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In the introductory first episod, Roger explains his aims for the series and gives his views on the fate of the TFWA World Exhibition in Cannes this year. “It is a complicated, emotive conversation,” he says of the show. “Everybody’s got a different opinion. And it’s a really challenging conversation.” Jackson talks about the “fantastic work” done by TFWA in helping to fund critical lobbying groups and says it is critical that the association is supported. Suggesting that a physical and virtual hybrid solution might be the best answer, he comments: “I think the challenge is that for people to look at a date in October, whether that is a trade show or a holiday or anything else, is really difficult at this point.” But it’s not just industry talk. We learn (to our surprise) of Roger’s chosen choice of music if left on a desert island and what duty free tipple he might treat himself to as the sun goes down (spoiler alert: Diageo executives look away now), and of his (another surprise) favourite airport.

In this fascinating episode, Sharon talks about she entered the duty free industry with Aer Rianta International (ARI) in Moscow in the 1990s and what the combination of culture shock and ARI’s indomitable spirit taught her. She also reflects on the close family culture of Dubai Duty Free and the leadership of key influences in her career such as Executive Vice Chairman & CEO Colm McLoughlin. Sharon talks, too, about being a woman in a still male-dominated sector, praising Dubai Duty Free in that regard but recalling how when she was appointed to the role, a leading supplier commented with much surprise: “I always knew Dubai Duty Free was a forward-thinking organisation. And now I know, as it has put a woman in charge!” As always, Roger and Martin transport this week’s guest to a desert island. Find out what tipple Sharon might sip on those balmy evenings and how a certain Australian winery might be missing out big time on Dubai Duty Free sales. Discover why she ‘ghosted’ Roger Jackson on Facebook, and which, of the countless options at Dubai Duty Free, she would take to the island with her as an indulgence.