Advertise on podcast: She Means Fitness Business

What’s the connection between longevity and exercise? Are you helping clients optimize longevity? Do you know it’s like a trending topic and NYT bestselling titles all have something to say about youth, younger, living longer stronger and better.  You’ve got more time with clients than doctors with patients, and more opportunity to positively impact.  You also have more opportunity than ever to leverage what it is you do for your own business longevity.  So this very short episode with Chris Burres, host of an upcoming longevity summit will offer some quick insight from the scientist himself. My Guest: Published author, Host of the Uncovering the Secrets to Longevity Health Summit, patent holder with a surprising twist – he’s not just a visionary scientist but also a master of comedy improv. Chris Burres is the founder and chief scientist at MyVitalC, where he manufactures a Nobel Prize winning molecule responsible for the single longest longevity experimental result in history, a full 90% extension of life. He is the intersection where science meets laughter and his life’s mission is to help people live longer, healthier, happier, and pain-free lives one dose at a time. Questions we answer in this episode: How can health and fitness pros be a part of boosting longevity? Biggest mistakes with exercise that could harm longevity?  Top recommended book for longevity for health professionals? Connect with Chris:  Uncovering the Secrets to Longevity summit https://www.flippingfifty.com/summit  On Social: Instagram:  https://www.instagram.com/myvitalc Facebook: https://www.facebook.com/myvitalc X: https://twitter.com/myvitalc Other Episodes You Might Like:  4 Cs to Grow Your Health Coaching Business This Year https://www.fitnessmarketingmastery.com/grow-your-health-coaching-business-this-year/ Successful Facebook Ad Strategies for Fitness & Health Coaches https://www.fitnessmarketingmastery.com/facebook-ad-strategies/ Resources:  Boundless: Upgrade Your Brain, Optimize Your Body & Defy Aging – Ben Greenfield Smarter, Not Harder – Dave Asprey Free Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/business-scorecard/ – Don’t forget to grab our free guide that complements this episode, providing you with additional insights and resources to get your first midlife coaching client. Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course Power Plate: https://www.flippingfifty.com/powerplate

Although the year is not quite complete and it’s true that sometimes the end of the year podcasts get the short sheet, I love compiling this episode for many reasons. First, it’s like conducting a poll on where you want and need the most help in your business…without conducting a poll.  Second, it’s a real eye opener to see whether hosting guesst or doing solo content where I’m sharing behind the scenes of building a business resonate most. This year, it’s been the business how-to sessions that mattered most to you.  A few stand-outs though that made it into this list of 10 top podcast of 2023 list:  You like hearing about other midlife women who are having success & overcoming obstacles  Doing it alone can be lonely and you like hearing how to get out of your own head and way. We’ve definitely found a collective and collaborative group of entrepreneurs in the WELLPROS group https://www.flippingfifty.com/WELLPROS. Details in show notes if you don’t have someone to run offers, packages, pricing by and you need to know how to quickly gain customers and gather momentum. In Letterman style countdown here it is. All the episode links will be included in the show notes so you can catch up on any you missed. If you have just one colleague or friend who would benefit from listening, thank you for sharing,  #10 Top Podcast of 2023  5 Inspired Reasons to Be a Menopause Fitness Specialist An episode full of a combination of both statistics and intangible reasons why there is still room for you to dig in and establish yourself as an expert among midlife women. There is a dramatic difference between an influencer and an expert. You get to decide which you are and why that’s the one you want.  https://www.fitnessmarketingmastery.com/be-a-menopause-fitness-specialist/ 12/02/23  #9 5 New Clients in 7 Days: Here’s How She Did It One of our WELLPROS grabbed opportunity before she felt ready and just jumped in. She found a way to make it happen sooner than she anticipated and enrolled clients while they were hands up telling her yes. In this episode we shared how it went.  https://www.fitnessmarketingmastery.com/5-new-clients-in-7-days/ 3/11/23  #8 3 Questions Away from Better Productivity When you’re spinning your wheels every day and you don’t know if what you’re doing is really helping your progress, or know absolutely it’s not, this episode will help. We all get to the point when we have a full day, everything and everyone is pulling on us and yet we get nothing done. Those days have to be minimized and eventually you’ll prevent them from ever happening again. Three questions you can use today will help.  https://www.fitnessmarketingmastery.com/better-productivity/ 11/11/23  #7 Helping Clients Combine Intermittent Fasting and Exercise  Your clients are trying it, and they’re trying to avoid muscle and bone loss. Or possibly they don’t realize that they could lose muscle if they don’t fast correctly. This episode will help you be aware yourself or increase client’s awareness of the dual goals they can juggle if done right.  https://www.fitnessmarketingmastery.com/intermittent-fasting-and-exercise/ 11/25/23 #6 Midlife Fitness Pro Swinging For the Fences This is another midlife fitness & health entrepreneur success story that resonated! Christine Conti, winner of this year’s IDEA Instructor of the Year award joined me. She didn’t talk about award winning as much as what she personally overcame. How she came to fitness as a second career and why it’s meaningful for her personally. If you’re thinking it’s too late, you can’t because of any number of reasons… listening to this will help you see it differently.  https://www.fitnessmarketingmastery.com/midlife-fitness-pro/ 10/28/23  #5 Top Podcast Episode of 2023  Stop Sloppy Introductions: Bio Makeovers for Health & Fitness Pros Heard of ChatGPT? Hard not to have by this

Ask. If you want to get your first midlife coaching client (or your hundredth) you’ll have to ask. As you listen, this is a day in the week that ends in “y.” If you didn’t ask someone to become a client and you want clients, are your actions congruent with what it is you say you want?  I could give you a whole lot of platitudes here. I could share content that suggests you define a niche and create an avatar. And there are plenty of episodes here about that, but this isn’t one. To get your first midlife coaching client isn’t hard given women tend to seek trainers and support at a higher rate than men, they know they have a problem and what to fix it. So the problem is you’re not making yourself visible.  This episode is for anyone who mentally wants to get clients and help people but who’s reason for not having clients has nothing to do with the fact there aren’t enough clients. What I want you to imagine is we are standing on the playground and I push you just a little bit. Now, you either fall back, take a step back or you push back and stand your ground.  Which is it?  You need to have the confidence so that in a room full of people if you are training a client you don’t care if everyone hears you. Know exactly what you’re asking them and exactly why in this order or sequence you’re giving them steps.  How to Get Your First Midlife Coaching Client (and everyone after!) The reason you don’t have clients is you.  Let’s unpack what you can do in order to get you out of your own way,  Questions I answer in this episode:  Do you know exactly how you work with someone step-by-step and be able to describe it simply to them? Did you ask everyone you know? Have you created a free high-converting way to get prospects into your world (coffee, a walk with them, a free talk, masterclass, eguide, short challenge, video series catered to the problem you solve) ? Have you identified your traffic source beyond who you know (your hair stylist, your dentist, doctor, your pastor, president or vp of women’s clubs)? Do you take action every single day? Know exactly what you’ll say when you talk on the phone, on zoom or at coffee to take charge of the conversation.  Have you created a repeatable process for clients to get started? What happens after you speak to them and they say yes? What happens if they say no? There has to be a next step for anyone.  Other Episodes You Might Like:  5 Fall Fitness & Health Professional Business Growth Strategies https://www.fitnessmarketingmastery.com/health-professional-business-growth-strategies/ When and How to Ask for Help Growing Your Health Business https://www.fitnessmarketingmastery.com/growing-your-health-business/ Email Marketing for Fitness Business Success https://www.fitnessmarketingmastery.com/email-marketing-fitness-businesses/ Resources:  Free Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/business-scorecard/ – Don’t forget to grab our free guide that complements this episode, providing you with additional insights and resources to get your first midlife coaching client. Visit the fitnessmarketingmastery.com website for more expert advice and services related to health coaching business growth.  – Check out our recommended blogs and resources to further deepen your knowledge and skills in business growth and health coaching. Consider the WELLPROS hotseats coaching calls month-to-month subscription to be surrounded by other fit pros who want to grow. No one does this alone.  Menopause Fitness Specialist™ Program:  https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/ Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course WELLPROS mentorship group: https://www.flippingfifty.com/store/uncategorized/fit-pros-health-coaches-monthly-membership-founder/

In a recent episode I shared how to help clients with a flat belly. If you haven’t heard it, and this one appeals to you, you’ll want to listen. (stay with me! I’ll link to it in show notes)  Where metabolism is concerned there are two considerations:  During Exercise  Outside of Exercise  One is what happens 30-60 minutes a handful of times a week. The other is about what happens the other 23 or 23 and a half hours of the day.  Which would you want to boost?  The consideration you have to make is that often a tough exercise session will make people compensate both with food and coach compensation. The total energy expenditure is lower in postmenopausal women who workout more than 2x a week with strength and cardio each.  You’re looking for the sweet spot of boosting muscle endurance and strength and stamina without decreasing energy or causing soreness that would make clients move less during the day.  Information published by the Mayo Clinic informs that it is the all-day activity or movement that a client does that correlates with their risk of obesity. That is, it’s not those who go to the gym most, it’s people who move the most during their days that have the least risk of obesity.  Strength Training is the only way to increase metabolism without accelerating aging.  -Dr. Joel Furman Tweet Coach a Better Metabolism in Menopause Focus on reaching muscular fatigue in major muscle groups to gain muscle mass  Functional exercise defined really means the exercise matches the goal of the exerciser. You can choose battle rope exercises or renegade rows or kettlebell swings but those focus most on elevating the energy expenditure across muscle groups.  Major muscle groups first – even when she wants arm tone Avoid crazy compound exercises that decrease the weight that can be lifted.  For instance, a squat to an overhead press. First, you’ve got the potential for momentum. Second, the weight you can press overhead is going to be far less than what you can squat with, so the biggest focus becomes core and neither lower body muscle or shoulders. So if function is the key goal, this may be successful. If metabolism is, it is going to fall short.  Coach rest and recovery – often a woman will do best when she is given something specific to do vs. told not to lift again for a couple days. Tell her how to use her time. Walk, swim, foam rolling, yoga, etc on a schedule will help her fill that itch to follow a plan and stay on track. And the food – coach the food part of this.  Coach with data (the most important component of what you do) Coaching Menopause Metabolic Flexibility I’ve got 2 or 3 clients at any given moment who will need to be told exactly what parameters to train in, but most importantly what NOT to do. For Sunday low slow runs I give very specific time and heart rate goals. If I give a distance I also give a time.  X distance or x time, whichever comes first.  Heart rate no more than _______.  Often the same clients will introduce intermittent fasting and get some initial success. They’ll have finally bought into the idea of boosting muscle protein synthesis and avoiding muscle protein breakdown.  And then they’ll regress.  Inevitably, it’s been because I have let my foot off the accelerator. If I stopped reminding them of the steps: Fast… feast.. Then fitness activity. They’ve lost weight but muscle too.  Upon review there’s been fast fitness then minimal feast. It’s only when I ask very specific questions that this surfaces. Even for longtime clients. So, never… ever ever underestimate the value of repetition. Bottom Line for Coaching Metabolism in Menopause…    Know that metabolism is not just burning calories at a higher rate during exercise  Consider the aging effects of increasing metabolism collectively  Know that strength training is one of the only ways to increase metab

Welcome to She Means Fitness Business, the go-to podcast for female health and fitness professionals looking to supercharge their business growth this year. In this episode, we’re diving deep into the 4 Cs, a proven framework to help you take your health coaching business to new heights. Whether you’re just starting out or looking to grow and scale your business , these strategies are tailored to help you thrive.  Get ready to transform your health coaching business and achieve your goals! Get ready for a little tough love as you coach yourself answering these questions.  Questions We Answer in This Episode: What are the 4 Cs, and how can they benefit my health coaching business?    – We’ll break down the core concepts of the 4 Cs and explain how each one contributes to your business growth.  Commitment – to your own success and reaching the goals you’ve set Conviction – that you can help and about the way you help and why YOU?  Consistent – in doing the actions you know have to be there? (new content, showing up, emailing your audience, measuring results)  Congruent – the actions you take today congruent with what you say you want? (did you ask anyone today?) Coached? No one does it alone.  How can I effectively attract and convert more clients?    – Discover actionable tips and techniques to expand your client base and boost conversions. What strategies can I implement to enhance client retention and loyalty?    – Learn how to create lasting relationships with your clients and keep them coming back for more. How do I stay competitive in the ever-evolving health coaching industry?    – Explore strategies to stay ahead of the curve and remain a key player in the competitive health coaching market.  Other Episodes You Might Like:  5 Fall Fitness & Health Professional Business Growth Strategies https://www.fitnessmarketingmastery.com/health-professional-business-growth-strategies/ When and How to Ask for Help Growing Your Health Business https://www.fitnessmarketingmastery.com/growing-your-health-business/ Email Marketing for Fitness Business Success https://www.fitnessmarketingmastery.com/email-marketing-fitness-businesses/ Resources:  Free Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/business-scorecard/ – Don’t forget to grab our free guide that complements this episode, providing you with additional insights and resources to implement the 4 Cs effectively in your health coaching business. Visit the fitnessmarketingmastery.com website for more expert advice and services related to health coaching business growth.  – Check out our recommended blogs and resources to further deepen your knowledge and skills in business growth and health coaching. Consider the WELLPROS hotseats coaching calls month-to-month subscription to be surrounded by other fit pros who want to grow. No one does this alone.  In this episode, I guide you through the 4 Cs and share their success stories and tips. This content originally I learned from a dear friend and much-admired business coach, Mark LeBlanc. He was so supportive and an excellent role model when I needed it most. Whether you’re a seasoned pro or just starting your journey in health coaching, these strategies are designed to propel your business forward. Tune in and get ready to grow your health coaching business this year like never before! Menopause Fitness Specialist™ Program:  https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/ Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course WELLPROS mentorship group: https://www.flippingfifty.com/store/uncategorized/fit-pros-health-coaches-monthly-membership-founder/

If your health business email marketing is not up to date with current delivery parameters, in tune with your community and continually cleaned up, you need to brace yourself for 2024. In this episode I’m breaking down the most common misconceptions that result in mistakes. No matter whether you’re starting or you’ve got a list, you are primed to do better. Email marketing is a puzzle for all industries but the secrets are simple.  Serve your customer.  Offer more value than promotions  earn the right to put a promotion in front of them.  Your success in any relationship is in understanding what someone else is thinking and feeling. If you’re not doing that as you write every single email, you are losing this race.  For a very small percent of your email list this is a sprint. For many many more it’s a marathon. But you have water stations and port-a-potties all along a marathon.  The fitness of your email marketing depends on the frequency and intensity of your email.  Sound familiar?  In this episode why these health business email marketing mistakes hurt:  Email too infrequently  Email with too little value  Subject lines don’t peak curiosity  Links are broken or not included  Email an “everybody” email to all ages and both genders  Not sending to unopens Not studying your open and click rates monthly  If you aren’t tapping into emotion with every email, you’re missing out.  If you aren’t segmenting your email list, you’re suffering.  When you get curious about why your open rate is low or click rate is poor, you can solve problems quickly. Was it the day and time? Was it the subject line? Was it the lack of repetition inside the email or the congruency of the message with the reason the subscriber got on your list?  Resources:  Menopause Fitness Specialist™ Program:  https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/ Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course WELLPROS mentorship group: https://www.flippingfifty.com/store/uncategorized/fit-pros-health-coaches-monthly-membership-founder/ Other Episodes You Might Like:  Better Email Marketing: Love Letters To Your Customers https://www.fitnessmarketingmastery.com/better-email-marketing/ Email Marketing for Fitness Business Success https://www.fitnessmarketingmastery.com/email-marketing-fitness-businesses/ The Truth About Email Frequency and Content https://www.fitnessmarketingmastery.com/email-frequency/

Is it time to raise your rates? If you haven’t for a year or two and definitely since pre-pandemic I would absolutely recommend you look at this. I’m releasing this episode with a focus on end of year promotions and start of year implementation.  It’s the perfect time for a health professional to look at raising rates.  When you get started, you ask how much do I charge? There are a lot of things to consider in answering this question. A good rule of thumb though is always err on the high side. It’s much easier to reduce rates than raise your rates. So it all should be thoughtfully planned.  But it can also be constipating. There’s no other way to say it.  If you aren’t careful about your business plan you could be working for pennies per  hour. If you couldn’t even hire someone to work for you with commensurate education and qualifications for the rate you’re paying yourself, pump the brakes!  If you’re in any way reluctant to track numbers, look at the profit and loss statements, still find you don’t like sales or struggle with accepting money, this is a much needed episode. You may have a little work to do on your worthiness and relationship with money. So, as you listen, just do this: stay aware of any negativity related to the money conversation here.  Questions I Answer in this Episode: How much to raise your health business rates When to raise your rates How much notice to provide  How to deliver the message  How to justify raising rates in your health & fitness business 1. How Much  and When to Raise Your Rates Make it worth it. The last thing you want to do is raise them so little that you feel you need to raise them again. I try to raise rates no more frequently than 2 years.  2. When to Raise Your Rates Make it worth it. The last thing you want to do is raise them so little that you feel you need to raise them again. I try to raise rates no more frequently than 2 years.  3. How Much Notice to Provide Before Raising Your Rates When you’re raising your rates significantly, you give longer notice. For instance, I raised private coaching from $2000 per package to $5000. That’s significant. When I originally raised from $1000 package to $2000, that was still significant. I gave my community adequate notice so that those who’d always thought, I want to do private coaching but would “some day,” had a reason to do it today.  When it’s packages, say you sell by frequency of classes or training sessions and discount as they go up, beware. You’re already discounting. Every day. So if you raise rates make this worthwhile. Do you want to increase each session by $2.00 or by $5.00? If someone is buying a package of 20 sessions the package would increase then by one hundred dollars. If you’re talking about a $1000 package, $100 is not that significant. Psychologically it’s not going to deter many from purchase. Consider at least $200. Now you’ve increased your hourly rate by $10, giving you a significant raise, and keep listening because #5 is going to help you do this painlessly for the customer. 4. How to Deliver the Message About Rate Increase Send an email dedicated to this message. Don’t bury it in something else like so many trainers and health coaches bury offers.  If you’re selling something specific or have a very specific message, do not water it down.  Consider including a short video message from you. You’re going to want to listen to question 5 in order to do this smoothly.  Keep it short. Write a script. 5. How to Justify Raising Your Health & Fitness Business Rates This is the gold that I hope you’re still listening to get. Don’t just raise your rates without making it a win win for the customer and you. How can you increase the value of what THEY get when you raise your rates?  I  just got a letter from one of my lawyers. It read, “in accordance with our letter of

If you’re not already health coaching along with the fitness, I suggest you start. The two major areas to focus on for fitness in midlife:  Exercise  Every hour outside of Exercise  In the exercise itself:  Type of exercise and time it’s done Length of the exercise  Intensity of the exercise Sequence of exercises  Frequency of exercise Rest between exercise  Purpose of every exercise and every session …. Each of these has to be related to endocrine status, musculoskeletal  status and conditions or injury history.  Outside of exercise:  Nutrition contributing to the preparation Nutrition contributing to recovery  Hydration (for the same)  Course correcting to optimize effects of exercise on system (a body under stress can’t exercise hard and get results and eventually more intense exercise will be a part of muscle and bone success)  Sleep  Stress  So there’s a little to unpack during this episode. In fact, that would be an overwhelming amount of information for an episode. That in fact is more like a course (like the Flipping 50 Menopause Specialist Course). We’re going to focus here on the one biggest thing women want in midlife and find elusive: a flat belly. It’s so tied to metabolism, so we’ll focus on this little slice of information so you can start using it with clients tomorrow! The #1 Key to Helping Clients Get a Flat Belly in Midlife It’s all related to controlling BLOOD SUGAR LEVELS  a.     Overall reduction  b.     Reduction of spikes  5 Go-To Flat Belly Strategies to Drip Out for Clients   REDUCE OVERALL STRESS. That includes…  Monitor Exercise Effects on Your Client.  Exercise – walking + strength training are best. The exercise that causes more cortisol is that “moderate level” where after about 45 minutes blood sugar levels tend to increase and stay there.. causing your body to store fat. You can’t both store and burn fat.  But women can make a mess of walking and strength training unintentionally too. More is better mentality will kill the positive results they could be getting.  Walking after meals is MOST beneficial Brisk walking trumps slow walking  Strength training that increases lean muscle tissue makes every other movement or exercise you do daily support blood sugar control: muscle is a sponge for blood sugar  Change the order of the foods they’re eating.  Changing the sequence you eat foods putting protein and vegetables first and carbs last can change the impact of glucose spikes by 75% Start with Apple Cider vinegar before a meal 1-2 T diluted in a glass of water is proven to significantly reduce blood sugar spikes that occur after meals.  2 More Ways to Help Clients Get a Flat Belly in Midlife  Increase movement throughout the day. Even a few minutes of standing pacing, sitting on a desk bike, a few times during the morning and the afternoon reduced post meal blood sugar spikes 17% even when the activity didn’t occur after meals  If you know you’re going to eat something that will spike your blood sugar (I like my morning caffeine and unfortunately it spikes my blood sugar – rather than give it up, I’ve decided it stays but afterwards I go for a 30 minute walk every day shortly after when otherwise blood sugar would spike. Go me… and go my matcha! This should be the same for stress…. In an argument, take a walk and blow off steam. Many of us do this naturally and don’t even know it. Moving moves emotions through us but joyful and grief and anger. And it helps keep the blood sugar levels stable.  For coaching, these could be dripped out teachable parts of a mini course, a bonus course to live beside your fitness course, or an upsell to a mini course.  When female clients come to you for core exercise, it’s often not the right tool for the job. Use that to attract and this to give them what they need. 

If you’re not already health coaching along with the fitness, I suggest you start. The two major areas to focus on for fitness in midlife:  Exercise  Every hour outside of Exercise  In the exercise itself:  Type of exercise and time it’s done Length of the exercise  Intensity of the exercise Sequence of exercises  Frequency of exercise Rest between exercise  Purpose of every exercise and every session …. Each of these has to be related to endocrine status, musculoskeletal  status and conditions or injury history.  Outside of exercise:  Nutrition contributing to the preparation Nutrition contributing to recovery  Hydration (for the same)  Course correcting to optimize effects of exercise on system (a body under stress can’t exercise hard and get results and eventually more intense exercise will be a part of muscle and bone success)  Sleep  Stress  So there's a little to unpack during this episode. In fact, that would be an overwhelming amount of information for an episode. That in fact is more like a course (like the Flipping 50 Menopause Specialist Course). We’re going to focus here on the one biggest thing women want in midlife and find elusive: a flat belly. It’s so tied to metabolism, so we’ll focus on this little slice of information so you can start using it with clients tomorrow! The #1 Key to Helping Clients Get a Flat Belly in Midlife It’s all related to controlling BLOOD SUGAR LEVELS  a.     Overall reduction  b.     Reduction of spikes    5 Go-To Flat Belly Strategies to Drip Out for Clients   REDUCE OVERALL STRESS. That includes…  Monitor Exercise Effects on Your Client.  Exercise – walking + strength training are best. The exercise that causes more cortisol is that “moderate level” where after about 45 minutes blood sugar levels tend to increase and stay there.. causing your body to store fat. You can’t both store and burn fat.  But women can make a mess of walking and strength training unintentionally too. More is better mentality will kill the positive results they could be getting.  Walking after meals is MOST beneficial Brisk walking trumps slow walking  Strength training that increases lean muscle tissue makes every other movement or exercise you do daily support blood sugar control: muscle is a sponge for blood sugar  Change the order of the foods they’re eating.  Changing the sequence you eat foods putting protein and vegetables first and carbs last can change the impact of glucose spikes by 75% Start with Apple Cider vinegar before a meal 1-2 T diluted in a glass of water is proven to significantly reduce blood sugar spikes that occur after meals.  2 More Ways to Help Clients Get a Flat Belly in Midlife  Increase movement throughout the day. Even a few minutes of standing pacing, sitting on a desk bike, a few times during the morning and the afternoon reduced post meal blood sugar spikes 17% even when the activity didn’t occur after meals  If you know you’re going to eat something that will spike your blood sugar (I like my morning caffeine and unfortunately it spikes my blood sugar – rather than give it up, I’ve decided it stays but afterwards I go for a 30 minute walk every day shortly after when otherwise blood sugar would spike. Go me… and go my matcha! This should be the same for stress…. In an argument, take a walk and blow off steam. Many of us do this naturally and don’t even know it. Moving moves emotions through us but joyful and grief and anger. And it helps keep the blood sugar levels stable.  For coaching, these could be dripped out teachable parts of a mini course, a bonus course to live beside your fitness course, or an upsell to a mini course.  When female clients come to you for core exercise, it’s often not the right tool for the job. Use that to attract and this to give them what they need.  Resources:  Your B

This list of why serving midlife women, the why to be a Menopause Fitness Specialist encompasses it all. #1 Reason to be a Menopause Fitness Specialist  Legacy. How do you think most women drawn to doing this are midlife or approaching it themselves? Or they're slightly younger and they're working with older women, but a little bit wiser maybe beyond their years and want to really leave a legacy. Really. I mean, women in menopause, in early stages, specifically Perimenopause, are also many of them in the workforce. And they're struggling to get support in the workforce. They're struggling with problems with hot flashes with night sweats, leaving them Sleepless in menopause, in the workplace. So they're not functioning as well. So when you can leap in know, how do I pivot? In order to help decrease the signs and symptoms of menopause. You're helping so many things, you're helping the workforce you're keeping absenteeism down, you're increasing and enhancing productivity, and just overall increasing the life and happiness of a single woman and every woman in her ripple effect. Her immediate family and others who either suffer when when she does.  #2 Reason to be a Menopause Fitness Specialist This is a very lucrative market. One of the reasons why we're seeing a surge of title menopause expert menopause and coach, menopause lifestyle coach. Without the education certification qualification, experience, history proven track record. We're seeing a title acquired in minutes but the knowledge the experience level, the credibility and the ability to create consistent, predictable results reliably, is not yet there. And this is where we can give you the formula that has been proven. First of all, based on science of 30 year history and then based on these last 10 years of being proven. And if it wasn't proven, or thrown out, we've dialed it in. It's done for you. And we can stand on our trademark copyrighted property and say, here's what works.  #3 Reason to be a Menopause Fitness Specialist Community. You get a community of coaches, and right now an opportunity to congregate with this community and get support with your marketing and your PR, your ways of attracting new clients and of being sure that you're way ahead of them. Asking what's next? What now, when that first program or that first challenge is done these are such important pieces of what you're going to do.   #4 Reason to be a Menopause Fitness Specialist Freedom. About 52 million women are in menopause right now. There are women who you're able to work with and set your own time. You get to change and set your own schedule when you're the boss, which is what we want as much and maybe some would say more than the money is that we want freedom and flexibility. It takes a community who can say do you realize what you're doing? Do you realize that you're doing this yourself? Why don't you change that class? Have it at an earlier time, have it in the morning habit at lunch? Don't have it in the evening. You may not attract the same people; they may not be able to go with you. Okay, attract other people who can have the availability that you also have. These things are, are really key. And one advantage of being a flipping 50 Menopause fitness specialist is that you can realize that you too were thinking a little bit crazy and that limiting beliefs are really a piece of what stopped us knowing we can see it so well in somebody else. But when you're in the frame, you can't necessarily see yourself what mistakes you might be making. So this community is really, really key and critical. #5 Reason to be a Menopause Fitness Specialist  Last but not least, this market is not going away. So women are going to continually go through menopause. If we can capture them when they're 30 and they're 40 If you get that thriving program going there's no reason why you can't rinse and repeat, keep growing, it's scaling it and expanding to the women you're working with now

In this moment of goal setting for next year or your next quarter or half year there is always - at least I hope it’s true for you, someone or something that makes you realize you have been thinking SMALL… and when you start thinking big, you start doing big things. Whatever your goals are this coming year.. Try 10xing them. What would it be like if you.. Partnered with someone every quarter this next year and earned by promoting them, they by promoting you, or you offered something magical together.  What would it be like if you bought the house next door and created a place for a retreat center? A magical backyard oasis?  If you're an entrepreneur and you want to host a wellness retreat, or you're toying with the idea, and you're just wondering how and what there's a lot to unpack. This is you and I’m unpacking! I promise it’s way more fun than that end-of-vacation kind of unpacking!! Start with Why Host a Wellness Retreat What is the reason you’re even asking how to host a wellness retreat (and there are many reasons why you would), but you don't want to begin planning that super fun, ambitious retreat, before you explore, what is my purpose?  Some purposes could be:  Make a profit. I'm going to host a retreat, make a profit, and ideally make this profit doing something that you would enjoy doing: spending a week or a weekend depending on how long this retreat is, with people you enjoy doing activities that you enjoy. That would be number one, you immediately want the profit from the retreat.   You might host a retreat as a live event model. That you definitely have to cover your expenses. Let's be clear on that. But in order to sell your attendees into something greater, and that might be a combination of sell them into a training program that occurred prior to the retreat. So they're buying the training program, the retreat is the reward. And you package it all together, but make it appear as if this is the test of the training they want. The conditioning, the strength, the endurance, the whatever it's going to take for them to have a good time at the retreat, even if there wasn't a retreat, but now you're allowing them to have this real goal: this real starting line if you will, at the beginning of the weekend. That's one way.  Another purpose is in bringing them together and selling them on what they don't know that maybe you're hosting simply an activity kind of retreat. You're taking them hiking, doing yoga, Pilates, core, stand up paddleboarding, horseback riding or kayaking, and otherwise just keeping them very active. But you're doing this with the opportunity to plant seeds about what it is you do on a deeper level. You’re making them hungry for more information, more guidance, helping them realize they don’t know what they don’t know… and want to. You're creating desire for a next step. You're planting that seed at the entire time of your retreat, and then planning to sell them into that and that is how you make a profit. You'll be concerned or thinking about your conversion rates.  That is, you know that if you have 15 people attending 40% of them will take a next step and that those 40% might positively influence each other and make others have FOMO.  Once you know WHY you’re hosting the retreat you can plan much more effectively. When will you drop seeds about what’s next? Even in your welcome kick off party there may be a very small hint about previous attendees and what they went on to do. That’s very subtle.  Based on feedback from nearly 15 years of hosting retreats of various types:  Private for small groups Fitness Professionals retreats Flipping 50 fitness retreats   I’ve learned a few things: You won’t please ALL the people all the time People don’t always read the fine print People who’ve never been in a program or met you might attend  Some want “white space” time to for instance journal  They don’t

No doubt you too are trying to help clients combine intermittent fasting and exercise. I’m sure it’s come up. You may be attempting to do it. You may know their doctor is suggesting it.  But here’s the incongruence for midlife women. Low Energy Availability (LEA) and exercising while fasting are one and the same. If you’ve been involved in fitness or nutrition for a minute, you know of the Female Athlete Triad. Generally, young active women essentially become menopausal when they should be having regular cycles because of energy insufficiency. LEA is right back to that and yet more detrimental for women over 40 trying to maintain muscle, also push performance, who can’t afford to lose bone density but will, and have already depleted adrenals and hormone chaos occurring.  In this episode, I respond to a question from one of our Food Flip programs. If you’re helping clients, or yourself through the conflicting information on intermittent fasting and exercise, this may help.  Right now, if you aren’t yet, consider the Flipping 50 Menopause Fitness Specialist and kickstart your year with more knowledge about hormones, their function relative to exercise and understand when a client asks, what they should do, exactly how to help. Intermittent Fasting and Exercise for Midlife Women  Polly, “Debra  I have been wanting to incorporate fasting into my health regime.  However with your current recommendations of working out in a fed state I have found it is very difficult to get enough protein and to maintain the fasted state. I read the book Feast Fast Repeat and it goes against a lot of the information you recommend. It’s difficult for me to fast for 18 to 20 hours and feel good. Just wondering what your thoughts are on fasting?”  Start earlier. It’s pretty simple! You don’t have “dinner” at dinner time.. You have a last high protein meal at 3 or 4pm.  Fasting has a purpose. Getting off a plateau. You can kickstart with an 18 or 20 hour fast but there is NO reason if you’re an active person to do this regularly. Rotate.., 12, 14, 15, 18 …. And the amount of carbs you do. If this was your first book? Keep reading.  Your week should NOT ever look the same every day or you lose metabolic flexibility. If your goal is to stay active and gain muscle and bone density … tell me in a 20 hour fast how you manage to get micronutrients in. What we all have to do is prioritize.  Are you inflamed? Need to reduce that and kick up the autophagy? Fasting for a short time may be your priority But high intensity exercise and fasting long are NOT going to coincide together well. That leaves you energy deficient. That puts you in stress. That causes a loss of muscle.  Resources:  WellPros Mentorship Group https://www.flippingfifty.com/store/uncategorized/fit-pros-health-coaches-monthly-membership-founder/ Your Business Scorecard: https://www.fitnessmarketingmastery.com/business-scorecard/ Flipping 50 Menopause Fitness Specialist™ Course:  https://www.flippingfifty.com/menopause-fitness-specialist-program-2022/ Other Episodes You Might Like: Training Midlife Clients | Zone 2 Training For Menopause: https://www.fitnessmarketingmastery.com/zone-2-training-for-menopause/ 7 Tips to be a Personal Trainer Every Midlife Woman Wants to Work With  https://www.fitnessmarketingmastery.com/be-a-personal-trainer/ 5 Menopause Exercise Programming Tips from Recent Exercise Studies https://www.fitnessmarketingmastery.com/menopause-exercise-programming/