Advertise on podcast: You Should Hear This

Doesn’t it feel like associations often seem behind the curve when it comes to technological advancements? Would you agree that there’s a significant lack of knowledge about the impact of Google Analytics 4 on and for associations?  On today’s episode, with our guest, we are going to dig into why and how associations can find value in first-party data, why this is SO important, and what they can be doing now to set themselves up for a big advantage in the future. 

Many associations are continuously working to identify ways to authentically tell their story through print, digital, and video mediums. With SO many options, it can be remarkably overwhelming, but it’s also critical to “get right”. During the podcast, we will discuss how association leaders can ensure their story-telling efforts are aligned with the impact of the association.

 In this episode, we dive into a crucial aspect of association management with esteemed guest Michael Sanserino. Tune in as we explore the unique journey of association professionals transitioning from industry roles to serving within associations. Discover how to leverage prior experience for success, gaining invaluable insights as both a member and prospective association advocate. Michael emphasizes the importance of blending personal perspective with the collective voice of the industry. Don't miss out on this enlightening conversation!

Dive into the world of Association Management Companies (AMCs) with Lane Velayo, CAE, and Leslie Murphy, FASAE, CAE! 🎙️ Ever wondered about the magic behind the scenes at AMCs? If you're new to the association world, this one's for you! 🌐 We're demystifying the invaluable role AMCs play in driving associations forward. 🚀 Join us as we chat about the unique benefits of being a part of an AMC team, and how they elevate the game for associations everywhere. Get ready to collect inspiration and fresh insights 🌟  Tune in now for a dose of knowledge, a dash of fun, and a whole lot of association expertise! 🎧🔍

Have you ever traveled for work or pleasure and found yourself in an uncomfortable or awkward position because you weren’t familiar with local or cultural norms? Are you soon traveling internationally for work OR hosting an international audience stateside, and you’re thinking about how and why to be sensitive to cultural differences?  You’re in luck! This episode features special guest Toni Brearley, Chief Executive Officer of the Australasian Society of Association Executives. Listen as we dive into a few funny stories and important lessons learned for traveling abroad for meetings. 

Dean West, President of Association Laboratory, is a globally recognized thought leader and futurist for the association community. For more than 20 years he has researched what works and does not work in association strategy and leadership. An engaging, provocative and conversational speaker, he understands the unique needs of association leaders working in a complex, dynamic environment. Mr. West’s research-based insights inform and inspire.  A Fellow of the American Society of Association Executives. He has served on the Board of Directors for the Association Forum, as Past Chairman of ASAE’s Professional Development Council and as a past member of ASAE’s Membership Council. He is a former association chief staff officer with experience leading national and international associations. Mr. West founded Association Laboratory, Inc. in 1999. Association Laboratory, Inc. specializes in the research and development of strategy for trade and professional associations and in the provision of strategic education for association leaders. The company serves a global client base of professional, trade and corporate organizations through offices in Chicago, IL and Washington, DC.

Welcome to a special You Should Hear This Podcast. While the podcast is on break until September, when season 3 starts, we wanted to update you about a change happening this year. Nick Estrada, CAE, CMP, will no longer serve as our podcast host. Nick has been with the podcast since the beginning, and we are so thankful for everything he has contributed to us. Our Season 3 host will now be Chris Beaman, CAE, Corporate Partnership Officer for Sigma Theta Tau International Honor Society of Nursing. Listen to Nick pass on some excellent knowledge and advice to our new coming host. 

As associations, we are all about forming authentic relationships, which allow us to expand our network and reach different audiences. Building those relationships with our members isn’t often any different than the connections and relationship that exists between associations and sponsors.  Associations rely on sponsor dollars to assist with everyday operations, member events, and so much more. In turn, sponsors rely on associations to help promote their business and cultivate mutually beneficial relationships. As time has gone on, technology has changed, and associations and sponsor relationships have evolved. Sponsors and associations may be looking for different opportunities. How do we ensure that the relationship stays strong? What can we do to understand their needs more and form new connections with sponsors to deliver stronger ROI? Our guest today will be able to walk us down the right path and share his expertise on sponsor relations.   Chris Beaman (bee-men), CAE, is the Corporate Partnerships Officer for the Sigma Foundation for Nursing, responsible for cultivating and generating corporate philanthropic support for Sigma Nursing (formerly Sigma Theta Tau Honor Society of Nursing) events and programs. He has more than 10 year’s experience and progressive leadership in association management in a variety of functions.

Hello, and welcome to You Should Hear This, a podcast for the everyday association professional. I’m Nick Estrada, your host. Technology may feel like it is ever-evolving, and that’s because it is. Technology has changed drastically within the past twenty, ten, and even the last five years. With new technology at our doorstep, associations need to know if it is worth their time to learn and invest in it. The International Business Machines defines artificial intelligence, or as you commonly hear it, “AI,” as a field that combines computer science and robust datasets to enable problem-solving.  With new forms of AI coming into the news and our associations, we need to understand the basics, how we can use it, and what we can use it for. Our guest today will be able to provide us with guidance on these questions and much more. Rusty Williams is the Co-founder of AnswerStage -- a Boston-based provider of automated video collection and production services. AnswerStage helps associations and event organizers feature members, speakers, exhibitors, and other authentic personalities in video marketing. Rusty has helped start and grow several companies, including Delphi Internet, Prospero Technologies, and KnowledgeVision. The common thread in all of these ventures is building and leveraging the value of online communities.

Annually, ISAE hosts the STAR Awards, STAR stands for the Society’s Top Award of Recognition, which celebrates the success of our colleagues, who help strengthen our local association industry! Members attend this program each year to lift up those around us and then later we hope to learn from their success and how our own associations can replicate their success.  Our guest today is a recent recipient of a STAR Award, the Rising STAR. Today she’s going to outline her experience at STAR, the road to success for her project, and much more. Raevyn Harris is the Director of Digital Marketing for Kappa Delta Pi (KDP), America’s Largest Educational Honor Society. She manages digital content and communications for the organization on behalf of teachers. Raevyn completed her bachelor’s degree at Ball State University in Muncie, Indiana.