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Powered by inSTREAMLY and hosted by Katarzyna Dąbrowska, "It's simple, you know?" is a podcast that navigates through the world of game streamers as a medium for brands to communicate and interact with Generation Z. inSTREAMLY is the leading platform connecting top brands to streamers worldwide for branded content partnerships. Do you want to know how to cooperate with streamers and why it is a good strategy for your brand? Are you looking for streaming insights? Do you want to stand out and be relevant to a young and influential audience? On this podcast, we share our knowledge of the streaming world, discuss its massive potential, interview important industry players, and bring exclusive content for you to start running innovative branded campaigns that bring superior results. Subscribe and stay tuned for new episodes every other Tuesday.

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Here's how you do business in India

2022/04/13

Every community, be it your local football team or the people of your country as a whole, has its own traditions, customs and the way it does certain things. This week, we’ll take a closer look at one of the most diverse and unique communities in the world - India. We're speaking with Ishaan Arya, the Head of Business Development and co-founder of The Esports Club. Listen now if you’d like to know more about what the gaming ecosystem looks like in India, what the major challenges its people face and if it’s even possible to describe the Indian gamer community in just a few words.

Shooting games are tactical. War is mindless.

2022/03/31

The war in Ukraine has affected us all in more ways than we could’ve imagined. This week we’ll discuss just that with Daniel Kloud, the CEO of Entropiq, one of the most important rising stars of European esports teams. How has the war affected the esports and gaming industries? How are teams who employ players of Russian origin reacting to the sanctions? What are the biggest challenges they are facing? Here’s all you could want to know about the situation and more. It’s really not that simple anymore.

In business you don't always know what's next. And that's okay.

2022/03/16

We are starting off the second season of It's Simple You Know? with a discussion with Sam Cooke, the CEO of Esports Insider, one of the most influential esports-related media outlets in the world. How to scale your business up in unexpected ways? Why are Singapore and Iceland so important to the esports landscape? Should you go to a UK university? Can you always plan for what the future has in store for you? Let's find out!

Leo De Biase: what is the reality of esports and gaming in Brazil?

2021/10/20

Brazil is an absolute powerhouse within the worldwide gaming industry, as one of the largest markets and with tremendous potential. However, what exactly is behind these statements? What is the reality of esports and gaming in Brazil? Leo De Biase, arguably one of the best known names in the Brazilian esports scene, is here to break it down for us. His 23 years of experience speaks for itself - from owning a chain of super successful internet LAN cafes (remember those?) to being the CEO of ESL Brazil and founder of BBL.

A profession of an Innovation Broker: how to turn an idea into a business.

2021/09/02

Being an Innovation Broker is all about personality and knowing how to build rapport with scholars, scientists and the business world. The idea is to find what the market is lacking, be flexible in terms of building communication and understanding the business. These are the most important features of an Innovation Broker according to our guest today, Piotr Ciszek, who has been in this exact role for over 3 years. Based at SWPS, a leading private university in Poland, he helps scientists establish businesses, find potential investors, obtain grants, and connect them with VCs. Tune in to listen to all about the fascinating projects he’s currently working on.

Monetisation of esports. Is there really a pot of gold at the end of the rainbow?

2021/08/17

Investing in esports doesn’t necessarily mean high returns. How much you'll earn or whether you’ll make anything at all depends on several factors. So what are they? Why are esport marketing campaigns still witchcraft for many? Why is it so hard to get information from esports organisations? What are the challenges faced by non-endemic brands willing to invest in a new, unknown environment? You’ll hear all about this and more from Philip Macartney, Business Director at Elo Hell Esports and the founder of Enclave Gaming.

“They sell dreams. The whole industry operates upon the promise that one day it’ll be big.”

2021/08/03

What’s the truth with esport? Is it just a bubble, or is it a stable business in which everyone can expect to earn a reasonable profit? Where's the money in esports? Who earns the most? How can the community around the competition be monetised? We are not afraid to ask the difficult questions and we like to host guests in our podcast studio who answer them directly. Meet Adam Fitch, an esports journalist and his perspective on this multi-million dollar business.

“It’s not about the venue, it’s all about content. And content builds community.”

2021/07/20

Esport is no longer something niche, it's made its way completely to the mainstream. It’s not just entertainment but a powerful business, driven by the talent of young players, streamers, enthusiasts of electronic sports who are in need of their own space. What does the perfect hangout that every gamer dreams of look like? It requires appropriate infrastructure - a modern arena, a cinema, training rooms, event rooms, high end machines and people. But most of all - a man with a vision. Dorian Gorr, Managing Director at Veritas Entertainment, co-creator of Berlin's one-of-a-kind esports center, LVL. Tune in!

It’s not all about money.

2021/06/15

In the startup ecosystem, sometimes there’s an impulse to party with the investor’s money. But does this backfire and when? What should you look out for when someone wants to throw money at your startup and what should you avoid? When and why should you reach out for funding and what amount of money should you aim for? Why is taking a million a "very conservative approach"? Finally - some notes on how to make a pitch deck and what red or green flags you should pay attention to when signing an investment agreement? Maciej Sawicki and Borys Musielak from inSTREAMLY and SMOK VC discuss these important issues both from the founder and investor perspective. They also touch on the important aspects of this "complicated relationship" - expectations of each other and support.

“You can create ideas out of thin air. That’s what I like about the streaming world.”

2021/06/01

Matthew Kiichi Heafy is a man of many talents. He’s a streamer, musician, vocalist, and a leader of heavy metal band Trivium. He devoted his life to music 20 years ago and has toured the world, played a ton of gigs and has some of the most dedicated fans in the world. Four years ago, he joined Twitch and became a full time streamer, capturing his everyday life and taking the camera everywhere, including on tour, on his yoga classes, and brasilian jiu jitsu sessions. Tune in to listen about his start as a streamer, why he decided to do it, how he was able to build a solid community and brand, and what his advice for aspiring musicians is!

“Do things out of genuine interest. Don’t do them just to prove the point”

2021/05/04

Brent Liang is an incredibly inspiring 23-year-old entrepreneur, who already has a couple of startups in his portfolio, has seen half the world and ticked an item off his bucket list - to shake the hand of a president which happened to be Bill Clinton, the former POTUS. Currently, he is the co-founder and an executive producer of The Quest with Justin Kan, where creates content with Justin Kan, a co-founder of Twitch and their incredible team. In the podcast, they meet with various personalities from the tech, entertainment, and media industries to capture their stories. Tune in to listen to an incredible story of a young entrepreneur with big dreams and some solid advice.

Esports - how it’s done in Australia.

2021/04/20

Chris Derrick and Sean Callanan are co-founders of Play Media, a digital media agency based in Melbourne, Australia that’s focused on helping brands get involved in video games. Both of them have a professional background in sports - Chris working for Cricket Australia and the Australian Football League, whereas Sean runs his own agency - Sports Geek. On top of that they’ve worked with the biggest brands like Riot Games, RedBull or Logitech.They have managed to shift their knowledge into the esports world and have ended up running esport teams in Australia. They use their expertise to navigate companies through the sometimes complex world of esports, live streaming, advertising and the games industry as well as connecting them with publishers.