityventures.com/workshop-pdcst - Free workshop to learn the basics of selling digital products online
https://goldcityventures.com/pdcst - Gold City Ventures Website
Kittl: https://go.goldcityventures.com/kittl
👉 Watch on YouTube:
https://youtu.be/BEfR3C_EPms
--------------------
Follow Bailey on:
https://www.youtube.com/@digitalbailey
Follow Julie and Gold City Ventures:
Instagram: @goldcityventures
Facebook: @goldcityventures
205. 5 Etsy Evergreen Printable Ideas That Will Sell All Year in 2025
2025/09/18
Summary
Host Julie Berninger interviews Chelsea Shelton, a successful Etsy seller and coach, about the concept of evergreen printables.
Sign up for the September 23rd Live Training with Chelsea here: https://event.webinarjam.com/register/25/w26nwaoo?utm_source=podcast
Chelsea shares her journey from being an elementary school teacher to excelling in the printable space on Etsy. The conversation explores various evergreen product ideas, including games, scavenger hunts, gift tags, signature drink signs, and brain dump templates, emphasizing their potential for consistent sales throughout the year. Chelsea also discusses the importance of using existing templates creatively and the role of keywords in product visibility.
Takeaways
Evergreen printables can sell month over month, year over year. Bingo is a trending printable that can be customized. Scavenger hunts are versatile and can be themed for any occasion. Gift tags can be repurposed for various events beyond holidays. Signature drink signs are popular for weddings and parties. Brain dump templates help organize thoughts and are gaining popularity. Using AI can assist in generating creative ideas for printables. Repurposing existing templates saves time and effort. Evergreen products help maintain consistent sales throughout the year. Keywords are crucial for improving product visibility on Etsy. Chapters
00:00 Introduction to Evergreen Printables
02:46 Exploring Evergreen Product Ideas
05:42 Diving into Scavenger Hunts
08:47 The Importance of Year-Round Sales
11:20 Creative Gift Tag Concepts
14:26 Innovative Brain Dump Templates
Resources
Live Webinar Sept 23rd: https://event.webinarjam.com/register/25/w26nwaoo?utm_source=youtube
E-Printables Course: https://goldcityventures.com/e-printables-course/
Watch this episode on YouTube: https://youtu.be/5ovUEbeVZks
204. Sell These Now Says Dori of Your Etsy Bestie (Digital + POD)
2025/09/15
Julie sits down with Dori, an Etsy business veteran who's been selling since 2007, to uncover the strategies behind long-term success. Dori reveals how persistence, smart SEO, and quality print-on-demand designs can turn simple ideas into consistent revenue. You'll also hear surprising trends—like leopard print and puff embossed apparel—that are shaping Etsy right now.
👉 Register for the LIVE event September 23rd "Your First $50,000 Selling Printables" with Gold City Ventures: https://event.webinarjam.com/register/25/w26nwaoo?utm_source=podcast
Time Stamps
00:00 Dori's Etsy Journey and Multi-Passionate Business Ownership
05:00 Trends in Etsy: Hidden Gems for Success
09:03 The Power of Personalization in Products
19:02 Navigating the Digital Space: Planners and Baby Products
Resources
1 Month Free Trial of ProfitTree: https://go.goldcityventures.com/profittree-free-trial
👉 Watch on YouTube: https://youtu.be/jNrnv7vOxAw
--------------------
Follow Dori on:
https://www.instagram.com/youretsybestie/
https://www.tiktok.com/@youretsybestie
Follow Julie and Gold City Ventures:
Instagram: / goldcityventures
Facebook: / goldcityventures
203. 5 Etsy Trends to Jump On in 2025: Unlocking Hidden Gems with Profit Tree
2025/08/15
Summary
In this episode of the Crickets to Cha-ching's podcast, Julie Berninger and Hannah Gardner of ProfitTree discuss five emerging trends in the Etsy marketplace. They explore the new features of ProfitTree, a tool designed to help Etsy sellers track profits and optimize their listings.
Takeaways
ProfitTree helps sellers track profits and optimize ads. Personalized baby books are a growing niche in the market. Embroidered products can be sourced locally for customization. Cruise shirts are popular for group sales and bulk orders. Personalized dog shirts are trending and can be customized easily. Digital patterns are a low-cost entry point for sellers. AI can assist in creating digital products and patterns. Etsy favors listings that encourage bulk purchases. Understanding minimum order quantities can reduce startup costs. Networking with local artisans can enhance product offerings. Chapters
00:00 Introduction to Etsy Trends
02:46 Exploring the First Trend: Personalized Baby Books
08:00 Second Trend: Embroidered Blankets
11:16 Third Trend: Cruise Shirts
14:48 Fourth Trend: Personalized Dog Shirts
17:00 Fifth Trend: Digital Patterns
Resources
https://goldcityventures.com/workshop-pdcst - Free workshop to learn the basics of selling digital products online
https://goldcityventures.com/pdcst - Gold City Ventures Website
Watch this episode on YouTube: https://youtu.be/OzQZIpmi3mQ
About ProfitTree
1 Month Free Trial of ProfitTree: https://go.goldcityventures.com/profittree-free-trial
LifeTime ProfitTree Offer: https://go.goldcityventures.com/lifetime-profittree
202. From $50 to Full-Time: Jay's Print-on-Demand Pivot to Creative Freedom
2025/08/14
Summary
In this episode, Julie Berninger interviews Jay De Souza, who shares his journey from a stressful corporate job to becoming a successful print-on-demand entrepreneur. Jay discusses the importance of understanding customer needs, the significance of niche marketing, and the emotional aspect of selling products. He emphasizes the use of technology and tools to enhance business efficiency and the necessity of maintaining a positive mindset for long-term success. The conversation also covers emerging trends in the apparel market and practical tips for aspiring entrepreneurs.
Takeaways
Jay is about to cross 125,000 shirts sold on Amazon. Stress can manifest physically and is a silent killer. Designing for the customer is crucial for success. Niche marketing is essential for effective selling. Utilizing technology tools can streamline the design process. Selling emotions is key to connecting with customers. Competition in the market validates demand for products. A year of commitment is necessary for business success. Implementing what you learn is as important as learning itself. Quality design is essential; ugly designs won't sell. Chapters
00:00 Introduction and Milestones
01:58 Transitioning from Corporate to Print on Demand
07:34 Understanding Customer Needs
10:23 Niche Marketing Strategies
15:35 The Importance of Emotion in Design
24:34 Tech Stack and Tools for Success
31:05 Navigating the Algorithm: Understanding Customer Confusion
31:54 Targeting Big Niches: The Balance of Competition
33:13 Defining Your Ideal Customer: Niche Down for Success
35:07 The Importance of Keywords: Broad vs. Long Tail
36:50 Shopping Mindset: Understanding the Buyer's Perspective
39:00 Creative Chaos: Organizing Your Design Process
41:11 Emerging Trends: Summerween and Beyond
45:57 Nutrition Label Parodies: A Unique Design Opportunity
48:53 Researching Trends: Finding Your Target Demographic
52:59 Mindset Matters: Resilience in Business
57:44 Setting Realistic Expectations: The Long Game in Business
Watch this episode on YouTube: https://youtu.be/V3yHdicbwXo
Resources
Free POD Workshop: https://goldcityventures.com/gifting-gold-podcast
Free Digital Product Workshop: https://goldcityventures.com/workshop-pdcst
Gold City Ventures Website: https://goldcityventures.com/pdcst
Follow Jay on YouTube: https://www.youtube.com/@jayswayworks
Check out Jay's Membership: https://go.goldcityventures.com/jays-way
201. These 5 Print-on-Demand Products Make Sales Every Day (Even in Off-Season)
2025/08/03
Summary
Emily's Free POD webinar: https://goldcityventures.com/gifting-gold-podcast
In this episode, Julie Berninger and Emily discuss the latest trends in print-on-demand products, focusing on five unique items that are currently performing well on Etsy. Emily shares her insights on wedding vow journals, funny career candles, teacher tote bags, personalized ornaments, and hidden message mugs, providing practical advice for beginners looking to enter the print-on-demand space. The conversation emphasizes the importance of understanding customer needs and the potential for unique, giftable products in the e-commerce market.
Takeaways
Emily crossed $600,000 in revenue from her POD shop. Wedding vow journals are a surprising bestseller on Etsy. Funny career candles connect with specific audiences. Teacher tote bags offer a unique gift option. Ornaments can sell year-round, not just during holidays. Hidden message mugs are a trendy gift idea. Etsy is a go-to platform for unique gifts. Understanding customer needs is crucial for product success. Simple designs can lead to significant sales. Print on demand allows for easy entry into e-commerce. Chapters
00:00 Introduction to Print on Demand Success
05:36 Exploring Wedding Vow Journals
10:51 The Rise of Funny Career Candles
13:43 Innovative Teacher Tote Bags
18:06 Year-Round Sales of Ornaments
22:53 Hidden Message Mugs: A New Trend
Resources
https://goldcityventures.com/gifting-gold-podcast - Emily's Free POD Webinar
https://goldcityventures.com/gift-lab-podcast - The Gift Lab Course
https://goldcityventures.com/pdcst - Gold City Ventures Website
Follow Emily on:
https://www.instagram.com/ecommemily - Emily's Instagram https://www.youtube.com/@ecommemily - Emily's YouTube
200. 5 Expert Design Tips to Outsell AI Shirts on Etsy & Amazon w/ Kittl, Mystic POD & More
2025/07/24
Summary
In this episode, Julie Berninger interviews Juna from Detour Shirts about the world of print on demand, specifically focusing on selling apparel like t-shirts. Juna shares his extensive experience in the industry, discusses various AI tools for design, and provides valuable tips for creating standout designs. The conversation emphasizes the importance of quality over quantity in design, the role of AI in enhancing creativity, and practical strategies for success in the print on demand space.
Takeaways
Juna has been in print on demand since 2005. AI tools can significantly speed up the design process. Quality of designs is more important than quantity. Using unique typography can make designs stand out. Good use of color is essential for eye-catching designs. Creating interesting layouts can differentiate your products. AI can help generate ideas for phrases and designs. It's important to fill space effectively in designs. Designs without text can still be successful. Experimenting with different tools can enhance creativity.
Chapters
00:00 Introduction to Print on Demand Apparel
02:51 Exploring Technology in Print on Demand
05:34 The Role of AI in Design
08:27 Comparing AI Tools for Print on Demand
11:41 Maximizing Design Listings for Sales
14:31 Quality vs. Quantity in Design
17:28 Five Tips for Effective T-Shirt Design
20:56 Designing with Detail: The Importance of Elements
22:54 Creating Unique Designs: Standing Out in the Marketplace
26:10 Typography Matters: The Art of Text in Design
32:03 Color Choices: Using Color to Enhance Designs
38:31 Layout Creativity: Making Designs Visually Engaging
Watch on YouTube:
https://youtu.be/cVHEOcHs8TM
Resources:
https://goldcityventures.com/gifting-gold-podcast - Free Workshop to learn the basics of selling POD
https://goldcityventures.com/workshop-pdcst - Free workshop to learn the basics of selling digital products online
https://goldcityventures.com/pdcst - Gold City Ventures Website
Kittl: https://go.goldcityventures.com/kittl
Follow Juna on YouTube: https://www.youtube.com/@DetourShirts
199. Your First $1K Month on Etsy (+ Our New 'Hidden Gems' Segment)
2025/06/24
Summary
In this episode of the Crickets to Cha-chings podcast, hosts Julie Berninger and Cody Berman discuss Cody's recent success with a new Etsy shop, sharing insights on strategies for achieving sales milestones, the importance of effective listing images, and the launch of a new eBook (grab it here - https://goldcityventures.com/1000-podcast).
They also introduce a new podcast format called 'Hidden Gems' that will feature successful Etsy sellers sharing actionable tips. Additionally, they explore current trends in wall art and emerging aesthetic styles in the market.
Takeaways
Cody achieved $10,000 in sales in a new Etsy shop. Spending 5-10 hours a week can yield significant results. Main listing images are crucial for attracting buyers. First sales can happen quickly with the right strategies. The new eBook offers detailed strategies for Etsy success. The podcast will feature actionable insights from successful sellers. Many sellers are underpricing their digital products. Emerging aesthetic trends can influence product design. It's important to align product themes with market trends. The new podcast format aims to provide concise, actionable content. Chapters
00:00 Introduction to Gold City Ventures
02:24 Cody's Etsy Success Story
05:01 Scaling with Digital Products
09:02 The Importance of Listing Images
15:24 New eBook Launch
17:41 Introducing the Hidden Gems Format
20:48 Trends in Wall Art and Aesthetics
Resources
https://goldcityventures.com/1000-podcast - Ebook to learn how to scale an Etsy shop to $1,000/month
https://goldcityventures.com/workshop-pdcst - Free workshop to learn the basics of selling digital products online
https://goldcityventures.com/pdcst - Gold City Ventures Website
197. $70,000 in Mockup Sales with Cassiy Johnson
2025/01/13
Free Trail of Simply Listed mockup software: https://go.goldcityventures.com/simply-listed
In this episode, Julie interviews Cassiy Johnson, an established Etsy seller and software owner, who shares her journey from being laid off to finding success through print-on-demand and mock-ups.
Takeaways:
- Cassie's mock-up store has generated $70,000 in sales.
- Simply Listed automates the mock-up creation process for Etsy sellers. The tool can create 1,000 mock-ups in just three minutes.
- The Laws of Creativity is a recommended read for aspiring creatives.
Resources:
Simple Listed Free Trial: https://go.goldcityventures.com/simply-listed
Gold City Ventures: https://goldcityventures.com/
Watch on YouTube: https://youtu.be/9lmp4nfasdY
196. Blowing Money on Etsy Ads? Here's How to Profit with Hannah Gardner of Profit Tree
2024/12/02
Julie Berninger and Hannah Gardner discuss using Profit Tree to run better Etsy Ad campaigns. Link for the 1 Month Free Trial of ProfitTree: https://profittree.io/course-promo?via=julie17
They delve into the use of Profit Tree to analyze ad performance, emphasizing the difference between ROAS (Return on Ad Spend) and TACOS (Total Advertising Cost of Sale).
The discussion highlights how effective ad strategies can lead to increased organic growth and overall profitability.
Takeaways:
1 Etsy ads can significantly increase profit if used correctly. Understanding your ad costs is crucial for profitability.
2 TACOS provides a more holistic view of ad performance than ROAS.
3 Organic sales should be established before running ads.
4 Not all products are suitable for advertising; focus on high-margin items. Investing in ads can lead to long-term organic growth.
5 The quality of your product listings impacts ad effectiveness. Data collection and analysis are key to improving ad strategies.
6 Etsy may favor sellers who invest in ads, creating a competitive edge.
Resources:
1 Month Free Trial of ProfitTree: https://profittree.io/course-promo?via=julie17
LifeTime ProfitTree Offer: https://lifetime.profittree.io/?via=julie40
Gold City Ventures: https://goldcityventures.com/
Hannah Gardner @ecommhannah on YouTube: https://www.youtube.com/@EcomHannah
Watch this episode on YouTube: https://youtu.be/a1PtdpEWJ04
195. REAL QUICK: Our Black Friday Sales
2024/11/29
The Gift Lab print-on-demand course
^ 50% off through Monday night at Midnight making it $147
Beyond
^ $397 package deal for annual membership plus The Gift Lab
Podcast reviews
Read Crickets to Cha-Chings podcast reviews
_amyj_ 2024/07/26
Came for Lauren, stayed for Julie!!
Seamless transition, and I'm loving Julie's entire vibe - smart, knowledgable, helpful. Thank you!
Marcarmar 2024/04/10
Great real life examples
Love to hear about real life examples of small businesses and their challenges
Nim522002 2023/07/14
Awesome!
I came across your podcast and i must say you are very real and thats sometimes you want to hear. Will be listing to it consistently :)
shersartwork 2023/11/03
Cool
It would be nice if you talked about Etsy shops that are not digital or POD
mvelasco07 2023/04/06
A must-listen!
Cannot thank Lauren enough for providing the Crickets to Cha-Chings community with such an incredibly valuable resource. Each episode is packed with i...
podcastbinger321! 2023/02/11
Binging for Good Reason
I’ve been binging on Lauren’s podcast for a few weeks now which lead me to enroll in her Traffic Accelerator. Every single time I have a question in m...
klpatti 2022/07/08
My go-to for Etsy info!
This is one of the best places to get honest, sound advice about running an Etsy shop. I had to weed through a lot of podcasts, books & websites befor...
sexybabybaby 2022/10/24
Mostly promoting her Programs, not enough info
I'm an Etsy seller of 10 plus years, and sucessful, but am always looking to improve my shop. I came across this podcast as it was suggested as a "you...
Cherub09 2022/07/07
Game Changer!
Every episode is packed with support and encouragement for your Etsy business. Whether you’re just getting started or an Etsy veteran, you’ll absolute...
Ash Eng 2022/07/06
Clear and effective strategies
Lauren has been a helpful with helping me to improve my Etsy shop, listings and increase sales. So thankful
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